Cuusoo: How to pass the LEGO review

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The Cuusoo team has posted the third and final article about the review process.

This one gives tips on how to give your project the best possible chance of passing review. Once again it's a great post and I encourage you to go and read it.

Finished? Right... now let's consider the projects that are to be reviewed soon, and also those that are in the top 6 and see how they stack up against the tips. Remember this is just my opinion: by all means disagree but let's not have a heated argument about it!

  • Legend of Zelda - although the concept is kid-appropriate (so passes tip 7) it depends on new LEGO elements (so fails tip 4). Thus, Legend of Zelda will not pass review
  • Modular Western Town - Kid-appropriate, no license required, no new parts (so passes 4, 7 and 8). One individual building from the town is likely to be a reasonable size and cost, so tip 3 passed. So, the Modular Western Town will pass review.
  • Eve spaceship - This is a hard one to call. I would say it passes all tips except 8 in that it requires a new license. However, given LEGO was able to secure a Minecraft one, the signs are good for getting an Eve one. I would say then, that Eve will pass review.
  • BTTF DeLorean - I'd say the model aligns with tips 1-7 but as it requires a new license, review success will depend on LEGO being able to secure it. Therefore, the BTTF DeLorean may pass review.
  • Star Wars bucket - This won't pass review, LEGO has already said as much.
  • My Little Pony - This, too, won't pass review, because of the licensing issue. Tip 8 states "some licenses can be exclusive" and Hasbro owns MLP IP and makes MLP toys so won't let LEGO make them too.
  • UCS Sandcrawler - this fails tip 3 (size and cost) and also tip 5 (new ideas and new categories) and therefore I doubt that this would pass review.
  • Space Marines - It pains me to say this, because I really like the project, but this will fail review too. The main reason is that it proposes a playtheme and doesn't 'think in terms of individual sets' so will fail on tip 6. There isn't sufficient focus on one particular model, and without several tanks or spacecraft the concept fails.
  • Exo-Suit - I think this will pass review, but the resultant model will be nothing like the original Pete Reid creation. It's the only one so far that fails on tip 2 'Your model can actually be too good for CUUSOO'. LEGO will be able to turn the idea into something that looks similar but it won't be made of 1000 small pieces held together in borderline-illegal ways.
  • Macross VF-1 Valkyrie - I'm not going to pass comment on this as I don't know enough about it...

It's also interesting to consider the models I've added to Cuusoo Corner. I would say the ones that have the best chance of success are Piano and the British birds. Neither require licensing, they are simple builds, small models, feature new ideas, are kid-appropriate and although both of them propose a series of models, the individual models are small enough that LEGO could make a kit of, say, 4 pianos or birds and still keep the cost reasonable. I reckon the modular Apple store stands a good chance, too. It's very appealing to adults but still kid-friendly, Apple is likely to be pro-LEGO (most techie companies are!) and thus might grant a license.

It will be interesting to look back on this article in a year's time and see whether, as many of you suspect, I talk a load of old rubbish, or whether much of it has come to pass :-)

Update: As Huw predicted, the My Little Pony submission has been rejected (YC 6/4/12)

74 comments on this article

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By in United Kingdom,

I too am hopeful for the Modular Western Town but surely it fails tip 6 as much as Space Marines. The idea is "Modular Western Town", not "Western Building" or even "Western Saloon". In the same way that choosing one building "to start with" gives Modular Western Town a chance around this tip, wouldn't it be possible for the designer come up with one stand alone set?

They don't need it, but My Little Pony also clearly fails on 4: New Molds.

Finally Huw, what do you think would be the stumbling block for Labyrinth Marble Maze from your Cuusoo Corner? I can see most of the others, but I couldn't see what this might be coming up against (apart from not being very popular!). I'd also have thought you could argue that Piano fails tip 6: A piano on it's own isn't a very interesting set - the idea isa series and includes composers and biographical information.

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By in United States,

Great summary, Huw, thanks!

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By in United Kingdom,

^^ The issue of the town vs. single building was addressed and I believe the project submitter suggested they start with a Saloon. The pianos are small enough for several of them to be packaged as a single set, IMO.

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By in United States,

"Your model can actually be too good for CUUSOO."

This is going to be the Politically Correct way of dismissing Projects without hurting anyone's feelings... You bust your butt to get to 10,000 and they tell you that it is too good to be a Lego Product all in the while they don't want to say that they either 1.)Don't like the idea or 2.) They don't feel that your building style fits what comes out of their company and represents it...

Lego has strict building guidelines, especially in the Technic theme...

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By in Bolivia,

^ Nah, I think the explanation in the "too good" part is quite objective and not really an enabler for subjectivity or to enable them a PC way of saying "do not like your style". It even says that you can use LDD to verify that you are not doing funny things.

I wish Cuusoo would just ban licenses. We do not need any new license. The mere license usage makes any idea a lot less likely. Worse, if the person could have gotten a project approved and supporters without using the license as a boost, getting the idea rejected first and then attempting to retry without the license would not work. Any license holder would notice that the person is trying to work around their license...

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By in United Kingdom,

I remember there was a news article about the dude who made those Lego British Birds a few weeks ago.
In my opinion, the modular western town will probably be made into a set. Thanks for the summary Huw.

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By in Bolivia,

I think space marines does include some sets. It is an easy to fix problem anyway, to just let people use the various templates to design some tanks and ships.

I think that the need for new elements for helmet, armor and alien heads would be a larger issue.

Besides, LEGO's comments on the space marines seemed optimistic

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By in United States,

@ vexorian

I didn't mean just for negativity...

I think that statement from them is just to basically cover all of their bases because obviously any project that they actually like and feel represents their company well is going to get a make over anyways...

You have to admit, if you would have a project that gets to 10,000 supports and it gets denied because "It is too Good for Cussoo" you are going to be a little bummed out about it, but then have a little chip on your shoulder at the same time because they claimed that your build was over qualified...

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By in United States,

^^The helmets and armor are the same as those for the Galaxy Patrol in S7.

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By in United States,

That explains why mine may not make it. The licenses.

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By in Germany,

The Space Marines theme also needs LOADS of new parts...

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By in Canada,

The Macross VF-1 Valkyrie model would require a license from Harmony Gold and they've not always been the most co-operative.

Apple is pretty protective of their image so the only way I could see Apple Store being created is if Lego agreed only to sell it in Apple stores.

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By in United States,

I can't see LEGO passing on Up or Monsters Inc/University someday.

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By in United States,

@LEGOlas1: The helmet seems to have a visor on it though. I guess they would just print a visor on the face like they do with the galaxy patrol minifig.

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By in Slovenia,

Thanks Huw, great short summary.

I would say that my Dominoes project fits well (no new parts, small). Also Modular LUDO fits it (as described in the project - one basic set for two players + additional upgrade kits). Maybe even LEGOkoban (sokoban-type set).

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By in United States,

I've been excited to read each of the cuusoo blogs and always think about their guidelines and review process when I look at the top 10 for the week and the current projects in review. I mostly agree with your assessment of the projects as you've called it.

I admit to seeing some of the sets with rose colored glasses. For example, I think they will give the UCS Sandcrawler serious consideration. I also agree with you about the SW bucket, MLP, and (gulp) Space Marines.

And although I don't think licensing will be an issue at all with the EVE spaceship (like Minecraft, CCP has been supporting this from day 1), I think the Western Town will be the next set made.

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By in United States,

I always tried to build a lego Valkyrie as a kid. I'd vote for a whole Lego Robotech theme!

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By in Canada,

I firmly believe "Space Marines" will take the form of an all new theme next year (based on the minifig), ... wait for it.... Galaxy Patrol... with some 'lighter' elements of SM integrated. Space is back with a vengeance.

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By in United Kingdom,

"While we love watching your enthusiasm for current LEGO themes and licenses, remember that LEGO CUUSOO is oriented toward new and original ideas."

Yay. Loving this line, and the strength with which they point out that licensed themes could likely harm your chances. Bring on the British Birds!

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By in United States,

Nice to see them officially saying what some of the more realistic people here have been saying all along:

* LEGO CUUSOO isn’t a place to canonize the best MOCs as official sets, instead, building your CUUSOO model closer to how we design LEGO sets will make it easier to turn your concept into reality.

* not every large model is practical for us to produce from a business perspective

* Projects that extend a current playtheme or a license run the risk of not being approved

* Suggesting a new license introduces factors outside of our control.

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By in United Kingdom,

Out of all of those I agree with most! I seriously hope that My Little Pony isn't going to be a real set! (Sorry "Bronies", or whatever!)

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By in United States,

^ you have nothing to worry about. 100% guarantee that Hasbro wouldn't do a license with LEGO.

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By in United States,

Didn't Lego already post some kind of teaser trailer for the Western Town on thier Facebook page?

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By in United States,

Huw, you're so smart! I would have never been able to figure all that out about which models will pass the review, which won't and which might!

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By in United Kingdom,

@doughts.....[Star Wars quote coming on!] "Thank the maker!" Pheww! Thats a relief!

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By in United States,

I sincerely hope that you are wrong about the Space Marines... Though I feel you are most likely right.

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By in United States,

Lego's latest post was very informative. I really appreciate how clear and direct they are when communicating to fans.

I'd assume that a way around the "theme vs. one set" problem is to include a bunch of stuff in one set. For example, "the" space marines set could include a tank, a few fighters, and several minifigs (assuming Lego would want to produce it in the first place). I'd like to think the same could be done for the Glory of Rome sets, though I'm less sure about that.

While proposing themes or new licensed products might fail for Cuusoo purposes, it at least gives Lego some good marketing feedback. Maybe they won't create a new theme or buy a new license through Cuusoo, but it might be something they put on their drawing board for the future if they see enough support.

The only thing I wish is that Lego would just pull sets that are inappropriate. There's no way that Dark Bucket or My Little Pony should still be up at this late stage when just about everyone knows they're non-starters. The longer they're there, the more people will be disappointed.

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By in United States,

A detailed working LEGO engine would make it. No licensing, functional, educational. Win win I say :)

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By in Bolivia,

DarthLuke824: Why My little pony specifically?

Anyway, Hasbro may as well do the same with ponies as they did with transformers and release horrible "Kreo" MLP sets.

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By in United States,

@ Eerex Sweeher

I'm right with you. I really like the amount of work and thought the creator put into it and I think it would be an awesome lego theme or set. But with all the new head molds for the aliens and idea of it being a theme rather than a set is bound to make it fail. Even the armor and helmets seem like they'd need a new mold, but I think it'd be ok to substitute those elements with the series 7 galaxy patrol.

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By in United States,

Although Space Marines may not make an entire theme, I'd be really surprised if they rejected it just because they don't know which of the models to produce. They'll do something.

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By in United Kingdom,

The Western town isn't a shoo-in. The movie genre it is based on died about 40 years ago. So the business case is not as good as birds, say. Large set, defunct movie genre, high price = low kid appeal. However, they need to be seen to say 'yes' to something, so perhaps that will tip the scales in its favour.

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By in United States,

Hmm, I'm intrigued by Modok's comment... If TLG really thought projects were going to be impossible, they could say that from the beginning, but they do not intentionally.
That leads me to believe they are probably leaving them there to see public opinion. It's true Lego will probably never be able to make My Little Ponies, but nothings stopping them from making colorful-magical pony sets for girls or something similar (w/o copyright infringement of course). Space marines may not be a go, but we will probably see a theme that utilizes that pretty galaxy patrol armor piece. TLG probably loves the CUUSOO - ?? stats they get and I also see it as a way we can steer future Lego products and ideas.

For me, I like modular western town, piano, and the Green Guardians theme, but the last is a theme and needs to pick a set.

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By in United States,

I feel that I have somewhat realistic hopes for the Glory of Rome project and I will personally buy the fluff out of it should such a theme be made. Even better, I would love for something like that to evolve into a major "historical" theme, where each subtheme features a somewhat realistic take on a popular culture of yore. I think it fits in great with what LEGO has been experimenting with in terms of the historical Collectible Minifigs and has great potential to grow and be popular and uses no licenses whatsoever (while still being able to tap into popular imagery from movies like Gladiator and so forth).

I love the look of the Modular Western Town but I could never see myself investing that much money in a "western" theme. Obviously that's just my personal taste though.

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By in United States,

Cuusoo is turning out to be quite the learning process for LEGO, With these new guidelines, It would seem the DeLorean has little chance, at it requires TWO new licenses. Bit disappointing there, I like DeLoreans.....

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By in Sweden,

The Space Marines theme would have a far larger chance of success if it was suggesting a particular one-off set, like a troop transport (a la the Star Wars Republic Gunship) along with a handful of minifigures. CUUSOO isn't about suggesting new themes, it's all about single sets.

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By in New Zealand,

Although it's true that the Space Marines project does not have particular focus on any one model, I am confident a single set (such as the tank) accompanied by a few Space Marines would still hold enough appeal to make the project successful. However, a Space Marines playtheme would be sure to hold wide appeal with kids and adults alike, so perhaps TLG might consider taking the time to develop one. It will be interesting to see what LEGO says when the project reaches 5,000 supporters, as that was when the Modular Western Town project was asked to choose one model to be considered for production.

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By in United States,

Ah man, Even though I never like Legend of Zelda, I was still was hoping t get a Link minifigure. This Sucks how the Dark bucket won't be produced. Why can't they just add some speeder bikes and some turrets and make the stormtrooper count to 50 instead of 100. And why won't the UCS sandcrawler be made? why don't they just make it a little smaller?

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By in United States,

I REALLY hope that by some chance Zelda will pass! Out of every Cuusoo project, this is the one I want the most. Please, Lego, if you are listening to this right now, pass the Zelda theme! I will be seriously disappointed if it doesn't.

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By in Canada,

I hope the Piano gets 10,000 votes and passes review, I think it is really neat.

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By in United States,

I think that project "The glory of Rome" is good one and will pass review if it gets 10,000 supporters so everyone support it!

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By in Taiwan,

I'm glad the Cuusoo team posted these guidelines and explanation of their selection/approval process. It's well overdue, but better late than never. It will be interesting to see how this new insight will affect the quantity and content of new submissions.

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By in Canada,

One thing to remember about Minecraft (and probably EVE) is they had their own distribution channels. That makes it more along the line of the Velux and Mearsk sets. Easier to do a set if they license holder is pushing for it and is willing to sell it for them.

Also the piano might be too similar to one of the piano's made by one of the clone brands. The cuusoo version is by far better though.

Personally, I am hoping for "the Rhinoceros by Theo Jansen" makes the cut. Cool model, but also a great parts pack.

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By in New Zealand,

I agree with all of your assessments. I think the Western Town is almost absolutely certain to get made. Also the 'Eve' model.

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By in Netherlands,

I don't think the EVE Spaceship fails because of the license. The Cuusoo project was advertised via the official EVE-Online news system, which would indicate EVE-Online supports the Cuusoo project. I guess it's possible if EVE charges too much for the license, but considering EVE-Online doesn't have a huge player base (compared to other MMOs out there), I doubt this would be the case.

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By in United States,

@sinfanti
My guess is that it will not affect new submissions in the least. Fans will still post what fans wish for. That is what fans do. There is nothing wrong with it. Dreams that likely can't come true are still allowed to be dreamt. And that's how it should be. Whoever came up with Dark Bucket will have the achievement of reaching 10,000, and no one can take that away from him even though he's known since 5,000 that it has no chance of being made. Bravo to LEGO for not being a total sneering, snobbish killjoy like so many of the AFOLs who post on various forums about CUUSOO...

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By in United States,

On a single-set basis unfortunately Zelda doesn't stand a chance. But hopefully, the interest people have shown in the potential theme has opened LEGO up to possibly negotiating with Nintendo for a full-blown license with them. I think they could make some fantastic Mario and Zelda sets, and possibly others like Starfox and Metroid, if given the right molds. But they really do hinge on the molds, which we're not gunna get unless it's a true license. CUUSOO is not the proper channel for that.

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By in Denmark,

I'm sorry to kill the idea - but as much as I would love the Modular Western to become a set - I'm convinced TLC got a Western theme coming up somewhere in the future.

Which will make it crash with (5): quote "We have planning cycles and we review CUUSOO projects in light of our upcoming products. Even if there isn’t a direct conflict, categories might overlap, and like any smart consumer business we are conscious of cannibalizing our own sales.".

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By in United Kingdom,

I can see the Space Marines passing review, or at least inspiring Lego with a reinvigoration of the space theme, although I would love to see more Alien Conquest sets. I believe the UCS Sandcrawler will inspire a new Sandcrawler set, either with Minifigures, or UCS. I also think that the DeLorean will pass review as well, I am not sure who holds what licenses on it, but it should not be too hard to obtain whatever licenses required. I know nothing about the EVE spaceship so I cannot really comment on that.

The rest I doubt will pass review for various reasons. Some require hard to get licenses, others would require too many new moulds.

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By in Taiwan,

@ninjagoyo
I hope you're right. I just wonder if people will decide not to post items that now clearly wouldn't get a green-light. After all, if you remove the element of "Lego might actually produce this" then Cuusoo really becomes something like MOC Pages with fan voting rights.

BTW, "sneering, snobbish killjoy" seems a rather jaded way to describe a pragmatist. In the end we'll just have to wait and see what products come out of the process. I think we're both eager to see.

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By in United States,

While 'Space Marines' _proposes_ a slew of new pieces, it doesn't absolutely _require_ them. The armor already exists, and the helmet obviously doesn't need to have a visor, as we've seen with the CMFs7 "Galaxy Patrol" figure. The multiple alien species, while cool, are not intrinsically necessary. The Ugokin aliens are built of the most new pieces, but they could be made of existing pieces in new colors. But, again, it's all up to TLG's discretion as to whether or not they see a return on the investment of developing new pieces.

At this point, the 'playtheme vs. individual set' thing is the only roadblock, which can also easily be assuaged by the project focusing on one stand-out set. A 'dropship' would probably be the most appropriate.

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By in United States,

NO!!!! I was really looking forward to the Legend of Zelda being made. Building my own Hyrule Castles and Temples of Time just aren't the same with generic heroes/knights and swords. I hope it some how miraculasly passes Lego's review.

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By in United States,

I think that Space Marines won't be made into a theme, too, but I do think that the creator and Lego could come to an agreement on one set once/if this reaches 10K, because it's obvious that the creator has put in a lot of time and effort to make one of, if not the best presented projects on CUUSOO.

I mean, I could always be wrong, but I don't think it's fair to rule the Space Marines out just yet.

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By in United States,

I seriously hope that Space Marines will pass. It is the only thing on Cuusoo that I REALLY am in love with. I believe the 'tag' picture for Space Marines is the proposed set.

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By in United States,

I'd like to add that Lego won't make an exact replica of the set, so Space Marines could be yellow astronauts (though I doubt it), and Western Town Module could be in mini form like 10230 Mini Modulars. So unlicensed sets can be a completly different looking thing than the proposed idea. That can mean that Space Marines has a chance due to no new alien molds and gear, etc. That is all :)

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By in United States,

I have to agree with those that say Western isn't a sure thing.

a) Who knows what they have planned, and western could be.
b) There were some western aspects to the toy story sets, and I'm not sure how well that sold. As somebody else said, it is possible that Western is too dated
c) "The issue of the town vs. single building was addressed and I believe the project submitter suggested they start with a Saloon."
I do not see how that makes this line child friendly or in the image that Lego wants to project. I think Lego would have to completely scrap the Saloon and go with something else.

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By in United States,

^^ You bring up a good point. I voted for the Minecraft project because I thought it looked interesting and would have of payed 20-30 dollars for it. But after looking over the micro-land it looks completely unappealing to me and I will never pay 40 dollars for it. I love the Western Town now, but I'm not sure I will once it's been 'edited', so to speak. If it does become mini I will be sorely disappointed.
^ They made a tavern for PotC, which is the same thing. But yeah, they probably will change it to something like a Inn.

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By in Canada,

Medival Market actually has a tavern as well. Complete with goblets and beer keg. So shouldn't be an issue. I wouldn't be suprised though if we get the Sheriff and Bank as modulars together (now that has never happened before)... hope they include a train station as well (from a different cuusoo project, but a natural fit)

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By in United States,

I found a good project on cusoo called "The glory of Rome".It is a new theme that is about the roman empire.It will pass the review if it gets enough supporters but it only has about 1,000.This project needs everyone's support.I think that putting this project on Cusoo corner will help it.It will be shame if it does not get enough supporters.

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By in United States,

I do think the dark bucket will fail, however, if lego gives up on the Legend of Zelda idea, their passing up a great oppertunity to work with Nintendo.

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By in United States,

If the Legend of Zelda doesn't pass, I can't even convey how disappointed I would be.
And if it is because of the new molds, I would be even more disappointed.

Would 4 new molds (Link's hat, Master Sword, Shield and Zelda's hair) really be so costly that they would pass up a concept that has such a wide appeal?

Well, if they turn down the Cuusoo idea, maybe Nintendo and Lego could agree to a whole new theme.

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By in Finland,

I suppose the most probable reason not to accept the Legend of Zelda would be the licence. Either they just could not acquire it at all or maybe could, but it would be too much of a hassle to begin with (or to go through till the end agreement) just for one set. But need for new molds probably counts against it too, even though I think the shield could easily be just a printed normal shield and Zelda could use the elf hair from LotR (if LotR licence doesn't block it). Link would still need his hat/hair/ears. And if the sword really needs two colours, it's all the more problem.

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By in United States,

I agree with many of the posters, but I wish the Cuusoo article emphasized a touch more the possible implication of sets competing with each other (and other brands).
- Something like a space marines line (while well conceived) could easily be in conflict with the star wars sets, particularly the clone wars sets, because clones are essentially "space marines"
- Zelda (a fantasy game series) could easily conflict with LOTR.

In addition, other toy producers could easily have issues with Lego making a number of the top sets listed
- the dark bucket violates the action figure issue (which seems to be widely understood)
- Hasbro would have no reason to work with lego for MLP legos, so that is unlikely (which other people have also said)
- Nintendo has relationships with other toy companies, so I don't see them establishing a new one with Lego, for one, the current contracts Nintendo has with others may prohibit it, and Lego may not want to share Nintendo themed toys in their own contracts with them.

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By in Denmark,

LEGO Cuusoo has always seemed kinda hopeless to me, because i already thought about these tips. Licensed ideas' chance to get approved is little, and non-licensed would not gain too many supporters. MLP was really the only thing i wanted. If just i had the pieces in the right colors, i could just build my LDD MLP mocs, i have posted on Brickshelf.

The dark bucket also seems pointless to me, since SW fans already have tons of Stoorm Troopers, they have collected through the years, and what would you do with that many? It's not because you have enough LEGO to build an actual sized Deathstar and need some troopers, because if do have that much LEGO, you would likely have enough troopers already. Minifigs are also pretty expensive at Pick a brick.

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By in United States,

@Dixondog, those do look pretty sweet, but it'd probably fail for the same reason the Dark Bucket will- ACTION FIGURES.

Also this is just me but I easily believe Zelda could survive with only one new mold. Link's Awakening for Game Boy featured iconic locations that could easily be created without any molds. And the sword and shield Link wielded were just generic pieces of weaponry, so yeah. I dunno.

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By in Australia,

@dixondog I think that project is doomed for failure purely because it would take sales away from the battle packs and Lego don't want that. Basically the idea is just half a battle pack, and I would have thought Lego would have put a lot of thought into the optimum size for a battle pack. They also have the planet series now which is about a quarter of a battle pack, but not 1/4 the price, so there probably isn't much room left in the market for this idea.

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By in United States,

Thanks for the link to the submission. I really wish there was a place to review all the archived submissions. The lego comments on those projects are very informative.

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By in United States,

^ Someone should really begin cataloging these for posterity...

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By in United Kingdom,

@yellowcastle and Lego and brony fans everywhere have began to rage. (I'm not a brony but my friend is and he is very mad)

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By in United States,

I am a little shocked that the My Little Pony Project went on for as long as it did.... Like I said before, Lego making "My Little Pony" would be like Chevrolet making the Mustang GT...

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By in United States,

I think that the designer did an excellent job representing MLP in Lego form though.... It was just a bad choice of concept to raise hopes with...

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