Bugdroid Achieves 10,000 supporters. Receives Official Comment.

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The Bugdroid, the Android OS mascot, has received the 10,000 support it needs to be reviewed for production on Cuusoo.

It took a while, but it has now gotten its official comment and it is moving into the review which will start on March 4th.

Given that the design is simple, direct, and economically scaled (especially in the color and parts budget), the big issues I see are market and precedent.

I assume the market will be an interesting nut for LEGO to crack; there are plenty of Android devices out there but how many Android users identify with the Bugdroid enough that they would want to bring one home, and that being in LEGO. Well a quick Internet search reveals that there is in fact a market out there for display droids. Whether or not the market is big enough to pique the interest of LEGO will have to wait to be seen.

Then the question that truly only LEGO can answer: Will LEGO pursue a set based on a corporate icon? There is a slim chance that Purdue Pete will give us the answer on this before the Bugdroid's review even gets done but I doubt it. Part of me thinks that LEGO would not consider doing this as it shows favoritism and alliances that can complicate corporate relationships and customer relationships. Then the more analytical part of me thinks... well, LEGO has already made their version of corporate icons. On top of that, If LEGO can produce Marvel and DC sets at the same time, it can certainly weather the Android fans vs all the Apple fans it obviously has.

On that note, I am a bit surprised that more corporations have not taken advantage of Cuusoo. So far it has only been Purdue Pete, that has really engaged their core audience behind an icon. Then again, we do not see all the projects that Cuusoo rejects. "Advertising" is a nebulous rejection that might be enforced on many projects that never see the light of day.

The Design

I would be very surprised it LEGO changed the design much on this guy. There does not seem to be any non-canon techniques that need removing. The half sphere head and cylindrical body are building techniques commonly known to FOLs but this would give LEGO the opportunity to share those techniques with a wider audience. Lastly, this guy has something to the effect of 306 LEGO logos on him... that is a lot of brand recognition. If 10,000 people supported a design covered in studs, LEGO has no real reason to cover them all up with a more curved design.

Well, they could go with a smaller design using curved element to reduce costs, but that would get rid of the studs resulting in something looking a lot more like a "generic" droid toy and give them none of the interesting market penetration that is one of the purposes for Cuusoo's existence.

"March" Review

The current review "collection phase" ends March 4th. The only other project certainly in the review is the Exo Suit. At 9830 support, The Legend of Zelda will no doubt be joining them as well. The Jeep Defender is the next likely project, after Zelda, to reach 10k but it is about 60 days out from that goal based on my tracking of its progress.

Given that there are five other projects in the review before the "March" Review, there may be as many as three additional projects passed into this review. Although I am quick to point out that we have never seen a project get a pass.

30 comments on this article

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By in United States,

What about Zelda?

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By in United Kingdom,

In the eventual review, the quite nice Bugdroid will be up against Pete Reid's totally awesome ExoSuit. So what will TLG prefer - a potential untapped market of Android fans, or the already tapped-to-death market of regular Lego fans? I am afraid previous decisions on Cuusoo don't fill me with confidence.

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By in United States,

I hope Lego stays away from corporate logos like this. In my opinion, this type of build is best sourced through the pick-a-brick wall or Bricklink and not something for Lego to put their stamp of approval on. No thank you.

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By in Curaçao,

Actually I think this is exactly the sort of thing that Cuusoo is for. As I understand it, it's, for want of a better term, an 'open source' logo, so not a corporate one as such. There is also a huge fan base, and tech fans and geeks are generally LEGO fans too.

I supported it early on and I'm glad to see it's reached its goal.

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By in United States,

Yeah! It could be the start of the Corporate Attack on Personal Privacy theme. Hooray!!! The kids will love it!

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By in United States,

Lego could give it away for FREE!!!, but then have small print that allows them to install video cameras in your house to watch your every move! Hey, you have nothing to hide right? Why should you care? Did I mention it's FREE??!!

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By in United States,

I guess that I just don't understand. I figured Cuusoo was such a niche website that only serious LEGO fans would even know of its existence. How such a dull model got 10k votes when there are so many more FUN sets out there with far fewer votes boggles my mind. Is there really such a market for a LEGO set depicting the Android mascot?? Do you really want to put it up on your shelf next to your space ships and castles? I guess I'm just curious about the appeal of such a set.

I shouldn't be so surprised, though, since I also don't understand the appeal of a Minecraft set that you can't do anything with except swap the quadrants around or a set of some obscure space satellite.

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By in Canada,

I work in IT, and several of my co-workers came to me excited when they read on an Android website that lego might be producing the BugDroid. I had to explain to them how CUUSOO works so they could go and vote for it to become an official model. That's why CUUSOO works. It brings non lego fans of something else into buying lego.

And for the record, I'm biased because I absolutely want this set so I can display it on my desk at work. And the fact that I can get it without the effort and expense of bricklink is even better.

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By in United States,

^^Kliq, I have never played Minecraft, but I do know how it works. And I agree with you, they never should have made it! It is nothing like Minecraft, because the 'blocks' cannot move around, etc., auuugghhhh! It's just a bad idea!

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By in United States,

/\ Actually in a way you can move blocks around but anyway the thing is look how quickly they sold and how much they sell for on ebay. You may personally not like the set but the majority of the people will but it and.....PROFIT. It's all about which makes them more money.

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By in United States,

Official comment is up!

"Congratulations on 10,000 Supporters, GLHTurbo!

2013.02.07
Congratulations to GLHTurbo and all of the supporters of this LEGO® CUUSOO project. Google™ Android™ fans have spoken. We’ve heard loud and clear that you want to be able to make your own Andy out of LEGO bricks. So, we’ll get to work considering the possibility!

Congratulations on achieving 10,000 supporters. We now officially advance this project to the Review phase.

What happens now?
This project moves from the Idea stage to the Review stage. A LEGO Review Board composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand. Every LEGO product goes through a process like this and must meet the same standards.

Timing of the LEGO Review
This project qualifies for the quarterly review beginning in March, which will also include all projects that reach 10,000 between now and March 4. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the "Andy/Bugdroid the Android by Google" concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

The LEGO CUUSOO Team"

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By in United States,

/\ When they say that a few month crap it basically means. "You will find out if any of these sets will be made in a year or so and we have no specific time whatsoever." Cuusoo is a great site and I love it but its executed horribly. To me Cuusoo is like family....I love it to death and sometimes wish I could love it until it dies but then you think its family I'l give it another shot.... and another......and another...

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By in United States,

^ yeah, I think most of us agree to truly turn this thing into something that works effectively, they've got to seriously cut down those timelines. the whole point is to capture popular sentiment. If people have to wait 9-12 months to buy something they voted for, it is going to be long forgotten - especially to non-LEGO fans, who Cuusoo seems thus far to be targetting (whether that's the internal intent or just the nature of the getting something to 10k process)

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By in United States,

/\ That is exactly what I think. It is a great concept don't get me wrong there but if they were to fix just a few of those it would be excellent but for right now you never truly know when its a no or go until they put it. How long did we wait for back to the future? 10 months and 6 months into it they said its almost done. I guess thats why its still in beta.

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By in United Kingdom,

There have been dozens of corporate models over the years usually (I believe) available exclusively to those organisations: ferries, dairy trucks, planes, UNICEF vans, Maersk ships and trains and this to me is part of the same genre.

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By in United States,

/\ In a way your right but its a different way of a corporate model.

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By in Belgium,

Congrats GLHTurbo.

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By in New Zealand,

Can't say I agree at all to the people who are criticising this. Even though I am not interested in this set at all, there are obviously thousands of people who are.

Arguing over the semantics of what a "corporate model" should be is a not a good argument. There is no less or more playability with this model than there is in stuff like the Taj Mahal and Eiffel Tower models, yet Lego made them. Trying to pigeon hole Lego into a certain type of model is the opposite of what should be done - its meant to be about creative expression, not just playability of a set. If this is successful then it could open up Lego to a whole range of new models, if they think the interest is there. And that is a GOOD THING for everyone.

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By in United States,

/\ I guess you have a point so i will agree with you. *agrees*

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By in United States,

I guess what I mean by "Corporate Logo" is that if Lego makes this, it could be seen as if they are putting their support of Android the OS by marketing and selling the Google Android logo.

It may irk me because it is a technology company and I am in technology as a career. Is the Apple logo next or the Microsoft logo? What about the Linux penguin? It just doesn't sit well with me as I look at what this says to non-Android phone fans. Will the iPhone or other smartphone fans see this as a shun to their phones if it gets made?

I agree about "meant to be about creative expression, not just playability of a set. If this is successful then it could open up Lego to a whole range of new models, if they think the interest is there. And that is a GOOD THING for everyone." I agree.

I am just weary of Lego the company producing one corporate LOGO over another and how that may be seen by some as in support of that particular product but not others. Just my feeling. :)

I also just saw the Note: "Remember, this is NOT a discussion forum: use the Brickset Forum to discuss general LEGO topics." Sorry guys for bringing this here. I'll head over to the Forum in the future. My bad.

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By in United States,

/\ That's sort of what I meant because you are completely right about it looks like they are supporting android which to me is the same as purdue pete.

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By in United States,

Does anyone else think of r2-d2 when they look at this bugdroid? I can't imagine how something like this would hope to win against the zelda project. I think Snape said it best, "I guess fame isn't everything."

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By in United States,

/\ Haha. The only way I think this would win over Zelda is if (I have not looked at Zelda in a while.) Zelda requires new pieces. this has no new pieces so if Zelda has some (which I don't remember) new pieces this will win.

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By in United Kingdom,

^The only new piece Zelda needs is Link's hat

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By in Australia,

i dont like licenced or established themes on Cuusoo

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By in Lithuania,

evansciver

Choosing one over another? What the hell is wrong with you? What, you can think only in absolutes? LEGO is producing both MARVEL and DC intellectual properties. Those companies are rivals. Fanboys of those comics have even more rabid hatewars than Apple crowd vs everyone else. So what, that Android is being considered? No one stops anyone from making the Apple logo, or Windows/Microsoft, or Valve, or General Motors or whatever is the brand of local dairy farm near you. Cuusoo is a good place for projects that don't have and shouldn't have a place in the ordinary lineup.

This set, just like Minecraft set, isn't getting into Lego catalogs, or physical shops (please correct me if i'm wrong) or something. It's not indoctrinating people to buy one brand over the other. I have seen people dress up as Bugdroids just because it looks cute.

People want things and if they are willing to pay, I see no reason for TLG not to use the opportunity.

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By in United States,

/\ That's what he almost means its that the Marvel and Dc there are both of them where as this since this is the only smartphone branded set it makes lego looks like they are supporting android. It would be one thing if they made an apple set too and other companies logo's/mascots but now it looks like they are supporting android. The thing with DC and Marvel is that Lego makes both of them so it looks like they are supporting both.

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By in Lithuania,

1) It's not being made and I even doubt if it'll be approved.
2) It's someone's not affiliated with TLG creation.
3) If someone doesn't like that some trademark isn't represented, he can submit it himself, instead of crying wolf about some injustice that's not even there.

At first and for quite some time before DC got in on the action, TLG was making only MARVEL IPs. Well, one - Spiderman. That's the only one I know, because I went into my LEGO dark ages not long after those sets. It was, what, 5-7 years ago? Google's also unhelpful, showing only new stuff.

Also, Android is not a smartphone brand, it's mobile OS trademark/logo. Open source OS at that.

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By in Canada,

I am quite sure this project will make it through the review.

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By in United States,

^It might be pushed to the next review deadline, if Exo-suit and LoZ pass review too, which I can actually see happening.

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