Google news alerts threw up this article on BusinessWire today about a deal LEGO has signed with a company to redevelop their online shop. This got me thinking about the current one. It's actually a bit clumsy and slow, particularly when you want to add loads of items to your cart: you have to use the back button a lot, and trying to find what's new as opposed to what they want you to think is new is virtually impossible, which is one reason I developed the New at LEGOshop.com list above.
So there's certainly scope for improvement. What do you like and dislike about the current one? What features do you think should be added to the new site?
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