Mini Shop Series achieve 10,000 Support and Official Comment.

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The Mini Shops series received its 10,000th supporter yesterday. Today it received its official comment as well. It is the first project to reach this status for the review phase that will start on June 3rd.

The project's presented content is accessibly and playable. Each establishment has a scale consistent with existing Cuusoo sets and the common market threshold not to mention a viable figure count. There is even precedent for such a set, without it being so recent that it would spoil the chances of one of these getting produced. Nothing is really standing in the way of one of these becoming as set outside of licensing and the will of Lego to produce it.

If LEGO produces any "Mini store" set it will only produce one establishment. LEGO made this clear in their 5000 statement. Pekko, the project creator, has never to my knowledge publicly stated a preference for any of the stores. I am assuming the decision is really up to LEGO, well, and whoever they choose of course, but what brand would turn down a chance at a tiny LEGO set of their storefront?

In my opinion (which I will readily state is no better than anyone else outside of Lego), is that they will go with a store with a strong international presence. This limits the pool to Apple, Starbucks, and McDonalds (somebody can correct me if I am wrong on the others). After that it is really a question of whether or not LEGO wants to be recognized with one of these three establishments. Each one has its advantages and drawbacks, but for sheer global presence and pre-existing relationships I would have to go with McDonalds as their pick.

Whether this project reaches production or not, it has proven one thing, and that is the effectiveness of leveraging multiple licenses to accelerate the rise to 10,000 supporters. Even though only one establishment can be produced, fans of the individual brands tweeted and publicized the project within their own community. These fans may have been voting for a specific brand, but the end effect is a vote for the whole project. It will be interesting to see if this has an impact on new Cuusoo projects in the future.

On a side note, for those of you who definitely want a Lego store or Apple Store, there are SEVERAL of these on Cuusoo. I recommend you go support them now if that is your preference, hedging your bets if you will.

56 comments on this article

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By in United Kingdom,

I've been riding with this project ever since it had 300+ supporters, and I'm proud it's made it.
My vote has always been for the Starbucks shop. McDonalds would seem like the common-sense choice, given the past tie-ins, but would the supposed "obesity epidemic" sway TLG's decision? Who knows?

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By in United Kingdom,

You spelt 'achieve' as 'achive' in the title. :)

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By in Ireland,

You have them typed as "mini ships" at the start of the description. ;)

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By in United States,

@ScarVader... You spelled 'spelt' in your post.

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By in United States,

@SilentMode, McDonalds is the only company depicted that already has current corporate ties with LEGO (licensed Happy Meal toys still pop up from time to time), so I wouldn't be surprised if that's the decision they make. And have you seen McD's menu recently? It's really not that bad. There's more different salads and wraps than burgers.

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By in United States,

It would have been nice if Lego made them all interconnected. But that is just my idea.

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By in United Kingdom,

Good news, I would not be at all surprised to see this made. The McDonald's shop seems the most likely for the reasons already stated above, but the small Lego Shop would be nice too.

@osuharding1 - Spelt is perfectly reasonable spelling in UK English, I think we use past tenses like 'learnt' or 'spelt' much more commonly than you guys do in the US where 'learned' or 'spelled' are used usually.

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By in United States,

I supported this early on and it's nice to see it at 10,000. Here's hoping that this is made into a series or is just Dunkin' Donuts, McDonald's, or 7-11. I'm not really an Apple fan, and I would hate to see that produced all by itself and have nothing else to go with it. McDonald's will more than likely be chosen, and if it is I'll try to get it.

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By in United States,

They should alternate these shops with the $19.99 city vehicles each year, even if that means that they have to use generic brands instead if licensing them. Any buildings for the City line would be better than more vehicles even as good as they have been.

Or maybe LEGO could drop the police and fire rehashes once every two or three years and give us a line of shops like these. They could include a police officer with Dunkin Donuts.

With our luck it will probably be Dominos or Pizza Hut because that's all minifigures eat is pizza

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By in United States,

@Lordmoral I have to agree, only one shop doesn't seem to fit what anyone voted for.

Personally I would go for Starbucks, if we can't have more than one! I'm not entirely convinced that picking the Lego Store would be a good idea, but all of them have their own controversial issues.

@glenbricker As for international presence, 7eleven and Dunkin Donuts are both well known in Europe, even if there aren't that many branches (although there's a 7 eleven on every street corner in Copenhagen).

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By in United States,

I agree, we have so many cars and boats and planes and helicopters and police stations and fire stations....

More little shops will be nice to break up the the police/fire station on every block.

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By in United States,

I think I love DD and 7/11 the most (it's the colors!). Plus those two would fit in nicely with the City police theme--one's a regular cop stop, the other the scene of the crime!.

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By in United States,

Let's get a Subway (Which has twice as many stores as Big Mc.) and would be different.

I want DD, just because the colors are great and it's local, but it will never happen, it's just not big enough.

And DD isn't even in a lot of the USA, so why bother with it?

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By in United States,

^^ Dunkin is in some of the most populated states in the US! It's friggin huge! It's mostly east coast and mid-atlantic, but it's made it's way to the midwest (where I am) too. They advertise nationally, so I wouldn't discount them.

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By in United States,

I want them ALL, not just one!

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By in United States,

I know someone who lives in Salt Lake City and there isn't one around. They can have national ads, but it doesn't mean it will be a good fit for LEGO. Sonic had ads in Massachusetts and until last year the closest one was in Ohio.

If LEGO makes this, a huge if, it will either be McDonalds or even more likely a LEGO Store.

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By in United States,

Ronald McDonald minifigure, hold the onions please! No new moulds needed either!

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By in United Kingdom,

Perhaps the Starbucks could have a member of Her Majesty's tax inspectorate outside it?
The DD does look to have the best colours.

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By in United Kingdom,

not overly keen to be honest.

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By in United Kingdom,

I can seethe chosen one being either Mc Donald's or the Lego store.

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By in United States,

I can see being a genaric store to go with the Great vehicles line-up. Even with 2 of such in a set, they would sell very well, since it would only be $40.

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By in United States,

Hoping personally for a Starbucks. Lego hasn't really done anything with coffee shops yet.

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By in United States,

Nice. I really like this project. I hope they go for printed logos rather than stickers. That would make these absolute must buys for me.

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By in Canada,

In Canada, it would have to be Tim Horton's. If you have ever been to Canada you will know what I mean. I don't think they have much of a global presence though.

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By in United States,

7-11 is actually a Japanese company. According to their website, 80% of their stores are outside the US (with Japan having the most locations, naturally).

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By in United States,

I'm not a big town fan, but I really love all these sets. I hope they all make it, not just one.

As far as popularity in Asia, I can definitely say that these shops are all available and quite popular in Japan. I really thought a Japanese person did the design. As a matter of fact, the Japanese seven-eleven company (seven and i-holdings) bought and has owned the US portion since 1991: http://articles.latimes.com/1991-03-06/business/fi-171_1_japanese-companies
And here's a Japanese Dunkin' Donuts commercial from the 80's (also has McDonalds and some local cms): https://www.youtube.com/watch?NR=1&feature=endscreen&v=FDIHKSktnSw

These shops are also in China, but not quite to the extent of popularity as in Japan. I haven't spent much time in the other parts of Asia, but I'm sure they are in the big cities.

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By in United Kingdom,

I love the concept I say produce any shop using the basic template above why does it need to be a recognisable brand at all? i would like to see a newsagents using this template and I'm all for a mini shop each year. You could even have them link up like the creator expert modular line to produce a small street over a couple of years. Sets like this would massively improve the lego city selection IMO, enough of the emergency service sets please tlg lego city needs more buildings now not just 1 or 2 a year at the top end of the piece count and cost range.

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By in United Kingdom,

I love the concept I say produce any shop using the basic template above why does it need to be a recognisable brand at all? i would like to see a newsagents using this template and I'm all for a mini shop each year. You could even have them link up like the creator expert modular line to produce a small street over a couple of years. Sets like this would massively improve the lego city selection IMO, enough of the emergency service sets please tlg lego city needs more buildings now not just 1 or 2 a year at the top end of the piece count and cost range.

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By in Sweden,

Only releasing one shop kinda defeats the purpose though, if you ask me. Considering how small each one is, releasing just a single shop would amount to what.. 100 pieces? I can't imagine LEGO going to all the trouble to produce such a small set with limited appeal that won't be sold in regular shops.

The only real way I could see this happen is LEGO pairing up with a company and then selling it in those stores.. Like going to Starbucks and it's an item you can buy only there. Or pairing up with McDonalds and have some sort of stamp mail-in thing.. Like buy X number of Happy Meals, send in the stamps and you'll get an exclusive LEGO McDonalds restaurant set. Something similar to what they've been doing with that Shell/Ferrari promotion.

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By in United States,

The Dunkin' Donuts looks awesome! The Apple store and Starbucks look pretty neat too.
I think these would sell.

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By in Germany,

Not really my cup of tea, says Picard. Guess I am in the minority but I cannot simply see this Apple-fetish and hype anymore. Also, I am afraid that the 10K votes are easily collected among fanboys and the quality of those creations doesn't hold up with many MOCs that don't cover a license.

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By in United States,

I disagree, yamaki. A lot of the stuff seen on CUUSOO is absurdly niche with next to no appeal outside a small group, whereas affordable, collectable (assuming that LEGO could see this as a potential ongoing series if sales are good enough on the first one) small town buildings would have a fairly wide market base.

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By in United States,

DD is one of those stores that is on every block corner in the USA... at least in NJ and NY! I wouldn't be surprised, though, if we got Mc. D... I was rooting for the Apple Store because of all the iPhones and iPads!!! :D

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By in United States,

Not a fan. I really don't need to display a McDonalds, Starbucks, 7-11, or Apple store on my already full shelves. I have no problem withe theses companies, but I will stick to Super Heroes, Star Wars, Lord of the Rings, Modulars, etc.

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By in United States,

Even if LEGO doesn't license with any of the brand names. The idea that each store front represents could still be made as a set. Coffee Shop, Mini Mart, Computer Store, Doughnut Shop, Toy Store, ect. to help fill out a LEGO City.

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By in United Kingdom,

Wish they would make them all (and more) :(
These are the perfect addition to a city layout

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By in United Kingdom,

DD is pretty big in China. 7-11 not so much, but still has a huge Asia presence. I think the comments come from a UK perspective where DD and 7-11 are either non-existent or confined to a few stores.

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By in France,

I'd prefer them to be generic rather than advertising too. That said, they are easy enough to copy. So if released as a brand, I wouldn't buy it but I'd just build my own and make generic decals instead. I already copied the McD's and enlarged it a bit backwards.

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By in United Kingdom,

@CCC I would prefer them to be generic also. LEGO towns/cities should have there own identity, steering away from the grotesque, greedy and soulless corporate entity's that populate and destroy our real-world high streets. I think this project stinks!

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By in Iceland,

I hope this can be produced but i am also looking at the sets it is up against

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By in United Kingdom,

TLG needs a new brand of its own. Like Octan or Aeroline but for convenience shops, something simple with a colourful logo. It would create cheaper sets due to no licensing and the brand can run across themes and be present in little ways in sets where the brand is not the main focus... Be creative LEGO :)

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By in United Kingdom,

@ALSTDA Like your comment very much. Certainly the way forward for LEGO.

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By in United States,

I seriously doubt Apple would ever agree with LEGO on the licensing fees alone. I doubt LEGO will be endorsing Coffee shops either.
McDonald's seems plausible as they have had a relationship with LEGO in the past.
Then again LEGO can take the cheap way out and fashion the LEGO one for its set.

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By in United States,

This looks like a licensing nightmare to me. I'm sorry for sounding pessimistic, but I would be amazed if any of these made it to production. I know McDonald's already has lego ties, but this would be new and separate from those. How many other Apple and 7-11 toys have you seen?

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By in United Kingdom,

I would love to see them all. Only way I could see that has having them as promotion items in the individual outlets.

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By in United States,

Who said they need to be licensed shops? Octane is a lego creation, come up with one for all the other shops. These buildings between $15-$20 will sell well.

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By in United States,

Anybody who actually has a City Layout has to be excited about these buildings. For decades, Lego has primaryly put out fire stations and police stations, but there has been no consistant or even random for that matter, set of other buildings for the city. What city on this planet only has police stations and fire stations? For it to be real, there needs to be an offering of businesses, and residences too. No? Of course being Lego's anybody can make them and that's a good thing but if the company were to tie some sets into real businesses in the world, why not do it right with brands like these and make a city layout even more fun and interesting. And by the way, a good way for Lego to make money selling what people want. Listen up, Lego!! Make our cities more interesting!

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By in United States,

seven eleven isn't international, however they are in China, the UK, and the US to my knowledge, and may be in some other countries, so I'm betting it'll be a possibility.

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By in United Kingdom,

I'm not particularly invested in these designs per se, but I'm in total agreement with the comments above that a LEGO City needs more than just police stations and fire stations.... It'd be great to have a few more buildings that aren't related to the emergency services. That having been said, I wonder whether LEGO don't produce many such buildings simply because they just don't sell well. It'd be interesting to know how the recent Bank and Money Transfer set did at retail.

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By in United States,

Lego can't do a lego store cause they already did that they can't do toysRus cause they already did that and Mc donalds they can't cause they already did that what if they did a kfc they probably will cause they have chicken already made.

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By in Canada,

Wah! No Tim Hortons. Great project though, glad it made it.

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By in Canada,

I think that the Lego store has the best chance to get in because it is their own store, they don't need an agreement to produce it, and not all Lego lovers like Apple, Starbucks, or McDonalds.

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By in United States,

@DrDave - Then again, even Bank and Money Transfer was a robbery.

The closest thing to a completely non-action-oriented City set probably would be 8403, City House. That's the only recent one I can think of that didn't involve first-responders, trucks and construction, or vehicles.

Personally, I'm really excited about Pekko's project and always have been. Generic Octans and pizza restaurants are okay, but having your own tiny version of a recognizable name-brand shop is even better.

For what it's worth, I think McDonald's is the least likely candidate of the models shown. Lego may well have an existing relationship with them, but think of the outcry from parent groups and health watchdogs. Dunkin Donuts kind of falls into that category, too, but at least they're not a regular punching bag like the fast-food chains are.

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By in United States,

@ Isabella and lego liker

Your right no one says they can't but wouldn't you like to see something else?

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