LEGO to support BBC Children in Need - confirmed

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Pudsey Bear

Pudsey Bear

©2011 LEGO Group

When I published the original article about this on 1st September, I contacted LEGO to find out more. I was told that the instructions, and thus the news that LEGO were supporting BBC CiN, was not supposed to be public until an official announcement at the beginning of October.

Shortly afterwards however, the brand store calender for October was published on the LEGO website which confirmed the news, but as I was asked not to provide more information, I didn't.

Now the BBC has published a brochure for Children in Need that shows LEGO Pudsey, there really isn't any point keeping quiet any more!

You can read more at Bricks and Books and see a scan of the brochure page here. It seems he's going to be available 'exclusively' in Asda for £4. Exclusive that is, apart from in LEGO brand stores and shop.LEGO.com :-)

11 comments on this article

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By in United Kingdom,

Good Good I will be picking up a pudsey after all its better than a small badge

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By in Germany,

Wow. ALL profits to Cid? Good Kjeld Kirk (Mr. LEGO). :)

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By in United Kingdom,

Doesn't stop it from being a bonkers looking build (check out the snotish ears?). All for a good cause. And anything so I don't have to watch 8 hours of TV.

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By in Slovakia,

Also will be available from Ebay and BrickLink 5 mins after on sale at Asda, don't forget.

Anyhow, a nice thing for TLG to do. Presumably a percentage of proceeds goes to charity. Beats me why they were so cagey about the news.

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By in Australia,

And this, ladies and gentlemen, is ultimately why we love LEGO. <3

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By in United Kingdom,

Very good to see LEGO doing charity work. At £4 I will definitely buy one. It may not be the greatest design but it is for CiN and there are some nice yellow parts in it.
@richselby; I agree, if they put in on their instructions page then of course the news is going to spread
@Alemas; What's Cid and why are all the profits going to him? :P

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By in Germany,

@BrickBob: *Facepalm* :P Typo, I meant "CiN"... :P

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By in United States,

I'd like to buy one for my son & support the charity -- I'll check LEGO.com UK edition. If I run into difficulty purchasing one, may I have some help from the UK members here? Thanks!

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By in United Kingdom,

Having been to the local ASDA , I was told they are not stocking anything to do with CiN till mid-October.

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By in United States,

Forgive me for being stupid, but who's Pudsey? Is he the mascot of Children in Need or something?

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By in Germany,

@TooMuchLEGO: Yeah, he is the mascot.

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