Back in November 2010, LEGO changed the qualifying criteria for their 'Ambassador' programme and on-line communities such as Brickset.com, fbtb.com, etc., were then eligible to qualify for an 'Ambassador' post. For a year or two prior to that, only regional LEGO User Groups qualified (i.e. those that existed in the real world), and prior to that LEGO picked individuals that were felt to be exceptional buiilders and 'key' influencers in the wider LEGO fan community. Just out of interest, Huw was one of the chosen Ambassadors right at the beginning!
So what is a LEGO Ambassador? That's a good question. The role has changed quite a lot since the programme first stood up; today it is mostly about being a conduit for information between LEGO and the fan community. It is a way for LEGO to target information at the adult fan community (e.g. passing press releases, asking for feedback, promoting the on-line questionaires, etc.) and for the adult fan community to be able to ask for information from LEGO. Unfortunately, much of what the fan community wants to know is information that the team in LEGO that looks after the Ambassador programme (the Community Engagement team, which also supports fan events, runs the LUGBULK programme, etc.) are unable to answer for commercial and other reasons. It also acts as a forum for Ambassadors to work together and discuss topics of interest across the world-wide fan community. There are currently over 70 Ambassadors, from all across the world.
In the early days of the Ambassador programme, the Ambassadors got involved in a lot of 'secret' projects; however, that stopped a few years ago and the Ambassadors now get no access to privileged information.
I've been the Ambassador for Brickset.com since November 2010 and over the last 14 months I've enjoyed the experience (despite the occasional frustrations) but have now chosen to stand down to give someone else the opportunity to represent the community here. Therefore, it's my pleasure to announce that fellow Admin DrDaveWatford has just taken over as the official LEGO Ambassador for Brickset.com and I'm confident that he'll do a great job representing the community.
If you have any questions about the Ambassador programme, ask away and one of us will have a crack at answering it!
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