10230 Mini Modulars: The first 2012 Exclusive

Posted by ,
Mini Modulars

We didn't see this coming -- LEGO managed to keep word of this set under wraps until the official announcement, which makes a change!

The set features mini models of the first five modular buildings and looks very cute indeed. Apparently it's going to be sold to VIP members only so is presumably being used to encourage people go join. Here's the press release:

10230 Mini Modulars, 1,356 pieces, US $79.99, CA $99.99, DE €69.99, UK £59.99, DK DKK 649.00, AU $119.99. Available from January 2012.

Available only to our LEGO® VIP Program Members, this exclusive mini modulars set is an authentic miniature representation of the first 5 buildings in the Modular Building series: Café Corner, Market Street, Green Grocer, Fire Brigade and Grand Emporium. Featuring highly detailed design, each building can be displayed as a stand alone piece or connected to the others buildings in the set. The mini Café Corner includes details like a fan above the doorway and printed hotel signage, while the mini Market Street includes transparent bricks and a unique brick construction. The quaint mini Green Grocer also features transparent bricks and a fire escape at the rear, while the mini Fire Brigade includes a brick bell and white arch wall elements. Finally, the mini Grand Emporium has a rooftop sign, skylight and window washing platform. With fantastic detailing and a huge variety of elements in a range of rich colors, this exclusive mini modulars set is the perfect addition to every VIP Member's collection.

  • Exclusively available to LEGO® VIP Members!
  • Authentic miniature representation of first 5 Modular Buildings: Café Corner, Market Street, Green Grocer, Fire Brigade and Grand Emporium!
  • Each building can be displayed individually or connected to the other buildings in the set!
  • All buildings feature fantastic detailing and a wide variety of elements and colors!
  • Completed model measures over 5" (14.5 cm) tall, 12" (32 cm) long and 2.5" (6.5 cm) wide!
  • Each individual building measures 2.5" (6.5 cm) long and 2.5" (6.5 cm) wide!

The video interview with set designer Jamie Berard will be available on YouTube shortly.

78 comments on this article

Gravatar
By in France,

£60! sorry as amazing as the lego mulars are this isnt worth that. lego are really off the ball when it comes to pricing recently

Gravatar
By in United Kingdom,

Really? £60 for 1,356 pieces (even small pieces) seems like a bargain to me ...

Gravatar
By in United States,

Awesome!!! Wish it came with the pet store!!

Gravatar
By in Germany,

Cheap way to tell your friends "I've got the first five modular buildings!"... XD

Gravatar
By in United States,

Definitely getting this!

Gravatar
By in United States,

US $79.99!!??? That is ridiculous.
Really awesome build though.

Gravatar
By in Australia,

That is just adorable, and it feels like it's in a good price range for a change, especially as far as Australian pricing is concerned. I'm particularly impressed with how well they managed to shrink the HOTEL lettering. Though, it's certainly a strange thing for them to be producing to begin with - has there ever been any demand or precendent for miniaturised modular buildings? Eh. Adorable status prevails at the end of the day.

Gravatar
By in United States,

So adorable :D

Definably getting one

Gravatar
By in United Kingdom,

It's a must buy for me. I can't see where those 1300 odd pieces are used in that set though, it looks more like 500-600 to me.

Gravatar
By in Australia,

^ That's a good point, but I guess they would be very tightly packed.

^^^ Yeah, that's a fantastic Australian price, 1300 pieces has been going for $200 in the last few years.

Gravatar
By in United States,

For $79.99 that is a HUGE ripoff. LEGO just keeps on inflating prices :(

Gravatar
By in Canada,

This seems like the most useless set of the year to me.

Gravatar
By in United Kingdom,

Is this for real? I'm pretty sure I saw someone do something very similar on flickr a few months ago?

Gravatar
By in Australia,

Maybe a bit overpriced considering the majority of pieces are single studs. However, the price is in keeping with the Falling Water type (Architecture) sets, and you're really paying for Jamie's brilliant design. Not easy capturing such iconic representations at an even smaller scale.

Surprised actually no one's drawn the connection to the Architecture series.

Gravatar
By in Canada,

Isn't everyone is VIP member?

This set really doesn't look interesting, it doesn't seem like 1300 pieces; even if it is paying $70 for 1300 small pieces isn't for me. Maybe for MOCers.

The model is nice, just not interesting enough for me.

Gravatar
By in Australia,

^^^^^ Stacy, don't give LEGO Australia any ideas! Even at the height of their price gouging, it's never been more than 2x US RRP. It really should be closer to 1:1.

This isn't the sort of set you price "by piece" as the pieces are so small.

Also, if it's VIP only, Australians will be further screwed on the very high freight charges from S@H, and we only get free shipping once in a blue leap year.

Gravatar
By in United Kingdom,

Scandalous pricing, and the brick ratio shouldn't come into it either because there are no minifigures or special pieces. If you're going to want the 'modular buildings', then you'd want the real things - not smaller versions in which the scale doesn't really tie into anything else.

Bad show LEGO. Roll on the next 'real' modular building!

Gravatar
By in United States,

i for one think this is an awesome set, i missed out on the cafe corner and the market street when they where avaliable, i guess this a way for me to get all of them :P .

Gravatar
By in United Kingdom,

The photos I have seen so far do not convince me ... I need to see it displayed before deciding to splash the cash ... :)

Gravatar
By in United States,

Cool!! I can't wait!!

Gravatar
By in Belgium,

Can't see the point of this, and it's horribly overpriced. €69.99 for a bunch of 1x1 tiles -- are they nuts?

Gravatar
By in United States,

This doesn't seem real to me. Why do this? Why price it so high? Who is this appealing to? Have module buildings become such a cultural phenomenon that mini-versions of them are necessary to keep up with demand? Seems bizarre, I would expect this on April Fools Day.

Gravatar
By in United States,

Even with 1300+ bricks, mostly single stud and nothing special.....I'm a sucker for Lego. I'm getting one.

Gravatar
By in United States,

hmmm this or the pet shop...yeah think I will just get the BIG building... this is definitely great if you have been doing the architecture sets but no interest from me Lego. But thanks for trying.

Gravatar
By in United States,

My first impression was WOW! That's really cute! I thought it was someone's MOC, but then reading, WAYYY over priced and certainly doesn't seem like 1300+ pieces but then again there are probably a lot of 1x1 plates! I agree with most, that I can't see who it would really appeal to except those building a mini scale town! Also, like previously stated, isn't just about everyone who would be interested in this set already a VIP member? I can't really see how this set would entice someone to join just to get it! I think it would have made a better promo gift type set!

Gravatar
By in United States,

I wonder if this is in scale with the London Tower Bridge...?
Cute and fun...1300+ pieces for $80 bucks is a good price but like atkinsar said...where's the 1300 pieces? It looks like a 500 piece set...unless there's more in the interior of these little buildings?

Gravatar
By in United States,

Ahhh..seeing more angles on Flickr (great pics by the way), looks like the buildings are solid all the way through. So maybe that'll bring up the brick count? Just guessing.
They look great in this small scale. Wonderful to make a nicely ornate mini-city scape. I hope they make a themed -line off of this initial set. Like $10-15 a building would be nice to collect.

Gravatar
By in Australia,

This is indeed a surprise. Didn't see this coming with all the euphoria surrounding the 2012 set list. It's cute and nice, the pricing seems reasonable, but I don't see this selling well. It's a cheap option for admirers of the modular lineup who missed out on the larger versions. I think it would have been better if Lego released another market street size modular than this.

Gravatar
By in New Zealand,

how do you become part of this VIP program??

Gravatar
By in United States,

@legogirl19 that's exactly my thoughts. I thought it looked cool and would definitely buy it since I missed out on the first 3 modulars, but then I see its over 1300 pieces and I'm thinking... really? where? and then see its 80 USD?? I had to double read the whole thing to make sure I understood correctly...

So yea I'm not buying it. It would be a nice novelty item, but I could only see myself buying this if it were 40 bucks max..

Gravatar
By in France,

if this was 40-50 id have no problem its just that for 60 quid lots of 1x1 seems unfair and it works out as 5p a peice so its not that great a bargin at all. I think if lego made their prices just ten percent lower id not have a problem. And it would work out for them as people would buy it and it would be cheaper than the compition

Gravatar
By in Australia,

I have to admit that I can't see the appeal in these sets. From a playability aspect, there is none and from a display perspective, this pales in comparison to the actual modular buildings themselves. I'd much rather TLG rerelease the past modulars than this - if you want buildings on this scale, the nano block sets r much better value for money and also offer greater variety. So for me, an easy decision to pass.

Gravatar
By in Germany,

Very cute......but better bring back the original sized Café Corner and Green Grocer.

Gravatar
By in United Kingdom,

Why can't they just re-release all the modulars, maybe they'd be a bit pricey but it'd be so good for those that just missed out on the great modulars like Cafe corner. If this idea is widely shared and if it is made aware to Lego maybe something might happen. Who's with me???

Gravatar
By in Australia,

It's pretty, and everything.

But ... why?

It's a scale representation of the modular buildings. Were people asking for miniature versions of the large buildings? I just don't really understand this.

Gravatar
By in Australia,

Hey, wouldn't be easier to part this out from Bricklink? If they're all small parts, wouldn't that be cheaper that way?

Gravatar
By in Canada,

This is awesome! Now I don't have to get the bigger Modulars. I wonder why the Pet Shop isn't included?

But still, why? And, how did they cram 1300 pieces into this? It looks like 400.

Gravatar
By in United States,

^^^ I don't think it would be easier to source out the parts on Bricklink, perhaps cheaper, but I see at least 2 obviously unique parts to this set that will deter that strategy.

Gravatar
By in United States,

Does this set come with an advanced or small orange Brick Separator (4654448)?

Gravatar
By in United States,

Is that a new brick separator, or just one that I've never seen before?

Gravatar
By in United Kingdom,

^^ & ^ - it's new, and with added functionality (like the axle/pin pusher), and, yes, it comes with the mini-modulars set.

Gravatar
By in United Kingdom,

@bodybomb3 YES

Gravatar
By in United States,

Hope Marcos Bessa or other builders from the fan community get credit somewhere for this!
Advanced Brick Separator! Nice!!

Gravatar
By in Germany,

@bluemoose: O_O I MUST GET THAT SEPARATOR!!! :P LEGO, WHY DIDN'T YOU MAKE IT EARLIER?!? XD

Gravatar
By in United States,

I just saw the video... and I'm definitely getting it.... hopefully on sale.

Gravatar
By in United Kingdom,

Totally agree with bodybomb3, I wish Lego would just re-release the previous sets...the good news is that they are great to have on display if you have a small home.

Gravatar
By in Canada,

New separator! Cool! Is there a picture?

Does anyone know the exact height of the model?

Gravatar
By in United Kingdom,

That new brick seperator looks like its missing one piece of key functionality over the old one.

With the old one, you could use two brick seperators to seperate two 1x2 plates by placing one on top and one on the bottom. But it looks like the axle pusher would get in the way on the new one?

Gravatar
By in United Kingdom,

^ Why can't you own both? The old one isn't much use at removing jumper plates unless you cut notches out of the bottom.

Gravatar
By in United States,

Holy smokes! Okay, sorry for the 100+ year old saying but, I am officialy floored. I can finally buy most of the Modular buildings without blowing open my wallet! I think I am going to need to save up for this one... I mean, for only $80 US, you get the coolest mini-scale set ever! And, it is over 1,300 pieces!

Gravatar
By in United Kingdom,

Loving it. Having promised myself I would kerb the spending and only spend out on UCS, Mods and the odd Technic, I welcome this with open arms. I think it looks great!

Interesting to see that LEGO have included Market Street despite it not being a genuine modular! :op

Gravatar
By in Paraguay,

Defenitely mixed opinions around here! It has to be one of the strangest models from TLC. The details are amazing, but also, I can't find where the 1300 pieces have gone. It looks great!

Gravatar
By in United Kingdom,

I find it easy to believe there are around 250-300 elements in each of the individual buildings/bases ... ~1300 for all five seems about right to me.

Gravatar
By in Australia,

^^ I know that's a popular belief/myth, but why isn't Market Street a "genuine" modular?

It was made by LEGO to go alongside the modulars, came out between Café Corner and Green Grocer, and fits exactly in the series, with many of its design cues represented in the latest Pet Shop (16 x 32 halves, square rooms, raised ground floor, etc).

Just because it was boxed "Factory" instead of "Creator" (branded the former because itss designer was from outside TLG), there's this myth it isn't a genuine modular.

Well it is. (And eBay prices prove it!)

Gravatar
By in United Kingdom,

This mini modular set model of the sets looks fantastic. I am definately going to have to try and get this one. Miniature sets of the modulars, must have.

Gravatar
By in United States,

As much as I like this...I think I'll just wait until somebody makes the building instructions available.

Gravatar
By in United States,

Awww, it's so cute :) Wait, let me go get my money-GAHHHHH!!! 80$? It's cute, but not 80 dollars cute. I think a reasonable price would be somewhere in the 20-40 dollar range.

Gravatar
By in United States,

Yea I don't really like the 1300 piece count argument... just because all the pieces are so small, I know this may be a slippery slope, but consider the weight of the plastic from a set containing 1300 pieces and this. This tiny model will be much lighter meaning much less plastic meaning less bang for your buck. sure 5.9/piece is cheap, but like others said, I doubt the majority of those pieces would fetch that much on bricklink.

Gravatar
By in United States,

I would rather put the $79.99 toward an actual modular building. Sure I missed out on the older sets, but I can start now and build from today. IMO, it would have been better to do half a modular and sell it for half the price. Like taking one half of the Pet Shop set and selling that by itself.

Gravatar
By in United States,

Cute as that looks, I'm gonna pass up on this one.

Gravatar
By in United Kingdom,

I think this set looks really ugly. I love the mini Star Wars sets. Most of them are very cute. But I don't like the look of this mini modular set. I would rather that LEGO reissued the three discontinued modular buildings. The prices of those sets on ebay are crazy.

Gravatar
By in United States,

For a horrible moment, I thought this was TLGs way of ending the modular series. A sort of retrospective. There doesn't seem to be much indication of that, so the question is...Why? For the price point, it seems that a half building would have more appeal. After Pet Shop, it seemed a logical next step. Worst part? Now we have to wait even longer for another real modular.

Gravatar
By in United States,

$80 with 5 buildings breaks down to $16 a building. I'm not seeing a problem with that price. It's a collectors' set so a higher price should be expected. I'm a huge fan of the modular buildings, so I'm going to start saving for this one. I'm pretty happy about the price. Seems just right to me. I can't beleive it's not higher.

Gravatar
By in Israel,

1400 pieces? Seriously? It didn't look like so many pieces to me.

It looks epic though.

Gravatar
By in Poland,

The set is now listed at S@H ('Coming Soon on 1 Jan 2012')! :]

Gravatar
By in United States,

Meh. I can't see how I would have any interest in this set.

Gravatar
By in United States,

I just realized Pet Shop isn't part of this. Strange.

Gravatar
By in Australia,

Jamie Berard is a genius. I might buy this just to say thank you for designing some amazing lego sets over the years.

Commenting has ended on this article.

Return to home page »