The Speed Champions sets will all be available for general sale from Sunday, although many have already made it into stores and proven quite popular thus far.
Of the four smallest Speed Champions sets, 75910 Porsche 918 Spyder was probably the one I was least excited for, mainly because I didn't think the open top would look as attractive as the hardtop cars in the range. I am not sure whether or not that is still the case.
The Porsche 918 Spyder is priced at £12.99 or $14.99 in LEGO form, while the actual car will cost you in the region of $850,000, which is inexpensive beside the LaFerrari and McLaren P1. I tried my best to persuade Huw that we would need to acquire the actual car for me to compare the model with, but alas you will have to make do with my impressions based on a comparison with images.
LEGO UK's PR agency has issued a press release about the Speed Champions sets that are officially released on Sunday. There's nothing new in it but I thought I'd post it here anyway. Our reviews of the sets will continue next week.
Build Your Own Legendary Cars With LEGO Speed Champions Sets!
London, - 1st March 2015. Available from 1st March 2015, LEGO Speed Champions sets will ensure lots of racing action and squealing tyres in homes across the UK. The new
vehicle series was designed by the LEGO Group in close collaboration with Ferrari, McLaren and Porsche. The result is seven LEGO sets: the Scuderia Ferrari truck with the F14 T racing car, a McLaren Mercedes pit stop, a Porsche set with a start and finish line as well as four vehicle sets with GT and Road Cars – including the LaFerrari, a Ferrari 458 Italia GT2, the McLaren P1™ and the Porsche 918 Spyder. The many authentic details on these legendary cars make them thrilling to play with for children and adults alike.
The Elves microsite at LEGO.com has been updated with character bios, product animations and a music video. Details about the iOS/Android app have also been published although the app itself is not yet available.
The sets are officially launched on Sunday, March 1st and we'll be continuing our reviews of them next week.
After we ran an article about selling your unwanted LEGO a week or so ago we were contacted with details of a far more worthwhile way of disposing of it: donate it to The Giving Brick, a Kansas-based charity that reconstitutes LEGO sets and gives them to needy kids.
Founder and Executive Director Matthew Gould, writes:
LEGO is the most recognizable toy brand in the world. LEGO offers kids and adults limitless possibilities for imaginative play, cooperation, problem-solving, and creativity. Everyone agrees ‘LEGO is Awesome’!
Despite all its possibilities and benefits, the little bricks remain out of reach for many kids. LEGO is a high-quality toy and new LEGO sets can be expensive. Many of our community’s neediest, most-deserving kids don’t get the opportunity to own LEGO sets of their own.
Strong performance of product lines, such as LEGO City, LEGO Creator as well as THE LEGO MOVIE products contributed to sales growth in all regions of the world and led to a highly satisfactory annual result for the LEGO Group with sales increasing to 28.6 billion DKK.
“In 2014 we increased our sales by 15 percent. I am proud that we delivered high quality creative play experiences to millions of children all over the world. This resulted in a highly satisfactory result for us, and it remains our aspiration to be the best at what we do,” says Jørgen Vig Knudstorp, President and CEO of the LEGO Group.