A new survey from LEGO

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Yesterday, LEGO contacted Ambassadors for the various LEGO user groups asking them to encourage their LUG members to complete a lengthy new online survey. The company appears to be particularly enthusiastic to maximise the number of responses this time round, so if you’re aged 13 or over then please take the time to complete it if you can. They estimate completion time to be around 20-30 minutes, and the closing date is 17th May.

LEGO have promised to share the topline findings from the survey with the Ambassadors once they have analyzed the data (approximately end of June 2012) and I’ll post the results here when I get them.

You'll find a brief message from the LEGO Community Team plus the survey itself at the links below. Thanks for helping !

31 comments on this article

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By in United States,

What is it about? Because that's kinda long. But I'll consider it.

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By in United States,

Didn't we do this a while ago, a couple times, and the values were pretty much discounted and ignored with the feeling "we're going to do what we want anyway?"

This note would be a lot better if I actually had a good memory :)

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By in United Kingdom,

"What is it about?"

It's substantially longer and more detailed than previous surveys I've seen, with a broad focus covering subjects as diverse as how engaged you are with the various online LEGO communities and activities, and the things that motivate you as a LEGO fan. I don't recall having been profiled quite so thoroughly by LEGO in previous surveys, so it should give the company a good idea what makes survey participants tick, from a LEGO perspective at least...

I'm looking forward to seeing the results, I must say.

PS. Per bluelion3's comment below, it only takes 5-10 minutes to complete unless you're incredibly indecisive...

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By in United States,

It took only about 7-8 minutes. They seem to be looking for information on how people get info about LEGO products and how they interact online. They also asked the usual questions about where you buy LEGO products and how much you spend and whether you recommend LEGO to others. It didn't seem like they had just one goal from the survey, so it's hard to know what they were trying to accomplish with it.

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By in United Kingdom,

It's a very comprehensive survey in my opinion. I think that (Obviously) LEGO needs our opinions so I'll advise you to do it. Also, you can give your internet alias at the end, which is interesting.

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By in United States,

Only problem is there weren't enough comment boxes. Especially for the questions on childhood use of LEGO. When I was a kid, we had lincoln-logs and erector sets, but no LEGO.

It took several "clicks" until the link opened. so be patient.

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By in United States,

The survey was fine, but that yellow background makes my eyes bleed!!! PLEASE change the background color, LEGO, PLEASE!!!

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By in United Kingdom,

They have changed the background, as of about an hour ago I think....

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By in United States,

woah, when they said in depth they were not kidding.

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By in Canada,

I agree it was very short (10 minutes maximum). They do mention this is done in collaboration with two universities, but it did look a lot more like a marketing survey than anything else...

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By in United Kingdom,

The survey was fine as I have completed much worse and I believe it will give them a complete picture of us lego fans :)

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By in United States,

How many of you gave your online username(s) at the end of the survey? I did...

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By in United States,

And....done.

@vynsane, I gave my LEGO.com username, and Brickset.com username, the only two LEGO websites I view/contribute to on a daily basis.

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By in United Kingdom,

Some very interesting questions there, I enjoyed second-guessing why they were included! Like, are they asking us where we get our non-LEGO inspirations from because they've run out of inspiration? ;o)

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By in United States,

Very nice survey :) Long, but gives a great amount of info to LEGO. Glad there was no yellow background :D

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By in United States,

I did it. Even gave a couple of my Lego online usernames. In Lego I trust.

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By in United States,

Filled it out, and the color is better this time. I think they must have read these comments. :D

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By in United States,

Just took it and based on the questions it looks like they may be re targeting their audience for some products. Maybe Lego has realized that they do have a large adult base out there, and may be trying to understand just how many and what we would like to see.

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By in United Kingdom,

So, it looks like Lego want to start doing more online social stuff, maybe running virtual build competitions, aye ?
What's a MOC ?

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By in Canada,

^ MOC means "my own creation"

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By in Israel,

I'm on it! :D

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By in Philippines,

I'm glad there's someone to contact about it...though I think they'll just give a standard response. And I agree that it's a disguise for a marketing survey

@Gandalf1: I hope it's not the only time they listen.

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By in Austria,

I found a lot of the questions to be irrelevant.. Ended up not submitting it.

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By in United States,

Why even ask? I wouldn't dream of buying M*******s, T**o, C**i, C******r B******g, or any of the others.

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By in Germany,

^
Me, too. They are the eight dead sin.

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By in Belgium,

I've bought other brand bricks and will continue to do so. I've had great fun building some sluban military sets. And although they still have some problems especially concerning high precision parts like wheel axles, they are actually really fun to build. I'd love to say i'd only buy lego but I feel backstabbed by the lego company when i look at the prices. Current lego superhero set list prices are up to double here of the price in the usa (and we're not even the most expensive country), and they aren't even available yet here either. And i make sure to tell lego this message each survey i fill in. I don't think they'll get it though :(

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By in United States,

^^^Don't forget Kr*o

Oh my gawsh! Kr*o sounds like Tr*o! I hate both of them, though... though my little brother has bought products from both, also mega bloks!!! >:(

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By in Australia,

The question about "value for money" is an interesting one. While the first instinct for many of us from Australia and other high priced regions is to say a flat-out NO, you need to remind yourselves about how many other toys from your childhood that you still have (or wish you still had). In my case, these are toys 30+ years old and still in demand.

The short answer is they are expensive in the short term, but in the long run they are certainly value for money.

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By in United States,

Lego, here's a thought. Use a unique mini figs as an incentive for completing the survey. I love Lego's but I love my time more, spending 30 minutes away from my kids or actual Lego's is not desirable.

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By in New Zealand,

Much better quality than previous surveys, they might actually get some useful insight out of this one!

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