The Cuusoo team has published the first of three blog entries that will explain the review process and subsequent production of models that reach 10,000 supporters.
The salient points are:
- There will be a quarterly review cycle, with the first review scheduled for early June.
- Models will be evaluated for design, brand fit, strategy fit, and business case.
- It is likely that one project per quarter will be produced, and should more than one pass review in a given quarter, it will be queued for possible later production.
When we have been discusssing will-they-won't-they make this-that-or-the-other, we have only really considered design and brand fit (or at least, I have) but the other two evaluation criteria are of course equally important to the company and will, I suspect, cause some otherwise good projects to be rejected.
After all, if LEGO don't think they can sell enough of a certain model to make it worth their while making it, of course they are not going to bother. Strategy fit is an interesting one and something we outside the company will never get a feel for. Let's say some sort of 'space marines' theme is planned for 2014, then clearly they would not make a 'space marines' Cuusoo model to pre-empt it.
So, let's see how many more projects we can push to 10,000 for the first review: if you haven't already, please take a look through my hand-picked ones in Cuusoo Corner and support those that take your fancy.
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