Brickset users spend $27 million on LEGO in a year

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This time last year I published some figures for the size and value of our collective collections. Between us we had 1,992,000 sets and just over 500,000,000 parts worth $52,000,000.

This year the numbers are, as you can see from the sidebar, 2,900,000 sets, 750,000,000 parts and worth just under $79,000,000

36,205 people have registered their collections which is just under 10,000 more than had done so this time last year. The average size of people's collections has risen from 74 to 81 sets.

So while the headline no doubt grabbed your attention, it's not entirely accurate because the 10,000 new users may have added sets purchased in previous years. If I get time, I'll devise some algorithms to come up with more accurate numbers.

Still, they are impressive statistics and if nothing else, go to show that collectively we own a lot of LEGO and spend a lot of money on it.

If the growth continues as it has, this time next year we'll own 1 billion pieces!

44 comments on this article

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By in Canada,

That's really amazing. Last year when I saw the stats, I never would have thought that they would be this big now. Like, $27 million dollars in LEGO? That's 1.8 million $15 sets. Just amazing.

Let's make it our goal to get to 1 billion pieces in a year from now!

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By in Australia,

That shows just how much money Lego must make. And that's only the 20% of Lego fans that register on Brickset. And only using US/UK prices? That's a huge turnover.

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By in United States,

I tell people about this site all the time, it is great. With the release of LOTR and Marvel sets Im sure we will hit that billion mark right quick.

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By in Canada,

Like Stacy mentioned, this goes to show how much profit LEGO has made from us fans.

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By in United States,

Yeah, that was me, sorry. I had money in 2011 and I went a little crazy. XD
I'll try to exercise some self-control this year. :)

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By in United States,

ouch... I do spend way too much money on Lego

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By in United States,

I think I alone could make it 2 billion next year, because of LOTR. ;D

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By in United States,

if you're willing and able, you could filter out the newly registered users over the past year, and see how much the collection has grown for the ~26,000 previous members. Then we'd have a more accurate idea of the average spent this year, albeit from a smaller sample.

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By in Canada,

Now what could you build with a billion pieces of LEGO? I certainly haven't thought of anything specific, but the possibilities are endless, personally I think a human sized scale model of the Planet Cybertron might be a fun idea, complete with twin moons, Unicron and a veritable army of Transformers.

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By in United States,

That's crazy! And that's just from Brickset! I wonder how much Lego gets in revenue every year?

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By in Canada,

Between this account and the one I use to log my Starwars collection I'm upwards of 200 sets. When you spend that kind of money on the product you'd think you should get more of an opinion... ah, I'm just a sucker for Lego.

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By in United States,

they probably earn................................................................ 1000000000 BILLION DOLLARS A YEAR

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By in United States,

Actually, Huw, I think a more accurate figure can be determined simply from the data already provided. 2011 $52,000,000 26,205 users makes the average value of the collection $1,984.35 in 2011. 2012 $79,000,000 36,205 users makes the average value of a collection $2,182.02 in 2012. This is an increase of $197.67 per user. For 36,205 users that means the dollar amount spent this year was closer to $7.1 million.

The average user spent $197.67 on five or six new LEGO sets this year. I guess I'm a pretty average AFOL, which of strange because everyone I know thinks I'm eccentric.

This year's going to break the bank. I hope StarWars ends before Lego releases a Blacktron 3.

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By in United States,

I know I spent around $400 last year. The Unimog was most of the cost.

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By in United States,

I don't know about everyone else, but I am very bad at indicating that I have multiplies of a set that I own so my collection is under reported...

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By in United States,

Well, there's no way I can be the average user and spend only $197.67 on LEGO and get only 5-6 sets.

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By in United States,

The scariest day ever on brickset was the day HUW started showing the retail price of our sets on the "my sets" page..... shudder. I knew it was alot, but I kinda felt better NOT knowing. :) That was also the day I informed my son that we could never allow his mother to see that page if he wanted to continue to get Lego.

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By in United States,

I was surprise i collected that much lego(in terms of money spent). It felt like nothing!!!

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By in Norway,

Huw, it would be nice if there will be (anonymous maybe?) the chart of the TOP 10 biggest collections of the brickset users ;-) Just for us to know how CRAZY we are :-D

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By in United States,

@rocao, that's what I intend to do. I could also see how many 2011 sets have been added, and their value, which would give another angle on it although not necessarily exactly aligned with the calendar year's spending.

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By in United Kingdom,

Be careful about drawing the wrong conclusions. Lots of the sets I own I bought 2nd hand, so that's not money going to TLG. And although I am a regular user of this site, I own far more Lego than I have entered here, mostly mixeds lots for building.

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By in United Kingdom,

1 Billion pieces? I feel an evil laugh coming on.....Muhahahahahahahahaha........Muhahahahahahahahaha

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By in Belgium,

^^^ Great idea, I'd like to see a top 10, or perhaps even a chart that shows the amount of sets of every user that has chosen to share their collection.

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By in New Zealand,

I'm not sure that the people who are in the top ten would necessarily like everyone to know who they are. I guess so long as there's an opt out.

I also wonder if it might encourage people to fake it to get in the 'charts'.

In fact the more I think about it the more it seems problematic.

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By in United States,

^ Agreed. It won't happen...

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By in United States,

I was buying sets so fast, I wasn't able to put them all into Brickset. The actual numbers are higher...

:-)

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By in United States,

Im newly back into Lego myself. I started as a kid around 20 yeas ago and now that my nephew is of age and loves his Lego he got me back into it. Just in the last 3 Months alone I have spent $1,200 USD on my new Lego Star wars collection. I check my local Wal-mart and Target daily for the new sets, nothing yet. This year I plan on the collection growing very large and of course being very expensive. The Wife says its an obsession not a hobby.

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By in United States,

2031 pieces was added to my collection from sets last year, not counting a LEGO store Build A Mini purchase. I personally spent $109.58 USD and my family spent around $140 for me as gifts (I love my family) so about $250 USD was added to my collection in the 2011 calendar year. Oh yeah 37 sets were added to my collection to get the above numbers.

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By in United States,

@dixondog: See.... sometimes to much information is trouble. :)

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By in United States,

We've been into Lego just about 2-1/2 years and have spent in excess of 10K not counting what we've spent on bulk and used Lego. Our family would tell you we never do any hobby half way. These figures don't really surprise me when I see some of the amazing MOCs some of you build.

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By in United States,

If we spend that much, I'm going to submit a few sets to that LEGO site and get 1%.

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By in Belgium,

I keep all my 500+ Legosets in an Excell file with number, year relased, number of pieces, date and place of purchase and ofcourse price paid. In my account here there are only about ten.
So, if there would be a very easy way how I can import them the number would raise easily as many of us seem not yet have imported there complete list.

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By in United States,

If you think about it, that's a waste of money... not to be a sourpuss, but 27 million dollars on plastic? But it is a fun hobby. Don't listen to me... :D

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By in United States,

This is a fraction of what brickset members actually have. I have over 400 lbs of bricks and around 1700 minifigs give or take a few hundred. I buy collections far faster than i could ever possibly inventory it all. Think I have one set listed as "I own"

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By in United States,

No doubt we will hit 1B in 2012. Like many others, I have many loose legos from family members or friends. I love building and can't wait for all the new stuff in 2012. It is not a waste of money to me. I and my boys love and live it.

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By in United States,

Hey Huw, voypro's comment made me think.... I have around 1100 minifigs... Collectively, how big of a population of minifigures do the members own (at least the ones that are accounted for in their collections)? It would be fun to see how it compares to the populations of some countries.

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By in United States,

mini figs as a population... great idea. would be fun to equate the brickset mini fig population to cities in various countries.

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By in Ukraine,

@ Stacy, brankell5566, itsaturkey, linkbrick, and HUW, et al.

Is LEGO a publicly-traded company on the stock market? Can you get their profit info in their glossy Annual Report? I remember seeing it online. They should also give a breakdown of the stats for different demos, e.g., kids versus AFOLs.

Fortune and Glory!

Indy Out

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By in United States,

If I had 1 billion pieces, I would build a miniland of Disneyland and Knotts Berry farm. (That would be very hard) (Does anyone know exactly how many Brickset users there are?)

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By in Malaysia,

These are big, serious numbers. If anyone thinks LEGO is 'just kids toy', they'd better think again ;) Now that I think about it, I wonder is there any other toy manufacturer with comparable numbers...hmmm.

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