A few years ago, LEGO started an initiative called the 'Ambassador Program', with the aim of improving the communication between the LEGO company and the adult fan community. Originally, a small group of carefully chosen fans helped LEGO to better understand the adult fan community. It also worked in reverse, to help the adult fan community better understand the LEGO company. You can read more about the Ambassador program and the closing 2010 round here. Huw was one of the 'carefully chosen fans' during the early years of the program, before he chose to stand down.
Over the years, the program has grown & changed; now it is less about individuals and more about fan organisations. LEGO have also recognised the importance of the web-based communities, and for the latest round (the 8th round, covering the 1st half of 2011) the eligibility conditions have changed, and Brickset (along with many other web-based LEGO- communities) now qualifies for an Ambassador post.
To cut to the chase, Huw nominated me to be Brickset's Ambassador for this round, and LEGO have accepted. So as of now, we have a direct conduit into the heart of LEGO. Each round has been run in a slightly different way, so it's not clear exactly how this one will operate; I'll let you all know as things become clearer. I've already been passing some of your feedback on the "Magnet-Gate" situation to LEGO, and will carry on passing information both ways as it emerges.
For the future Ambassador rounds, we may look into opening up the Ambassador role to other members of the Brickset community; we can't promise this will be possible, and there are very strict conditions (for example age) which means that most people won't be eligible, but we will seriously look into it.
From my perspective, my role is to represent your views & also the views of Brickset as a resource for LEGO fans everywhere.
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