New brand store opening in Watford

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It seems that hardly a week goes by without a LEGO brand store opening somewhere in the world, which is of course great news for us.

The next one to open in the UK will be in Watford, in the Harlequin shopping centre. A slightly strange choice given the proximity of the stores in London and Milton Keynes, but nevertheless very welcome to those that live nearby, including our very own DrDaveWatford.

If you fancy a job there, the manager's job is currently being advertised.

All we (sorry, I) need now is one in the Portsmouth/Southampton area. Hopefully it won't be long now! (thanks bluemoose for the news)

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By in United Kingdom,

Very chuffed about this one, it'll save me the expense of going into London for a Lego store fix :-)
Just in time for Christmas too - the job description says it's due to open late November.

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By in United Kingdom,

Perhaps they might open one in Exeter...eventually.
The South West will clearly have to wait longer.

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By in United Kingdom,

I think there should be one somewere in east angila

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By in United Kingdom,

I'm sure there's an empty shop in GunWharf in Portsmouth that would be perfect for a Lego store - not so much for my wallet though if one were to open !

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By in United Kingdom,

My wife is going to be appalled by this news, I'm only 10 mins or so away from the Harlequin and go there at least once a fortnight. Whenever I'm out for over an hour she'll be suspicious!

Think I will be one of the regulars there, I hope they have good PaB walls!

Nice to see the Harlequin getting some decent shops in, especially after the arrival of the horrible Apple shop (although the presence of an Apple store wherever there's a Lego shop seems quite frequent?!)

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By in France,

Great news, an opening that's only half an hour away!

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By in United Kingdom,

What about Brighton store? Any news about the new store ?

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By in United Kingdom,

What about more stores up north, I know we now have one in Sheffield but the country doesn't end there!

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By in France,

Does anyone know how much discount you get if you work for Lego?

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By in United Kingdom,

Oh thank goodness for that - my wife's going to be unimpressed, but it'll save me coming up with excuses to go to Milton Keynes or (shudder) Westfield White City.

BTW I doubt there'll ever be a Lego store in Gunwharf Quays - it's not a shopping centre, it's an outlet mall.

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By in United Kingdom,

This one's not too far from where I am right now.

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By in United Kingdom,

Just wondering when is the opening date?

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By in United Kingdom,

This is great - now I have one on my home and work doorsteps. Excellent.

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By in United Kingdom,

Scotland... Anywhere in Scotland please.

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By in United Kingdom,

Well Whiteley is being redeveloped so it'll fit in between Portsmouth and Southampton. One can only dream and hope (as well as prayer and petition for one in Hampshire).

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By in United Kingdom,

Between Watford in the north, Bluewater in the south and the two Westfields in the East and West centre(-ish), will London be the best LEGO-served city in the world?

The other day, I was after a particular Ninjago booster pack. I called Westfield Stratford but they didn't have it. So I tried Westfield Shepherd's Bush instead and they did. I love being surrounded by LEGO stores!

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By in United Kingdom,

@stevenzhang - Job advert states opening of "late November" - That means the Grand Opening is likely to be in the middle of the mad Xmas rush. :-/

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By in United Kingdom,

^ Or they'll postpone it til after Christmas. Shepherds Bush's grand opening was ages after the store opened.
Whenever it is, I intend to be there anyway! :-)

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By in United Kingdom,

@one wag, We are getting an Entertainer in Whiteley. I don't know whether to laugh or cry ;-)

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By in United Kingdom,

@Huw, well it's better than nothing - but Hey we are getting a Smyths in Segensworth - the old Allied Carpet building - right next to Argos - so choice has increased somewhat!

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By in United Kingdom,

@TyoSolo, Thanks! Hopefully this time I can get a lego store model at grand opening. In the future, if there is one in the East Anglia would be much better.

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By in United Kingdom,

Oh no, bad news, I work 10 minutes from the Harlequin. My wallet is going to take a battering.

However, I live in the Midlands and find it strange that there isn't a store in Birmingham, Britains second city!

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By in United States,

Okay, Lego, listen up. please quit opening stores in london and open one in the midwest. and no, chicago won't cut it. there is a giant lego void in the area between chicago, indianapolis, kansas city, and Colorado. i happen to know that there is a large opportunity for a lego store in iowa and enough fan base to support it. if you won't put one in Des Moines, which happens to be the 104th largest city in the united states, at least put one only a couple hour's drive away, in omaha. (rank 43rd largest city in us)

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By in United Kingdom,

I vote for Norwich, please Lego. My nearest store is Milton Keynes 2 hours a 30 minutes near!

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By in United Kingdom,

Keeps mouth firmly shut.

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By in Canada,

Would like to see more in Canada, we only have four. Ottawa the capital could use one.

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By in United Kingdom,

Birmingham please........can you imagine the second city hasnt got a LEGO Store!

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By in United Kingdom,

i would love one in portsmouth

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By in United Kingdom,

@one wag, excellent --that's only a stone's throw away from here, isn't it -- I'll almost be able to walk there!

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By in United Kingdom,

A Lego store in Oxford by next year would be much appreciated

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By in United Kingdom,

I have a feeling there will be one in the Metro Centre, Gateshead soon. The North East and Scotland is poorly served, so it would make perfect sense.

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By in Norway,

And again, no store in Norway :-(

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By in New Zealand,

DrDave exerting undue influence?

Personally I think we need clearly need one in Dorking. Next door would be nice.

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By in United Kingdom,

Thisis brilliant news as I live only 20 minutes away or 30 minutes on the train.

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By in United Kingdom,

Give us a scottish one, that'll do nicely....
Well i am going to london om friday so i might take a peek in the store

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By in United States,

As usual, a few cheers and many growns.

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By in United Kingdom,


@ cambridge07: Birmingham please........can you imagine the second city hasnt got a LEGO Store!

The second city does have one ... it is in the Arndale Centre.

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By in Netherlands,

All those brandstores popping out of the ground like mushrooms. But not in Holland. TLG open a brand store in the Netherlands please!

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By in United Kingdom,

Steamrunner, have you been to the Westfield White City store lately? I went today and they have got some great new staff there, I was really impressed! I'll be going there from now on.

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By in Norway,

If they could only open one in Norway soon.

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By in United Kingdom,

Any chance of one near Plymouth or in fact anywhere in the southwest The nearest to me is Cardiff !

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By in United States,

Vegas baby ......... Vegas needs one...... And Salt Lake City too.

Heck lets have Lego make a modular Vegas strip.

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By in United Kingdom,

I wonder if bluemoose (who does rather seem to be the font of knowledge when it comes to TLG activities in the UK) is able to shed any light on the decision process about where to locate UK brand shops?

I suspect that it's a standard retail model of looking at your catchment area, combined with looking where Dr Dave lives. But Watford is definitely considered a regional shopping centre - which is always given away by the fact that they have a John Lewis - and there is an obscene amount of spending potential in NW London/Herts/Bucks which doesn't all get absorbed by Westfield or MK.

What will the Grand Opening minifigs be? I suspect it might be quite random and a little rubbish (like the Manchester one), but I'd love to see them leverage the existence of the Warner Bros studios a little - the fact that Goldeneye, Sherlock Holmes, Star Wars Ep I (boo) and the whole Harry Potter series were all based here in Leavesden certainly gives some potential for some fab minifigs, even if they aren't officially licenced figs (although the numbers of Harry Potters floating around in TLG inventory must be enormous, they practically can't give them away when it comes to polybags!)

I don't think this thread is a great one for whining about not having a shop nearby, especially in the USA - it's good to find how many other people are closeby though!

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By in United Kingdom,

I am still holding out on that Eastbourne Lego shop, however unlikely it may be! A family friend lives in Rickmansworth though, so that will no doubt provide a good excuse for one or two excursions!

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By in United Kingdom,

That's great news. Watford is definately on the up and up. A new Apple store, a second Nandos, a Wagamamas, and now a Lego store. Although I do feel conflicted (being a manager at a rival retailer in Watford, currently selling large quantities of Lego!). But I guess, overall, choice is a good thing.

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By in United Kingdom,

@CCC: The second city does have one ... it is in the Arndale Centre.

Wait, the Arndale centre moved to Birmingham? Wow.

Joking aside, I think it is silly that there are no LEGO Stores in the West Midlands whatsoever. Birmingham is the second largest city in terms of population, and is very central, so it makes sense to have one there. There was one quite a few years ago, but it was closed down for some reason or another.

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By in United Kingdom,

"... for some reason or another" - the old Birmingham store closed because it wasn't making enough of a profit to make it viable. Same with the store in Kingston that shut down at the same time. Big city or not, if people aren't buying the product, if there isn't enough cash flowing through the cash register, then Lego are going to shut it down.

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By in United Kingdom,

@Bluemoose - I swear I read somewhere on here that the point of the LEGO stores were to advertise the company and the products as apposed to being a main facility to shift their products so would therefore not be as interested in a little bit of a low profit ;) Or was I dreaming about that...

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By in United Kingdom,

I know that. But this was quite a few years ago, and LEGO has come quite a way since then, it's gained a fair bit of popularity from what I can tell (feel free to correct me if I'm wrong on this). Of course I see why they'd be less inclined to try and open one there because of this past failure, though.

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By in United Kingdom,

Putting one in at Gunwharf in Portsmouth would be awesome!

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By in United Kingdom,

I maybe wrong here but didn't tlg have some financial difficulties a few years ago as Lego wasn't selling as well as they'd hoped, maybe this is why Birmingham had poor profits.
However, tlg seem to back on top of their game and should reconsider the midlands. I actually live near Leeds and was over the moon when they opened stores in Liverpool, Manchester and Sheffield.
Further north though towards Newcastle and Scotland they have none at all! Tlg need to remedy this!

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By in United Kingdom,

I agree with minifignick, Cardiff is such a long way away from south Devon. They reckon Exeter will be huge in 5-10 years time with so many companies investing and building stores there. Is that enough to sway Lego to build one down here? I hope so as it isn't too far for me to travel.

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By in United Kingdom,

@George G. - that was true (to an extent), but the stores still had to show a reasonable return on investment. But that changed about 2 years ago, and the stores are now considered to be primary retail channels for Lego, and not just a hobby project for the marketing department. And that means they now have more challenging profit targets than they did ...

@mrdoofa - the primary problem with Lego back in 2003/2004 was more to do with them not managing their costs properly; the Legoland parks were making a big loss each year (so they sold them to Merlin), their inventory control was out of control, production wasn't properly optimised (too many specialist parts, too many different colours), too many licenses, too much non-brick product lines, more staff than they really needed, etc. They were having sales issues too, but that wasn't the real problem. The Birmingham and Kingston stores were significantly under-performing compared to the Milton Keynes, Brighton and Bluewater stores, so they pulled the plug. Part of the problem with the Birmingham store was location; if/when they open a new Birmingham store, they will have learned from that.

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By in United Kingdom,

@Steamrunner - GunWharf was certainly outlet when it opened - I don't think many of the shops there these days would be classed as outlet, so I think a Lego store would fit nicely. Either that or if the Northern Quarter "White Elephant" ever appears, maybe that would be more suited ?

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By in United Kingdom,

This is great news, the harlequin is only a 15 minute drive from where I live!
I'm hoping they'll have some job vacancies at the store when it opens, I'm thinking of applying there..

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By in United Kingdom,

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