LEGO Group annual results 2016

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LEGO is about to announce its annual results for 2016.

At 9am GMT today Bali Padda, Chief Executive Officer; John Goodwin, Chief Financial Officer and Julia Goldin, Chief Marketing Officer will share the annual result via live video streaming on the LEGO newsroom website.

We'll update this article with the headlines later.

21 comments on this article

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By in United Kingdom,

I predict LEGO have made massive profits yet again and intend to decrease the size of sets but increase the RRP to make even more profit through 2017.

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By in United Kingdom,

It was interesting to hear Julia Goldin mention the Millennium Falcon multiple times and in the context of adult fans. Is that a hint regarding the possible re-release of a UCS Millennium Falcon later this year? I hope so! :)

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By in United Kingdom,

SeanTheCollector:

Regarding the UCS Millennium Falcon... ;)

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By in Denmark,

@SeanTheCollector
Damn, scrolled through that - now I have to go listen to her marketing again.. ;-)

Revenue: ~38 BIL DKK
Net income: 9,4 BIL DKK after paying 3.0 BIL in corporate taxes in DK, excl. all the taxes employees pay off their saleries..

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By in Canada,

If (when) they re-release the Millennium Falcon I imagine its going to be like the Death Star; updated minifigs (perhaps the Force Awakens characters) and a few modification...perhaps swapping the round radar dish with a rectangular one. The last Millennium Falcon was $680 in Canada a decade ago and if the Death Star is an indication of a $100 increase...I'm thinking the new Millennium Falcon will be $800. Still far less than the current one on the secondary market, but still a large sum to swallow for a set that could use major updating with todays modern pieces. I'm just glad I bought mine on initial release and not for profit but to actually build.

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By in United States,

When you can't afford the first set, then they release a similar set at a higher msrp...it's always hard to swallow.

I'll have to look at this later, or wait for updates so I don't have to watch it.

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By in New Zealand,

If this is the one some Eurobricks members heard, Nexo Knights is, interestingly, not listed among the top-selling themes.

P.S. we haven't had reviews in a while, when is the promised A-wing review coming? :-)

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By in United States,

To sum up the video for those who dont want to watch it....LEGO says
We made a ton of money and decreased set size and piece count...we intend on doing the same thing next year as well and will continue to do so...forever...

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By in United States,

Haven't watched the video; however, this page lists the top themes and sets for 2016 and some other cool details: https://www.lego.com/en-us/aboutus/events/annual-result-2016/

@VaderFan2187: I don't think it's that surprising, all things considered. The top five for 2016 were the same as for 2015, themes that had been well established for at least 3 years. The annual report does say that Nexo Knights is off to a great start but I don't think many people were expecting it to outsell staples like Friends or Duplo or Ninjago.

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By in United States,

I wonder what will happen with the US market next year if sales are flat, even with discounts. I have noticed more discounts this year on the Batman movie sets. I would have passed on most had I not received deals on sets.

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By in United States,

If they don't get these prices better, I have a feeling most people in the United States will just write off their products as an overly expensive luxury. The 500 dollar death star does not help.

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By in United Kingdom,

@Aanchir, LEGO's definition of top selling may not correspond to most popular. From the size of the sets, LEGO's ranking is probably based on sales. But if it was based on bottom line for entire ranges rather than individual sets and excluded marketing costs (to make the comparison fair), you'd probably get closer to most popular.

@CadBane22 and Lego_Fox, You must have missed the part when LEGO announced that later this year, they will be releasing a set consisting of a single, unremarkable 1 x 2 plate. The set will be priced at $700. If you buy it from a LEGO store, you will be made to declare - with absolute sincerity - that "everything is awesome!". Failure to comply will result in you being punched hard in the nose by every member of staff on duty at the time as well as a lifetime ban from all LEGO stores, online and off.

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By in Australia,

Interesting stuff. I am very happy to see City up there, shame about creator.

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By in Australia,

Say, could Lego build a factory in Australia?

It would boost our economy, as we have lost so many industries and we could supply the Pacific islands as well.

Would Lego consider that?

Does anyone know why Lego rarely invests in the Australian market?

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By in Germany,

Perhaps Lego has yet to realize there is actually a country called Australia.
I mean, you have less citizens than Angola, Nepal or even North Korea, and look at Lego's presence in those countries...
;-)

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By in United Kingdom,

@ Brickchap
The investment wouldn't make any economic sense most likely. There is hundreds of places where they they would get better ROI and would make more sense from a distribution standpoint.

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By in United States,

I'm surprised that the Technic Porsche was a top seller as I consider the set to not be very good and to be quite overpriced.

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By in United States,

@Zandar
Oops...I guess I did miss that part...
Now that I realize it they did mention that if you apologized for not buying the 700$ set they would consider giving you a Lego batman band aid for the low low price of 14.99$
only if you apologized though...

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By in Australia,

Lego chooes North Korea over Australia?? I hope you meant South Korea, I highly doubt (and hope) that Lego does not have any dealings with North Korea......

fred157 I know what your trying to say, but could you please elaborate why The investment wouldn't make any economic sense most likely. There is hundreds of places where they they would get better ROI and would make more sense from a distribution standpoint.

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