Copied from the LEGO Message Board:
"Calling all Ninjago fans!
"Gather round! Beckon all of your friends to gather round, too! We have important and exciting news! Not just any news. Not news about the weather or cats stuck up trees or the price of milk! No, this is news about Ninjago!
“But, what news? What news could be so important? Isn’t Ninjago being discontinued in 2013?!”, we hear you exclaim! Ah yes, young ninja, we sense you are eager to learn more and so shall the news be revealed…
"Because our message boards fans are so awesome and because we know you love Ninjago more than anyone else in the entire world, nay universe, we are giving you guys this information first and exclusively! Check the internet; see if anyone else is mentioning this! They won’t be right now because you’re hearing this from us first and you’re the first to know!