One of the perks of being a LEGO Ambassador is that you get sent copies of the LEGO in- house magazine “LEGO Life” which gives some interesting insights into the company and contains nice little snippets of information.
One of the things that caught my eye in the current edition (March 2012) is a listing of the Top 10 best selling LEGO sets of 2011, and I thought Bricksetters might be interested.
Top spot goes to City Set 7498 Police Station; while AFOLs might grumble about a new Police Station appearing every couple of years, LEGO’s younger core demographic clearly doesn’t share the same reservations….
Second place goes to Star Wars Set 7965 Millennium Falcon. For the Falcon to reach second place is itself an impressive achievement given that it wasn’t even available until the Summer of 2011…. It’s one of four Star Wars sets in the top 10, reinforcing the popularity of this enduring theme. It’s also interesting to see a couple of Ninjago sets in the list, which reflects the runaway success of this new theme. You can see the full list below.
1. 7498 Police Station
2. 7965 Millennium Falcon
3. 7913 Clone Trooper Battle Pack
4. 7929 The Battle of Naboo
5. 8547 Mindstorms NXT 2.0
6. 7914 Mandalorian Battle Pack
7. 2507 Fire Temple
8. 2260 Ice Dragon Attack
9. 7288 Mobile Police Station
10. 4842 Hogwarts Castle
Note that the Top 10 listing is compiled on the basis of revenue rather than units sold, and hence the number of larger sets in the list.
(Reproduced with permission from LEGO Life editors)
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