LEGO delays UK release of Lone Ranger sets

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Comanche Camp

More bad news for UK LEGO buyers: LEGO has stated that the Lone Ranger sets won't be available in the UK until July. Richard asked on Facebook when they'd be available. The reply was "Unfortunately, you'll still have a bit of a wait. The sets are not scheduled for UK launch until 19 July. If that date gets moved forward we'll certainly announce it on our page." The movie is released on 9th August in the UK, a month after it is in many other countries.

It seems LEGO has it in for us this year. Thankfully we can largely work around their ridiculous staggered release schedule and order from European Amazons. Amazon.de has them all listed for release next week.

39 comments on this article

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By in United Kingdom,

I suppose it makes sense, they are a film tie-in after all. Bit disapointing though

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By in United Kingdom,

The film is out in Germany at the same time as the UK, yet they can be bought there next week. Where's the logic?

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By in Netherlands,

^lego is going crazy, with their release dates, their mr. gold minifigure, their prices (some sets in some countries are double the price then other countries), magnets that are wrong in the tgv, and people get wrong replacements. and you can go on and on. They are just trying to get more money as fast as they can, as far as i see it.

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By in United States,

At least you still got the Sun promotions...oh wait.

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By in United Kingdom,

Bit disappointing, was assuming they'd be out this weekend and was looking forward to keeping myself busy on Saturday afternoon!

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By in United Kingdom,

Is there any reasoning behind these delayed releases? This is the third such occasion this year after TMNT and Galaxy Squad. I for one am fairly disappointed, but entirely unsurprised...

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By in Spain,

I'm disappointed with Lego in the uk, in fair price rates, delays in releases and not getting certain freebies.

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By in United Kingdom,

Luckily we can buy all those Galaxy Squad sets to tide us over until The Lone Ranger sets....oh....

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By in United Kingdom,

Taking about the sun promos, has anyone recieved their lego from the send away promo???

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By in United Kingdom,

*talking

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By in United Kingdom,

@chesney107 Yeah I recieved mine about four weeks ago - out of the five I already had three! Bit of a naughty promotion really - if you'd got all the past Sun Lego giveaways, you'll already have what they were offering. Seems they must of had a hell of a lot left over!

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By in Sweden,

Wow, that sucks. I was planning on getting them from the UK since they're not due out here in Sweden until May 29th (and LEGO is much, much cheaper in the UK, even at full price), but I guess I'll have to get them elsewhere then. The Euro prices aren't particularly good though, especially for the Stagecoach set (£50? What where they thinking?).

That said, I actually think it's odd that they're releasing the sets this early considering the film doesn't open anywhere until early July. A release date closer to the film's release would've made more sense marketing-wise, but I suppose there are also other things at play here, like LEGO's release schedule for other sets/themes. And hell, I'm not complaining.. Been dying to get ahold of these sets for months.

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By in United Kingdom,

Galaxy Squad and now this?! I am a very angry TFOL right now

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By in United Kingdom,

Oh no I was hoping that they'd get released very soon, not so good for the UK at the moment :-(

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By in Netherlands,

Does anyone know if the Lone Ranger sets will be available in Legoland, Billund? I will go there the first week of Mai. Wondering if they're on the shelves.

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By in Netherlands,

They're already available in the Netherlands, my local toy store has them

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By in Australia,

I think it is disrespectful to lego fans not to receive a reason for the decision. Kind of saying that we are children and don't deserve to know. To just say "unfortunately" doesn't cut it. Why?

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By in United Kingdom,

This must be a last minute change then. Just last week UK Lego stores had instructions to put a Lone Ranger display in the window next week (22nd April).

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By in Ireland,

I don't mind this so much. It's store exclusives I hate like the dynamic duo fun house or the new Star Wars hoth set which are TRU only. Can't get them in ROI.

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By in United Kingdom,

^^ I hope you're right and we've been given duff information!

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By in United Kingdom,

I was hoping they would be out in time for the AFOL day on the 27th of this month so I can get 15% off.

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By in United Kingdom,

I have to say this is a little bit disappointing. I had expected them to be out sometime this week/month in line with the rest of Europe so am now faced with a decision between buying them off Amazon.de, paying the postage charges and not getting VIP points or having to wait nearly three months for them - for no clear reason.

I do understand that releasing them in line with the film makes good business sense but surely these sets could be made available in the UK through Lego stores and Lego.com now before extending them to all retailers with a big marketing push in the summer. That way the fans of Lego aren't disappointed but the wider market is serviced at the right time.

I understand that varying release dates by region/country was standard practice in the past but I think companies need to realise that with the internet a level playing field is expected. Delaying release in one country is always going to cause upset.

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By in United Kingdom,

I was in Stuttgart airport yesterday and they had the Lone Ranger sets for sale there ... would have got some if I'd realised they'd not be out here for a while!

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By in United Kingdom,

We still have dumb video game release date differences (US? release date end of this month! EU? ... eh no date yet. Stay tuned! :D *comes out four months later*)

However this is a physical construction set, there is no NTSC/PAL conversion needed. You just need to make it in the factory and ship it to the store, so why the delay? all this does is make me not want to buy these sets since we're being treated this way. I'm already waiting for the Galaxy Squad sets, wonder if anyones contacted Lego about this issue, I'd be interested to hear their reasons for this.

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By in United Kingdom,

Galaxy squad is the real kick in the pants - 6 months after other territories? To what end does this serve Lego to keep us waiting?

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By in United Kingdom,

WHen I did the Lego inside tour I asked about the release dates, I was told its a decision made by each countries Marketing team, and for some reason in the UK they beleive that the shops only want 2 major releases in a year, 1 in January, 1 in August, by shops, they mean TRU.

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By in United Kingdom,

@meccanotwitch, is that a confirmed AFOL day? Had not heard anything about it

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By in Sweden,

I can understand continental differences in release dates (to a degree), but when these sets are already readily available from other countries in Europe, all this does is hurt UK retailers as many impatient AFOLs will go buy them from another country.

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By in United Kingdom,

^^ You should read the forum then, but it's too late now as the names have been sent to LEGO.

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By in United Kingdom,

Hmmm...I hope this isn't a sign of things to come.

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By in United Kingdom,

^^ I read the forum every day and must have missed that topic :-(

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By in United Kingdom,

@jjb5000 I forget when the AFOL date was announced but this time you had to register your name with the store rather than just turning up on the morning.

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By in United Kingdom,

How disappointing. Marketing and advertising themes with a global audience but then pushing it back so much for certain countries causes core customers to eventually lose interest or ship it in from other countries, TMNT (to a lesser extent)..Galaxy Squad..Lone Ranger. I hope this isn't a sign of future things to come for Lego in the UK :(

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By in United Kingdom,

They certainly know how to get my custom. Or, more to the point, lose it.

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By in United Kingdom,

Aw, jeez! Say it ain't so! Shucks, ain't that a kick in the head? That's one sure-fire to get all our hopes and and smash our dreams into pieces... Just great...now it's an even longer wait, too. I've asked my parents I could buy at least one or two measly sets from the international listings, but they always keep saying no (of all the negative words invented, too).

Who am I kidding? At least it gives me enough time to save up for them one by one...that's my only consolation outta this. I mean, we all have to put the irony of situations into perspective one way or another, do we not?

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By in United Kingdom,

I asked my local Lego shop today and they said it's pushed back because the film has been delayed, obviously this is a stupid response given that it's the same elsewhere and yet regions as diverse as Ireland, New Zealand that are much smaller markets than the UK, France, which is a near identically sized market to the UK, and Germany and the US which is larger can buy them already.

This is just a big insult to Lego customers in the UK, it's a complete kick in the teeth. I'm a fairly new AFOL (I learnt that acronym from this thread!) having not bought any since I was young for about 20 years until last autumn, since which I've bought all the modular buildings still available, every monster fighters set and a whole bunch of Star Wars, LotR, Hobbit, and Technic sets to boot. So just as I was getting into it, spending large amounts of money I find they play this sort of game, the sort of idiocy you expect from the naive incompetents who run the movie industry (and then complain about piracy as if they wonder why when you let every other country in the world have a film 6months earlier, that country opts to pirate it instead).

I stumbled across the post about the Lego CEO asking fans not to post leaked pictures of sets early - who is he kidding? He seriously thinks he can run a company that has zero respect for some of it's fans, but then expects them to respect him? It's a two way street, I think he needs to learn that before making requests of his customers.

This is simple incompetence and nothing more and will do nothing other than harm the UK market - certainly despite having spent thousands with them in the last 6 months, I don't think I really want to play that game - it's frustrating enough in other industries that are inept at managing release schedules sensibly in the modern highly globalised world like the video games and movie industry. It's bad enough that there's little numeric difference between the US dollar prices to our prices meaning we pay around 50% more (20% of that will be because of VAT, but a 30% markup is hardly excusable) but it seems they're also going to treat us like second rate customers to everywhere else on top.

As an aside, my local store told me we weren't getting the new minifigures collection until 1st of May in store either, so that's another thing they're screwing us on - by the time we get them other countries will probably have already sold the golden minifigures on eBay for £1000 a pop!

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By in United Kingdom,

^ Welcome to Brickset and the realities of being an AFOL :-)

It's not all bad, but this year LEGO does seem to be treating the UK differently to the rest of the world: Galaxy Squad, SW series 4 planets and now Lone Ranger being released here last.

You'll get use to it, and the constant whingeing about how the US has it so good price-wise. Just think yourself lucky you don't live in Australia...

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By in France,

^Huw, to that I add Indonesia... The first wave of Chima will only be out at the end of this month, with no doubt at least 1.5 times the American RRP.

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By in Netherlands,

I'VE BEEN MAKING MYSELF ANGRY ABOUT THIS POST SINCE IT STARTED, HERE IN THE NETHERLANDS WE HAVE TO WAIT 1-2 MONTHS LONGER THAN FOR EXAMPLE AMERICA, AND WE DON'T HERE ANYTHING ABOUT IT.
NOW THAT THE UK HAS THE SAME PROBLEM, IT COMES ON FRONT PAGE, AND IT IS A BIG PROBLEM.

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