The next Architecture set is...

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...something of a surprising choice: London's BT Tower. Here's the press release:

BILLUND, Denmark – LEGO® Architecture, which uses the LEGO brick to interpret the designs of iconic architecture around the world, has added another London landmark to the series - the BT Tower.

The BT Tower, formerly known as the Post Office Tower, is one of the most recognisable buildings in London. It was built to support microwave aerials.

“Every time I visit London I see the BT Tower on the horizon, so I wanted to recreate it in LEGO” says the architect and designer Eric Bedford Jr. In capturing the essence of the tower in LEGO bricks, Eric looked at the aesthetics rather than engineering, especially the use of colours, patterns and materials that define the ‘spiritual DNA’ of the building.

Construction of the Post Office Tower started in 1961 and was completed three years later. When built, it was the tallest building in London, at 189m (620ft) high. Today, it's still a major telecommunications hub, and has a rotating restaurant at the top.

LEGO Architecture products feature well-known buildings, and the work of important architects. Aimed at inspiring future architects, engineers, designers and architecture fans around the world, the range contains a booklet featuring step-by-step building instructions prefaced by history, information and photographs of each iconic building, its design origin, its architect and its architectural features.

The LEGO 21020 BT Tower will be available for purchase from June 1 in LEGO brand retail stores, LEGOLAND Stores and online at http://shop.lego.com. The product is designed for ages 12+ and includes a booklet with facts and history about the tower. Recommended retail price is $34.99 in the US, €34.99 in most European countries, and £29.99 in the UK.

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Personally I think the building is a bit of an eyesore so I'm surprised LEGO has chosen it for the Architecture series. It seems that it's been designed by someone new: Eric Bedford Jr. Has anyone heard of him? The price seems a bit steep, for little more than a pile of 2x2 round parts, but then I guess that's par for the course these days for Architecture sets.

36 comments on this article

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By in United Kingdom,

That's a crazy price per part! Surely it's not really going to be £29.99?

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By in Russian Federation,

Nah, i guess it's a joke)

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By in United Kingdom,

What's the date today again?

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By in United Kingdom,

I was holding out for the Royal Festival Hall or Elephant and Castle Shopping Centre as the next representation of my beloved City, but this will do. As for the price, that's the Architecture range for you, guess the parts will be useful in some Lightsabre MOCs.

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By in New Zealand,

That's one heck of an interesting build.
I would have thought Centrepoint the Barbican or the Trellick Tower would have been a more obvious choice though.

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By in United Kingdom,

Eric Bedford Jr. you say....?

I live in fear of anything I see on the Internet today. However, the model looks decent, surely more attractive than 21000 - Sears Tower.

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By in United Kingdom,

April Fool's??

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By in United Kingdom,

Very good. :D

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By in Croatia,

The price of £29.99 is in fact a special discount price available only if purchased on Feb 31st next.

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By in United Kingdom,

Great April fools (I wonder how long it takes you to come up with such an awesome joke) :-D

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By in United Kingdom,

Good one ;)

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By in United Kingdom,

Mabye its legit, amd huw announced it today to make everyone think its fake when its real

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By in United Kingdom,

Every year I fall for it....this year was no exception!

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By in United Kingdom,

tbh, the only thing I found unbelievable was the price :) But then, the artwork of the box is a bit iffy - top of the tower is chopped off, and a lot of the text isn't lined up properly.

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By in United Kingdom,

April Fool. It doesn't even have any dishes.

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By in Spain,

Unless it hasn't been uploaded to the database yet, I'm pretty certain this is the 2013 April fools joke.

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By in United Kingdom,

I thought the next Architecture set would be an updated version of set 21013 - Big Ben with a digital clock display? :)

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By in Germany,

Please tell me it's an April Fool, it looks rubbish. :P

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By in Ireland,

Too many spoil sports around here for good April Fool's gags to grow legs :(

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By in United States,

Its April first in the US, is it March 31st in the UK still? :) I would never buy that for $35...

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By in United States,

@Brickcreator

It's earlier in the UK than it is in the US, so they've been April 1st for longer than us.

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By in United States,

These "jokes" are being picked up as news by other sources (just google them and see). Sad for everyone involved.

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By in United States,

After the fiasco from suggesting adding clone brands to Brickset last year I was hoping for something more outrageous today.

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By in United States,

I was actually hopeful this was a real product, as I'm one of those weird technophiles who loves the BT Tower. Anyone else who wants one might take a look at this Cuusoo project (which I have no affiliation with): http://lego.cuusoo.com/ideas/view/13760

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By in United States,

As a staunch defender of the Architecture Series, I almost changed my tune on this post.

I admit it: I am super, duper, uber gullible.

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By in United States,

Parthenon, Golden Gate or Brooklyn Bridges, Sydney Oprah House, Transamerica Bldg, Kermlin, Hagia Sophia or even better... Notre Dame or Chartres Cathedrals would be AMAZING... but this? Ehh....

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By in United States,

Heathx3 - it's a joke... lol

Also, there already is a Sydney Opera House set

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By in United Kingdom,

^I thought that too. The cutsey face and the ripped six pack? Weird!!

@heathx3 - Hagia Sophia? You've not been watching the news have you? They've made one in the Star Wars line and put Jabba the Hutt in it. ;)

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By in United States,

Yeah, surprised not a lot of people noticed Rabbiz...

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By in United States,

I saw Rabbiz, I just ignored it like everything else Chima, more so when it's fake Chima.

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By in Canada,

Meh.....

The Leaning Tower of Pisa is a much better set, to be released this year.

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By in United States,

I did notice the Rabbiz set, and thought that was somewhat amusing. I do find this architecture model to be funny as well, though I am not extremely familiar with the structure's intricacies. The limited number of pieces and the size does seem to preclude this from being a $35 USD set, though I recognize that this is a joke and should be not taken so seriously....

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By in United States,

Architecture sets are way to high of price per piece to justify buying one, but I must sau many of yhem look subpurb. Although I'm not all that fond of this perticular one.

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By in United States,

I dunno. All the Architecture sets seem like April Fool's jokes to me...

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By in United States,

I actually thought the Rabbiz set was real (ok, not really, but that's what I think of Chima :P)!

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