Dominic emailed us earlier with news that the VIP programme has now been extended in the US & now covers both phoned-in & online orders through Lego Shop. Great news for everyone that buys Lego direct from ... er ... Lego ;-)
I believe this was already true for UK & German customers, as of a week or two ago.
For those that don't know, VIP is the Lego company's loyalty card scheme. You can earn points for every every pound/dollar/euro/etc. you spend directly with Lego & these points can be exchanged for discounts on future purchases. The points scheme effectively equates to a ~5% discount on your purchases. Which is nice.
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