This month's Toy News trade magazine has an article about marketing for LoC by LEGO in the UK. We know about most of it already, but one new aspect is mentioned: "Chima will be promoted in kids' publications The Beano and Toxic, including a series of takeover issues, competitions, puzzles, feature scenes, covermounts and mini mags."
I guess this means we might see the likes of 30255, which consists of a minifig and not much else, on the covers. So, keep your eyes peeled!
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