Brick 2014 Show Report

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It is almost two weeks since Brick 2014 opened its doors for the first time, but I have finally managed to whittle the 356 photos I took down to just a sample. The event was larger than anything we have seen in the UK before and was an enormous success as far as I am concerned.

Warren Elsmore and his team have been planning for months but it was well worth it as they provided a fantastic experience in my opinion. Walking through the convention hall on Wednesday was incredibly impressive even before many displays had been set up and the visitors I spoke to seemed to be having a great time. I know I did!

I will run through the convention from the entrance to exit as that seems to be the easiest way to cover everything. There was no specific route placed out, so forgive me if I jump around a bit in my recounting of the layout!

Once you came through the entrance you were met by The Brick Show stand to your right and the LEGO booth to your left. I think it is fair to say that the LEGO booth was a little disappointing as no upcoming sets were on display, only sets from this year which had each (questionably) been labelled 'star product of the year.' However, there were some eye-catching giant boxes including 75054 AT-AT, one of my favourite sets of the year, which were rather impressive.

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The Brick Show on YouTube is not to every LEGO fan's taste. Nevertheless, they were great to speak to and it was kind of them to come all the way to London to meet their fans in the UK. We had our photo taken as you can see below and they were very accommodating to people wanting them to sign anything, despite being rather busy. I hope to see them visiting more worldwide events in future!

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Just behind The Brick Show stand was the Airigami section. I had not heard of this company before Brick 2014 but their enormous balloon creation (below) absolutely dominated the entire convention hall as you will see in the final overview photo.

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After this one came to the Winter area which was filled with food stalls and a white brick pit. I only walked through here once or twice over the four days but must at the very least comment on how nice everything smelt!

The Great Ball Contraption was next. This is the largest GBC I have seen and was a technological marvel from my perspective. I have no idea how some of the modules worked but they were certainly very impressive and there was a nice variety in how the balls were transported.

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Behind this was the Brick City exhibition. These models have been showcased in various places around the UK but this was my first time seeing some of them in person. Naturally they are all very impressive and there was plenty of room for visitors to circulate so you could always get a good view. The Brick 2014 mosaic was beside this and although I did not see it completed, it already looked enormous on Friday.

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Next up was the Fairy Bricks stand where Kev and his team were on hand ensuring that everybody was having a good time while also raising money for charity. Their impressive mosaic was finished far sooner than they had expected and the tombola always seemed busy with some fantastic sets up for grabs. The FunKids Radio bus and go-kart track were just beside this before one reached what might be considered the best part of any LEGO convention.

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The Fan Zone was where many of the incredible AFOL built models were situated and there were plenty of very impressive ones. Below you can see just a selection of what there was to see as there were far too many MOCs to photograph. I will let the images do the talking as I think they speak for themselves and remember, this is just a tiny snippet of the models that were on display.

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Beyond these amazing MOCs was the main stage where various shows were put on each day. I have to confess that I did not attend any but if you were there for all four days I am sure you can testify that it felt like we were sat in the front row whenever they started singing. It may be fun once, but after the same LEGO related songs have been repeated ten or more times, it can become fairly tedious!

One of the most popular stands in the entire convention hall was the Minecraft build station, a fact borne out by the number of times people asked me for directions to it. This display was started at AFOLCON and continued throughout Brick 2014, growing hour after hour. I took the photo below on Saturday morning I think, so there was even more added by closing time on Sunday.

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Finally we reach the sales area where there were stands selling all kinds of things. This area was naturally fairly busy at peak times and the queues in Toys R Us were enormous. I was stationed on the Blocks Magazine stand for most of the show and we were certainly doing good business, so I imagine the other stalls were too.

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With that, you reached the exit. There were building pits of various colours dotted around as well as the large LEGO video games stand which was very popular, as was the DK stall where free minifigures were being given out. As far as I am aware they did not run out at any time, which is a logistical miracle if you ask me!

Needless to say, Brick 2014 was fantastic. There was plenty more to see than I have described in this article, but I hope it gives you a nice overview of this excellent event.

Brick 2014

Unfortunately I was rather ill on the Thursday and Friday so missed meeting many of you, but the Brickset members were nevertheless out in force which was great to see. I cannot wait for the next LEGO event and eagerly anticipate Brick 2015!

15 comments on this article

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By in Singapore,

Thanks for the report and photos!

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By in United States,

That's amazing! And I can see in the final photo what you mean about the giant balloon man dominating the convention floor. Pretty cool indeed! Thanks for giving us a snapshot.

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By in United States,

Thanks for the overview. The links are coming up as bad links however, according to Flickr.

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By in United States,

Sounds fun, wish I could have gone. Is there anywhere we can find a gallery of all the models that were there?

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By in United Kingdom,

Wow, I assume that last photo was taken on the Saturday or Sunday. Makes me really glad I got up there on the Friday.

Great report.

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By in Norway,

It was a great show. Never been on any without being the host LUG localy.
I had a small model in the danish /norwegian layout. But i was just a visitor on friday this year.
The ballon man was not finished when i was there.

I unfortunate missed the GBC. So it was good to see picture of it in the report.

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By in United Kingdom,

^^ ditto about being glad I was there on Friday as I cant remember it being that busy at any point. A great day out and can't wait for next year! Maybe a Flickr pool or similar could or has been set up that those of us who were there could load our images to so between us we would likely cover all the models for those who want to see them?

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By in United Kingdom,

"The Brick Show on Youtube is not to every LEGO fan's taste. "

Full marks for understatement, Capn! ;o)

Great report - will defintely make the effort to attend next year.

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By in United Kingdom,

Excellent Thanks Huw

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By in United Kingdom,

I went on Saturday having bought a general- rather than VIP- admission. I admit i was somewhat naive about just how popular it was going to be, the queues before opening were huge. We got in around 1120 or so but the queue was well managed. All of the MOCs on display were amazing and it was quite an inspiration as a reletively new returner to Lego who studiously follows the instructions on sets to start building more freely. But there were so many people there when i went that it was hard to get close to the displays let alone actually look at them for too long without getting jostled. The retail section was so busy when i was there that i couldn't get close to most of the stands which from what i saw were mostly selling old sets at inflated prices (i might being unfair here that was all i could see) and the queue for Toysrus was huge even to just get- alas i discovered later that they were selling the rocket raccoon polybag which i might've queued up for if i'd known. I hear from twitter etc that it did thin out later on in the day but by that time i'd tried my girflriend's patience too much and we had already left.

I will definitely go next year but either as a weekend VIP or during the week and i think that the organisers did do an excellent job of making it interesting for adults and children alike which is always a challenge

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By in United Kingdom,

Thankyou for the kind words! One small correction - it's more like a year we've been planning this, rather than months ;-) Thanks for the pictures too. I was so busy at the show that I didn't get to see half of the fan zone, so pictures are always good!

A flickr group is a bloomin good idea though. So here it is! https://www.flickr.com/groups/brick_london/pool/

I for one would love to see what I missed ;-)

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By in United States,

Was good meeting you Capn! Thanks to you and everyone else for stopping by. We had a wonderful experience at Brick 2014!

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By in United Kingdom,

@warrenelsmore - I have just added some photos to the group and will get some of my others added later on. Sorry to hear you did not have more time to look around your own show!

You and your team did a brilliant job. I cannot wait to see how you top it next year...

@The Brick Show - Good to meet you guys too, it is always nice meeting more AFOLs in person.

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By in United Kingdom,

After seeing the incredible displays I plan to display at Brick2015 and AFOLCON, I hope to see you next year Captain :D

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By in United Kingdom,

Managed to get there on the Friday. Great show, exhibits and stands were top quality. The whole thing was set out well and managed well, a credit to all those involved, many thanks. I took my son with me (26 years young) and guess what, he was itching to get his hands on some lego to do some building. Looks like my stash of bricks and layout will be coming under a lot of scrutiny this Christmas then! We even ran on the intel minifig sprint event, the guys tweaked the speed thingy to allow for a 53year old and a 26 year old, nonetheless the older guy won!......
Great day really looking forward to the next one, thanks again?

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