LEGO has noticed the negativity generated by the launch of Friends, which I think most of us here agree is totally unjustified and unnecessary, and issued a statement on their website: LEGO Group commentary on attracting more girls to construction play.
It's an interesting read, in particular: "We want to correct any misinterpretation that LEGO Friends is our only offering for girls. This is by no means the case. We know that many girls love to build and play with the wide variety of LEGO products already available. LEGO Friends joins this global collection of products as yet another theme option from which parents may choose the best building experience for their child’s skill and interest."
I hope you like the picture I took to accompany this article, Olivia stroking her, er, cat...
(Thanks to Gary D for posting about this in the Brickish forums)
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