Ringing in the changes; time for a new Ambassador

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Back in November 2010, LEGO changed the qualifying criteria for their 'Ambassador' programme and on-line communities such as Brickset.com, fbtb.com, etc., were then eligible to qualify for an 'Ambassador' post. For a year or two prior to that, only regional LEGO User Groups qualified (i.e. those that existed in the real world), and prior to that LEGO picked individuals that were felt to be exceptional buiilders and 'key' influencers in the wider LEGO fan community. Just out of interest, Huw was one of the chosen Ambassadors right at the beginning!

So what is a LEGO Ambassador? That's a good question. The role has changed quite a lot since the programme first stood up; today it is mostly about being a conduit for information between LEGO and the fan community. It is a way for LEGO to target information at the adult fan community (e.g. passing press releases, asking for feedback, promoting the on-line questionaires, etc.) and for the adult fan community to be able to ask for information from LEGO. Unfortunately, much of what the fan community wants to know is information that the team in LEGO that looks after the Ambassador programme (the Community Engagement team, which also supports fan events, runs the LUGBULK programme, etc.) are unable to answer for commercial and other reasons. It also acts as a forum for Ambassadors to work together and discuss topics of interest across the world-wide fan community. There are currently over 70 Ambassadors, from all across the world.

In the early days of the Ambassador programme, the Ambassadors got involved in a lot of 'secret' projects; however, that stopped a few years ago and the Ambassadors now get no access to privileged information.

I've been the Ambassador for Brickset.com since November 2010 and over the last 14 months I've enjoyed the experience (despite the occasional frustrations) but have now chosen to stand down to give someone else the opportunity to represent the community here. Therefore, it's my pleasure to announce that fellow Admin DrDaveWatford has just taken over as the official LEGO Ambassador for Brickset.com and I'm confident that he'll do a great job representing the community.

If you have any questions about the Ambassador programme, ask away and one of us will have a crack at answering it!

22 comments on this article

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By in Belgium,

Three cheers and a huzzah!

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By in United States,

Congrats Doc! I'll bet you'll do a great job.

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By in Brunei Darussalam,

Congrats Doc!

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By in United Kingdom,

congratulations @DrDaveWatford! a worthy and exceptional choice to step up and replace @Huw

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By in United Kingdom,

Congratulations DrDave!

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By in United Kingdom,

^^ Um, no. Huw used to be an Ambassador in his own right, one of about a dozen or so across the whole planet. He stepped down from doing that quite a few years ago. I've been the Brickset.com Ambassador for as long as Brickset has been eligable; I've just stepped down & DrDave is replacing me.

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By in United Kingdom,

Congratulations DrDaveWatford, a worthy replacement indeed, hope you enjoy it.

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By in United Kingdom,

Thanks to bluemoose for his sterling service over the past 14 months, and thanks everybody for the good wishes - I hope to do you all proud !

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By in United Kingdom,

Why step down? Does it take up a lot of time?

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By in Canada,

Congratulations, Dr Dave. Hope you have a good time as an ambassador!

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By in United States,

As ambassador, do you get diplomatic immunity if involved in a heinous act like purchasing an off-brand building set?

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By in United States,

that was a close one... i thought HUW was the one that was leaving!

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By in United Kingdom,

no offence meant @bluemoose, just in a hurry to congratulate DrD and incorrectly used @username... well done on your efforts :o)

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By in United States,

*applause*

Good luck Dave!

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By in United States,

Good job bluemoose! And congrats DrDave!

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By in United Kingdom,

Thanks for your efforts over the last year or so @bluemoose, and @DrD, good luck during your term of office.

I was an ambassador for cycles 1 and 2 which I believe ran from 2004 to 2006.

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By in United States,

@DrDaveWatford- Methinks you need to update your role at Brickset considerably on your profile. Your new office calls for sudden action. Andele, andele!!!

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By in United Kingdom,

thank you for all the hard work bluemoose. Congrats DrDave a very worthy successor

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By in United States,

Congratulations DrDaveWatford! Hope you enjoy your time of Ambassador! Do ambassadors get small discounts, or sneak-peaks at new sets?

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By in United Kingdom,

^ I wish ! No such luck, sadly....

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By in United States,

^ Maybe you can get another message color instead of yellow :P Maybe like blue or something :P

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By in Australia,

From one Ambassador to another - congratulations!

Cheers,
J.P. Manalo
LEGO Ambassador, SydLUG

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