The Hobbit Blu-Ray to feature exclusive Bilbo Baggins minifig

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The forthcoming Blu-Ray release of The Hobbit An Unexpected Journey will be available packaged with an exclusive Bilbo Baggins minifig.

In the USA, it will be exclusively available in Target for $25. It's sure to turn up in other countries, so keep your eyes peeled at your local shops and websites and let us know if you find it advertised.

In the US, it's released on March 19th and in the UK it's out on 8th April.

19 comments on this article

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By in Norway,

Wow, this puts Lego as company number one for the movie merchandising.

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By in United Kingdom,

Awesome I go to NYC in April,I'm hoping there's a target in NYC or New Jersey :D

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By in Australia,

Hmmm... I'd much rather wait for the trilogy edition, but I do so want this figure... Perhaps I can convince myself that he's not necessary for a complete Hobbit collection. After all, he could become available elsewhere.

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By in Australia,

I don't think I need a full Hobbit collection (I sated that urge with the original LotR figs, and even then, I never did get around to Theodon), so I'll probably pass on this, but having said that, I still think this is really awesome.

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By in United Kingdom,

Amazing, never would have predicted that, would have got the DVD anyway so spending a little extra wont matter too much

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By in United States,

Hmm, not a bad looking minifig... Still, I'm not a big minifig collector, nor do I wish to spend 25 dollars for the movie. :P I'll take a pass on this one.

@Dash: Don't worry about finding a Target, they're pretty dang numerous here in the States. :P Just look for the big red bullseye.

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By in United States,

That Bilbo looks pretty cool! I'm thinking his jacket is blue for Blu-Ray. My laptop plays blu-ray so I might get My mom to get it.

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By in United States,

@Albus, my opinion exactly.

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By in United States,

I was gonig to hold-out for a possible "Extended Version" down the road, but alas I'll have to buy now!

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By in United Kingdom,


Was considering buying this in April but this has definitely persuaded me. I'm a sucker for an exclusive Fig.

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By in United States,

Dash there are quite a few in NYC, shouldn't be hard

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By in United States,

The box says blueray + DVD + ultraviolet. If you don't have blueray it is OK!

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By in United States,

I don't understand why a "6+" label is needed on there for the minifigure. The movie is rated PG-13, so...

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By in United States,

@Dash:
You can also order from Target online. ;)

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By in United States,

@King J Thanks: What I meant was my mom thought it was blue for blu-ray. I can't wait untill it comes out.

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By in United States,

Picked up mine today, woohoo! :) P.S. it was $22.99 (plus another 5% off with a Target redcard)

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By in United States,

Picked mine up last night at second Target in my area. The exclusive box set with minifig was not in the video/audio area. they were on an end display at the check out registers. Informed a fellow shopper of the special box. He was holding the standard blu-ray/dvd/DC box. Made his day to find the minifig.

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