Brickset.com started out as a ‘hobby site’ but is now operated as a business, funded by affiliate marketing and, to a lesser extent, by advertising.
Who runs the site
Brickset is owned and operated by Brickset ltd., company registration number 07754012.
How affiliate marketing works
When you make a purchase or, sometimes, carry out some other action as direct result of clicking on a link at Brickset, we will receive a small commission.
For example, when you click on a link in our Amazon alerts to visit Amazon.com then purchase the LEGO set in question, we will receive a commission. In fact, we will receive one whether you buy the LEGO set or something else entirely.
The level of commission varies depending on the merchant but generally it's a few percent of the price of the item you purchase.
The vast majority of the links on the site which lead to merchants that sell or rent LEGO are affiliate links and work in this way.
From time to time we may publish news articles about our affiliate partners concerning promotions, offers, new products and so on. The links in these articles are also affiliate links.
Occasionally manufacturers and publishers send us items to review. In such instances it will be clearly stated in the review that this is the case. We never accept payment or products in return for a positive review and we never post sponsored advertorials.
As of January 2017 we have relationships with the following merchants:
- Smyths Toys
- Toys R Us
- Chowren Toys
- Minifigure Maddness
- Ultimate Collector Replicas
- Alex Valeur
Brickset.com is a participant in the Amazon Services LLC Associates Program, the Amazon.com.ca, Inc. Associates Program and the Amazon EU Associates Programme, which are affiliate advertising programs designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com, Amazon.ca, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es and Amazon.de.
It takes a lot of time and money to run a website like Brickset so it’s thanks to affiliate marketing that it can be operated to a high standard and is free for everyone to use.
The money we make from affiliate marketing costs you nothing but keeps us online, so thank you for your continued support!
Want to know more?
If you’d like to read more general information about affiliate marketing, please see the article at Wikipedia or view this infographic. If you have any questions or concerns about the links at Brickset, please contact us using the form below.