Starting tomorrow, March 15 - 21, Toys R Us Canada is offering the exclusive Elrond polybag with any LEGO video game purchase.
No rain checks and only available as quantities last.
Follow this link to see the details.
Update: It appears there is two other offers as well; spend $30 on Lord of the Rings/Hobbit sets and receive a free Gandalf. Purchase the LEGO City Under Cover video game and you get a bonus Chase McCain figure. I am not sure if you can double dip and get an Elrond figure as well with this video game purchase.
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