Game over for LEGO Games?

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Creationary

©2009 LEGO Group

All About Bricks is reporting that the LEGO Games range is set to be discontinued due to poor sales. The article states: "The news is as yet unconfirmed by LEGO, however the 2012 line up of LEGO Games products will be the final sets released. The current range will be available until all supplies are depleted, however the Games that were due for release later this year are all cancelled." You can read the full article by clicking here.

Thanks to prevere in the forum for the tip.

Update: It's possible that they've been cancelled in some markets only, since they are already for sale in Germany.

56 comments on this article

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By in Australia,

No. No! NO! They can't quit now, all the Heroica sets haven't been released yet! And low sales? I work in a board games store, and every day I get people asking for LEGO Games. Of course, unfortunately we don't stock them, but the demand is clearly there.

Fine, I guess I'll have to buy a 3rd batch of Heroica sets for MOCs when they go on sale...

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By in Australia,

When I was working at a toy store, and the first LEGO Games came out, they sold very quickly, especially Creationary.

I think the problem is they've over-saturated the line with way too many products released at a time, so rather than giving customers the opportunity take a good look at the range, they've just been flooding them with too many options. My 2c.

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By in Canada,

My son LOVES Heroica but I don't think we'll miss the other games that much. One more game of Pirate Code may just do me in.

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By in United States,

Does this mean no Batman or Helm's Deep games?

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By in United States,

This isn't unexpected, but is unfortunate. I was really looking forward to Battle for Helm's Deep, and while I otherwise don't particularly care for Chima, the game looked interesting. Also, although I never bought it (mainly because of its limited availability), I have to give thanks to Battle of Hoth for bringing me out of my Dark Ages.

As someone who is into hobby board gaming, I think this line was generally stuck in a void between the masses who occasionally play board games and those people who are hobby board gamers. It's possible they didn't appeal to the former because of perceived complexity, and I know for sure they didn't appeal to the latter because they were perceived as too shallow (except Heroica, though it is quite light as "gamer's games" go).

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By in United States,

Not at al news. Hasn't there been three new games this year that have never been released in the USA?

I have two fo the 5 Heroica games and hope to get the rest before they can never be found.

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By in United States,

I suspected this when no new Heroica set were unveiled at the toys fairs. I think the problem was oversaturation, some games were great, like Heroica (with house rules) and Rameses Pyramid (designed by Reiner Knizia) while other were terrible Race 3000, Lave Dragon. I think LEGO has learned something from this (how the Board Game industry works) and I hope they will continue to make at least 1 good game each year, as opposed to a mixed bag of 10.

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By in United States,

Noooooo! I loved this theme and own over twenty of the games. I really hope this doesn't mean the battle of helm's deep won't be sold.

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By in New Zealand,

Can't say I'm overly surprised, I've got piles of games I use for parts simply because shops here can't get rid of them - I picked most of mine up around 60% off.. Never cared hugely for the actual games which I generally found overpriced. I agree Lego seemed to be over saturating the market for what was probably only ever going to be a small target market of Lego fans after a bit of a novelty that was more diverse (or just different) from normal sets.. Just my opinion.
But I will be sad to miss out on future cheap parts packs!

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By in United States,

While working at the LEGO store the only game we ever really sold in large quantities was the Creationary. I'd say keep that one and do maybe one or two games a year besides. But I can see the rationale behind cutting the line, sadly...

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By in United States,

TLG treated their games like their LEGO sets only releasing them for a period of time. Board games are different. They have an indefinite shelf life if they are good.

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By in Sweden,

Least surprising news ever. Even when stores have had 50% off sales to clear out old themes/stock, there's always a bunch of games left to gather dust.

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By in United States,

As others have mentioned, bummer that Batman and Helm's Deep board games won't come out if that's true.

Also, I was in them mostly for the parts and microfigs. Play the games with kids sometimes, but that was never the huge driver for me to get the games. Also, always bought only when discounted.

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By in United States,

I've got a lot of the games, but I've got them all on clearance (at 30% off or more). I particularly liked Ramses Pyramid with the tan baseplate. They're fun, but obviously haven't been selling well.

Steve

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By in United States,

Bad news for all the Cuusoo projects then.

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By in United States,

We're a game family, so this is disappointing. I think the games should have been stocked with the LEGO instead of the boardgames.

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By in Singapore,

Ooh! I like this theme. I collect almost 15 sets of Lego games. I cannot get others because it was very fast sales. I already have 5 sets of herioca display it with link. Big fun game of my children, and we also looking forward the continue series too for heroica. Too sad that Lego discontinue this line.

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By in Hong Kong,

Dear Lego, if you make the Batman game, I will buy it.

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By in United States,

Wow thats a bit of a shocker. That dice mould is the most expensive mould they ever made ~250,000 euros

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By in Malaysia,

Though I'm not a fan of LEGO games, but I think I would miss the Heroica series, and the option to get certain obscure parts. TLG did get some of the games right and they're quite fun, but also a lot of boring ones which the only consolation for getting them is well you can always use them for parts. But I think TLG should just focus on a few good ones with a really good theme and not just churn them to fill some lineup quota or whatever the corporate lingo is. This reminds of the 'dark ages' when TLG was diversifying so much that it went into clothing, jeweleries, merchandise etc, having no system of consolidating and monitoring their production, leading to losses due to inefficiency and a loss of focus.

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By in Poland,

Heroica Games were great but a little too random (actualy all Lego games were like this). They should make better comercial and the theme really needed the real castle sets.

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By in United States,

I was planning on getting the Batman game for sure.

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By in Australia,

kenhew, I think we're in a second age of merchandising now. Everything from clothing, storage, stationery, DVDs, watches. Sometimes I think it might be a bit too much.

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By in United Kingdom,

I presume the Batman and Battle of Helm's Deep games will still be released...

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By in United Kingdom,

The fiull article states that the batman and LOC games have been cancelled but they are for sale on lego's web site in Germany?

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By in Germany,

I´ve already seen the batman and Legend of Chima Game in the Lego-Store in Cologne.

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By in New Zealand,

As others have said, this is not a surprise, but a shame that the many overpriced and badly designed games should spoil it for the great ones like creationary and shave a sheep.

Lego priduced too many, rotated them too quickly and didnt pay enough attention to what customers want from a game.

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By in United Kingdom,

This is disappointing news. It's a shame they couldn't release the 2013 sets as the finl wave.

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By in United States,

Can't say I'm dissappointed.

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By in United States,

Although I was looking forward to The Battle of Helm's Deep...

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By in United States,

It does feel a little like the dark ages, doesn't it? One major difference is that TLG isn't coming out with a ton of new parts for every set (thereby bypassing the need to use any techniques to make the building interesting) like they did back then.

I've never really liked games, I always saw them as overpriced (although this is accounting for the gameplay and rules, the extra work that went into it).

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By in United States,

I only bought a couple and then not so much for the game, but the pieces and when they went on sale.

I think if LEGO didn't flood their product line of LEGO games, that would have been better. Have one or two and not rush it to have every possible version out there.

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By in Slovakia,

I likes that games but some of them where stupid like pirat plank game.

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By in United States,

I bought a few. I don't think they are fun to play.

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By in Switzerland,

The problem clearly were the bad games, not the bad design of the sets. Many of the games were simple variations of existing games, some of them badly implemented. Still, this is rather disappointing, I still bought many of them.

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By in Netherlands,

The article is nothing but speculation. Maybe people should check the facts first before they respond to something they read on the internet. In this case, there aren't any.

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By in Denmark,

IF this is true I too am not surpriced. Many of the games really missed the "spark". They were cute but way too monotonious...

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By in {Unknown country},

I like Ramses Pyramid, Creationary, and Minotaurus, also own a few others which are theme based, but always finds that the original idea and game play of the three mentioned most interesting. Agree with some that LEGO didn't put in enough shelf life for most games and keep making fresh sets every 2-3 years. May I add also that they did not provide enough advertising effort for those games that are truly unique (non theme based) which will sell if more knows about the game rules and if the board game itself are priced similar to Monopoly, Risk, etc.

That being said, if they can do it for the above maybe it will not go in-line with the profit required. Anyway, I'm just disappointed I guess to see it go, because it is quite a unique category and only LEGO could do it: bricks + board games.

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By in {Unknown country},

Creationary is a truly unique set whereby it sparks creativity in kids and it is a good introduction to LEGO range. Please keep the creative root, and keep Creationary regardless of it's business performance.

Additionally it slowly dawn on me that lesser and lesser brick box sets were being introduced nowadays compared to theme based sets. Contradict to the videos that LEGO released which were all mentioning about a pile of bricks and to build it creatively.

I see lots of kids buying theme based set only to built it once and keep it as a model. And they long to buy another one, build it and keep it as a model. And another one..

We have to teach kids to take things apart and build something new from it, something which Creationary is all about and to some extent, it is what LEGO is all about.

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By in United States,

If Helm's Deep and Batman board games don't get released I think I'm going to cry. Although, the news that Games is ending isn't much of a surprise.

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By in Switzerland,

The problem with Creationary is - you don't really need the game to play it. I have been playing Creationary for ages - just not under the name and with the set, but with my own blocks.

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By in United States,

It's perhaps a little early to say whether this is true or not, but the signs are there that it could be: announced games have been cancelled in the past, e.g. Phineas and Ferb and Maya Mystery, which suggests they might not be doing as well as LEGO had hoped.

However, the main images for three of the forthcoming ones can be found at cache.LEGO.com which suggests they are intending, or at least, were intending, to release them.

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By in United States,

That's too bad. We just got a second Ilrion and put together a huge Heroica. The only thing I don't like is the rubbery die. It bounces too much. It's a good thing we have 500 spares, because they keep bouncing off the table and under the couch.

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By in Netherlands,

The Phineas and Ferb board game was never officially announced by Lego, again, nothing more than a rumour, no leaked pictures of box art even exist.
Maya Mystery was re-themed into The Hobbit board game.
As others mentioned, you can already order the Batman and Chima board games from the german lego[dot]com shop, so the article is clearly wrong about them being cancelled.
Really lame to see this nonsense posted on the Brickset site.

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By in United States,

I saw a mock up of the P&F box at LEGO's offices last year, so it was planned at least.

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By in Ireland,

I think they released too many games that were too similar, and some of them just weren't that great.
It's a pity to see them go though. It'll be interesting to see what they're going to do with their most expensive mould ever...

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By in United States,

Perhaps when they say that the games that were due for later release are cancelled, they are referring to the US release being cancelled. Since several of the preceding games never made it to the US, that wouldn't surprise me. It's a shame. My family likes the games and owns almost all of them. However, these seem to frequently hit clearance. I've picked up quite a few doubles (triples, quadruples) for parts when I've found deals that were too good to pass up.

I think one thing that LEGO was missing with these was emphasizing the fun and silliness of LEGO. To keep our kids (under 7) interested, we implemented house rules such as "When the spider scares you out of the graveyard, you have to run away screaming 'Ahhhhhhhh!'" These types of things kept the games fun for our kids, moreso even than the gameplay.

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By in United States,

My little son LOVES Heroica. We own all five sets and would buy more. We also like the Battle of Hoth and LEGO City Alarm games. Ramses Pyramid, Magma Monster, and Race 3000 were less entertaining. We spent more time playing with Ramses Pyramid like a regular building set than actually playing the game. Too often the games just end up as discounted parts packs. I think they hurt themselves with rules that are not clear enough to cover all situations. Yes, it's a LEGO set and you can make it what you want, but a game needs clear and complete rules to work. We will definitely buy the Batman and Helm's Deep games if they are released in the USA.

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By in United States,

^^ You could well have a point there: cancelled in the USA but released elsewhere.

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By in United Kingdom,

Helm's Deep isn't mentioned as one of the cancelled sets so chances are they are still going ahead with that.

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By in United States,

I've received confirmation from someone I believe that you CAN buy the Batman game in Germany.

Maybe it IS canceled in the U.S., but shoddy reporting on All About Bricks' part--no source listed, no confirmation from Lego, and no research--they could have easily found out and mentioned that some of the games are already in circulation.

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By in United States,

I wounder if they will make the Phines and Ferb game.

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By in United States,

There are Batman Game sets on ebay, this must be a mistake.

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By in United States,

Put me down for never being able to find Heroica sets. All the ones I've bought (for me and as gifts) have been online. Why they don't just switch to licensed games, I'll never know. Seems like a wasted opportunity to just cancel all games.

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By in United States,

I just saw the Chima game at a US ToysRUs in California, so I hope the rest make it over. I was really looking forward to Story Mixer.

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