Minecraft project hits 10,000 votes on LEGO® CUUSOO

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Press release from LEGO:

BILLUND, Denmark – A project backed by Minecraft developer Mojang has become the first user-sponsored project to reach the 10,000 vote threshold on the new global version of LEGO® CUUSOO, opening the way for a LEGO set featuring Minecraft to become a reality.

It took the project only 48 hours to gather votes from 10,000 fans of the project from around the world.
“We’re really excited to see the fantastic enthusiasm of the Minecraft community. This is what LEGO CUUSOO is all about, connecting people’s passion to the LEGO brick,” says Paal Smith-Meyer, Head of the LEGO New Business Group. “It is still too early to say whether a Minecraft play set will become a LEGO product as it still needs to go through a review and approval process to ensure it meets our usual LEGO standards, but it is certainly a lot closer.”

A go/no-go decision should be reached within the next few weeks. Assuming it is given a “go,” then development on any new sets will begin. During this time, LEGO model designers refine the product, while packaging, instructions, and marketing are developed ready for a production run. This will take several months.

LEGO CUUSOO is an idea collection system that asks the Danish toy manufacturers’ consumers to submit and vote for their favourite ideas for new LEGO products. It can be found at http://lego.cuusoo.com . The site is currently in "open beta" and has been well received by fans and niche interest groups eager to see their ideas become official LEGO products.

CUUSOO, which means 'imagination' or sometimes ‘wish’ in Japanese, has been developed with CUUSOO SYSTEM, a subsidiary of Japan-based Elephant Design that has worked with open innovation and crowd sourcing for more than 10 years.

The LEGO Group has worked with CUUSOO since 2008 on a Japanese site that has attracted hundreds of ideas and seen thousands of votes cast by a 35,000-strong community. Now the time has come to test the concept internationally.
The first Japanese product, the Shinkai 6500 submersible, went on sale in Japan in February 2011. The next Japanese LEGO CUUSOO model will be the Hayabusa unmanned spacecraft launched in the first quarter of next year.

It took the Shinkai 6500, 420 days to reach 1,000 votes in Japan. Hayabusa took 57 days to 1,000. With the launch of the LEGO CUUSOO worldwide site the threshold was raised to 10,000 to reflect the larger audience.

On LEGO CUUSOO, ideas that are supported by enough votes will be examined by a LEGO jury that will check that the models meet LEGO standards of safety and playability and support the LEGO brand. Consumers who have their ideas chosen for production will earn 1% of the total net sales of the product.

In the case of the Minecraft project, Mojang and the collaborators have offered the 1% CUUSOO royalty to a charity of Mojang's choice.

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Now, it's pretty amazing that this has happened, but surely I can't be the only person who thinks the model in question is a bit rubbish?

Actually I think Paal Smith-Meyer does too, if you read between the lines of his quote: "It is still too early to say whether a Minecraft play set will become a LEGO product as it still needs to go through a review and approval process to ensure it meets our usual LEGO standards, but it is certainly a lot closer."

What do you think? What's it even supposed to be?

72 comments on this article

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By in United States,

Honestly, LEGO is Minecraft. Adding Minecraft to the top of the box is just a way to earn more money. I don't see why you need sets of it.

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By in Canada,

^ Agreed. Everyone could put together a Minecraft set, all you need are multi-coloured 2x2 bricks and you're set.

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By in United States,

As I wrote last week in the forums about this idea:

so, I'm just confused about what a minecraft LEGO set would actually look like - what would it contain? what would it build? I'm looking at the pictures in the cuusoo link, and it looks to me like a collection of VERY basic bricks? why would I buy that as a "set"? I already have a collection of basic bricks. I can buy brick boxes, like the recent XXL one that was so popular on black friday. What is better/cooler/unique about building something that looks like something you would build out of generic bricks/blocks, just because you bought it as a "set" and probably seriously overpaid for it compared to just rounding up the basic blocks to begin with?

maybe i just don't get it at all

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By in United States,

to add on to my thoughts. to me, this is a pretty good example of the problem with popularity-contest style voting on things - whether they be singing competitions, LEGO models, etc. All it takes is enough "fan boys" of anything to flood the voting and "win", but in the end all these people (on the aggregate) lack any critical judgement about what is a truly good LEGO design. will some die-hard Minecraft fans buy a set like this? Sure. many I suspect won't either once they see the price and pieces included. and beyond the minecraft fans, who exactly is the buyer here?

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By in United Kingdom,

^what he said.

Don't get it, other than seeing a pile of basic bricks. I'm sure people like the novelty of seeing their favourite game recreated in 'real life' but I think lego might have shot themselves in the foot here, and sank the cuusoo ship before it's had chance to set sail (to really confuse my metaphors).

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By in United Kingdom,

What a joke this popularity contest masquerading as a design competition is. Maybe I'll just design a LEGO Justin Bieber bust and wait for young females to vote for it. Nonsense.

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By in Canada,

It would look great, though I do wonder how TLG will pull it off. Huge for them.

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By in United Kingdom,

Would rather see movie or anime minifigs/sets then a lego creator styled set with Minecraft on the box. This is obivously a fan vote for the game. If it was turned into a Lego game board then it would merit thinking. This is just wasting an opportunity.

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By in United States,

I think Minecraft is a very nice game. But even so, I'm not a supporter of Lego Minecraft. As has been mentioned before in discussions about this, there simply isn't enough potential for a complete Minecraft theme. What would the sets comprise of? Only 2x2 bricks and plates, which are assembled to create a blocky landscape at most. Minecraft's awesome, Lego's awesome, but Lego Minecraft just doesn't work.

Even so, it'll be interesting to see how this turns out if it really is produced.

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By in United States,

I was about to say LEGO Minecraft video game, but heck, all you need is a texture mod for the game and voilà! LEGO bricks. xD

@wunztwice (post below): Like this bad boy? I'd buy Back to the Future:

http://lego.cuusoo.com/ideas/view/96

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By in United States,

It's just a bunch of basic blocks. I could buy one of the bulk buckets and make the same thing. C'mon everyone, let's support something worth making as a production run!

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By in United States,

So, it's just a licensed brick supply set. Fun, but that's not all, a whole 1% of the royalty profit goes to charity...

Most of that was sarcasm, if you couldn't tell.

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By in United States,

It makes sense to have a block-based video game to be made into the block-based playsets of LEGO, but I think it is a terrible idea. I think the sets would be VERY boring! Now I can think of a bunch of great themes for LEGO, like Lord of the Rings, but Minecraft is not one of them.

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By in United States,

I made "minecraft" sets before it was cool. 4 years old :)

Terrible Idea. Just buy a bucket of bricks at Walmart, target, etc.

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By in United States,

I suspect the voting was "socially" manipulated. The first glitch in cuusoo. Look at the comments on the winner by the way and the voters. With a little google snooper work you will find a striking correlation between the commentators and the minecraft forums. "I'll bring my peeps from Farmville and we can run the gambit on the Minecraft folks." I am disappointed in the non organic results. I hope Lego recognizes the glitch.

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By in United States,

/\Sorry, but what does that article say about it being manipulated?/\

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By in Canada,

Pointless. Just a bad idea.

However, if Lego were to do sets from games such as Skyrim featuring iconic locations...THOSE I would be interested in!

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By in Canada,

As a gamer and former Minecraft player this entire thing is embarrassing.

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By in United States,

Honestly I don't understand why almost everyone here thinks that this idea would be a disgrace to Lego. Mine craft is an awesome game, and depending on what other sets that come out this could be a very successful theme. Sure, the set displayed looks "Simple", but so what? Is it so terrible that Lego is trying to go back to it's roots, and turning user ideas into sets. If you wanted to build a lot of the Creator sets (Log Cabin) All you'd need is a bucket of bricks that include slopes. Everyone is entitled to their own opinion, but lets give Lego a chance with this when they actually listening to their fans.

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By in United States,

I think that it is a really bad idea. Just buy a brick box or a bulk lot on eBay, then build your own for cheaper! At least it will be one less theme to spend money on, but that is the ONLY good thing about this.

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By in Canada,

Mojang is a pretty horrible company with broken promises, delays, and bad business practices. I really hope Lego doesn't get involved.

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By in United States,

wow, what's with all the hate? yes, traditional lego sets would be redundant. I'm hoping for a large-scale creeper model, or a diamond block or something. I love mojang just as much as lego, and I am so pumped for their team-up.

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By in Australia,

I guess I'm also slightly confused as to what this'll actually entail if it's supposed to be like Minecraft - all I can really picture is a mass assortment of 1x1 or 2x2 bricks, which in practice won't make for particularly plausible Minecraft-accurate models out of inability to horizontally bind; in a LEGO context this could obviously be sold by overlapping the things, but then boom goes the Minecraft accuracy. That also contains the problem that it'd probably amount to a glorified Creator set. I'd like to remain optimistic about this and I refuse to have a completely negative or panicky outlook - seriously, with some of the responses here you'd think LEGO just killed an infant or something -, and I'm sure that both parties involved would be very capable of devising something that's workable, but right now the idea does have noticeable problems in theoretical execution.

As for the demo model, it's strange - up close it's pretty unpleasant to look at, yeah, but from a distance it blends visually into quite a nice landscape. Kind of like actual Minecraft landscapes, really. I guess it was targeted more at winning over Minecraft fans than LEGO fans in that respect?

And really, this isn't even the biggest problem with CUUSOO - the real problem with it is people who think they can use it as a petition to bring back BIONICLE.

(nb this is coming from someone who doesn't play Minecraft and doesn't intend to in the foreseeable future; actual LEGO is enough of a timesink as it is)

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By in United States,

Unfortunately, I think CUUSOO will eventually go the way of Lego Universe and Design By Me.

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By in Canada,

This is seriously stupid, you can build your own minecraft stuff WITH LEGO!

Besides, wouldn't this be a licensing issue?

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By in United States,

Don't understand all the negativity. As well as the comments saying this dooms the overall system. We do remember that reaching the 10,000 mark does not guarantee anything, right? Furthermore, I suspect that the people who like Minecraft are the type of people to whom LEGO would be appealing. Let's see what comes out of this after TLG looks more closely at the market potential. Yeah, Minecraft does not seem to be the ideal candidate for LEGO for reasons that have already been stated, but the challenge to the LEGO designers to come up with something workable is a good thing. Such a challenge stimulates creativity, and that is what LEGO thrives on.

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By in Canada,

um different I play minecraft but this seems alittle odd but if this comes out I probuly will get it

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By in United States,

I agree with Huw, this isn't the greatest of ideas, I would rather see something like Lord of the Rings.

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By in New Zealand,

I thought the whole idea was new themes.

Minecraft will demand licensing fees right?

Lego pays more.

We pay more.

That's not a win-win...

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By in United States,

It was on yahoo news the other day, which is why it got so many votes...and when i looked at it the other day, it was only at 6,000 ish votes. and surprisingly, im not a big fan of minecraft so i didn't vote on it. -___- but it looks creative and cool!

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By in United States,

I have no idea what Minecraft is, so from my point of view it looks like a bucket of basic bricks. Don't really get it.

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By in United States,

I play Minecraft (a lot), but seriously, this isn't the best idea. It would only sell to Minecraft players, but even then, what does the set have to offer that a normal set doesn't? A Steve minifig? I agree that they are closely related, but it is also a bit silly, what are you supposed to do with the set, look at it? At best this would be a collector's model or something that would stand there, maybe a large scale creeper. Meh, this is what happens when you post on your blog followed by your large following saying that there is a Minecraft LEGO thing on CUUSO (or however you spell it) and then it easily gets 10000 votes. The worst part is the project was posted by Mojang, but then again it is collab between them, and two moc guys. Yeah the model looks nice, but thats about it. Maybe I'm missing the playability part of the set, but I don't see how you would have your minifig mine into a solid mass of lego's anyways. It's still has to go through the process of approval and such with the designers, hopefully it gets caught up there, or changes into a simple creeper model or something, which wouldn't be that bad to me actually.
//disregard all typo's

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By in Australia,

I can't say I'm a supporter of Lego Minecraft, if anyone would like to see a Maersk Oil Rig set (yes Maersk has Oil Rigs that even include the beautiful Maersk blue), feel free to clink the Cuusoo link to support my suggestion here:

http://lego.cuusoo.com/ideas/view/5726

This is just something I'd love to see made, and even if it doesn't get enough votes for formal consideration, it would be great if it got enough to let Lego know that AFOLs would love sets like this.

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By in Canada,

I was on Cuusoo as much as possible to insult the Minecraft idea. Anyone with eyes can see why this won't work... it's so obvious I was surprised I actually had to explain it to anyone!!!

If LEGO is stupid enough to make these... they'll lose money, PERIOD!

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By in Norway,

As it is presented on Cuusoo it seems to me that this is already created by LEGO:
http://www.brickset.com/detail/?Set=4107-1
I have two of these buckets and they add up my collections of basic bricks...

But LEGO Minecraft as a videogame is either just adding LEGO-texture to the Minecraft game that is out there now, or make it possible to "walk" trough an LDD creation. This would be possible and maybe a fun thing. But adding texture to the Minecraft game, would not that make the game slower?

But LEGO Minecraft as a special physical set? No, I dont see the posibilities for that ...

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By in United States,

I just want to point out, like some others may have, that the image is not anything like what TLG could be using and Minecraft looks nothing like that in comparison. The other images on the Cuusoo Minecraft page show a much better idea of the theme's potential and I'm not sure why the basic model is being used to represent it.
http://media.pcgamer.com/files/2011/12/Minecraft-Lego-610x304.jpg

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By in Belgium,

Sounds almost like if TLG is looking for an excuse to increase the price on the brickboxes and the basic Creator sets... justifying it by telling they are licensed themes or special designer sets too...

In fact, nothing new here.. they are already doing this with some of the architecture sets..

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By in United Kingdom,

Nope. Disaster in the making.
No-one who likes LEGO will want to buy this.
No-one who plays Minecraft is going to actually buy this.
Does CUUSOO have a 'downvote' button?

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By in United Kingdom,

Ah that SW Army build set is awesome. Stuff like that might have a chance to have a high price tag. But I would rather get that then pay over normal price for box full of 2x2 bricks. That is the main reason why some of us see this set being pointless. Mine craft might have the same elment idea of building like lego, but without a gimmick or inclusion of something special to that set only it will not be considered by the normal buyers. Now one way that they could make it work is have colours that are not available by normal means. Such as Gold bricks, or crazy colour schemes.

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By in Canada,

@HappyStikBeaver That image you linked would cost like 150+ dollars. Good luck with that.

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By in United Kingdom,

Seems a waste of time to me as many others have pointed out. Cuusoo has some flaws, but Lego has the final say so let's hope they decide this is a waste of time and spend the development funds on something more interesting like an entirely new theme instead of re-working old ones every few years.

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By in United States,

I find it ironic that Minecraft, a far more successful MMOG than LEGO's own effort, has done this. If only LEGO had provided Universe users with something like this that would let them turn their virtual models into sets, it might not have flopped...

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By in United States,

This is like making LEGO LittleBigPlanet (http://www.littlebigplanet.com/en/game_guide/). They're both awesome, but you can't combine the two. Well actually, I have seen cool LEGO things in LittleBigPlanet, but it wouldn't work the other way around. And with Minecraft, it doesn't seem like much of a good idea, but in one of the other images, they actually made the blocks 5 plates high, which is a true cube, unlike in the first image.

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By in United States,

Being a minecraft player myself, I'm rather excited that they are coming up with this. But I don't really see how they could sell a set like this. Maby a buildable "creeper" or some type of house, but I don't see them selling something like in the picture above.

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By in United States,

The thing is, Lego IS minecraft! This is more redundant than anything I've ever seen.

And yes, by itself, the model IS rubbish.

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By in Gibraltar,

So many amazing creations and the most bland and simple one has got the 10,000 it needs...

This is more simple than the basic sets that were around in the 70s, at least there were slopes then...!
Hopefully it will fail miserably in the playability tests... (should take too long to realise that)
though its similar to the architecture series...

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By in United Kingdom,

Hang on what sets could TLG make seeing that in minecraft you build what you want? This is just a fail and a way fr them to make more money. Though a creeper minifig would be cool.

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By in United States,

I think it's rubbish as well. Talk about boring! My suggestion to them was create a Minecraft Idea Book. Actual sets?? Ridiculous!

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By in Germany,

To people who fear about licences: The actual creator of Minecraft created the project which won 10,000 votes. :P So no problems there. :P

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By in New Zealand,

The first comment on the website sums up my opinion completely!
P.S. Alemas, I am back on!

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By in United States,

I think that the idea of minecraft legos is interesting.

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By in Ireland,

I've no idea what Minecraft is but I don't understand why this creator bucket would get 10.000 votes while Steven Marshalls brilliant Mini is stuck on 175.
Looks like Cusoo is heading the X-factor way, where it's more about popularity than quality. And that's not a good thing.

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By in Canada,

The problem is that Cuusoo allows project creators to promote their idea on various sites. While Minecraft is popular (I have no idea why) it certainly isn't significant within the Lego community. So what we see is a bunch a online player drones support the idea without being a customer of Lego.

Just because one likes Minecraft doesn't mean they'll buy Minecraft Lego... and profit is all Lego cares about in this scenario. Not only is the general idea worthless, the so called "supporters" won't caugh out a dime for the stuff.

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By in United States,

Do you think we could harness the power of the Brickset community to try and get something more worthy to 10,000?

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By in United States,

^^
Actually I've been in my bedroom counting out money for these sets :P And if I could caugh dimes out I would :P
Copperwonder: Yes, I saw that. Lego isn't making a Lego Minecraft VIDEO game, they're just making sets.
Ypres: Well, in my opinion these sets look pretty decent. In fact, I would rather buy these then almost any other Leg o set, and they seem to have more playability (personally) then other sets.
Joefish: I like Lego (No I LOVE Lego) And I enjoy Minecraft and I'd still want to buy these, I don't get why almost everyone HATES this idea. These are PRELIMINARY images! What did everyone say when HF 1.0 came out? It stinks. I agreed. Now they've improved 80% from the 1.0. You can't judge a book by it's cover, nor can you judge a theme by it's first wave or preliminary images. I'm not asking people to love this idea, just not to say, "This idea sucks! The only people that play Minecraft are video game junkies that hack into the system and rig it!"

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By in United States,

LEGO really should do Lord of the Rings, release them aroung this time next year with The Hobbit: An Unexpected Journey. Surprisingly I only saw 57 votes (including my own).

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By in United States,

As an answer to Huw's last post, I think Lord of the Rings would make some awesome battle packs. I think there should be a Lego Minifigures Series devoted entirely to Nintendo video game characters. Characters like Mario, Luigi, Princess Peach, Bowser, Zelda, Link, StarFox characters, Samus (from Metroid), possibly Kirby, Donkey Kong, Diddy Kong, Fire Emblem characters, Yoshi, etc. Although it would be really difficult, another Minifigure Series or mini theme with famous video game characters would be really cool, such as Nathan Drake from Uncharted, Sonic the Hedgehog characters, Portal lego sets, Solid Snake, Pokemon characters could be cool, Assassin's Creed (although I very seriously doubt that that could ever happen), Halo (so we don't have to settle for the lame MegaBlocks ones), Tomb Raider, inFamous, etc. Although I doubt the possibilities of this becoming a reality, it would still be really awesome, so people wouldn't have to make their own Moc minifigs of them. A Disney themed Minifigures Series would be cool as well. And finally, Indiana Jones and Harry Potter should return! And more than one Force Unleashed set needs to be made when the third game comes out.

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By in United States,

Huw-How's anything but Mindstorms sound? It should really be something that everyone agrees with. And it would be a little late for LotR, if LEGO has gotten the licesne, they would of had it by now. Hasbro does, and so does some other company I forget...

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By in United States,

I speculate that the picture on the press release is just a vague idea from the creators of Minecraft, not what the sets would end up looking like. The Cuusoo project that got 10,000 votes was created as a synthesis of several others, which were much more detailed, and Mojang wants to work with the creators of those projects as well. I don't think that Lego or Mojang would endorse sets that didn't embody both the spirit of Lego or Minecraft correctly. Since Lego and Minecraft are already about creativity, the sets would likely be a celebration of that creativity. While not everyone may prefer Minecraft, I don't think the fact that this idea achieved support means Cuusoo is flawed. It simply means that in order for good ideas to gain support they have to be supported by a community, be it the readers of Minecraft-related blogs or by Brickset. That's what Cuusoo is really about, anyways: community support.

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By in United States,

@Huw: Yes we could! How about a futuristic city type theme? There haven't been any LEGO themes of that so far. Anyone up for flying cars? :)

Although we'll have to wait about two weeks through March for me to actually support- age restrictions.

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By in United States,

Check this one out and support it:

http://lego.cuusoo.com/ideas/view/1787

I am not the builder nor have any connection with the builder - but this is amazing. It would be great if TLG would start a new Modular Building series.

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By in United States,

I would like to see some sort of official steampunk theme, or perhaps a theme based on time travel, sort of like Time Cruisers but without the jumbled sets. Or a reboot of the Wild West theme.

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By in New Zealand,

I've already added my support for the modular western building theme and I'd love to see the "Brickset effect" push this idea past the 10k threshold.
I'm not a fan of the minecraft idea but if, and that is a massive "if", it gets the greenlight from TLG why could they not sell direct to the minecraft community thru the minecraft site ie. make it an exclusive.
Would love to see tie-in sets for the Hobbit and an on-going LotRs theme. I can't see why TLG couldn't get the rights - unless Hasbro have the rights then we might see Kre-o rubbish.

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By in United States,

I think the biggest problem with LotR isn't licensing, it's content. It's not exactly a kid-friendly movie, if you know what I mean. And sure, PotC wasn't really kiddy, but it was created by Disney and had a bit of levity to it. LotR is intense stuff, and I think a little too intense for younger audiences. Then again, I may be completely wrong. IMO there's a better chance (rating wise) of Halo, as I know lots of younger kids who play the games but aren't allowed to see LotR. I certainly think it would be a very cool theme, and there is quite a large following for it, plus the last movie is coming out (Reminiscent of PotC, as MB held that theme first too then Lego got the rights) So its a possibility, but the biggest problem IMO is the high rating of the movie (Rating as in PG-13, not like two thumbs up rating :P

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By in United States,

MINECRAFT!!!!!!!!!!!!!!

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By in United States,

I think the idea is sound. Minecraft kits like the suggested one are just the kind of "art" building that Lego is going for. Minecraft provides a good number of different environments and lots of variation in color schemes. It's a good fit.. And a way to make easy money.

The question is to make it "art" scale so Minecrafters can really build. Or minifigure scale so we can play in it?

As for ballot stuffing, 10,000 is nothing. The game has SOLD 4 million copies... That's probably more than Lego's own game.

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