LEGO World Copenhagen report, part 2

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LEGO World 2013Yesterday, in part 1 of my report, I described the LEGO Production area of the show. Today I'll cover some of the other displays and activities provided by LEGO, as opposed to AFOLs (which I'll cover tomorrow). I could be here until next week describing it all, so I'll just mention some of things I found most interesting.

The main hall was divided into about 20 zones, each of which featured some sort of display or activity, usually correlating to a LEGO theme, for example Chima, Friends, Star Wars and Mindstorms.

In most cases, part of each zone was used to showcase the current products in the theme and for large display models, but most of the space in each was a building area, either on tables, in a pit or just on the floor. The vast quantity of bricks in them was mind-boggling.

You might have been to a show where there's a single pile of bricks for kids to build with, but at LEGO World, there wasn't just a single pile, there were dozens, each filled with parts from a particular theme. The pictures below show the Friends, Chima and another vast pile of bricks on the floor.

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There were some ridiculously extravagant (in terms of number of bricks) areas that could only be done by the LEGO company, who have an endless supply of bricks at a negligible price per piece. Here you can see a swimming pool filled with blue bricks of various shades, and right, a shower of 1x1 blue and white tiles, under which kids could get 'drenched'.

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The LEGO City area had a train/city layout, much like AFOLs would build, although I have to say, it was not particularly impressive, probably given that it's main purpose was to showcase current and future models. The summer airport and coast guard sets were featured, as well as the town square set I mentioned the other day.

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The Mindstorms area was showcasing the EV3 with various hands-on activities. There was also a display of cool models made by one of the Mindstorms team, Simon Burfield with his Mindstorms wheelchair, and a display of previous versions of Mindstorms and related products.

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In a quieter area of the hall there was a display of 'LEGO for girls through the ages', which started with wooden ironing boards and sewing machines, then via homemaker, Fabuland, Belville, Paradisa and Scala to today's Friends sets. Speaking to the chap manning it, it seems they wanted to show that, although Friends has been successful, it's not the first girls product they've made that's been a success.

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LEGO World 2013As you'd expect there were loads of sculptures at the show and wiredforsound did a good job of photographing many of them, and you'll find them on flickr.

That has really just scratched the surface of what was at the show but hopefully it's given you a flavour of what to expect if you make it there next year.

Finally, I almost forgot to mention: I managed to 'pull' at the show: here I am with Mia. Don't tell the wife :-)

15 comments on this article

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By in United Kingdom,

That is absolutely incredible, I have never seen so many bricks in one place! I am left wondering how many of those parts had probably gone walkabout by the end of the show though... :)

I think this has confirmed I am going to have to go next year.

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By in United States,

Did you notice these: http://www.flickr.com/photos/92090133@N04/8487832975/in/photostream, http://www.flickr.com/photos/92090133@N04/8487832697/in/photostream/? They show the top of a 1m high pallet load of obsolete minifig parts that kids were constructing entire armies of (mismatched) stormtroopers and other characters from.

I suspect a fair number went walkabout but even if you filled a bin bag with parts you'd hardly make a dent in it.

I heard that LEGO ship it all back to Billund and melt it down, so I don't think they would worry about parts going missing: they can't really do much else with them, can they, once kids have had their dirty hands all over them.

I can't condone taking parts though, it certainly was not encoraged.

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By in United Kingdom,

Another great insight.

The piles of lego remind me a little of those 'waste food mountains' you see on the news. "We produce this much, and we're not even going to use it!".

Surprised at the amount of licensed stuff in the minifig bins (Star Wars, HP, POTC) considering how tight they usually are with those pieces.

For a $20 entry fee you could easily make you money back on freebies! (if you were that way inclined...)

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By in United States,

So many freebies... Not really, I won't take those pieces without asking first.

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By in Denmark,

There was an area that showed the design process - and had a 3D printer. That was very impressive in my mind.

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By in United States,

That is so cool. Wish I went :(

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By in United States,

Holy cow, that's alotta LEGO. O_O

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By in United Kingdom,

I'd imagine that Lego does not care very much about children using the parts, considering the amount of money they make, globally.

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By in United States,

My daughter would have gone nuts to see the pre-Friends stuff. We're going next year! (if she's still interested in Lego)

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By in Denmark,

When you first see how big some of these Lego "pits" are it really is impressive, and the wide eyes on the children who realise that they get to play with all this Lego are something else...

I don't believe that they melt it all down though, I've heard it gets packed in boxes ready for next time - they wouldn't still have all the Belville parts from a few years back that are in this pic if they had melted them down. http://www.flickr.com/photos/92090133@N04/8488926242/in/photostream/

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By in United Kingdom,

Oh boy. MUST HAVE A TILE SHOWER BEFORE I DIE

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By in United States,

Ok Huw... where can I pick up that stylish Brickset.com t-shirt?

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By in United States,

I had it done at spreadshirt.com.

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By in United States,

The most interesting thing I've seen in pics from the event is probably this Hero Factory MOC by LEGO Hero Factory set designer Christoffer Raundahl (who has been working on LEGO action figure sets since the Slizers/Throwbots!):

Original version: http://www.lekgodt.no/wp-content/uploads/2013/02/www.LekGodt.no-LEGOWorld-099.jpg

Painted version by Søren Westborg: http://www.lekgodt.no/wp-content/uploads/2013/02/www.LekGodt.no-LEGOWorld-100.jpg

This is by far the most impressive LEGO Hero Factory model I have ever seen, and quite amazingly it works almost entirely within the Hero Factory building system as far as I can tell. It is solidly built on every side, and the only custom part is the head.

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By in Canada,

I love that Brickset shirt, Huw!

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