[UK] Free Bionicle Hero Pack at shop.LEGO.com

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A Bionicle polybag set (5002941) is free with all orders from shop.LEGO.com from now until 14th February.

Mixels series 4 are also now available online and in brand stores. We hope to bring you reviews of them early next week.

If you have the Bionicle poly, could you photograph it so we can use it in the database, please?

5 comments, latest one posted 21 minutes ago.

This week's top news articles

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These are the most read articles that we've posted over the last couple of weeks:

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The 'Helicarrier effect'

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I've spoken before about the 'Brickset effect' which occurs when we link to other sites or promote offers which then see a spike in traffic or sell out as a result. Yesterday Brickset experienced something similar, the 'Helicarrier effect', at about 2:30pm GMT. The graph to the right, from Google Analytics real-time reporting, shows the number of users on the site and the number of pages per second being served as you all clamored to find out more about this highly anticipated set. It's the highest I've seen it since Mark Stafford linked to the list of sets he's designed from Reddit when the Exo-Suit was revealed last summer. Thankfully the server stood up to the assault...

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21 comments, latest one posted about 21 hours ago.

Review: LEGO Ideas Hover Scout and Recharge Dock

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This is a review of a set that doesn't exist... yet. But, with your help it could!

Promoting your LEGO Ideas projects is a difficult job, particularly so if it's not tied to an IP that has an established online fan base.

One method that's sure to be met with success is to send out kits of your model to bloggers in the hope that they like them enough to write good things about them on their sites.

This is exactly what Brickset member iso3200 has done for his project Hover Scout and Recharge Dock...

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58 comments, latest one posted 12 minutes ago.

Interesting Ideas

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Today we will be publishing two LEGO Ideas related articles. In this first one, Brickset member rock99rock discusses three recently added projects. If it's well received, it will become a regular feature.

Later on I'll publish an article about a project whose creator used a very unusual method to encourage me to promote it.

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22 comments, latest one posted about 16 hours ago.

Stormtrooper Sergeant giveaway in BR stores

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Stormtrooper Sergeant

There have been pictures of this new polybag, 5002938 Stormtrooper Sergeant, floating around for a few days but without availability information or a set number. Now, thanks to Anders in Denmark we know that it's being given away in BR toy shops there, and also possibly in other Scandinavian countries where BR has branches.

14 comments, latest one posted about an hour ago.

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