Zelda reaches Review status AND Cuusoo issues a new restriction on projects.

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Legend of Zelda has received the 10,000 support it needs to be reviewed for production on Cuusoo making it the second Zelda based project to do so.

This incarnation did not replicate (for the most part) the elements that lead to the rejection of the original, so its chances for production look good. Being on top of a total of over 22600 votes demanding Zelda related products.

Plus opinions on the new project restriction revealed in the Zelda Official Announcement.

Ragaru's Legend of Zelda is the second Zelda project to achieve 10k on Cuusoo but it is a very important first as well. It is the first project to reach 10k that repeats a subject for a project previously rejected by Cuusoo.

Cuusoo stated quite frankly why they rejected Mingles's interpretation of Zelda:

"...multiple new element molds would be required to create the minifigures for such a product, and the expense of these molds means that the Legend of Zelda project unfortunately does not pass the LEGO Review on the basis of the business case."

Ragaru made it clear from the beginning of his project that even though they wanted some custom headgear, they had a solid set concept. The set concept certainly evolved over time but has constantly moved towards an appealing single set in a "viable" scale.

The singular significance of this milestone is to see exactly how thorough the LEGO evaluation is on projects during the review stage. When Serenity got to 10k, it was shot down from the sky by brand fit concerns. For those reasons they also removed all Firefly based projects. In the case of the original Zelda they cited too many custom parts. There are three ways to interpret this, one is that they reviewed all aspects of the project, then gave the "entire" list of why they rejected it, that being one reason. The other is that they started the process and then stopped as soon as they came to a viable reason to reject it. There is a third that they figure out all the reasons they would not make it and only published one reason.

Others might disagree with me, but from my experience with Cuusoo, I think they are doing the first one, a thorough examination with all significant reasons sited. I think LEGO investigated Brand Fit and gave it a pass, otherwise they would have archived all the Zelda projects. Cuusoo already has enough detractors as it is, angry over its rejection of Zelda, the Rifter, and the Western Modular. Why would they allow a project with such an obviously active fanbase to continue to promote a line that it would inherently reject on Brand Fit?

So, assuming that it has already "passed" Brand Fit, assuming that LEGO overlooks the request for custom headgear as trivial to the core of the project, and seeing that the set is obviously attractive and replicatable, I think the only thing that is going to block this set from reaching production is a breakdown in licensing negotiation with Nintendo.

"March" Review

The current review "collection phase" ends March 4th. The only other projects certainly in the review are the Exo Suit and Bugdroid. The Jeep Defender is the next likely project, after Zelda, to reach 10k but it is about 60 days out from that goal based on my tracking of its progress.

Given that there are five other projects in the review before the "March" Review, there may be as many as three additional projects passed into this review. Although I am quick to point out that we have never seen a project get a pass.

No New Parts (in Cuusoo sets?)

In its official notice to Cuusoo, there is a very specific statement that has ramifications on several projects which have already reached review and that are trying to get there.

"we cannot create new specific LEGO elements within the operational framework of LEGO CUUSOO"

Members of the LEGO staff have until now stated that projects including new parts in a set concept were "highly unlikely" to get them. This is the first time they have stated in print that new parts will not be part of LEGO Cuusoo.

Now, there are two ways to read this. LEGO Cuusoo has rules that allow people to create projects dedicated singularly to new parts. There are also many projects however they try to tie new parts into popular set concepts, just a few are:

If this is meant to apply to sets with new parts I am all for it. It is clear that fans just won't get behind parts and throwing them in with popular projects muddies the issues of both support for the project AND support for the part.

It is not know at this time if this mandate is meant to apply to just sets that include new parts or if it is also to include projects just proposing new parts.

Well, my response to that would be: At this time, Cuusoo's statement obviously does include set proposals with new parts. The Cuusoo guidelines however, still indicate that they "recognize" original part ideas. It is legitimate to consider that Cuusoo has not updated all their web content to reflect a new policy, but as long as the guidelines include recognition of original part projects, and as long as they keep letting the projects get published to Cuusoo, then one can assume these projects will still be reviewed.

It is however of note that even the part project with the highest support velocity, New Short Minifigure Parts, is still looking at over 5 years before it reaches 10k

49 comments on this article

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By in United States,

I figured this was going to come sometime today. I have a felling this will pass if a licensing agreement is made.

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By in Brunei Darussalam,

Fingers crossed that two LoZ projects going to review in 12 months shows Lego how much we want this! With an actual set designed, I'm hoping this project has a better chance than Mingles' one.

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By in United States,

Now this is a prospective set idea that I CAN understand. :]

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By in United States,

So right now it is the exo suit-vs-bugdroid-vs-the legand of Zelda project?
Please correct me if I'm wrong

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By in Canada,

I love what this guy did with this theme, the figures look amazing. Even though I am not a huge fan of Zelda, this is something I'd love to buy.

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By in United States,

I doubt this will happen. When Lego shut down the first Zelda project I think it was more because of the concept and less because of the set's shortcoming. I addition, it will conflict with Lego's new castle line.

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By in United States,

I don't think it's likely that both Lego and Nintendo will want to go through the trouble of setting up a license for a single set, and Lego doesn't want more than one set.

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By in United States,

I am no legend of Zelda fan, but I still would like to see this project become a reality.

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By in United States,

I agree with Zackula. Although I'd love to have a Zelda set, it's highly unlikely that it would work out.

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By in United States,

I'm glad that another project has reached 10,000 supporters, but I fear this will meet the same fate as the other project; they'll just think of some excuse to deny us fans! =P

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By in Australia,

Once again, I'm on the edge of my seat. If it does get approved, I hope LEGO goes with the more 'traditional' styled face for Link. The one with the anime eyes just looks kinda off.

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By in United States,

@ 48bones48

"vs" gives the wrong impression. Each review can generate up to 1 product. This does not mean the others projects will be rejected outright. Projects can be approved for production, rejected, or given a pass to be reviewed again for a later review. No project has yet to receive a pass, but then again, we have only seen one batch review.

So Lego will evaluate each project on its individual merits and their plans for the Cuusoo line and Lego products Line as a whole.

Of the projects not rejected, one will be selected for production.

So, that is where the other point comes, note I discussed this in the Bugdroid posting,...

"Given that there are five other projects in the review before the "March" Review, there may be as many as three additional projects passed into this review. Although I am quick to point out that we have never seen a project get a pass. "

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By in United States,

Great, although I far more prefer the OTHER Zelda Cuusoo design. The "Iron Knuckle Encounter". That one I would gladly buy, but its probably because this set seems to be based of my least favorite Zelda game.

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By in United States,

Why does the Cuusoo team is getting lazy when their projects reach bench marks.

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By in United Kingdom,

No chance this will pass review. The company clearly said that they would not be producing moulds just for a single (niche) product, so I'm quite amazed the project was allowed to be reinstated on Cuusoo.

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By in United States,

I doubt this will pass. If it does, what do you think the price point would be? I would pay a 100$ USD without hesitation!

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By in United Kingdom,

The Zelda games have a massive fan base as big as any movie other than maybe Star Wars so if they did produce this as a set I'm sure it would sell quite well, the mine craft set has done well after all, I'm wondering if Nintendo them selves would actually want this, I'm guessing they would under the right conditions, they have already got together with Lego for the Chase McCain mini fig.

I would love to see this get made but I doubt it will, its maybe to close to the LOTR sets etc.

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By in United States,

Official Comment Up:

"Congratulations on 10,000 Supporters, Ragaru!

2013.02.08

Huge congratulations to Ragaru and all of the supporters of this LEGO® CUUSOO project. Your work provides another approach to the concept of a Legend of Zelda™ LEGO set and we admire that you have not allowed the results of the previous project to discourage your efforts.

While we cannot create new specific LEGO elements within the operational framework of LEGO CUUSOO, we will consider this concept in earnest in the Spring 2013 LEGO Review period.

What happens now?

This project moves from the Idea stage to the Review stage. A "LEGO Review Board" composed of designers, product managers, and other key team members will examine the idea. We'll build concept models and determine if the concept meets our high standards for what it takes to be a LEGO product, including playability, safety, and fit with the LEGO brand. Every LEGO product goes through a process like this and must meet the same standards.

Timing of the LEGO Review

This project qualifies for the quarterly review beginning in March, which will also include all projects that reach 10,000 between now and March 4. For more information about the quarterly review process, see this blog post.

The review is a thorough process and from its start, and can take several months. When finished, we make a "go/no go" decision to develop and sell a product based on the Legend of Zelda concept.

When the review is complete, we will inform you of our decision. If green-lit, this project goes into the longest phase of the project; the Development phase. During this time, LEGO model designers refine the product and develop it for release, we create the product materials (box, instructions, marketing), and get everything ready for a production run. This also takes several months.

We will post follow-up information and our decision here.

The LEGO CUUSOO Team"

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By in United States,

I noticed their statement "we cannot create new specific LEGO elements within the operational framework of LEGO CUUSOO". This seems to be a different stance that new parts could be created. There are many projects dedicated simply to new parts. And many other projects that have one or two new parts in them including Portal and Zelda.

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By in United States,

@Nesquik
This is an entirely different Zelda project and it does not require any new molds.

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By in United States,

Wow, is that the first unconditional official statement of no new parts, period?
That is a bummer, because one of my hopes is that CUUSOO would be a vehicle for crowdsourcing new parts that the MOC building community craves.
I guess they will go in and delete all the new parts projects sometime soon.
I've been a big defender of CUUSOO but this is the first really deflating thing I've seen from them. Why don't they just stick to "it has to make sense as a business case." If the business case can support a new mold, then why rule it out a priori? That just doesn't seem logical to me.
On the plus side, it's going to force licensed project makers to get REALLY creative on their NPU, which could yield some interesting things.

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By in United States,

new molds that could be used in other sets versus unique parts exclusive to the set.

This is the difference here.

I hope a similar product is produced, Zelda/Link should be made!

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By in United States,

Ragaru has already commented and stated that he would be okay with two different pieces for hair and hat: Anakin's hair in blonde, and a simple olive green bandanna.

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By in United States,

@glenbricker
I'm just saying that Ragaru has thus presented a reasonable alternative to a mold that LEGO has just stated they will not make. Indeed, it is up to LEGO to decide (that's part of the excitement/terror in waiting for review results), but I honestly hope that that is not the reason this project is declined. If anything, it better be a licensing conflict, as you stated above.

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By in United States,

Just found an interesting comment by CUUSOO user Faron:

"I think Ragaru should take the new mold picture off it might result in the failure of this project, but its not my project(wish it was) so Ragaru can do what he pleases."

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By in United States,

@ninjavader999,

(second comment) Ah, yes, I agree with that.

(In reference to the third one)

When a project is put in Review stage it is archived. The creator, to my knowledge no longer has access to it.

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By in United States,

The only new part needed would be the hair/hat of Link and even that can just be done using some CMS piece.

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By in Denmark,

I think we're getting too hung up a minor piece of the model that can be replaced with something else and indeed the final design is down to Lego, not the Cuusoo creator.

I think a much larger problem is the unknown scale of the other toy company's Nintendo licence (as mentioned by @kurttkrueger). Indeed I'd be surprised if the other company are not already working on something if they do have the licence, given the interest in Zelda on Cuusoo.

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By in United States,

@glenbricker

I still have the edit and delete buttons available when I log-in to my project. I changed a couple words to test it and it worked, so I guess you can still edit a page in the Review Stage.

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By in United States,

Zelda Schmelda.

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By in United States,

"I think LEGO investigated Brand Fit and gave it a pass, otherwise they would have archived all the Zelda projects."

Wait a minute... that makes no sense: if they rejected one project of the same type, then they could easily use the same "reasons" for other projects. Remember that the final product does not need to strictly abide by the project, especially for things like this. As I have said previously, in order to do LEGO Legend of Zelda right, you only need about three new pieces:
1: Hairpiece/hat.
2: Hylian Shield
3: Master Sword

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By in United States,

This would be my favorite set of all time if created, fingers crossed! BTW, I got my Lego VIP valentine keychain today and I live in the northwest U.S. and spent roughly $1000 on Lego last year. It also came with a valentine card showing (at least for Lego US) that at lego dot com VIPs get first access to the new Palace Cinema set Feb. 14th-18th, free shipping Mar. 1st-15th, double VIP Mar. 25-Apr 8th., and a free, exclusive Republic Frigate with purchases of $50 or more Mar. 1st-31st.

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By in United States,

Though a new part could just be a existing part, but in a new color, like the yellow 6x10 plate that has appeared in just 3 sets in all, or a tire/tyre in orange.

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By in Canada,

I really hope that this becomes a Lego product. I'm sure many people would buy it, and it would be foolish for Lego not to produce it.

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By in Canada,

I really don't want to see a Lego Zelda project. I think the main reason isn't just the custom pieces associated with this project but rather the licensing from Nintendo. They have no made Nintendo products before and to do so now would cost Lego more than its worth I think. Moreover I do not think there would be enough people to really buy such a set. I would like to see more viable Lego projects on Cuscoo, I am tired of seeing video game based project proposals. If I want to play with Zelda I'll turn on my Nintendo.

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By in United States,

It seems to me that Cuusoo projects involving toy mega-franchises with household name recognition and other highly valuable entertainment industry brands or icons - particularly those that may possess a high level of synergy with the Lego brand and ideals (or, indeed those of its competitors) - will always have a very low probability of being approved and realized via the Cuusoo medium.

Let me explain why I think so.

Consider for a moment the possibilities such properties hold were they to be negotiated by the property owner through Lego's normal third party licensing process to be developed into a first class Lego theme with multiple product offerings, new parts that are ultimately a key to faithfully reproducing all of the components that make up the brand or franchise, and all the typical investment and co-marketing efforts that these things have behind them. Profit potential is, in many cases, such as with the Legend of Zelda (or any popular Nintendo franchise for that matter), very significant.

Now, if you take all of that and contrast it with the relatively low key, low buck, and frankly, mostly obscure or esoteric nature of the Cuusoo initiative, there is a very large gulf between the two. The right way to enter the construction toy market with properties like these is with great deal of fanfare, and indeed a significant up front investment. So The two players here just don't gel. And I think if you are honest with yourself about it, you'll mostly agree.

Furthermore, keep in mind that even if some particular corporation has no intention of entering the construction toy market with one of their brands, that does not mean they will suddenly open their arms to a quick-and-dirty solution should a Cuusoo project that is based on said brand reach 10000 votes. The stakeholders may very well not be receptive when Lego comes knocking at their door with a sweet deal to dip their foot into the waters, because corporate entities just don't typically operate this way. They need to protect the brand value and integrity, and that takes planning and a firm understanding of all factors involved in the business.

Indeed, imagine for a moment if our only exposure to Lego Star Wars, Harry Potter, or Lord of the Rings, was a single construction - albeit a high quality one - with none of the hype and momentum that all of those theme releases as we know them received (and still receive). Big opportunity lost. And just as crucially, like I mentioned earlier, with no custom molds to do justice to the inhabitants and items of those enchanting and compelling worlds, things that are key to the very popularity of these properties, the impact would have been greatly reduced.

When you really think about it, even something as simple as Rupee or a Heart - items essential to Link on his quests - really deserve true representations of themselves, not just a translucent 1x1 plate or tile. Sure, there are other existing Lego parts that could be used to fake it. But companies with money-printing machines and gold-mines like Nintendo has can't afford to fake it.

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By in United States,

@mkoesel

Very good points. Even if this most recent Zelda CUUSOO project doesn't work out, there will be another, and perhaps even another after that. While CUUSOO may ultimately not be the best medium to introduce an actual Zelda set, it is an excellent way for fans of both LEGO and The Legend of Zelda to demonstrate their enthusiasm for such a cooperative effort. It may one day lead to a long-term full-blown partnership with Nintendo, including The Legend of Zelda, custom-molded cap and all!

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By in United States,

Go Zelda! :D

I think this actually has a chance to pass. The creator, Ragaru, is not presenting any new molds for this project. He does have the hat/hair piece concept on the project description, but as LEGO has already said no to that, he has Anakin and the pirate bandana as alternatives for the final minifigure. Plus, this is not the first time LEGO The Legend of Zelda has made 10,000. LEGO has to realize that there is a genuine, driving desire for this kind of thing to happen. Considering the high demand for LEGO Zelda, the fact that the only thing obviously standing in the way (as of now)is the licensing, and that this will be a limited edition release, I think LEGO The Legend of Zelda definitely has a chance. Nintendo licenses out T-shirts, board games, iPhone cases, you name it; why not LEGO Zelda? :)

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By in United States,

it's going to largely come down to the TP IP. Nintendo has a license with a direct LEGO competitor already. how far does that license go? It seems highly unlikely it would allow Nintendo to enter into an agreement with another construction toy maker. Even if somehow they got the ok for a one-off, wouldn't that just be serving as a proof of concept which MEGA could then decide to turn into a full product line under the purview of their existing licensing agreement? Why on Earth would LEGO want to spend all the time and money on a trial run that could benefit a direct competitor?

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By in United States,

Though Like Star Wars, I think Nintendo is big enough to branch out to more than one company.

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By in United Kingdom,

When the first project was rejected, I feel as if TLG were the pretty girl turning down the revolting loser. I.e. "I'd love to go out with you, but I'm washing my hair."

And yet now, another version of the same metaphorical guy has come back with a bottle of shampoo and expects for this to work. I think it may be rejected, and TLG will give further reasons why this and the prior project are not their ideas of a good thing.

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By in United States,

I am losing faith in Cuusoo. I thought it was a huge idea to let fans into the process of creating a new set. It seems that every set that makes the goal gets shot down for some reason or another to the discression of TLG. For the fans that post their creations, it can be extremly disapointing that TLG seems to be "making up the rules as they go along".

Then there's the possible "stealing" of ideas. I noticed that someone posted a haunted house on Cuusoo, only to find out some months later that TLG produced one themselves, ie: Monster Fighters. I know the Western Modular town was up for some time, now we find out that the Lone Ranger theme is on the way. I know there are some that have "evidence" that TLG is not stealing ideas, but I will still have my doubts.

I am very dissolutioned by their handling of their creation of a fan site that gives hope to individuals with wonderfull, creative ideas. They did not think this out ahead of time very well. They have been creating and releasing sets for decades now. You can't tell me that they don't know what it takes to create a new theme or set without knowing the dificluties of producing it. What is the point of voting if they can reject a progect for a reason that is made up because of the inherent, unforseen difficulties of the project itself? How can fans post a project if the rules keep changing as it goes along?

JMHO

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By in United States,

^ I honestly don't know why I'm responding to this but...

1: Cuusoo is in beta, which means that they are in the process of developing and polishing the site to make it better. Which means that yes, they are making it up as they go along. But really its more of trying new ideas and seeing if they work and then building the rules around that. Keep in mind that Cuusoo is by no means a complete project and they're going to be changing stuff around constantly.

2: Lego stealing ideas from Cuusoo is probably one of the dumbest theories out there. Looking past the fact that Haunted Houses are not really that original an idea, and that Lone Ranger is a movie license, the idea that Lego could see an idea on Cuusoo and making it a wide-release product in a few months is kinda impossible. Minecraft took 6 months RUSHING mind you to go from concept to product, and even then a small set in a limited release. That haunted house set probably has been in the works for a year at the very least to prep for release. No way that they made something that complex ready for sale in a matter of months.

3: From my understanding Cuusoo isn't part of Lego internally? The website is run by a group or something that brings these ideas to lego. (Lego hired them to take care of the site, don't quote me on this.) But creating retail products is kinda a complicated thing. There's a butt-ton of factors that Lego has to deal with just to get the idea approved, (Licensing, Market, Image, etc) and no-one has done anything like this, so it's not like they can look at precedent and go "yeah, we should be doing that." They have to learn how this stuff works in practice, and its gonna take a while to get there so we are going to see bumps in the road.

Honestly, I don't think Cuusoo is going to work out long-term, just because the only way ideas ever reach 10000 from this point are if they go viral. Which a lot of people on Cuusoo don't seem to know how to do. And also because we've got guys who don't understand how extremely complicated this is and just whine about how they didn't get western/firefly/zedal.

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By in United States,

@dougts Nintendo has a licence with K'Nex, not M*ga Bl*ks, and to my knowledge they have yet to make any Zelda sets, only Mario.

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By in United States,

@Dash Justice or the break it even further, only for Mario Kart Wii, and I heard on Brickshowtv for 7.

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By in United States,

Zelda is so big and has such a huge fanbase that it would be a shame if it didn't have new pieces and molds for it's special set...

I can see some smaller theme that has a fanbase that is lesser known to the public, but doing a Zelda set composed entirely of parts that already exist doesn't do the Zelda franchise justice...

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By in Ukraine,

@ Darth Bionics, et al,

Yes, exactly, when Cuusoo goes from the current "Beta Phase" to a formal launch, they will start to publicize it more.

So then there will be many more people visiting and voting, and a good project will rise to the top much much faster!

Have faith in TLG! =)

Indy Out

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