Traffic review of the year

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Just before Christmas I like to take a look at the usage statistics for the site and see how much traffic has grown over the year. The graph below shows the growth in the number of people visiting the since 2008:

Brickset traffic growth 2008-2012

As you can see, there are about 5 times more visitors than in 2008 at this time of year. I wonder how that ties in with the increase in the number of adults that have emerged from their dark ages in that period, encouraged to do so by new LEGO products and licenses? There are huge spikes at this time of the year but the overall trend, as you can see, is still on the increase.

As the table below shows, you looked at 19% more pages than in 2011 and visited 37% more times, and more than a million more people visited. I suspect by the end of the year the number of visitors will reach 5 million, which is a fantastic landmark. Thank you all!

(Figures from Google Analytics) 2012 2011 2010 2009
Page views 58,871,313 49,404,168 40,447,000 25,434,000
Visits 15,656,887 11,408,177 7,926,000 4,556,000
Visitors 4,980,424 3,895,394 2,719,000 1,766,000

You can view the statistics for yourself at Quantcast

7 comments on this article

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By in United States,

Congratulations on the continued growth, Huw! It was the introduction of the Lord of the Rings line this year that brought me out of my dark ages, and finding Brickset has really helped me ease back into the community. Your devotion really makes this site one I look forward to visiting every day.

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By in United States,

Same here. I always thought Lego was for kids, until I stood frozen staring at R2D2 when I was visiting the Hillsdale Shopping Center in October this year. I am fascinated by the designs of the advanced Lego sets. My favorite is still R2D2, who sits on my office desk giving me inspiration each day. Thank you, Huw, for Brickset. It is a great site to check for the original prices as well as daily discounts especially when the prices at Amazon seem to fluctuate a great deal from time to time. I enjoy reading the news and forums. Merry Christmas (Happy Holidays) to all ye AFOLs. Greetings from San Francisco.

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By in United States,

Thank you both for your comments!

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By in United Kingdom,

The growth is brilliant to see. It would be interesting to find out if the spikes in vistitors have coincided with a certain product/theme release. I find the site very useful for keeping tabs on upcoming news and visit brickset more than Lego.com (mainly to browse the forums!!) Congrats Huw.

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By in United States,

Modular buildings brought me back in as an adult this month after 10+ years of no LEGO. Working with TLC doesn't help things...

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By in United States,

Awesome, keep up the great work! This is the only LEGO site I come to for my news and updates on my own collection!

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By in United States,

I'm an AFOL that resisted until they came out with the DC and Marvel Super Hero licences just earlier this year. LEGO needs to slow down cuz even as a working adult, I can't keep up buying all the good stuff they're putting out.

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