LEGO loves you...

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Exclusive LEGO VIP Key Chain

... well, at least, it seems to love some VIPs who've been sent this red-chrome minifig and a Valentine's card.

mmaldony emailed the picture and said "I received a Valentine's Day card in the mail today from LEGO with an Exclusive LEGO VIP Key Chain - #853303, item #4644591. The card says it is a thank you for being a valued LEGO VIP. It was sent from LEGO UK in Derby to my Austrian address."

Update: I've had it confirmed by the LEGO affiliate manager that these are being shipped to VIPs in Europe and North America, and most should begin arriving on 7th February.

Update 2 : We've been told by the folks at LEGO that not every VIP member will get one of these key chains - only "the most active and engaged VIP members based on a list of criteria including purchase frequency". So fingers crossed !

210 comments on this article

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By in United States,

Very nice!

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By in Canada,

Any chance of Canadians receiving it?

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By in United Kingdom,

Could be awkward/interesting if no-one else HAS!

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By in United Kingdom,

That seems very generous. If that was just for UK residents even then they would be giving away thousands for free, which seems unlikely. Nevertheless, a very nice key-chain.

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By in United States,

I WANT ONE!!!!

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By in United States,

Looks great, any chance for one in America? Still have 10 days until valentine's, so who knows?

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By in Belgium,

Valentine, it looks more like 50 shades of chrome.

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By in Canada,

Wow! You are one lucky VIP!

"runs to check the mailbox..."

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By in United States,

Isn't chrome red a new color?

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By in Europe,

Wow! What a great figure. Its quite amusing that there are specialized VIPs out there and Lego pick those. Dred to think of the eBay and brick link prices though!

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By in United States,

Very nice! I hope some more people here get them!!!

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By in United Kingdom,

LEGO UK in Derby?? Is that the distribution hub for the catalogues?

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By in United Kingdom,

hmm... i live in the u.k. and i get vip points when i buy sets so that means i am a vip member which means i should get one?

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By in United States,

Holy Smokes! I've always wanted this figure ever since I saw it on the VIP card! I hope they send us them in the US

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By in United States,

LEGO doesn't love me, LEGO just loves my money :P

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By in United States,

But it is made in China.... (doesn't matter, still want one!)

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By in United States,

Woah! I've actually tried to start a cuusoo project of this chrome red minifig but it never got published. In the US, I hope this happens.

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By in United Kingdom,

Where's Mine? I practically work in the Brighton store i'm in there so much.

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By in United States,

I want one!!!!! Hopefully these come to the US!

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By in Ireland,

Grrr... I expect I will be looking in my mailbox for days with mounting disappointment...

Lucky Dog!

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By in United States,

Spent over $1500 last year. I should get one.

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By in United States,

FAKE & PHONY! Or just me being jealous?

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By in Netherlands,

Wow, that is very attentive of TLG!
Obviously mmaldony must be a very happy Lego VIP, I know I would be, if I was/am to receive a chrome red Lego minifig keychain in the mail form Lego.

That must be sooooo fantastic, finding a package in the mail from TLG, while not having placed an order, if I am to assume that this pleasant surprise was delivered just as a token from Lego, to show their appreciation to the VIP, and thank him/her for being a loyal customer.

I would love to get one of those chrome red key chain too.

ps.

I would love it even more if Lego were to make a chrome red (and a chrome blue etcetera) knight minifig, similar to the pearl gold knight from set #7079 Drawbridge Defense. To be had (maybe for coming Christmas or something) when you place an order, similar to #30250 (Ewar's Acro Fighter) which you got when you placed an order over €50 last January.

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By in Canada,

I hope I get one! I wonder if they send it to canada?

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By in United States,

It would go so well with my chrome gold minifig keychain :)

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By in United States,

I'm guessing that TLG will be giving these to select VIP members, but not all of them. I hope thes roll around here to the U.S., I need one of those keychains, I NEED IT!

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By in United States,

I didn't get one, but I think it's not so much about how many $ you spent as it is about how much you bought at full price. Last year I bought over $3,000 worth from LEGO stores and S@H, but almost all of that was 30% off or more.

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By in United States,

Red Chrome happens to match the embossed printing on the LEGO VIP cards, so the color seems quite an obvious pairing.

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By in Australia,

Possible to get this in 'Straylia? If so, might get it and ebay it.

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By in Australia,

I still haven't gotten my VIP card. I signed up early December, and my card was supposed to arrive by mail... Still waiting.

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By in Netherlands,

maybe it depends on the time you've been a member, or just completely random to 1000 or so VIP's. Who knows...

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By in Denmark,

Really nice indeed! Great move to boost its number of VIP's.

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By in United Kingdom,

I'm a VIP who actually lives in Derby, wonder if I get one? Not in today's post...... C'mon guys, i'll even come and collect it!

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By in United Kingdom,

i too live in derby and have just signed up for VIP

where is the derby hub is it derby UK ??

now im quite excited

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By in United States,

this is a bunch of rubish, until i get one i think we are being trolled.

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By in United Kingdom,

As nice as that looks, the printing on the LEGO tile appears to be a little dodgy shall we say.

Looking at the keychains from last year that came with the printed tile, the one with this chrome figure looks homemade. If this is indeed a legit item, why would TLG change the printed tile to one which looks worse?

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By in United Kingdom,

Did he send any other pictures - the other side of the label, the card, the message. This VIP is dubious but has crossed fingers.

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By in United States,

"this is a bunch of rubish, until i get one i think we are being trolled."
...Why would he fake it?

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By in United States,

Well, I may have to fight my little brother for it, but I'm guessing I'll wind up with it since I purchase the bulk of items we get on VIP. :P Pretty cool special, and it reinforces the idea that LEGO is the world's best construction toy company. :P

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By in United States,

why woud they give you it. lego wans the $

ps. lego please let me get one

pps. wen you say north a you mean usa right

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By in United States,

So every VIP in Europe and North America will get one, am I reading the update correctly? Yay Lego!

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By in United States,

Doh! I had bought one off Bricklink last year for about $10.

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By in United States,

Boy, that's so cool and like alot of people i hope i get one, because i've been really hoping lego would release the "vip" minifig.

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By in France,

I hope to get one !

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By in Europe,

It could be fake as others are saying. Anyone else notice that the case protector is turned around to only show the barcode not the set or mini fig name? Still great fig

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By in United States,

^^ Did you read the update? "Update: I've had it confirmed by LEGO's affiliate manager that these are being shipped to VIPs in Europe and North America, and most should begin arriving on 7th February. LEGO does love us all!"

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By in United States,

put me on the short list of people who knew about these keychains, been meaning to get one off BL, but there's no red chrome hands for my monochrome minifigure collection (got a gold chrome keychain finally yesterday, will get the hands someday

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By in United States,

Yea! Confirmation, I guess LEGO has just given us yet another reason to love them back. I hope I get one here in North America...

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By in United States,

^^ murph, I picked up two of these last year. If these never get sent out from TLG, and I'm able to get the chain out successfully on one for my monochrome collection (haven't got around to this guy yet), then I'll hook you up with the other one (it was a backup in case I muffed the first one).

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By in United Kingdom,

Well I will be anticipating the postman until Valentines day, but not for cards... I hope they do send these out to us, it would be a great "thank you".

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By in Norway,

O.M.G! I`ll be forever thankfull if TLG send me one of these!!

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By in United States,

I just got home and found one in my mailbox!

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By in United States,

i spent at least $1000 dollars last year, so i've got to get one.

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By in Australia,

Thats awesome... us Australians get to pay more for Lego and get no love when it comes to goodies!

Plus not only do we not get coupons in the club magazine (which we need to pay to join), they even changed the distribution date from December to January just so they wouldn't look bad when we don't get some Christmas goodies like in past years...

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By in Australia,

^ I know we always get ripped off when it comes to anything LEGO, polybags, exclusive giveaways, free shipping on S@H and various other promotions never seem to make it to Australia or New Zealand.

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By in United States,

I just spoke with ( s ) at Lego in the US and he said that it is true about the minifigure key chain however to receive one you had to spend $500 dollars in the last year from Lego ( Lego site ) to receive one in the US they will be sending out 40,000 of them to VIP members only hope this helps

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By in United States,

It really is a great key chain! It already is on my keychain. I must say LEGO knows how to treat people.

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By in Germany,

Ah darn, I would want one so badly but got most of my sets from Amazon in the past years.. They would have to send me a couple of these if they're running anything like this! Too bad.

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By in United States,

Some of the sets I purchased this year:
Super Star Destroyer - $400
B-Wing - $200
R2-D2 - $180
Haunted house - $180
Winter Village - $100
Town Hall - $200

I am positive that I spent well over $2000 during 2012. If the rumor about $500 is all it takes to get this free gift, then there's no way they are going to skip over me.... right?

I hope not.

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By in United States,

Hope so just checked my account spent 500 plus last year an about to order the new train set.

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By in United States,

In October I placed an order on Lego.com and my order came with two "trick-or-treat" suprises; two "free" collectible minifigures! it was a fun suprise. I'm glad to see Lego spends their marketing money like this instead of on TV commercials!

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By in United States,

@johntcondon. That's pretty awesome. Were they series 9 minifigures?

I have to say Lego has been very awesome with customer service too. If anything every goes wrong... they are ON IT!

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By in Australia,

I think it’s rude and quite insulting if only VIP's from “certain countries” receive these.
As an Australian unfortunately I’m and many others I know are used to being neglected by Lego & other large companies, No matter how much we spend..

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By in Indonesia,

^same here, although probably worse here, I reckon.

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By in United States,

@sidersdd, just checked, i've earned 8100 VIP points in the year and a half ive been in it... some were awarded and a lot are double points, but i think i've spent enough. We'll see. Has anyone checked the TLG community guys blog about this? There was a pic of VIP cards with a sticker for LUGs or something a whille back, maybe they mention this too.

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By in United Kingdom,

LEGO has provided more clarification: “This was a limited mailing to our most active and engaged  VIP Members based on a list of criteria including purchase frequency”

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By in United States,

Well I'm out I shop with'em and Buy a lot of part's but doubt i spent enough for them.

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By in United States,

i spent $556 at Lego.shop.com but i also bought some stuff from The Lego Store, in 2012. That $556 was spread out pretty well in 2012. I guess we will see tomorow.

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By in Netherlands,

We'll see if I get one or not. I'm guessing, "not", considering the infrequency of my purchases on S@H. Here in the Netherlands, internet stores and some brick & mortar stores have the definite edge when it comes to Lego pricing, beating out the 10% VIP discount with ease. It means I've only bought a few exclusive sets through S@H in the last year.

It's not going to matter much to Lego, I'm sure, but not receiving the key-chain isn't going to encourage me to check S@H any more often, whereas if I received one, just by being a VIP member, that probably would improve my customer loyalty slightly. Not fussed either way; I'd be more annoyed if this was an exclusive SW figure they were giving away :)

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By in United States,

Im not much of an active VIP member, so I wont be getting one :/

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By in United Kingdom,

It seems to me that most people become a VIP because they love and/or like collecting Lego, I dont buy that frequent but do buy the larger UCS, Exclusive sets etc from them so I doubt I will get one, but it seems odd of Lego to alienate one VIP from another and a little unfair, I can understand them not giving out to every account but surely if you spent at least £100/$100 with them in the last year you should get one!

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By in United Kingdom,

I tend not to buy my lego from S@H in the same way that I wouldn't get by car serviced at a main dealership. Unless you only purchase exclusives (of which I do from time to time), it's just not cost effective to by direct from Lego. I reckon that the money I have saved by buying the Lego eleswhere I could easily buy one of these keyrings from certain auction sites if I wanted to.

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By in United States,

YES! I got one! Probably thanks to the LEGO store opening last year. :)

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By in United Kingdom,

^^ But then the people who spent $99 will complain they didn't get one...
I personally don't mind that this is only for a limited number of VIPs (and I doubt I'm one of them). It's a nice exclusive for those who substantially help to keep the TLG coffers full.

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By in United States,

My minifigure key chain arrived today. It was in a red sealed envelope that says in the bottom right, "LEGO VIPs: Exclusive Sneak Per view Inside!". Once opened, the card says "Happy Valentines Day!" with the red mini fig pictured on the front.

"As a thank you for being one of our most valued LEGO VIPs, enclosed please find a FREE, exclusive LEGO VIP keys Chain that you can't get anywhere else!"

There is also a sneak peak of the upcoming offers through April 8th.

Will post pictures to my Brickshelf gallery and Flickr shortly.

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By in United States,

I guess this rules me out. I only spent about $100 this year. I spent like 5x that much other places like, (cough), walmart and Amazon. I don't live near a brand store, so that complicates things. I am also driven off by the shipping prices of S@H. I want 2 Series 7 Minifigs for $5.98, And I have to pay like $6.95 to ship them. Defidently not worth it. It they have infinite free shipping on orders over $50 all year round, I would be getting one of these key chains, if you get my point.

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By in United Kingdom,

i have only spent 84 points but most of them were this year so i won't be getting one which makes me really disappointed :( plus, it isn't fair cause it costs £3.95 for postage and i only buy from S@H when it is free shipping because my parents find it silly for postage so i got to places like toys r us and amazon to get my lego sets

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By in United Kingdom,

I go to the Brighton Lego store pretty much every weekend, so hopefully I am in with a shot.

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By in United States,

Another US person who received theirs today. As kbsig06 sais, red envelope, with a card letting you know about upcoming offers:

Palace Cinema early access: Feb 14-28
Free Shipping w/ $75+: Mar 1-15
Republic frigate micro model w/$50+: Mar 1-31
2x Points: Mar 25 - Apr 8

I guess I earned about 1000points last year. Including purchasing the BWing during 2xPoints.

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By in United States,

@kbsig106 - How do you think you got it?

I heard rumors that it's either from spending $500 at Lego.com or being an active purchaser.

I am worried I probably won't get one. I spent a lot, but way back in May during the Force deals. So I haven't been very active.

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By in Germany,

Got one in the mail today, so very happy! The head, body and legs are red chrome, the hands are red (not chrome). A very cool keychain, thank you LEGO!

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By in United States,

@vpustote - I'm not too sure, I was very active in 2012 @ the Lego Store in Downtown Disney - Orlando. I did spend well over $500 between on-line and in-store last year. I became a VIP member in June 2010 and have tried to make sure I received credit for every buy.

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By in United States,

Just received my key chain it awesome. Thank you Lego!

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By in United Kingdom,

Right so....... I buy pretty much every month and (eek!) Didn't realise this but have since July 2012 spent over £1000 at S@H so let's hope that is enough.......... And that doesn't include today's order....
Think I might need some help with my Lego addiction!!

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By in United Kingdom,

Would those who have received a keyring mind stating roughly how much they have spent, how often and on what type of items. It might help us all with our expectations. I contacted Lego as they stated "This is based around predefined spend criteria and frequency of shopping in the last 365 days"

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By in United States,

I just received my VIP lego package today!!! :D

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By in United Kingdom,

Well, in the last year, I've spent around £560 on LEGO at Shop@Home in seven different orders, and I've not received a key ring......yet.

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By in United States,

I was very happy to see one when I opened the mail box today!

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By in United States,

I had about 12 purchases (2012) in spent over $2000 . I received mine in the mail today.

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By in Norway,

Same here, spent about $2400 in 2012 / 12 orders but no keychain in the mail. Yet. But I bet I won`t receive any either. I live in Norway and we are often neglected when it comes to special deals or gifts. My fingers are crossed anyway.

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By in United States,

Nice to know I am not the only one with a serious Lego shopping addiction!

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By in United States,

I was pretty shocked when I add it up.

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By in United States,

Got mine today!! Woohoo!! It's cool but I was more excited about the news that Double VIP Points are starting Mar. 25th - Apr. 8th. I was going to snag a Palace Cinema early but I can wait for the 2X VIP's and then I'll get the Horizon Express too.

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By in United States,

Yep, at this point it's confirmed. In the US and got one today.

I guess I owe a "Thank You" to our Danish Brick Overlords. :D

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By in United States,

I received mine in the mail today whooo hooo i live in the USA

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By in United States,

Cool - they're hitting the mailboxes today.

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By in United States,

Got mine today. Very nice looking keychain.

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By in United Kingdom,

In the EU anyway, there are just 9,000 to go around. They will be issued to the highest spenders who must have spent a minimum of £250 (or equivalent) and have made at least 5 seperate transactions over the past 365 days.

I thought I might well have been in the running, but nothing has arrived yet.

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By in Germany,

Got mine today. Anyone thinking of making a list of who got them and how much they spent?

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By in Canada,

Is there anyone in Canada that have received the keychain?

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By in United States,

Got mine today, yay!! My son added it to his keychain collection.

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By in United States,

I didn't get one. Now that's disappointing.
@Andhe, you are too funny! :-)

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By in United States,

Got mine to day. I think my wife is planning on trying to take it for her keys. She loves the color...

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By in United States,

I'm assuming this extends to purchases made in the physical LEGO store and not just online...right?

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By in United States,

So I finally took the time to calculate my order totals and I spent:

ONLINE - $1500+
INSTORE - $625+

But unfortunately, I only buy Legos in May, December and January on Lego.com. So if I don't get the keychain, I can confirm that frequency really counts.

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By in United States,

I didn't spend that much. I know the Haunted House, and the Winter Cottage online and I just fot mine today. Now that I think of it, I did buy a couple of small items instore in about three different states. (Chicago, Indianapolis, and Orlando.) Maybe this helped.

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By in Spain,

@flump my expectations are going up after your message. I spent around €450 in 8 separate orders. Where did you get this information? (It seems accurate). Hope you are right :)

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By in United Kingdom,

Hi all, ok I received a shiny red envelope from Lego this morning which means I got one, thank you Lego...... But what I thought you might find of interest is what my VIP account history was in the last 12 months , I have 612 points saved at the moment with 15 purchases, not all large sets some were just the odd poly bag, money spent was probably just under £400, so if your account is anything close to this or indeed more you surely should receive one as well, hope this is of help.

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By in United Kingdom,

Got one few minutes ago, very nice! :>

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By in United Kingdom,

Happy Bunny here, just got mine.

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By in United Kingdom,

I've just worked out that I spent over £800 between Shop at Home and both Westfield London stores through out 2012, large purchases, small poly bags and fairly frequently over the course of the year and I haven't got a keyring!! I've always completed the online surveys I've been asked to do by store staff via my receipts and anything that comes up via social media or elsewhere. Without using any harsh words....I'm extremley annoyed.
I know it's only a small thing but when it comes to exclusives like this Lego really should, consistently, look after people who not only spend money on their products but invest in their brand or not bother at all!!!! (I wonder how long I'll stay annoyed enough not to buy anything for a while)

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By in United Kingdom,

I just received mine, was really quite surprised to be honest. I mean, I've put in maybe 12 or so orders over the past year online, totalling somewhere between £500-£700, plus whatever I've spent in store (maybe another £300 or so). Truthfully, I didn't think that would be enough to qualify.

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By in United Kingdom,

Have faith obiron17. We moved a year ago and my husband's redirected lego catalogue regularly arrives before mine that come direct to our new address, such are the vagaries of Royal Mail. Give it a few days before you give up hope. My spending pattern was like yours for last year and I have just received a package. Hope the postman brings you more joy tomorrow

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By in Italy,

Yay, LEGO loves my rapidly decreasing bank account! I got my keyring today :)

(It's nice to see that eBay isn't flooded with them already!)

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By in United States,

Well I've got my fingers crossed. Spent almost £650 in the last 12 months. If I don't get one though how can I complain? It's a free gift which Lego are entitled to give to whoever they like. Will it stop me buying Lego? No!

I might feel just a little bit more loved if I do get one though. :)

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By in United Kingdom,

No keyring for me today. Don't think i'll get one either. No love :(

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By in United Kingdom,

I've just received one today!!

Huw - if you need a scan of the promotional leaflet with the keychain, let me know via Brickish!

AndyT

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By in United States,

...anyone from the west coast of the US received their key chain yet?... having doubts getting one since I may have ordered less than a half dozen times at S@H last year, although I buy at least twice a month at the Lego store... fingers crossed and will anxiously check the mail tonight...

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By in United States,

I seriously doubt that recipients were selected by $$$$ spent. Although I did make some purchases at the Lego store in Ontario, Ca , according to my VIP totals I spent $672 That doesn't seem like much compared to the masses. I spent far more at Amazon. If Lego offered free shipping on any order over $25.00 I would probably double my spending with them. I wonder if the VIP survey had to do with the selection process??

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By in Netherlands,

UPDATE 3:
Just got of the phone with lego, and they told me only a very little group of big buyers would receive one.
How few???, they were not allowed to say.
The few things I got out of him:
1. you need to have bought at least 5 or more orders in the last few months,
2. the total price of orders must be very high, how much, he was not allowed to say,
3. lego was sure this promo was not succesful.

!!In other words LEGO DOES NOT LOVE US, ONLY THE ONES WITH $$$$$$$ THAT SPEND IT AT SHOP @ HOME!!

My question for you guys is: Is lego still for children, or just for collecters with a lot of $$$$??

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By in United States,

Hearing that kind of thing makes me not want to continue my hobby of LEGO. If it isn't enough that the comic con and toy fair minifigs/sets fetch outrageous ebay prices, they want to keep adding to that rather then making people just happy. And not only the ones already happy who can afford to empty their wallet everyday.

If they are really sending them to only big spenders, then I probably will stop spending my money on them. I have a total of 636 VIP points. Im slowly starting to not feel the same about LEGO as I did when I was younger, and when I got back into LEGO. All thanks to things like this. Just reading all of these comments about people being excited, only to find out more and more information that they most likely won't be getting one.

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By in United States,

I am on the west coast and received mine yesterday

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By in Canada,

Still no one in Canada that has received one?

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By in United States,

@ clowndiscus - thanks for your response... at least now I know the mail is trickling in although still have my reservations that I will get one... hope is good, faith is better...

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By in United States,

i am up in the northwest. received it yesterday

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By in United States,

bigjsd wrote "I wonder if the VIP survey had to do with the selection process??". I wondered about this as well.

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By in United States,

Just got mine last night. It's pretty great to get something from a company that genuinely shows appreciation like this.

I know some people who didn't get one are upset and feeling left out, but I'd just like to say:
1.) It's a keychain. Not even a real minifig that you can take apart properly and do anything with. Just a neat-looking keychain that I won't even use because I'd scuff it up.
2.) Lego already offers a discount to frequent buyers through the VIP program which is explicitly tied to how much each user spends. If they take the top people from that program and send them a freebie as a "thank you," how does that seem out of line with the existing arrangement? They're still a for-profit company after all and they want to encourage big spenders.
3.) Haters gonna hate.

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By in United States,

I hope my recent Arkham purchase helps my chances.

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By in United Kingdom,

Thanks for the update af.riem
This has made me even more annoyed and disillusioned about the V.I.P programme and Lego. This evidences that it's just about money money money and as mush as they go on about values blah blah blah and how V.I.P members are treated differently it's obviously not that important to them beyond how much you spend!!
After working out I spent just over £800 directly with Lego, and not all at S@H, I worked out I'd spent another £900 in 2012 at Argos, Smyths, TRU etc, due to not wanting to pay for postage, and whilst I'm sure it won't be long before I'm buying my next set I'll be buying it from somewhere else besides worrying about building up my V.I.P points.
My 11 year old nephew (who's also a huge lego fan) texted me about an hour ago asking if I had a keyring and was hoping to get one himself.........I wasn't going to be the one to tell him he hasn't got a cats chance in hell of getting one as he probably only spends £100 a year on average out of his pocket money.

This is a very poor customer relations excercise from Lego and shame on them.

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By in United States,

Massachusetts, USA got one today. I spent most of my money in the stores, almost nothing on-line.

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By in United States,

@ orwellian keep your attitude to your self. No one on here wants to hear you say "haters gonna hate" Every Lego VIP member wants one of these because it signifies being special so don't be an ass about it.

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By in Italy,

@af.riem - I've not added up my purchases to the nearest £ but I don't think I've spent more than £300 online or in store over the last twelve months so they're not only targeting big spenders. Maybe whoever you spoke to was trying to wind you up...

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By in United States,

@homelesshomie It was a joke. The whole rest of my post was entirely serious. I think people are making a disproportionately big deal over a keychain. That's my point.

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By in United States,

I have no clue how I ended up with one, yes I did spend some $$$$ @Shopathome and in the brick and mortar stores. But you know what, I'm not going to give myself a headache over it.

I have been a loyal Lego kid since 1979 - this is my first "freebee" from Lego and that is what makes this special to me.

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By in Netherlands,

@ orwellian. It's not about the keychain, it's about lego making differences between vip-members.
All vip-members are equal, one can't be better because he buys more at shop at home.
A normal chield spends not more then 200 euro's of pocket money, that's a normal minimum.
Myself I only buy exclusive sets at lego.com for over 500 euro's at a time. All other city sets I buy at a store
near me because it is way cheaper (a set of 6 euro's is only 4 and a set of 80 euro's is just 65 or less)

@gifinim: I hope maybe I will get one too then. (although the man set if you have not heard anything yet you probably
won't get one)

And for all who thing I hate lego, I don't. I'm just disappointed is them.
Ans the earlier message was just telling the community about what they told me.

And that's the last i say about this.

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By in United States,

Considering that you don't have to buy anything to be a VIP member I disagree that all VIP members are equal.

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By in United Kingdom,

Me again...Figure this one out: my Mother has just rang me to say she's had a keyring and card, addressed to her, delivered today. I had the Town Hall set delivered to my parents house in Dec as one of my Christmas presents from them and when I ordered it I used my V.I.P account but my Mothers credit card to pay for it. I can't work out how Lego have come to the decision to send my Mother one when she's only spent £149 in 2012 as why would they address it to her when the V.I.P account is clearly mine?? (Their address was only used once for delivery)
It's all a bit strange and now I just need to convince my Mother to give the keyring to me now as I hope she was joking about putting it on eBay ;)

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By in United Kingdom,

well i really hope that its the post thats delayed mine arriving.....

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By in United Kingdom,

I haven't received one yet, I am pretty sure there must be other criteria, as I made about 34 purchases over the past year, spent about £2600 with Lego online and about £200 at the Lego store opening weekend in Manchester. I will be delighted if I am lucky enough to receive one, although I certainly don't expect anything. I like the majority of Lego fans (I hope) get great enjoyment out of buying, gifting, receiving, building and collecting Lego. Gifts like this key chain and other freebies are just a very welcome and unexpected bonus.

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By in United Kingdom,

Just got mine in the post. Very nice keychain. Why is everyone now dishing Lego about giving them out ? When just a couple of days ago when the story broke everyone was so excited ? True I spend a fair bit on Lego but I adore it and it is nice to get a little something back. Why would anyone put them on eBay ? Amazed me people were putting the grand opening Lego stores on there. Anything for a quick buck. Some people love Lego for what it is and should get a little something back for their passion. A big fat thank you Lego from me :-)

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By in United Kingdom,

Hmm seems to be a bit of a backlash from some posters being disappointed - but why?

This was a genuine catchup with people Lego determine to be valuable customers and giving them a nice thank you.

I've read people explaining how much they spend on Lego away from lego.com and lego stores but are just as loyal and have not received something; GRRR ARGH!

This isn't an insult from Lego to you personally, if you dont buy through their tills how can they know how to thank you? Thats all Lego VIP is - a system to be able to send you rewards and offers based on your purchases so surely Argos, Amazon, Smyths and Toys r Us should be the people you are getting angry with for not rewarding you?

Oh and I disagree with some posters above saying this is a PR stunt gone bad; giving away Lego through The Sun newspaper is a stunt gone bad. It is common knowledge there are many people who would not ethically buy that particular newspaper and Lego places them in an impossible position - that I would agree is when Lego get it wrong and it becomes an insult.

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By in United States,

Why are some bricksetter's here acting like spoiled children. If you don't get one. Deal with it. If Lego wants to reward higher spenders then so be it. Lego every month gives stuff away...MMMB builds, spend $35 you get a poly, spend $50 you get a poly, spend $99 get a poly....Club meetings give away shirts, toys, coupons, even mini-figs at some events. Grand openings have trivia where (at the ones I've been at) have given away from $10 sets up to $200 sets.
At TRU Lego events you get free polys, superhero shield mosaics, comics, etc.
Do you really feel 'slighted'? Get over it.
If I don't get one, trust me I won't feel slighted, I'll still enjoy Lego and go online or the store to get a freebie.
What you need is your father's to tell you...son, you don't get to get everything in life. Then smacks you in back of the head to bring to back to reality.

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By in Canada,

no one in canada got one yet cause its better to buy at walmart as its usually 10 dollars cheaper!!! lol

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By in United States,

@af.riem....Lego is still, mostly, for children (its been debated), but reading your posts it seems like you're definitely acting like a child. That we know for sure.

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By in United Kingdom,

I don't think the amount of money spent at Shop@Home in the last year has any bearing on whether VIP members receive one of these key rings. I think LEGO have chosen VIP members completely at random. It's a lottery. How else do you explain the fact that someone who spent only £149 received one, while someone who spent almost £3000 didn't?

I don't mind if it's indeed a lottery. I just wish LEGO would be honest and say it's a lottery, rather than claim it's based on how much VIP members spent.

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By in United Kingdom,

Well I got home this afternoon to find a nice red envelope on the kitchen table. After reading the supposed required criteria I was very surprised to see that I had received the keychain. I spent £170 on S@H and in stores. The rest of my Lego purchases came from Amazon, Argos, Smyths and my local toy shop. I've spent nowhere near the amount some of you guys have directly with Lego, and yet I have been sent one. Go figure. Unless all this talk of needing to have spent x amount of ££££s etc is just that, all talk.

If I hadn't been sent one though I'd be a little disappointed yeah, but certainly not bitching and moaning like some of you folk. It's a minifigure keyring for gods sake, a plastic one at that. Grow up.

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By in United Kingdom,

Why do some of you feel the need to belittle others for their disappointment in not being, in their eyes, 'recognised' by the company they invest in on a regular basis (albeit by a small, undoubtedly cheaply made, plastic keyring)???
No matter what it consists of recognition is recognition plain and simple so please don't feel it's acceptable to verbally bash others for not seeing things your way.

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By in United Kingdom,

It seems that some who are getting the figure are seeing that it's acceptable to rub it in the faces of those who haven't got a figure which is not a nice thing to do.

As I mentioned further above, I don't have a figure. I also don't expect to get one since I didn't even receive a January catalogue which I found odd.

It should just seen as a bonus and be made clearer from the beginning on what the exact criteria is to receiving one to stop the arguments about it.

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By in United States,

I got mine today - the kids told me that you get early access to the cinema with free shipping too

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By in United States,

I got one today! I'm in NY. It's going right in a box and I'll dig it up in 5 years and sell it on ebay. :)

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By in United States,

I just received one today, if it helps any I've only been a VIP member for a year and spend about $40 a month or less at the Lego Store, and I rarely use shop at home.

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By in United Kingdom,

Came today, gave it to my darling wife....Ahhhh!

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By in United Kingdom,

I personally think a better approach for LEGO to do this would have been to send them out to random customers. I've spent about £800 online at S@H and a minimum of £300 at brand stores over the last year but have not received one. If I do over the next few days I will appreciate it. If I don't then I can't really be annoyed about not receiving it, but to think I am not as valued as other customers just doesn't seem right. This just annoys people as shown on the posts above. Sending to random customers would have got rid of this and would have been like getting a golden ticket!

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By in United Kingdom,

I finished my tower bridge last night and am delighted with it. That is what Lego is all about for me the fun of building a model then the feeling you get from finishing it. Is getting a keying that important to some of you ? The fact Lego put so much thought into what they create for us all to enjoy must surely be more important ?

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By in United States,

THERE'S NO WAY THAT MONEY HAD ANYTHING TO DO WITH IT.

Unless they are counting how much money was spent in the last two or three months. I've spent well over $2000, and I do every single year.

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By in United States,

Here here Matt! I'm with you. LEGO is about building, creating and playing. If you feel that how much you spent on LEGO and a getting keychain are more important you're missing the point.

In my lifetime of experience with LEGO they have been one of the few remaining good companies. They are generous, responsive people who care about their customers.

Thank you LEGO. Now let's go play.

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By in United States,

One was here in my mail box in California when I got home today.

Thank you LEGO. Now off to play!

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By in United States,

I received one today, much to my surprise. My purchases in the last year include the UCS R2 and SSD during May the Fourth and the UCS B-wing online and the Death Star (at a discount) in a store.

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By in United Kingdom,

I think af.riem has been fed a line or is feeding us one, because i'm not the biggest spender or the most regular purchaser and I got home today to find my key-ring in the mail. I've certainly spent way less (approx £400 in the last year) than several of those who have commented above who have not yet received one. I say 'not yet' because surely local mail services and the vagaries of transport will mean these will continue to arrive to VIPs for several days.

And as for the promo being a success? Well over 100 comments here and articles elsewhere make me think it's having it's desired effect!

I'm very grateful to receive this nice gift and I hope others who are part of the scheme get them too. It's a shame to hear people moaning about not getting one (I certainly didn't expect one based on my spending) but I suspect it's likely some of the same people who whinged about the Team GB figs only being available in the UK, or that they don't get polybag deals, etc. Sorry folks, but we don't all get the same deals, or pay the same price for things, or get the same weather, etc. That's life.

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By in United States,

I live in Claremore, Oklahoma and received one today. The nearest LEGO store is in Oklahoma City, about 2 hours away, so all my direct LEGO purchases are from shop.LEGO.com. I didn't think I spent much with LEGO last year but my Account History says otherwise. Yikes! Maybe it's the fact I've yet to redeem any of my 3000+ VIP points? Simple pleasures for simple minds so a shiny keychain works for me!

Here's hoping all VIPs have a Happy Valentine's Day from LEGO!

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By in United Kingdom,

It is interesting to see everyone saying about it only being big spenders, I recieved my keychain today and I am definatelly not a big spender, probably less than £300 in the last year! I do wonder if it also looks at your other related activities. i browes S@H regularly, when ever we are in a store we take part in the treasure hunt or what ever else they are doing in store, so maybe your interaction with LEGO counts as much as your actual spending!

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By in United States,

We got ours yesterday in the mail and have been making all of our purchases in the Lego Store in Kansas City - so store vs online doesn't seem to matter. Really like it but the hands are regular red (same as the chrome Storm trooper).

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By in United States,

I received mine today. I would say I spent about $1000 in the past year. Mostly buying exclusives so maybe a purchase either at the Lego Store or on S@H about once every month or two.

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By in United States,

Guess I'm one for the special people too. I get check the mail and had one of these waiting for me.

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By in United States,

I got one today. Just the little brightening of the day that I needed. Thanks to Lego.

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By in United States,

Got mine yesterday

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By in United States,

Got mine today Thank you Lego

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By in United Kingdom,

Congratulations to everyone who has got one. I must say I agree with both Matt Mason and Sputnix. They as a company are amazing, including their designers, customer support and the staff at every brand store I've ever visited (5 stores now).

Now I'm off to build my new 60018 cement mixer and count the days until the Palace Cinema goes on sale.

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By in United Kingdom,

Huzzah! I got home last night to discover an A5 sized red envelope with a picture of this chrome red coloured chap on the front and a message that read something like "Here's a little something/valentine for you from Lego". I had a feeling it might be one of these so opened it up as carefully as possible and, sure enough, there it was. It's a brilliant little gift and was wholly unexpected. Having said that, when I think about it, I have spent an almost inordinate amount of money on Lego over the past 12 months. Best not reveal to the Wife why they *really* sent it to me...lol

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By in United Kingdom,

I would love Lego to be my Valentine but nothing in my post box :-(

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By in United Kingdom,

P.S Do not think it is amount spent - just worked out since october I have spent about 3K in lego stores

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By in United Kingdom,

I didn't get the discount (voucher?) that was posted to some VIP members previously, so was well chuffed when I received the keyring this morning. In the last year, I have made more than 5 orders online, bought quite a few of the exclusive sets, and have also shopped in the Westfield store a few times (3-4)? Hope this helps anyone who's trying to work out the criteria!

Also, have to add that their customer service is always excellent. And this is regardless of whether you are a child or adult, have spent tons of money at S@H or not. So IMHO, it's not always just the money.

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By in Germany,

Hello, first time here. I got mine today. Lego loves germans too...

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By in United States,

...three days have passed and still no red envelope in my mailbox... but hey, no sour grape here... I'm just glad that TLC continue to surprise us with such free goodies/offers each year... I hope this will continue in the coming years...

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By in Germany,

I got my red envelope today :)

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By in United Kingdom,

I got one! :D

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By in United States,

Admittedly bummed here. Multiple large purchases at s@h and at store throughout the year. Multiple pick a brick orders. oh well. Fingers crossed it might still be on the way. However I will always love you Lego!

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By in United States,

YES! Recieved mine today, very happy with it. :) (Though there was a chip in the chrome and the hands are plain)

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By in Germany,

Just came back from a business trip to find a red envelope in the mailbox :-)

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By in United States,

yes received one today. cool. also the card gave info on free stuff next month and vips can buy the new palace feb 14 to feb 28

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By in United States,

I take it back, they're not fake, I got mine today. Arizona, USA.

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By in United States,

I got mine today!!! Very nice, hope the quality is good since it's made in China...

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By in United States,

I got one too. I'm very happy with it, and I don't think this promo is as unfair as many here say it is. If you're a VIP member, you're already getting benefits over regular customers just for signing up. This is just Lego showing appreciation to some of their most frequent shoppers. Besides, it's just a shiny keychain, not Phoenix or Shazam or something. Let's just be happy that Lego does promotions like this at all.

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By in Germany,

Got mine today, too!
I was afraid they wouldn't send these around in Germany, but hey, colour me surprised!
I don't know how much I've spend exactly, but it doesn't feel so much.
Must have summed up over the last year. : )
I hope they do something else next year, or even the same, so others get the chance to earn this.

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By in Norway,

This Exclusive LEGO VIP Key Chain will also be sent to VIPs in Norway so I am still crossing my fingers.

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By in United States,

Just got mine, which was a HUGE surprise as I haven't purchased really that much or that frequently in the last several years...

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By in Ireland,

Lego! "You like me, you really like me!"

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By in United States,

I am in Los Angeles and I got it 2 days ago. Last year I bought in Lego store and Lego.com.

I did not think I bought that much, probably $500-600 but I did buy mostly Exclusive/Hard to Find
e.g. Fire Station, Emporium, Haunted House.

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By in United States,

I didn't think I qualified to receive one of these. I only bought maybe 3-4 times both online and in store. Spent less than $500. I got it in the mail last night. One of the lucky ones, I guess. Don't lose hope yet. It could be in your mailbox tomorrow! :D

PS I also get the catalog with the 10% coupon if that has any bearing on who gets these?

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By in United Kingdom,

received mine. Very pleased and pleasantly surprised.

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By in United States,

from Lego Shop on Facebook-

Hi Everyone - We're sorry that some of you did not receive the VIP valentines key-chains. Because there were only a limited amount of key-chains available we unfortunately were only able to send them to our most active members. We recognize the value of all our VIP members and there will be future perks for everyone coming down the line. Once again apologies if you did not receive one. We still greatly appreciate having you as a LEGO fans!
We sent them to every country that we have VIPs including Canada. However, we had a limited number and had to pick only the most active members for every region.

Still don't buy it since several people here said they didn't buy very much. Something went horribly wrong with this giveaway...

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By in United States,

Hello, @Margot, :-) they might not have bought very much, but they might be the most active members for their regions. I live in the metropolitan, so I don't expect to receive it. No matter what, like you posted earlier, we "will always love you LEGO!" Thanks Matt and Sputnix keeping us focus on the positive side of this wonderful Valentine giveaway. Congrats to those who received one.

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By in United States,

Received two in the mail, despite the back of the card stating a limit of 1 per household. The husband and I each maintain our own VIP accounts, and they were addressed one to each of us, but I'm still a bit surprised. I've earned almost 2600 VIP points since joining, but that's got to be over about 3 years or more at this point. 2012 was a "down" year for me as well, so I've really no idea what the criteria was. Just a happy little treat, especially since my favorite color is red.

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By in Germany,

Got mine today :-)) Couldn't believe it when I saw the big red envelope! Thought I'd missed out seeing as so many people had already got theirs.

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By in Denmark,

They love me, they really love me :-) got mine today

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By in United States,

I got mine today, put a big smile on my face. Love ya LEGO!

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By in United States,

Got mine today, too! And after I'd already decided that LEGO didn't love me. :)

Glad to be proven wrong.

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By in United States,

...two more days before Valentine's and I'm still waiting... hoping... waiting...

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By in United States,

Just got mine! I feel so loved! Seriously. I never get stuff like this..

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By in France,

I just got the red card today. Interesting as i wasn't expecting anything even if I'm a Lego freak. Any other french people receiving it?

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By in United States,

I haven't got mine (I'm in US), should I just email LEGO customer service to check?

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By in United States,

Just got mine yesterday. I'm in Canada, so maybe Canada was shipped late. I spent about $800 last year across 12 transactions at the lego store and lego.com.

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By in Canada,

Yes! me too! just received in the mail as well! very excited about it! :-) thank you lego.

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By in United States,

Received mine yesterday as well, didn't think I bought that much last year lol.

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By in Canada,

I'm in Canada and just back from a quick vacation and got mine. Great surprise when I got home. Awesome!!!!

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