LEGO Cuusoo launched worldwide

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Shinkai 6500 Submarine

LEGO's 'crowdsourcing' platform that originated in Japan is now in a worldwide public beta phase. The idea is that people submit models for consideration for production. If over a certain number of others vote for it then it gets made. Two models have originated from the Japanese trial, including this submarine.

Here's the press release that was issued yesterday:

Turn your model wishes into reality with LEGO® CUUSOO
LEGO consumers can now give their great ideas directly to the LEGO Group using the LEGO CUUSOO website. Ideas that collect 10,000 supporters could be selected to become part of the toy manufacturers’ product line


BILLUND, Denmark – The LEGO Group announced today that LEGO® CUUSOO, its new international web-based open innovation and crowd sourcing platform, is now available in open beta.

LEGO CUUSOO is an idea collection system that asks the Danish toy manufacturers’ consumers to submit and vote for their favourite ideas for new LEGO products. It can be found at http://lego.cuusoo.com

Ideas that are supported by 10,000 votes have a chance of being selected to become part of the LEGO Group’s product portfolio and sold in LEGO Brand retail stores and the LEGO online shop. Consumers who have their ideas chosen will earn 1% of the total net sales of the product CUUSOO, which means 'imagination' or sometimes ‘wish’ in Japanese, has been developed with CUUSOO SYSTEM, a subsidiary of Japan-based Elephant Design that has worked with open innovation and crowd sourcing for more than 10 years.

The LEGO Group has worked with CUUSOO since 2008 on a Japanese site that has attracted hundreds of ideas and seen thousands of votes cast by a 20,000-strong community. Now the time has come to test the concept internationally.
The first Japanese product, the Shinkai 6500 submersible, went on sale in Japan in February 2011. The next Japanese LEGO CUUSOO model will be the Hayabusa unmanned spacecraft launched in the first quarter of next year.
“Our fans and consumers have proved time after time that they have great ideas that can lead to products,” said Paal Smith-Meyer, head of the LEGO New Business Group.

“We have worked with our consumers in the past and continue to do so, for example in the LEGO Architecture series, which we developed with an architect and LEGO fan. LEGO CUUSOO is an attempt to gather more great ideas while streamlining the way we innovate and become inspired.”

“We see this as an investment in the future rather than for immediate sales gain. We are moving from a local Japanese pilot to see if the model is sustainable. We were pleased with the initial results, but we need to see how it will perform on a global platform with global distribution,” he added.

15 comments on this article

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By in United States,

Awesome idea LEGO! I can't wait to see what people come up with. Who knows what tommorow's LEGO set will be!
==Murdoch17==

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By in Germany,

Wow. VERY interesting. This is a chance for LEGO fans to get involved. Plus, they get a share of the profits! It may be small, but it's a share nonetheless! Just one problem. The name. CUUSOO? Seriously?! :P

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By in Germany,

Uh oh. Small problem. Look here: http://lego.cuusoo.com/ideas/view/24 A war vehicle. LEGO NEVER build explicit war vehicles. They put them in some other themes, but never in a "LEGO Wars" theme.

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By in Canada,

There's about a hundred "small problems"... like what happens if an idea is based of a TV series!? I've seen serveral (probably Japanese origin) from anime like Last Exile, and Ghost in the Shell: Stand Alone Complex.

Maybe Lego needs to closely mod these ideas or tell us whether they'll accept License ideas. I don't really think it's fair to suggest some Starwars model and recieve 1% royalties. Well Lucasfilms would never allow that anyway... but I'm just seriously wondering how far Lego will stand for copyrights (getting a license).

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By in Germany,

@Ypres: There's a "Back to the Future" DeLorean with two minifigs... and it is pretty popular. :P LEGO, BE CAREFUL! :P DON'T GET SUED BY WHOEVER OWNS THE BTTF RIGHTS! :P

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By in United States,

Slow down here, people - it's not as if ANY model that garners 10000 votes gets automatically put into production. Their being very picky, as evidenced by the grand total of TWO of the Japanese models getting through to production. The chance of anything that could get LEGO sued going through is absolutely nil.

That said, here's hoping that we can finally get some official LEGO steampunk models out of this system! For too long we've been denied a steampunk theme, but this just might produce a set or two!

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By in United Kingdom,

Really glad to finally see this go global. +1 on the LEGO steampunk sets too!

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By in Canada,

@Alemas: A rather funny problem right now is that you can create as many accounts as you want. It doesn't tab your IP for clicking "support" model. So, for example, the creator of that Delorean Idea could easily (Beta is open now) create as many accounts for the purpose of driving numbers up. Yes it's a slow process but I wouldn't put it past some people. It'll just be funny to call a pre-existing idea popular now that the beta has just been opened... especially when it's not proportional to the other ideas being supported (which may be equally as cool as the next).

Lego will need to fix this.

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By in Germany,

@Ypres: Well, it's what Beta testing is for: Fixing things. :P

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By in United States,

that is pretty cool! ive already joined :P . anyone want to check out my fully functional lego rubiks cube? hehe

^^^ and yeah the multiple account thing could be a problem, where do we go to report bugs?

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By in United States,

This is incredible!

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By in Canada,

I love this as an idea, there are so many amazing creations that I've seen over the years that would make great sets. What I'm wondering is if that submarine will ever be available in Canada, cause I would love to buy that.

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By in Denmark,

Hmm... my suggestion is that the "get 10.000 likes and we produce it!"-deal is just the promotion thing and that the actual plan behind this from LEGO's side is to make their own a forum to compete with "mocpages" and "Flickr" etc. There is unended good sides from LEGO to get as large part as possible of the "MOC-arena" under their own supervision.

- INSPIRATION: The creativity and ideas and inspiration is one thing..
- RECRUTING: The recruting of new workers for their company is another
- STATISTICS (More important) The statistics of what people like and make, to hint them of future themes.
- ACTIVITY: The promotion of their page/logo into the whole lego user world by people active promoting their creations.
- PROMOTION: All this is directly linked to their brand, which creatives more buzz around the brand.

Doesn't that make sense to be the the main thoughs behind the forum?

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By in United States,

About the licensed stuff and military themed creations: You'll notice that in the press release and on the CUUSOO homepage, it says that 10,000 likes only guarantees a CHANCE of becoming a set. The LEGO Group reviews the project first, and I'm sure they'd catch that it's licensed or military-centered.

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