The Mini Shops series received its 10,000th supporter yesterday. Today it received its official comment as well. It is the first project to reach this status for the review phase that will start on June 3rd.
The project's presented content is accessibly and playable. Each establishment has a scale consistent with existing Cuusoo sets and the common market threshold not to mention a viable figure count. There is even precedent for such a set, without it being so recent that it would spoil the chances of one of these getting produced. Nothing is really standing in the way of one of these becoming as set outside of licensing and the will of Lego to produce it.
If LEGO produces any "Mini store" set it will only produce one establishment. LEGO made this clear in their 5000 statement. Pekko, the project creator, has never to my knowledge publicly stated a preference for any of the stores. I am assuming the decision is really up to LEGO, well, and whoever they choose of course, but what brand would turn down a chance at a tiny LEGO set of their storefront?
In my opinion (which I will readily state is no better than anyone else outside of Lego), is that they will go with a store with a strong international presence. This limits the pool to Apple, Starbucks, and McDonalds (somebody can correct me if I am wrong on the others). After that it is really a question of whether or not LEGO wants to be recognized with one of these three establishments. Each one has its advantages and drawbacks, but for sheer global presence and pre-existing relationships I would have to go with McDonalds as their pick.
Whether this project reaches production or not, it has proven one thing, and that is the effectiveness of leveraging multiple licenses to accelerate the rise to 10,000 supporters. Even though only one establishment can be produced, fans of the individual brands tweeted and publicized the project within their own community. These fans may have been voting for a specific brand, but the end effect is a vote for the whole project. It will be interesting to see if this has an impact on new Cuusoo projects in the future.
On a side note, for those of you who definitely want a Lego store or Apple Store, there are SEVERAL of these on Cuusoo. I recommend you go support them now if that is your preference, hedging your bets if you will.
Commenting has ended on this article.