Mr. Gold found in the UK

Posted by ,

Mr Gold found in the UKSeries 10 figures are starting to appear in shops in the UK now. Ron emailed last night to say "Just been to Smyths in Kidderminster (West Mids) and they had series 10 out! Brought myself a whole box, so fingers crossed for the elusive Mr G..."

Two hours later he sent me another email with this picture "And look what I just found!!"

While we wait for LEGO to get their official Mr. Gold page online you can keep track of sightings in the forum and read about some of the (questionable) lengths other people are going to to try and get hold of one.

Whilst I do not blame people for doing such things (I probably would given the opportunity), the whole Mr. Gold affair (shall we call it Goldgate? :-) ) is very distasteful and I hope LEGO is having serious regrets about the whole thing. What with retailers going through their stock before putting them on the shelves, retailers letting others go through their stock before putting them out and ridiculous sums being paid on eBay, it seems to be backfiring disastrously, bringing out the worst in people, and the chances of kids getting their hands on them are going to be virtually nil. (rant over!)

94 comments on this article

Gravatar
By in United Kingdom,

I plan to buy 19 mnifigures from Lego.com. I bet I don't get a Mr Gold, not a complete set, just many many repeats.

Gravatar
By in Singapore,

Dont think this was meant for kids to begin with. You need deep pockets to hunt for 1

Gravatar
By in Republic Of Korea,

As May draws near, I get more and more anxious about chances of finding Mr.Gold here in South Korea. Ninjago sells very quickly in retail department stores, and unless I go a store at the earliest time at the right store, I'm not going to have a chance... might as well wait for Mr.Gold prices to change if i fail to find one here...

Gravatar
By in Belgium,

Goldgate is a perfect name for this!

Gravatar
By in United Kingdom,

Glad the series is getting out here in the UK. Still no sign locally for me although Series 9 appear to be going on sale in preparation for the incoming.

Gravatar
By in United Kingdom,

Plenty of supermarkets etc, unless they have a knowing employee, won't be going through the stock. Minifigures are still an underground thing in many ways!

Gravatar
By in United Kingdom,

I think the best outcome would be for there to be an alternative figure released in the future, so those who miss out on Mr Gold will still be able to have a full set. Believe me, I'm becoming more disheartened by the day.

Gravatar
By in United Kingdom,

The chances of TLG having serious regrets about this whole affair are zero. They have customers going into stores and leaving with entire boxes of Series 10 minifigures. It's a dream come true for them.

Gravatar
By in United Kingdom,

I always buy from brand stores and though I very much doubt ill find a mr gold, I cn only try.

Gravatar
By in United Kingdom,

The only way this will even get back to Lego is if the normal minifigures become damaged / scratched by 10's of people feeling bags. If people start taking bags back and complaining Lego may think about it. That itself is an issue as if you get a damaged Sad Clown you can take it back but then have to spend ages making sure you get a replacemernt Sad Clown adding to the issue of feeling...... It will be very interesting to see how many S10 are sold compared to S9 but im sure Lego dont release such figures.... My local Smyths are still selling S6, S7 as well as S9.

Gravatar
By in United States,

@Lego34s I can definitely see them getting scratched with people feeling for them. One I saw on Ebay here said it was scratched in the listing.

Gravatar
By in United Kingdom,

I can understand all the dismay, but not sure how it'll affect me individually as I have never tried to collect a whole set anyway. I only try to collect the ones I like. I do like Mr. Gold but am not obsessed enough, or rich enough, to feel the need to find him!

Lego are going to be jumping for joy - they know what they're doing and they'll be happy.

Do figs get damaged by feeling? Not experienced that problem before.

Gravatar
By in United Kingdom,

And the way I see it, a full set can still be had - Mr. Gold is the 17th, an addition to the usual 16. He is not part of the set.

Gravatar
By in United Kingdom,

But congrats to Ron for finding one! Now to scrape together £120...

Gravatar
By in United States,

Its the California gold rush all over again, people rushing to stores stock rooms as fast as they can, people hording as many as they find.But insted of gold its plastic crome....

Gravatar
By in Canada,

LEGO's bean-counters may well be jumping for joy, but it's doing nothing for the company's reputation.

Gravatar
By in United Kingdom,

I totally agree, Huw, with all you have said. I'm getting the associated book and then for me series 10 is where I stop, with or without Mr Gold.

Gravatar
By in United Kingdom,

Do they get to hear about the reputation from normal Joe Public though? If people think worse of lego for it and stop buying lego or buy less, then the company will probably not know and definitely not know why.

Gravatar
By in United Kingdom,

Hi guys (I'm Ron), you're right about the sales aspect of S10 for Lego. It's the first time I've ever brought a whole box on the off chance I'd get a Mr G (couldn't believe how damn lucky I was when I found him as well). TLC will be counting the pennies on this series as the best in sales so far.

Whilst we're on the subject, and in the spirit of the Brickset community, I'm happy to exchange or sell (at retail of course) the rest of the box. There's two full sets in the box, but I'm obviously keeping one ;), so I've got another whole set of 16 plus the others. I've not counted amount of the other figs but there was only two of Medusa, Diva and Sea Captain so those will be in the complete set.
Let me know if you're interested and I'll be counting up what I've got later on today.

Huw: am I allowed to put my email address in a post for people to get in touch?

Gravatar
By in United Kingdom,

Pannini always used to maintain that there were the same number of Alan Shearer football stickers as Steve Chettle, so somewhere there was some poor kid with 8 Alan Shearers and desperate for Steve Chettle. They also let you swap 50 stickers at the end of your sticker album to get a complete set.

Here they've intentionally made one super rare, its poor form from Lego IMO. These are supposed to be collected by kids with pocket money. They should have an equal chance of getting all the figures, if you don't then its really bad of lego.

They may not listen or hear from Joe Public but they will listen to the big retailers and Lego shops. People buying boxes full of minifigures and then returning loads of them or mauling the stock in store.

Gravatar
By in United States,

It's been interesting watching the reaction to Mr. Gold. I'm also a member of Transformers fandom, where we refer to this reaction as "Ruined FOREVER". (Explanation available on tvtropes.org or tfwiki.net.)

Gravatar
By in United Kingdom,

I brought 2 boxes of series 10, as I have with ALL the other series, I split them with two others so we get 2 complete sets each, no Mr Gold, not even 6 complete sets, why have Lego altered the boxes? As a collector 2 boxes has always been the way to get 6 complete sets to share out, it altered on series 9, I've now got to go back to the shop to find the missing ones, hopefully a Mr Gold will be accidentaily found, if not, quite happy with the normal 16

My Series 10 Box breakdown was as follows:

6x - Baseball Fielder, Motorcycle Mechanic, Roman Commander, Skydiver
4x - Decorator, Paintball Player, Revolutionary Solder, Sad Clown, Tomahawk Warrior, Warrior Woman
2x - Bumblebee Girl, Grandpa, Librarian, Medusa, Sea Captain, Trendsetter

Exactly the same in BOTH boxes! Seen another collector on Flikr had exactly the same spread of figures.

Gravatar
By in United States,

So much hype over a minifig that isn't even that great. . .

Gravatar
By in United Kingdom,

@obiron17 - you're probably best off setting a forum account up and posting the offer in there (start a thread in marketplace). People will then reply to you in the thread or via a PM. I wouldn't post your email in a comments section like this as some people have automated tools to search pages like this for email addresses to spam/sell to spammers.

Congrats by the way, but it's one less in the UK for me to find : (

Gravatar
By in United Kingdom,

If Chr15rey is correct and that is the split across all the boxes, that is a disgrace. You shouldn't have to get 2 or 3 of a figure to get one of another figure. Basically ripping off kids.

Gravatar
By in United States,

Ok, I've been listening to many people slam / blame LEGO for the whole "Goldgate" thing and how it's such a bad move on their part. But aren't we forgetting that if it weren't for the bad behavior of the Adult's in this child's toy promotion the whole thing would be a non-issue? I'm bothered most by the actions of the adults in this far more than what LEGO has done. Why should LEGO be held accountable for the behavior of consumers that their product isn't even targeted to? And while I wish LEGO did more for the Adult community I also understand that we are a secondary market. A great vibrant and supportive creative community, but one with a dark unseemly underbelly.

OK rant over - I just had to get that off my chest.

Gravatar
By in Canada,

It has brought out the worse in people, for sure, but I think LEGO could have foreseen what was likely to happen and, if they had any sense, decided against the promotion.

Gravatar
By in United Kingdom,

@Huw - maybe TLG is a more cut throat organisation that you would like to believe. They want profit at the end of the day and promotions like this cause their products to fly off the shelves.

Gravatar
By in United States,

Huw has the most polite rants I have ever read. :P

Gravatar
By in United States,

I agree with Sputnix on this whole issue and frankly he beat me to the comment.

People need to look in the mirror and stop lying to themselves. They hate and bash Mr. Gold until they find him and once they have him he becomes their most prized LEGO. Face it, LEGO was smart to do this, don't forget that they are a business. If you're going to be mad at anyone for poor business practices look no further than the stores allowing employees to poach boxes before they hit the shelves. Or worse, allowing collectors to do so. I'm surprised at the willingness to still buy from a TRU, or the like, that openly admits to searching the merchandise... I mean really, if you want to protest something, THAT should be it.

For those that complain that LEGO doesn't do enough for AFOL then bash Mr. Gold, do you not realize that they had you in mind when they made him? I mean COME ON! He's numbered. He's still sealed in his own little bag INSIDE the mystery pack! These are not moves you make for children. Don't you see?

Gravatar
By in United Kingdom,

Chr15rey is right about the box breakdown, just been through mine and it's exactly the same (accept one less Baseball player for Mr Gold).
It's shocking that the most interesting figs (in my opinion) are limited to two per box, and they're the ones with the cool accessories e.g Seagull, Chihuahua etc, not to mention Medusa being the best Minifig ever (again, in my opinion). it does seem like this series is a little less 'kid friendly' and is more aimed at AFOL's who TLC know will spend the cash to get Mr Gold etc.
Huw's definitely hit the nail on the head with "Goldgate"

Gravatar
By in United States,

I was going to post something nearly identical to @Sputnix this morning but had to run out the door. I'm glad someone else sees things like I do.

LEGO chose a rather clichéd idea, laden with Wonka recollections. It IS NOT THIER FAULT how consumers behave. Could they have foreseen the reported deplorable behavior? Perhaps, but social control and engineering is not their métier. The idea of a rare golden figure is fine; the enactment clearly is flawed, not on the producer's end, but on the consumer's.

I sincerely doubt that LEGO expected such avarice to take root and gleefully rubbed their hands in anticipation of the money-making mayhem. That seems awfully cynical and one-sided, a projection of reseller behavior onto the company that has repeatedly stated (and proven, for better or worse) that the secondary market is not a factor in their decisions. Good news for those who still want Minecraft, not so much for Mr. Gold hunters.

Gravatar
By in Canada,

I agree with Huw, I do find if funny however that MR GOLD is selling for more then a comic con exclusive super hero mini fig etc..

I would think the comic con figs are far more rare and more interesting... Maybe its because MR GOLD is being advertised more and part of a more? collectible series.

Anyways:

Question: Does anyone know the DOT PATTERN for MR GOLD?

Gravatar
By in United States,

@fuelbreak: It could be that the comic con figures are more narrow in scope. Meaning, those outside the comic world aren't aware or simply aren't interested. Whereas Mr. Gold has a farther reach, transcending more of the LEGO world and appealing to collectors of all themes. One could easily come up with many scenarios to use Mr. Gold in various theme settings. Or even consider that he represents LEGO itself in a way...be it positive and prosperous or cynical and empire-esque.

Gravatar
By in United Kingdom,

today i got the skydiver and the decorator from w h smiths but know mr. gold

Gravatar
By in United Kingdom,

I am hopefully going to be picking up a box tomorrow, so fingers crossed for a Mr Gold, although I am less than optimistic...

Gravatar
By in United Kingdom,

I agree completely disgusting and Lego should be ashamed.

Gravatar
By in United States,

Do we have a definitive answer whether boxes that had a Mr. Gold had 60 or 61 packages?

Gravatar
By in United States,

You guys! why are you "hating" on the whole Mr. Gold thing???

Gravatar
By in Canada,

@minicoop4

I asked the same question and Huw thinks its only 60 figs per box still. Let the search begin.

Gravatar
By in United Kingdom,

Minicoop4, there were 60 figs in my box, one less of the Baseball Fielder than a standard box without Mr Gold.

Gravatar
By in United States,

Curse a dumb tru employee I called this morning and they said they had 2 new cases... I asked them to hold one and she said"dont worry we have plenty of them. I came a few minutes later and... they had been gone threw missing 1 pack... noooooooo

Gravatar
By in United States,

My local TRU warned the customers all of their packets have been checked for Mr. Gold before they made it to the floor.

Gravatar
By in United Kingdom,

Even though I disagree with the whole Mr.Gold idea when taken to this level - as a marketing idea,its working.
Its creating a lot of hype and interested.

Personally I loathe chase ideas like this when they are taken to the extreme with limited amounts.
It brings out the scalpers and as we've hearing here even worse - people and stores going through boxes before they're on the shelves to the public as mentioned above.

I only wish...

1)He wasn't as limited.One per box would have seemed fairer.The CMs are already packed in odd amounts per box so "chase" or scarce figures already exist to some extent.

2)I think it would have been a better idea if lego had just produced a gold leaflet and inserted that into the packets in a willy wonker style fashion.Whether this leaflet was then redeemable for a Mr.Gold or a trip round Lego, or whatever, would have negated the whole raiding/feeling of boxes.It would have been truly random then.

I hope this isn't a sign of things to come.

Gravatar
By in United Kingdom,

The best thing Lego could do to satisfy customers after this shameful stunt would be to release Mr Gold as a special so that anyone who wanted one could buy one and never do such a silly thing again. Children are going to want these which places a massive pressure on parents to find one or buy one at a massively inflated price.

Gravatar
By in Hungary,

A Hungarian unofficial lego store found TWO Mr. Golds when they opened several bags fr their build-a-minifig wall. Now they are in the middle of a huge flame-war: Many customers say that this is slap in the face to many fans who now won't have a chance to find those particular guys. The store says that their intention was not to find Mr. Gold, they will display it, and these minfigs wouldn't have been sold as a whole to customers anyway. But why didn't they check the bags before open it? And the big question: How many fans have a chance to find Mr. Gold after all, if the employees will search the bags before them? My opinion is that even though most employees in lego stores are AFOLs, this case they must stay out of this campaign and mustn't take advantage of their chance to search all the boxes. It is like football referees mustn't have a favourite football club in order to avoid prefer them during a match.

Gravatar
By in United Kingdom,

I will just say this.
Collecting anything will always bring out the worst in some people.

Lego have just decided to cash in on the collectibility factor of "Special " super rare figures.
Honestly, I am surprised they didn't do this from the beginning of the CMF.
They had plenty of examples to follow, from the days of rare cigarette cards to Magic the Gathering to Pokemon etc.

I only hope that some of the scalpers get badly burned by investing too much in buying full boxes, just to try and find one MR GOLD figure to make their massive profit.

The best way to do this is for all AFOL's to agree not to pay more than £5 for any MR GOLD's that go on sale. :)

Gravatar
By in United Kingdom,

I agree with @marcbowyer001.
Lego could get out of this mess by simply mass-producing Mr Gold so that everyone has the chance of getting one and completing Series 10. Sorted!

Gravatar
By in United Kingdom,

Im going out in 30 minutes to town to try and find Mr gold!
I probably wont find it but, ill have a try.

Gravatar
By in United States,

(C8H8)x·(C4H6)y·(C3H3N)z
______________________ = Au It's insane! I'll stick to precious.. :-)
$,$$$.$$

Gravatar
By in United States,

I'm a little worried that if my local Lego Store gets a Mr.Gold in the employees will buy him first before everyone can get there.I've been going to my local Target on a regular basis checking to see if they're carrying Series 10 Collectable Minifigures.Unfortunately They have not gotten them in.

Gravatar
By in Netherlands,

I got to germany today, no luck. All were gone thruogh before probably. Got the lone ranger train and new city sets instead. Saw a other boy looking for figures, he had already given up looking for mr. gold.

MY QUESTION TO THE COLLECTORS: IS ANYONE THAT FINDS ONE KEEPING IT, OR IS EVERYONE JUST SELLING THEM?

When I would find one (what won't happen probably) I would keep it and ad to my collection, and never sell it.
And when I could buy it, i would never pay more then 50 euros.

BESIDES THIS ALL, I ALSO FOUND EMPTY BAGS THAT WERE BROKEN OPEN, AND THE FIG INSIDE PROBABLY STOLEN.

THIS GOLD FIGURE IS BRINGING THE WORST SIDE UP IN PEOPLE.

Gravatar
By in United Kingdom,

^ I would do exactly the same thing as you, I extremely doubt that il be lucky though :-(

Gravatar
By in United Kingdom,

I collect the figures and would therefore just add it to my collection, I'm not about making a quick buck from my collection. I enjoy my lego as a wonderful past time and use it as stress relief but mr gold and my OCD on wanting a complete minifigure set is making me a wee bit stessed!! I'm really not wanting to pay silly money of one figure!

Gravatar
By in United States,

Yea If I find a Mr. Gold. I'll put him in my Lego minifigure Collector case.

Gravatar
By in United Kingdom,

I felt through 4 boxes in work today (Toys r us) and couldn't feel his wee hat in a single packet. I kept thinking I had him but it was the paintballer guys head gear!
I would keep mine!

Gravatar
By in United Kingdom,

TrU in Bradford had one S10 box out today, this afternoon, 2pm ish. Found it hidden at the bottom of the S9 display. No Mr gold, and two missing figures, the medusa and phone blonde, but got the other 14 ok. I think someone had been trough the box already as lots of the same figures were in order, within the box.

Gravatar
By in United Kingdom,

I wonder if there's any other commodity in the world quite like this - it's at one and the same time a toy that should be freely and fairly available for the delight of children, and a collectible that adults will invest in in an adult way.
It must be strange for TLG releasing a collectible series that already has the sort of status that would normally only be held by a long discontinued set from something iconic (like the Star Wars "last 17" figures) or in an arena where serious money is regularly exchanged for rare items.

I don't like it, but can you blame TLG for trying something that might boost their profits? Just think of it as a normal 16 figure set with a bonus figure.
And I really don't like retailers getting the jump on Joe public, but again, who can blame a fan for taking what you could see as a natural reward for working in the industry they love? I was always a bit resentful I didn't ever get cheap bacon when I worked for Denmark's other big company, though I doubt they'd ever have courted controversy releasing exclusive chrome-gold-plated rashers. ;)

Gravatar
By in United States,

All - Keep in mind that "bag feeling" is not a skill everyone has. As such, don't simply give up when finding an opened box. :o)

Gravatar
By in New Zealand,

series ten have arrived in new Zealand and I got the iphone woman with an extra golden pole don´t no why mabe a factory error?

Gravatar
By in United States,

So i found my second case today brand new but still no mr gold.. will my collection ever be complete... also there was a guy shopping for minifigures when i got there he had every single packet atleast 2 cases luckily they pulled a extra case for me from back...

Gravatar
By in Thailand,

Personally I am not to fussed about the whole Mr Gold issue, I see more collector value in say the modular building series, Tower Bridge and the like. But good luck to anyone that finds one. It is sad we are not going to see many children's faces light up as they discover one of the Mr Golds and we are going to see greed, corruption, cheating, exploitation and extreme profiteering from the whole Mr Gold initiative.
This is Willy Wonka and The Chocolate Factory all over again.
I leave everyone with a quote from Seinfeld and The Simpsons:
George: (yelling) Awright, let's just stay calm here! Don't get all crazy on me!
Helen Lovejoy: Won't somebody please think of the children?!

Gravatar
By in Thailand,

Lego Kyle, I see your scenario more unique. Getting a gold pole with another minifig. Does that mean someone is going to get a Mr Gold with no gold pole?

Gravatar
By in United Kingdom,

i have had, and sold on two full boxes of series 10 and no mr gold, the friend I sold them to was happy for me to open all the packets first to check as he wasn't that bothered about a mr gold, then he managed to get his hands on a box and low and behold he found a mr gold which he has decided to keep! That was found in York for anyone trying to track them.
personally I want a mr gold to complete my collection but I won't pay stupid money for one nor do I feel it necessary to knock anyone who goes mad trying to find one. However I draw the line at retailers checking boxes before they go on sale to the general public, they are making enough out of the Afol's as it is. If you find one and want to sell it and someone is willing to pay daft money for it good luck to you, it's supply and demand.

Let's be honest - it's a lottery, it's a good marketing ploy, it's a great little figure, but it's not the be all and end all, something else will come along that we want just as much!,!!!

Gravatar
By in United States,

Dang I really hope I can find a Mr. Gold or else. I'll have to settle for Ebay.

Gravatar
By in United Kingdom,

Oo just had a good idea, Lego could put a a MINIFIGURE sticker in each packet, a different sticker for each figure, so basically if you have a full set of figures you will have a full set of stickers, and when you have 10 full sets of figures you can send off for a special! That way anyone who is a true collector gets the chance at a special and there's no feeling packets, no retailer involvement and a genuine reward for Lego loyalty.

Gravatar
By in United States,

@coyotelily, I was thinking something like that maybe a code on each pamphlet and when you get like 20 codes you could send away for a free Mr. gold and instead of scalpers fealing threw and only buying a Mr gold if they find one, the scalpers would be buying lots of 20 codes at a time. its a win win!

Gravatar
By in United States,

so lucky, I want one so badly!

Gravatar
By in United Kingdom,

I have all 9 sets and I managed to get 10 x series 10 today in tesco's in prestwich Manchester. Will be going to the Lego shop on Friday to pickup my 10240 X-Wing and the staff will help me get the last 6 figures I require. They always help and have some pre-sorted. Lego have messed up again as with the VIP keyring everyone got very upset over that which I never understood. Lego is for children some of you are saying I am an adult who grew up loving Lego still own every brick from my childhood. If I were in a store and came across a Mr Gold and some kid was going crazy looking for him I would willing give him up. Lego is Lego as adults we enjoy collecting it and building it but we miss out because we don't play with it. Mr Gold is every kids dream it is clever marketing and gives the little ones a goal or a mission or quest whatever you want to call it. It is designed to fire imagination. I have built a cabinet for my CMF's it is designed to take 14 sets 16 across. People we need to be adults about this. There are only 5000 Mr gold's and I wish 5000 children would have big grins after finding him but all the sharks are out buying full boxes to riffle through and throwing them on E-bay or such sites for a quick profit. I am proud to be an AFOL and have a passion for Lego. I will not be told I am too old for Lego but we are too old to chase Mr Gold leave him for kids least he will be played with and loved not sat in a class box or sold. This is not a rant by the way just me getting sick off reading about how Lego have sold out or are just making more money. Lego are a company who's purpose is to make profit. I am just thankful they put such an effort into their products to do so. I finished tower bridge in February and still can't believe the detail they managed to fit in. I have all the modular buildings on a shelf in the dinning room and everyone always comments on them. Mr gold would not get that sort of reaction. Lego is for everyone Mr Gold is for the little ones.

Gravatar
By in United States,

My local Toys R Us had just got their boxes of series 10 minifigs today. I was feeling all the bags of 2 whole boxes, found nothing. I would like to find Mr. Gold, but the chances are slim. Anyway, I wanted to have the complete set of 16 and I got 10, the rest were duplicates. However, I noticed something VERY strange... In the bag that I opened first, I got the Grandpa, but with a gold pole like Mr. Golds? All the pieces of the minifigs were there, but an extra gold pole? Could this be an error made at a lego factory? It made me wonder if someone has a Mr.Gold without the pole because it accidentally made it in to my bag?

Gravatar
By in United States,

@thelegoexpert thats pretty cool man. did u video you opening it? or do you have any pictures? i have a mr. gold i found in New Jersey. check him out on Youtube http://www.youtube.com/watch?v=BhoFwoVXelE or user name richard anning or check him out on my instagram @pezwagen

Gravatar
By in United Kingdom,

Very interested by Marcus70's comment above:

"My local TRU warned the customers all of their packets have been checked for Mr. Gold before they made it to the floor."

So, Toys R Us openly admits to customers that their staff have already checked through for the super-rare fig currently going on e-bay for hundreds of dollars? And lo, there were none in the boxes they were putting out? How utterly convenient.

What would they have done with any they found had there been one or more? I'm not going with 'put it back and maintain benevolent, contented grins knowing one lucky customer would turn up a superb surprise', that's for sure. I would dearly love to know which branch of TRU this was, what the TRU management have to say about it and what Lego have to say on the subject too as this is not the owner of one little store going through his own stock but one of the larger global Lego stockists.

I'm going to get my figs from a supermarket if possible - the staff are too busy/ disinterested to search and often know nothing of the promotions, so at least i'm only up against other members of the public!

Gravatar
By in Italy,

Actually I strongly believe most persons, mostly in US, are overestimating the odds of finding a Mr.Gold.

Being produced hundreds of millions of collectible minifigures per year, are you aware how the odds of finding a Mr.Gold are? They are 5000 against HUNDREDS OF MILLIONS.

Finding a Mr. Gold is nearly impossible, this is why Lego has been mean on this.

Gravatar
By in Canada,

^^ That is pretty bad isn't it. As I said, it's bringing out the worse in everyone...

Gravatar
By in United Kingdom,

Just noted that you can't buy series 10 online from Lego.com, so you have to go out into the hussel and bussel and fingers crossed!! Why aren't they available through Lego.com and when are they likely to be available?

Gravatar
By in United Kingdom,

I did a rough calculation of the odds. If you assume minifigures are sold in countries with a combined population of around 1 billion people, then, if they were perfectly evenly distributed, you'd expect 5 to be found in a city of 1 million people. I live in a sizeable town of around 200,000 people, but that means I'd only expect 1 to be found in my town during the entire run. Could be 2, but could equally be none at all. And there are probably a dozen stores that sell them here. Puts the chances of finding one into perspective. Rural areas are unlikely to have any stores that sell minifigures, so the odds are probably slightly better than this suggests. But I'd still only expect around 40 to be available in the whole of London.

Gravatar
By in Republic Of Korea,

There's a toy warehouse store that specializes in LEGO in South Korea that will have a LOT of boxes of series 10 minifigures in stock soon. Adults are more interested in collectable minifigures than kids in this store, but taking lust2luv's calculation into account, There may or may not be a Mr.Gold in that many boxes...

This may be also why TLG didn't a Mr.Gold in each box. If a store ordrered 50 boxes, they would have 50 Mr.Golds for sale in one store. :-)

Gravatar
By in Germany,

Does anyone have the dot code for a non-US Mr Gold?

Gravatar
By in United Kingdom,

I like your calculations lust2luv. Not sure about you theory on Rural areas,I live in a rural town population of 75,400 according to the 2011 UK Census,went into my local Tescos bought 3 packs and Mr Gold was one of them.

Gravatar
By in United Kingdom,

A mate of mine works for tesco which is next to a tru.
He was told today by the store manager that he was going to check all the boxes before they go out so he can sell mr gold on eBay as he needs the money for a holiday. Apparently all staff have been told this.
When my mate questioned the legality/customer friendly side of it he was told that only the afols are after him and they are the bane if his life as we all get too uptight about box conditions and sales etc.
So tru will not get a penny From me ever again!

Gravatar
By in United States,

Just checked my loc Toy R Us and they didn't have any series figure except one which was a series 8
Minifigure surprisingly!

Gravatar
By in United States,

I'm a TRU employee in the USA, and an AFOL. I'm a little surprised at how many of you seem to be taking for company policy what is clearly the behavior of particular individuals at a local store. I realize that the bad behavior of an employee does reflect on the company as a whole, but surely you don't think that TRU has a policy of checking boxes for Mr Gold. In case it's not abundantly clear, they don't.

Certain individuals at certain stores may have an interest in finding Mr Gold (I myself do, but I'm an AFOL), but I guarantee you that most employees couldn't care less. I know for a fact that I'm the only person at my store who cares at all. Some of the other employees like the minifigs in general, but they only like picking up the odd figure that strikes their fancy, not the rare or valuable ones.

Another thing people are too easily overlooking is just how hard it is for the average person to find and positively ID a particular figure, if they're not already an AFOL. I can feel figures quite quickly, because I mess with LEGO all the time, and I know the shapes of the pieces and what they feel like. My coworkers are *terrible* at figuring out which figure is which, even when they try. Just being motivated to find a rare/valuable figure is not sufficient to actually do so, at least without taking inordinate amounts of time. It would take the average non-AFOL person an absolutely minimum of an hour to sort a single case. And I assure you, employees don't have hours to sit in the backroom and go through boxes slowly sorting out figures.

So, are some employees at some stores going through boxes looking for Mr Gold? Of course. Is it nearly as common as a lot of AFOLs want to think? Absolutely not. Chances are that the rifling was done by your fellow AFOL customers. I'm not defending the practice, I just don't think it's nearly the problem people seem to think it is.

And, having said all that, I think the whole Mr. Gold promotion was poorly handled from LEGO to begin with. I think Mr. Gold should have been a gold-plated version of one of the other figures in the series, so that feeling wouldn't do you any good. That, or a coupon for getting the figure mailed to you. People opening packages to steal the figures or see what they are is hardly unique to S10, though. That's been happening since day 1, and it's not noticeably more prevalent for S10.

Gravatar
By in United Kingdom,

^ Sorry, I'm not tarring all TRU stores or employees with the same brush, I was merely commenting on another poster's mention of their local store in the US and looking at the later comment by Noizetank it's happening here in the UK too.

But no, I'm not under the impression that it is blanket policy across the company, merely disgusted with the few individuals out to make a fast buck. I appreciate that there are many hard-working, honest employees to whom the idea would not even occur. Unfortunately most don't get the due recognition and attention for doing their job properly and instead it's the minority who would risk their employment to make a few hundred dollars who will get the headlines :(

Gravatar
By in United Kingdom,

The way I see it, there have been so many forgettable minifig designs after 9 series, (skier anyone?), I quickly lost interest in being a completist. Mr Gold is a perfectly logical commercial move, and I don't think any worse of TLG for it. They have every right to release a rare or limited edition product.
Reminds me of the whole Willy Wonka and his golden ticket!
As a LEGO collector/trader, I want to get hold of valuable sets at reasonable prices, not overpriced sets at unreasonable prices. If you really want to be a completist, you have many years ahead of you of series releases, and many pointless filler designs as the more interesting ideas for minifigs get fewer and fewer!

Gravatar
By in United Kingdom,

@JSLEGO please dont take offence to my post Im sure this store will be in the minority and it is mainly the manager not the rest of the staff. My main point of annoyance was the disrespect he has shown towards the AFOL community. We may be picky about boxes but we normally spend the most on lego on sale or not, I wonder if he thinks the same as people who collect the star wars toys or other collectibles they sell.

Gravatar
By in United Kingdom,

ok going back on track to the thread,

Today i went to my two local Argos stores. now im a completest and i do realize that Mr Gold is not part of the regular 16 but just knowing its in there with them makes me grind my teeth with the thought i wont find it because of ebay scalpers.

so my first stop was Whsmiths and went through the just opened case of minis, and found all but mr gold (very pleased with that). knowing that Argos had them delivered today i thought "lets go hunting" the completest inside me went.

so to the first Argos, opened the box and nothing found.. asked if they had another box but was told "we only had one in". so off i went on the bus to the next Argos about 15 mins away.

got there the guy gave me a box to check and nothing... next thing he comes out with two more boxes, and he said go for it, half an hour went by and nothing. so i went home disappointing knowing that there are stores out there within an hours travel that may hold the one thing that can curb my slight obsession..

now i read else were that the odds of finding a Mr Gold was one in three unopened boxes, today i went through five unopened boxes and didn't find it, either the odds are wrong or im just unlucky.

the search continues.....

Gravatar
By in United Kingdom,

I was lucky to get one from Tesco's last Sunday, Tesco's brought them out early,was there for about ten minutes and got one...

Gravatar
By in United States,

@richanning No I'm sorry I didn't video it, but I sure thought it was strange? It could have been an error made by a lego factory. I also watched the video! SO COOL! You are very lucky to find one! Did you also say you had found it at a toys r us? Anyway, good job finding one! I have a cousin that found one and has it on display now. Saw it and it was very cool! Now I just have to find one of my own... Hope I get lucky!

P.S. I live very close to New Jersey! Maybe there are more close by!

Gravatar
By in United Kingdom,

@drew1764

your lucky on both the fact you got Mr Gold and Tesco releasing early, my Tesco today just said there not released till tomorrow, and i showed them what i got today and said the other stores have them and she said sorry its our policy to ad-ear to the release dates.. all i thought was load of rubbish (it was actually stronger than that in my head).

so im off there tomorrow for a quick look, i know i will probably never complete this set and its going to be so frustrating (i know its not part of the main set before you say)

if im not lucky with Tesco all i have is a trip to Cardiff on friday with the hope that.. TRU (if they havent been feeling), Lego store, Whsmiths, argos, entertainer, morrisions, asda, john lewis, howells and proberbly every other store that might do lego minis. and if i have no luck with that i may have to wait and see how much they may drop on ebay not that i want to do that. bloody scalpers!!

Gravatar
By in Canada,

The Idea that You can feel for certain figures is not new. If you just casually buy a few packs when you see a box chances are you are only aver going to get the figures that are printed the most. All figures that are short printed have been felt for in the boxes and are gone.

I understand this and accept it as a fact. Now that it had been made harder to find and not guaranteed in every box people have become frantic. This is still not going to affect the casual collector or the Grandmother who buys a few for the little ones as treats. For the most part it is only the AFOL who really is angry at this. There will always be children who are disappointed that they are not able to have one, to that I say do you buy every LEGO product produced? LEGO is very good at spreading important characters throughout all sets in a product line. I am sure most of you have gone through this and had to explain that your child can not have every set produced and if you are one of the few who can afford to purchase all the sets produced than you can probably buy one off of eBay if you are not lucky enough to get one in the stores.

My suggestions - 1) if you feel this is a must have for your collection wait a few weeks, as with limited number sports cards, the first few go for high prices and then they will settle down to a sustainable level. I predict between $300-$400 and may go even lower if a lot of dealers place them all up at the same time.

2) for LEGO in the future, why not place 1 gold Parallel if of one of the 16 figures from that series in each box. There would be 16 chase figures that no one could feel for, it really would be luck of the draw. You could even make them different levels of rarity as you do with the regular figures in each box. You still get people to buy more, because lets face it this is all about making more money and not about a bonus for loyal customers.

I know not everyone out there is going to agree with me but it is just my thoughts on the matter. :)

Good luck to all in the search..

and for those who are wondering I usually buy 1 box from an online source, keep a set and sell off the others in a local flea market. For series 10 I have purchased 4 boxes, I am going to open 2 (Yes I would like a Mr. Gold as well) and sell the other packs in the flea market but I will make sure no one will be able to search the packs to give all the customers a chance to possibly get one without them being searched.

Gravatar
By in United States,

Found out today that there were 14 million minifigures shipped. Upon doing the math, that means there is one Mr. Gold for every 2800 minifigs, which translates to one Mr. Gold for every 46.6 boxes!!!! Despite the odds, I'm going on a scavenger hunt tomorrow, having already checked the only 2 stores in my area yesterday and today. Please all, wish me luck. It's for my 14 year old Lego loving son.

Commenting has ended on this article.

Related articles

Return to home page »