My Little Pony's been put out of its misery...

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The Cuusoo team made two annoucements yesterday. First up, the four projects that are to be considered in this quarter's review have been confirmed as:

EVE Online Ships - Rifter - by czar
Back to the Future DeLorean Time Machine - by m.togami
The Legend of Zelda - by MINGLES
Modular Western Town - by mb_bricks

Secondly, the My Little Pony project has been archived. LEGO's comment reads: "Since the property is owned by Hasbro we've decided it’s neither a brand fit nor a strategic fit for the LEGO Group to pursue a My Little Pony license, and so we will not consider My Little Pony projects on LEGO CUUSOO any further." This of course a shame for the project submitter and its supporters, but it was inevitable...

It looks as if the Star Wars dark bucket will hit 10,000 supporters today; it needs just 150 more votes as I write. However LEGO has pretty much said they can't make it as it is in their comments, but the fact it too wasn't archived along with MLP suggests that perhaps there's a remote chance something could be produced. In any case, it's just missed the deadline for review this quarter so we'll just have to wait until the next review in September to find out more.

Update: the Star Wars dark bucket hit 10,000 votes overnight!

64 comments on this article

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By in United States,

Awe, I was looking forward to Applejack and Twinkle Hope in lego. What will we do now...(sarcasm).
(EDIT) sorry, it was a cool render though, just didn't think it had a chance on another toy maker. Again, great render..

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By in United Kingdom,

Given Hasbro now have Kre-O, there was no way this would ever pass approval, but if/when Hasbro want to broaden Kre-O's appeal beyond boys' toys, you can bet MLP will in there.

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By in Germany,

Yipee, I'll report this immediately at the LMB Wiki (many are MLP fans)! :P

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By in Canada,

Well if there is enough interest I'm sure hasbro will produce them. They are already expanding Kre-o into Battleship and GI Joe.

I'm hoping they make at least one back to the future set, I'd love a Delorian.

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By in United States,

I think I've mentioned before that I hope the Dark Bucket will at least convince LEGO to throw some more regular storm troopers into sets. Can't have too many. Maybe they could do a boarding the Tantive IV set or something? That could have Darth and a bunch of troopers...

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By in United States,

Huw, not only that, but CM4S his MLPFIM project was also archived!

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By in United States,

"At last: the Little Pony's been put out of its misery..."
"About time too!"

Uhm... OK? What did we ever do to you?

I knew LEGO wouldn't go with it, but it was worth supporting in hopes of Hasbro taking notice and maybe getting the idea to do their own Ponies in Kre-O.

*crosses fingers* I hope we get a Delorian and a Western town!

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By in Bolivia,

Hey. Don't beat a dead horse.

--
I am not sure why would anyone want Krap-O to do any new theme.

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By in United States,

The continued existence and support of the Dark Bucket is very strange to me.

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By in United States,

WOOT! Im hoping Zelda and BTTF win, and maybe a building from the Western Town.

@vexorin Thank you for giving Kre-, er, I mean Krap-O a good name XD.

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By in Bolivia,

I think LEGO is hoping to do the black bucket. Their comments don't say this idea won't happen. "They say, this idea won't happen with so many minifigures and such a large figure/brick proportion". I think that if dark bucket was changed to have 10 troopers and tons of bricks it could have some actual hopes.

I would love a licensed bucket or a themed bucket. Behaving like the Creator buckets but with bricks aimed at the theme.

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By in United States,

^ I could definitely get behind the idea of a "Creator" type bucket that's aligned with a license theme. A Lord of the Rings bucket with lots of the new bricks would be pretty cool.

What I mean is that I can't understand the appeal of having a bucket with just Minifigures in it. I can imagine it costing several hundred dollars and would not pay that amount just for Minifigures.

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By in Denmark,

My Little Pony should absolutely be a toy and not just a cartoon, guess my old description on my MLP mocs on Brickshelf was right, it was impossible.
I seriously want DESIGN byME instead of Cuusoo, where you could buy stuff without anyone else liking it, and licenses were forbidden, so you wouldn't get disappointed about that.

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By in United States,

I hope Lego produces the Dark Bucket and why don't they just put a few speeder bikes, some turrets and change the minifig count to 50? I may not be a fan of Legend of Zelda, but I still would like to see that be made into sets.

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By in United States,

I'm assuming Lego didn't just pull the Dark Bucket for one of two reasons:

1. They realize they should've pulled it earlier but didn't, and now feel bad about doing it this close to 10,000. It's the equivalent of letting someone finish a marathon for the moral victory, even though they're dead last. Remember, My Little Pony is a rare case; Lego used to let everything pass 10,000 and then made a decision afterward (see: the Winchester, Firefly).

2. Lego intends to do *something* with it, even if it's not 99 troopers and a Vader. Although the creator dropped off the face of the earth and never added buildable elements despite Lego's request, perhaps they're going to do it on their own. Part of their review could be determining what they need to add to stay within their license, and whether that stays within the spirit of a "dark bucket."

@brickule - I don't think huw's problem is with the existence of My Little Pony, but rather with a Cuusoo idea that clearly would never happen. Regardless of one's personal taste in themes, I think we can all agree that it's a waste of time and energy to have people supporting Cuusoo projects that are dead on arrival. In those instances, they should be pulled as soon as reasonably possible.

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By in United States,

Hallelujah!

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By in United States,

Wonderful! I'm really looking forward to seeing what LEGO will make for the DeLorean and the Modular Western town!

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By in United Kingdom,

Well at least Zelda an the western are going into review.

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By in United States,

What a shame, well, the project itself wasn't too good anyway. Scaling was godawful, even compared to minifigs.

I actually would've bought them...

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By in Israel,

MLP gone - thank goodness!

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By in United Kingdom,

Hooray! no mlp... legos good name is not tarnished.

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By in United States,

@TekkamanRaiden - Hasbro doesn't make GI Joe Kre-o, but there are fans who would like to see it happen.

@LEGOIndianaMogens - Hasbro makes MLP toys, there are just no MLP building toys.

I can understand Lego pulling the plug on something that could never happen since the IP owner is now also their direct competitor. They should have done this sooner since Hasbro could have garnered some free market research at TLG's expense if they were watching this project.

I think the BTTF project has a shot, but may be postponed until the 30th anniversary of the original film. If this is only a one set thing, Lego could make it sort of like a creator set so you can build any version of the DeLorean, but only one at a time. Of course, then it would need to come with multiple Docs and Martys.

I'd love to see something done with the Zelda project, but not keeping my hopes up due to the licensing and possible conflict with LOTR.

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By in United States,

Although I wouldn't personally buy the My Little Pony product (well, maybe for the wife) and was 99% sure it would never fly due to competing licensing, I thought it was well conceived and really appreciate the attention it brought to Cuusoo. I know, like many licensed ideas that attract non LEGO fans, we could argue that most of those persons that register to cuusoo support their license and leave, but there are, I'm sure, plenty of those people that take a minute to support other projects.

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By in United States,

My thoughts:

EVE Online Ships - Dunno, don't care.
Back to the Future DeLorean Time Machine - It'd be pretty cool, and fairly reasonable.
The Legend of Zelda - It'd be legit, but somehow I'm doubting it'd happen.
Modular Western Town - I think this has the highest chance of happening, with no licensing to go through, but I doubt I'd buy it with the Avengers and LotR sets having just come out.

Dark Bucket- Whoever it was that suggested themed buckets is a genius. Massive parts packs /with/ minifigs? *delightful shudder*

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By in United States,

predictions:

Zelda won't pass review
BttF will pass review, with the caveat that it may not due to problems stemming from licensing
EVE will pass review
Western Town will pass review

so, which one gets made this quarter, and which others go into the backlog list?

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By in Bolivia,

Just remembered that Knex has the nintendo license (currently spent on Mario Karts sets).

I now doubt the Legend of Zelda is possible.

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By in Canada,

Who's gonna be the one to tell their wife that they can't live on without My Little Pony Lego?

All I'm really cheering for in the review stage is the modular western town... and honestly that's all I expect to recieve a pass. Eve is just another online game like minecraft, despite the fact that they're two different games, the supporters were 99% players. And guess what, like I predicted, those 99% aren't coughing up a dime for a child's toy. As much as I'd love to see Zelda, Lego can't possibly do it justice in the Cuusoo format. The Delorean has been climbing since Cuusoo was an exclusive Beta, but I'm still not sure why BttF actually deserves a Lego commemorative model. None of the other ideas live up to the Western town. Lego has been on a recent streak of shooting down license related ideas, so I'm not sure how excited they'll be [addressing the others] when there's an obvious option that doesn't need any work.

Correct me if I'm wrong; but Cuusoo stated it would pick ONE, if not the rare two, model(s) to pass review per phase.

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By in United States,

@vexorian Knex only has the license for Mario Kart sets.

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By in United States,

@Jacob Wilson: Not to be rude, but did you even read any of the article?

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By in United States,

And the Dark Bucket needs 91 more as I type.

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By in United States,

Figured and I'm am glad it didn't pass.

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By in United States,

Correct me if I'm wrong; but Cuusoo stated it would pick ONE, if not the rare two, model(s) to pass review per phase.

I believe they said they will only select one per quarter for production, but that more than one could pass review and be put in a queue for future quarters.

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By in United States,

I don't get all the My Little Pony hate, but then again, I don't get all the Friends hate, either. It seems almost misogynist how some people react so vitriolically to any Lego products or ideas where girls are the target market.

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By in New Zealand,

LEGO did a Star Wars bucket 7159 back in 2000. It was a pod racer set. I bought lots (20+) for the tan parts. So a similar bucket with some storm troopers is possible.

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By in United States,

I don't think that is a fair comparison. The bucket back then was pretty much a set put in a bucket instead of a box, and the later is simply a bunch of minifigures (action figures in Hasbros eyes) jammed into a bucket with no brick build at all.

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By in New Zealand,

I'm hoping that the Dark Bucket project will fail, but encourage LEGO to release sets with increased amounts of trooper minifigures. It would also be good if it succeeded and simply included fewer minifigures and a vehicle, but then it would only be available online and we'd be less likely to see a set for each Star Wars faction. Either way, I'm interested to see LEGO's response.

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By in United States,

@Jacob Wilson Re: Gandalf1 comment:

He didn't think you read the article because you said the following: "Don't tell me LEGO is going to create a My Little Pony theme! LEGO should stop wasting there creating Duplo sets and Friends and they could create more sets in Super Heroes like we are missing Batboat set, Batcopter etc. Hopefuly more Super Heroes will come out next year."

Because the article makes clear that Lego ISN'T making an MLP theme. You said "Don't tell me lego is going to create a MLP theme," which is the opposite of what the article said, so it sounds like you didn't read the article.

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@ Jacob Wilson: Also, I don't think Lego stopping duplo production or friends production would equal more super hero sets for you. Based on your comments on other forums, I can see that you really like the super hero line. But as long as Lego sells enough duplos to be profitable, they will continue producing them. Duplo has been around forever, much longer than super hero legos. Duplos is proven profitable for Lego (or I have to imagine it is, or they would have stopped making them a long time ago.) I don't think "Lego should stop wasting time" on any themes, unless they aren't profitable. But, I personally believe any diversity in themes and sets benefit builders who might find a new theme appealing and draw them to legos, or people who like the colors in a theme to build MOC's

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I am pleased this project has been archived. Also, if the dark bucket gets 10,000 I don't know that we would need to wait until review to hear no. We've heard no on MLP before it even qualified for review. So, they may be willing to just say no right away. We would have to wait if they wanted to say yes, though.

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By in United Kingdom,

You were too kind when you said MLP had been put out of its misery. Taken out the back and shot, more like.

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By in United States,

@Jacob Wilson

Not every theme is for everyone, nor should any of us expect it to be. LEGO makes a broad spectrum of product to appeal to as many different people as possible. This is smart business. Also, keep in mind that even if they dropped theme X, it doesn't mean there would be more sets for theme Y. Their strategies don't work that way. If LEGO stopped making Duplo or Friends, it would have no effect on how many Super Heroes sets they produce. So, don't hate the other stuff, just ignore it if it doesn't appeal to you. ;-)

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By in Norway,

Lets hope Kreo will make some MLP sets. This is too good of an idea to let it go.

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By in United States,

What is the appeal of this idea anyway, other than to combine two toys someone likes?

There are MLP horses and a variety of small, plastic play sets and accessories - houses, stalls, vehicles, combs, etc, etc. my daughter has a bunch of them. if LEGO made this (or Kreo), there would be...... a variety of small plastic play sets and accessories, along with the ponies. only difference is that you build the stuff first? I don't get it.

I mean, obviously, LEGO can be used to replicate pretty much anything, given enough creativity and money, but outside of that what am I missing here? turning plastic toys into plastic toys seems rather pointless to me - you aren't really adding anything. It's like asking LEGO to make a Playmobile set that you first build out of LEGO bricks. If it's the building experience you want, then nothing is stopping you.

At least the other things aren't items that already exist in roughly the same finished form.

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By in Bolivia,

@Modok: As a friends hater, I take offence to that.

I think friends' concept is all right and the sets are gorgeous. But I don't like the inherent sexism in making crappier figures for girls and leaving real figs for boys, and the whole marketing strategy (cuz girls only buy toys in pink boxes, sure!).

MLP as a theme would have been fine, but is of course, impossible. The best alternative is a Kre-O theme, but Kre-O sucks.

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By in United States,

"crappier figures for girls and leaving real figs for boys, and the whole marketing strategy"

but the girls these sets are intended for don't think they are crappier - in fact, quite the opposite. they prefer the minidolls over minifigs by a wide margin.

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By in United States,

Although off topic, I would like to comment on the issue of mini-dolls:

I am a woman and I prefer the mini-figures. As a child I played with lego, but also "polly pockets. The "polly's of the 90's fairly closely match the lego mini dolls. So, while at this age I would not want a mini-doll, I imagine that as an 8-10 year old girl, I would have liked them. While I don't like some aspects of what "friends" represents, I like the idea that Lego researched what some girls might like and tried to deliver it to them. I hope, however, that this means that they do not stop trying to make other sets appealing to all genders.

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By in United States,

"I like the idea that Lego researched what some girls might like and tried to deliver it to them."
Apparently, over 300,000 girls and over 100,000 parents of girls

"I hope, however, that this means that they do not stop trying to make other sets appealing to all genders."
agreed. this would be a real shame. though admittedly, the entire toy market is VERY gender-splintered. It's a tough challenge to appeal widely enough to both boys and girls with the same item.

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By in United States,

@dougts: I agree with your points. It is hard to appeal to both genders, which is why lego (as a theoretically neutral construction toy) can easily appeal to any person of any gender interested in construction. Simple things like including female mini-figures can go a long way.

As a woman, I also like the idea of including women in a variety of settings/occupations/interests, which I see "friends" doing, but want to make sure that Lego doesn't neglect non-friends sets. I think I like the idea of friends, even if only to give people the opportunity to choose what sets they want and what they don't and to give some girls/boys/men/women who might be interested the options friends offers. But what I don't like is the potential to then say "we have the girl line, we don't need to worry about making Lego accessible to 'them' any more" and as a consequence other themes suffer (which is what I meant by "I don't like some aspects of what "friends" represents")

Speaking as a parent, I can also attest that finding non-specific gendered anything (clothes, toys, toothbrushes, etc.) is extremely difficult. I try to promote a variety of interests in my daughter, and try to follow the variety of interests she has (which means she likes trucks and motors, but also playing with her dolls). I hope that when she is older, I can point to Lego as a toy that celebrates with her the different things she enjoys in life and the different interests she has.

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By in United States,

I don't particularly like the Friends line, as a teenage guy, but I definitely wish they would make more girl minifigs.

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By in United States,

For anyone looking for a more serious girl-oriented theme than Friends, here's a Cuusoo project that may interest you:
http://lego.cuusoo.com/ideas/view/15401

Speaking of Cuusoo, is the Corner going to stay as it is indefinitely? It's going to be at least a couple months or more until the Sandcrawler or Space Marines hit 10,000. It'd be nice to get some new blood in the Corner, either by replacing some of the underperforming ones, or just by adding more.

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By in United States,

the title makes it sound like you had a horse and it got killed.

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By in United States,

There is a Cuusoo project for themed buckets. I am not sure if this came out after the dark bucket or not but it looks like a cool idea.

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By in Germany,

9 left to go.
^^ silly comments :D

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By in United Kingdom,

@kwilder - well put. As a father of boys, I feel exactly the same way about the gender issue. I understand why Lego have sexed their range with Friends, but regret it was necessary. The best example of a recent set that worked for both boys and girls was 7639 Camper van. More like that, please!

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By in United Kingdom,

Star Wars dark bucket - or bottle as they're suggesting now - has just achieved 10000 supporters.

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By in United Kingdom,

Yahahahahoooooooooooooo!!!!
No My Little Pony! (Sorry Bronies) Yes! Haha!

Moving on......

I really hope the SW Bucket gets to be a real set. Excellent!

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By in Bolivia,

Regarding the female minifigure set.

It bothers me that even male figures from city have so few career options. It seems that in LEGO city you are more likely to become a construction worker, police officer, fireman or thief.

CMs are sort of fixing this but would be lovely to have more sets.

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By in United States,

^ Somehow, I don't think Lego Law Office would make for an exciting theme for kids. ;)

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By in Canada,

But the Lego law office would make an awesome modular building. Especially if it's more Wolfram & Hart, complete with a white room for the senior partners.

An aside, my daughter uses her Polly Pockets, Calico Critters and My Little Ponies (smaller ones from Happy Meals) with her Friends and traditional minifigs. Most kids mix their playthings anyway, Lego might as well cash in on it. She'd love Star Wars sets with the Friends figures. She wants to know which set Eowyn is in though.

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By in United States,

"put out of its misery" would not have "put out to pasture" been also as punny?

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By in United States,

Looks like Lego officially nixed the Dark Bucket early too... I am not at all suprised considering Hasbro and its craziness.

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