It's survey time again!

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LEGO's Community Engagement & Communication team have asked us to pass on details of the latest community survey, so here it is -

http://www.surveymonkey.com/s/AFOLJuly2011

If you get a chance to fill it in, please do so and let LEGO know what you think!

27 comments on this article

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By in United States,

Done. As always I managed to find a way to write about my disappointment in the discontinuation of the Pirates theme lol

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By in United Kingdom,

Are these getting more frequent?

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By in Belgium,

as usual I used it to rant about the ridiculous price differences for the same set across the globe... I still hope to see the day Lego gives a decent answer why this injustice exists..

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By in United States,

This time they were asking about Lego events. I told them my image of the perfect Lego event for the U.S., not too far from the ones that I have read about on Brickset that exist in the UK.

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By in United States,

Some people have access to cheaper LEGO bricks. Some have been building a collection for years and/or have the money to obtain a large collection.

I don’t disagree with LEGO bringing bricks to free-build. At Kidsfest Chicago our LUG had a chance to build a large skyscraper out of nothing but 2x4 green bricks. It was done with the help of about 10 people and accomplished in only hours. We had a lot of fun and so did the few people who saw us working.

legowomen1980p, it doesn’t sound like you are part of a club. I don't really want to argue but making creations to display at events is not something that can be done in a matter of hours at the event itself no matter how many pieces you have access to. I'm not saying cool things can't be created in less than 48 hours but what would be the point to create something and hand it over to LEGO. Another part of events is also to engage with the public and answer questions. That would not be possible if you spent your entire time building. Also, most MOCs take hours upon hours to create especially to look as amazing as most do. You also have to remember most LEGO events are fan events and the point of the event is to have the fans showoff what they make.

Just my two cents.

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By in United States,

Hmm... They certainly have something in their minds about fan events. It seems like they want to do more fan events, but can't decide exactly what people will respond to.
I wish LEGO KidsFest came closer to my town.
There are already LEGO conventions and events. What can LEGO do that the others can't?
They need to sponsor some kind of AFOL fan event with prizes, massive pick-a-brick walls, LEGO branded items (T-shirts, etc); all designed to suck up AFOL money.

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By in United States,

Whew that yellow background hurt my eyes :P A really good survey

I hope LEGO does make a convention type of show to get more people interested in LEGO and have a good time.

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By in United Kingdom,

I told them to build lego brand stores in the north of England!! (o:

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By in United Kingdom,

Yes i said the same meadowhall, leeds, Hull.... there needs to be one somewhere in the North :-)

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By in Canada,

I didn't complain... thought that it would be off topic.

Prices are unfair though. I would've complained more about that than prices being too high. I'd suggest Lego lower the Lego in CANADA to the US prices... our dollar is higher than theirs!!! You'd think with the two countries so close to each other they'd get treated the same!? NOT AT ALL.

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By in United States,

What the heck is KidsFest? And when was the last LEGOWorld? Neither seemed to have reached my attention in all my years here or at Lego.com.

I told them the ideal Lego convention would be filled with MOCs created by fans, LUGs, AND official Lego Set Designers. Also there should be panels with these Set Designers, because I would want nothing more than to know how exactly these thousands of sets were thought up.

I find it sad that Florida (and other states too) never get to have their own conventions, at least for TFOLs & KFOLs. Also pretty certain that these AFOL conventions that go on have an age restriction. I see that as unfair discrimination. Why can't us kids & teenagers, or those that live in these states can't go to apparently great events? The only taste of them I get is the yearly "Art of the Masters" event at Downtown Disney where outside the LEGO Store there some groups the GFLUG (Greater Florida Lego Users Group) come and show off their creations, and its great!

So there's my rant for the day. Thanks for reading.

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By in Sweden,

done!
I said that i would like to have more interactivity with employees...but not the management that we usually see.
I think it is important for us to talk with people...
well at least it is my view...
we have a lack of events in Northern part of Europe as well in my view.
when i see what is happening in the US or UK...I am sometimes jealous! ;)

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By in United States,

One question said, "Have you been to a LEGO Brand Store lately?" *NO* "Why not?" Well gee. Maybe because of a lack of LEGO stores where I live. :P And I live in a major city. (If you consider half a million major)

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By in United States,

@ Ypres, I understand your pain, here in Chile prices are atleast twice as much as in the US...and they call it a globalized world...

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By in Philippines,

Here in the Philippines small sets usually is 2x the US price. As for BIG sets, it reaches up to 3 to 4x the US price.

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By in Australia,

Being that pretty much none of what they were asking after exists in Australia, I lol'd profusely at the questions. If this does contribute to getting a LEGO store here, I'm down with that. I see, though, that they're wising up about being bombarded with questions concerning pricing (see: abominable Australian prices) and didn't provide a question wherein an answer concerning it would be particularly feasible. Crafty, LEGO. Crafty.

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By in New Zealand,

I asked again for a brand store in New Zealand, I get the feeling there ignoring me hehe, that seemed alot more straight forward a survey than usual.

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By in Taiwan,

I see the same thing as macmon here in Taiwan, but I still have to admit that the Canadians have the most reason to complain. Perhaps some enterprising Canuck should work out a barter scheme that matches up Canadians who want to buy Lego in the US with Americans who want to buy prescription medications in Canada.

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By in United States,

OH NO! NOT SURVEY TIME AGAIN! :P Do I HAVE to take it? :P
LegoWoman- If kids today are so spoiled that when they see someone else has something they don't they develop a complex... Also, I think 10,000 clones is a 'bit' of an exaggeration.

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By in United States,

TLG: Have you attended a KidsFEST or LEGOWorld?
Patrick: No
TLG: Why?
Patrick: I have no idea what either thing is?

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By in United States,

sometimes i wonder if these surveys really mean anything...

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By in United States,

legowomen1980p: I took the survey, and I don't know to which question your answer could have been a response because there wasn't anything about AFOL events, only LEGO events.

You clearly continue to carry a chip on your shoulder and incorrectly perceive that people displaying large collections are doing so to slight you. If you're serious about wanting to explain to your child how people accumulate large collections, I'll help you: in nearly every circumstance they pay for them. I have near absolute confidence they were not obtained via sexual favors.

We recently concluded an event where LUGs in northern California displayed an impressively large LEGO town. Every child I witnessed was smiling and wide-eyed in amazement. When they saw an official LEGO model in the display -- a car in the road, a train passing by, a modular building -- that they also owned, they excitedly pointed it out. Not one child left weeping that they wouldn't be getting the entire display for their birthday.

You have a right to your opinion and expressing it, but when it continues to be raised when it doesn't even fit the question, I'm compelled to believe that TLG will, at best, ignore it, and, at worst, think AFOLs are an ungrateful lot and have misgivings if they should do anything additional to seek out our ideas and cater to our interests.

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By in United States,

@legowomen1980p, If your kid isn't old enough to understand that some people have more money than others, don't worry about telling him/her.

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By in United States,

^^Thanks guys!

As for the survey, I mentioned ideas that could help expand fan presence in stores but I also thanked them for the opportunity to take part in the LUG Showcase Program. LEGO does a good job of reaching out to fan groups and I think that it is a good start but I guess it depends on each individual store manager how exactly the store reaches out to fans.

I thought it would be cool to have fan displays on weekends aside from the LUG Showcase. I also thought it would be cool if LUGs could shop at the store after hours for a half an hour or so like I know a store does down in Birmingham. Why not work with the store to order parts from PaB that aren't on the wall? My stores have changed very little in the 1 plus years they have been open. If we don't suggest how the relationship can be strengthened than it will either remain what it is or deteriorate. The fan community does a great deal promoting LEGO to the world and all parties involved benefit in one way or another. Watch the local news in the Virginia area next weekend and you'll see what I mean about LEGO benefiting as there will be countless news reports about Brick Fair.

Anyone who is upset by the LEGO group extending some benefits to LUGs should either join a LUG or create one. Anyone who is upset that there isn't a LEGO Store near them should take every opportunity they can to voice a desire for a store to LEGO.

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By in New Zealand,

What does everyone want to see or do at an official Lego exhibition?

I want to swim in a pool filled with 1x1 round plates. The reality of this may differ somewhat from my imaginings.

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By in United States,

Fatteh- Oooh, never thought of that! :P

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