Harry Potter Diagon Alley, #10217, hits the shelves a few days early

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Diagon Alley

I visited the LEGO Brand Store in Milton Keynes, UK, this morning for a little last minute Christmas shopping & was delighted to see the new Harry Potter 'Diagon Alley' set on the shelf already. £132.99 in the UK. You can see the photographic proof here (sorry about the camera phone image quality).

LEGO's on-line store is still quoting availability from 1st Jan 2011.

24 comments on this article

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By in United Kingdom,

Great! I love Fred and georges faces!

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By in United States,

THANK YOU! At last, the long awaited Diagon Alley has come to the world! Now all I need is Shop At Home to sell it, me somehow to get $150, and then my LEGO Town wil be complete... at least for now.

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By in United States,

AAAARRRGGGHHH!!!!!! You U.K.-ians always get the good stuff!
EDIT: The picture looks great, and so does the set. :)

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By in United Kingdom,

Westfield brand store has it on the shelf as well.

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By in United States,

jonbuddy - we get LOTS of stuff here in the states before anywhere else...(S3 minifigures for instance)...glad to see the UK get something first. Looks awesome, can't wait to get it! : )

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By in United Kingdom,

Nice - that'll be my first LEGO purchase of 2011. Probably. :-)

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By in United States,

$150 for this set is a good price. I will buy at least one.
MERRY CHRISTMAS TO ALL!

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By in United States,

Urgh!! I want it sooooo baaadd!!

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By in United Kingdom,

I'm suffering buyer's remorse over this set ... I didn't pick one up & now I'm regretting it ;-)
I did buy a load of other sets, so it isn't all bad.

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By in United States,

@natro, Well, I'm still jealous of all the Daily Mirror promos.

^BLUEMOOSE! How dare you! :P

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By in United Kingdom,

we didn't need the pic to prove it i would take your word for it.

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By in {Unknown country},

i still can not understand why they can not give the 'go' for everybody everywhere...

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By in United Kingdom,

I am looking forward to buying this set, but holding back with my cash for the shop @ home sales. Anyone know when this will be, apart from whats already listed.

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By in United Kingdom,

@fff LEGO is one of the worlds biggest toy manufacturers. Selling their products through multiple channels, and millions of individual retailers. It would be impossible for them to just give one single 'go' order and have everywhere in the world be aware of that at the same time. That's why new launches like this are given a set date. In this case January. But inevitably people will have them hit their shelves early. January is more of a guideline.

@meccanotwitch, given the exclusivity of this set, I wouldn't hold out for it going into the sale. The LEGO d2c sales will only be old or exiting lines of stock.

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By in United Kingdom,

@JP82, I meant old stock, then buy the 10217 later on in January.
I think Lego have got the price about right for this set.

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By in United Kingdom,

The Lego Diagon Alley is almost identical to the one in the Harry Potter Years 1-4 videogame :-)
Also, why does the picture only show the heads of Hagrid and Lucius Malfoy?

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By in United States,

Wow! I just can't wait to buy all the new Star Wars sets. I'll wait till I can get some kind of deal on them in stores or even get free shipping. on S@H. But I'm still backed up with tons of HP at home. I am really looking to getting Diagon Alley in the U.S. as well - it looks like one of the best and most unique UCS specials ever released!

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By in United States,

Now they just need to make Hogsmeade.

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By in United States,

Exactly! I don't think if anyone remembers the Harry Potter online game from Prisoner of Azkaban, but it should be like that, except bigger.

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By in United States,

@Huw - Are you aware that only the hairpiece of Lucius and the head of Hagrid are in the shot you have as the main picture of Diagon Alley? It's a preliminary shot, and a box picture might represent the set better. You don't have to change this, but it has kind of bothered me for a long time.

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By in Italy,

Up to now (10.51 CET, Dec. 25th), price for Italy is an outstanding 47,99 Euros, 100 Euros off/wrong.

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By in United Kingdom,

Zacherano It's like that for all the HP sets at S@H: The prelims are default so Brickset copied :-)

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By in United States,

It was being put on the shelves in the Chandler store this morning. They also went through 2 boxes of series 3 within the first 45 mins of the store opening. Glad I got mine.

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