UK newspaper promotion news

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Rich over at BrickFanatics has received information from his reliable source about the next newspaper promotion in the UK.

Not the Mirror, or the Sun, but the Daily Mail this time, and it'll run for two days only, Saturday 29th June and Sunday 30th. The two sets are said to be 30213 Gandalf the Grey on Saturday and 30183 Little Car on Sunday.

Gandalf the Grey is certainly worth picking up, but it's not really an 'army builder' is it, so you probably won't need 'hundreds' of them. I wasn't too impressed with Little Car, as you may recall from my review a while ago.

Still, it's free LEGO, and better than nothing! (Thanks to Rich for the news and the image).

48 comments on this article

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By in United Kingdom,

Good to know someone's picked up on this - perhaps the Mail is testing the water, and will do a longer run next time. Unfortunately, this promo falls smack in the middle of my two-week holiday. :-( Anybody kind enough to pick up a couple of spares which I can buy from them when I get back?

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By in United Kingdom,

Will this be only available in WHSmith or every newsagent?

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By in United Kingdom,

My thoughts are the same as @Carlq. If this promo has a positive reaction then it may lead to bigger offers in the future fingers crossed.

Carl If I can I will grab you a couple of copies.

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By in United Kingdom,

Shame about the choice. I certainly hope they are not testing the water with these two sets. Surely most people that have any interest in LOTR will have already bought a set with Gandalf in and the car is just meh ....

How much is this "free" lego? In monetary terms and neglecting your soul of course.

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By in United Kingdom,

Shame it's the mail, no way I'm touching it.

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By in United Kingdom,

@Carlq Not confirmed but from what I can gather it will be WHSmiths and this is a tester for a bigger one later in the year.

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By in United Kingdom,

Woohoo! I'm in.

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By in United Kingdom,

@GothamConstructionCo - thanks, Nick, that's very kind. :-)

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By in United Kingdom,

Woohoo! I'm glad another newspaper has picked this up.

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By in United Kingdom,

It's a real shame they didn't do a Lone Ranger one. It would have been just about in time for the new sets coming out in the shops.

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By in United Kingdom,

I don't need either of these but will certainly try and pick some up to help others out that may need them and also to 'encourage' them to run a bigger promo later in the year.

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By in United Kingdom,

que the normal numerous comments about people being too good to read the paper : )

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By in United Kingdom,

I'll pick up a couple for sure, kids are happy with any free lego after all. Personally I'd prefer it if they did a couple of days every couple of months rather than a whole week twice a year - by half way through its getting more than a bit tiresome. Thats not to be ungrateful, I know we're really lucky to get these offers, but 9 days is a bit too much.

@jonboy2000 - I doubt it, as bad as the daily mail is (and it is, but then most papers are) its not The Sun.

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By in United Kingdom,

Sheesh... does anybody at TLG read any of the papers they partner with for these promotions? Expect a Princess Diana polybag in the second wave.

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By in United Kingdom,

Excellent news, well done The Daily Mail!

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By in United Kingdom,

Good news, my 2 sons would love them, shame I will be riding my motorbike around the remote parts of Wales that weekend, I would be eternally grateful if someone could pick up a couple of each so my kids don't suffer due to my second hobby.

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By in Europe,

Just done a quick google.

From what I can gather

Daily Mail Saturday 80p
Daily Mail Sunday £1.50

So not exactly free, and little car on Sunday, I shall be staying in bed.

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By in Ireland,

Will these be in Ireland as well?

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By in United States,

Does LEGO have an obsession with disreputable tabloids? O.o

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By in United Kingdom,

@jonboy2000 - as I was one who objected to Lego's association with the Sun you might like to know I have issue with the Daily Mail, but it's nothing more than its 1-dimensional take on things (everything's either about house prices and immigration, health scares or Princess Di - still!). So there's nothing in the same league as the objectification of women as sex objects, crass celebrity gossip and pictures of half naked women just inside the cover, in fact nothing that I'd object to Lego being associated with. ;)

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By in United States,

Gandalf looks like a good set. I will need many of those. lego rairly makes small sets with parts for a cave or somthing

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By in United States,

The Gandalf poly is pretty decent, if you're into LOTR and you don't have him already. The pieces included are the real winner there for sure, but it wasn't worth the price paid here. It sounds like the Daily Mail will be a much cheaper alternative.

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By in Germany,

Why always tabloids, WHY?! :P

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By in United Kingdom,

Most, if not all, news publications have some political bias / slant. The Mirror on the left, The Sun and Mail to the right. I suggest we just be thankful we are getting free lego.
You will always find people complaining about papers on the basis they don't fit in to their own (usually heavily partisan) political slant on things. Ow the irony.

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By in United States,

Is Gandalf LOTR or the hobbit?

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By in United Kingdom,

This particular poly is flagged as part of the Hobbit line, as per piccy above.

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By in United States,

ccc that would have been a good idea

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By in United Kingdom,

Wow, well played Lego, you've managed to find a more loathesome paper than the Sun.

Hopefully this alliance will fall apart when the Mail runs the headline "LEGO GIVES YOU CANCER" above a story about a child playing with Megablocks in a nuclear waste dump.

Not sure it's worth me picking up the sets to be honest. It's almost certain that immigrants or aggresive homosexuals will steal them off me as soon as I leave the shop.

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By in United Kingdom,

Unfortunately my morals will kick in on this one!!! ereiamjh says it all, The Mail has totally scared me off even looking at a non-white, non UK, homosexual Labour voting citizen which has consequently resulted in me not wanting to leave the house due to the severe decline of a decent UK way of life which means I won't be able to get to the shop to buy them!

P.s I say the above with tongue firmly in cheek before anyone wants to berate me!

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By in United Kingdom,

I have the Gandalf Poly having picked one up in a TRU in Canada earlier in the year and can say it's a very nice set - not really one for multiples. I have to say I can think of plenty of sets I'd rather have had than the car on Sunday - there are some fantastic Galaxy Squad poly's out there which would have had me out there but i'm not going to make the effort for the car.

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By in United Kingdom,

@obiron17 you won't buy?
This is great news! My tax paid benefits will cover this and it will stop me sitting at home all day twitching the curtain as I jealously stare out at the higher classed taxpaying populace who live tragically under constant threat from serial killers, gypsys, paedos and foreign diseases. Better take the wheelchair, oh and the winter gear, I heard there's a siberian blizzard about to hit the UK.

I'll be sure to buy plenty of copies to devoid those Mail readers of their printed mantra - its actually a service, they may find something less biased to read that might even educate them... nah they'll just think foreigners stole all the papers.

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By in United Kingdom,

goldfish: "Most, if not all, news publications have some political bias / slant."

None of the national papers promulgate views or images that are so odious that they would keep me from getting LEGO polys. It's just a shame they're all tabloids and therefore devoid of news or other worthwhile content.

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By in Australia,

We never get promotions like these in Australia... Polybags are very rare, I usually only get them through the promotions online. I'd love the Gandalf one.

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By in United Kingdom,

@Albus: Ebay, it's where I get most of mine. If you're patient, you can usually get them for around the $10 mark, sometimes less if they're not licenced :)

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By in United Kingdom,

I will certainly be picking these up, the paper does not matter in the slightest. The only thing that really gets me about the Mail are the ridiculous headlines like "walking improves you chances of getting Alzheimers" or that kind of thing.

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By in Netherlands,

Could someone please pick up 3 gandalfs for me. I live in the Netherlands and we never get any of these polybags with our newspaper.

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By in United Kingdom,

Albus & Dbmaffe,

If there's no limit on the number you can get and if it's free with the Mail at its usual Saturday price, I can pick up one for each of you and send them by airmail. There's no charge; they're on me.

I would ask that you not sell the poly I send you. That's my only condition.

Please reach out to me nearer the time.

Zander

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By in United Kingdom,

Gandalf? I already have several and will no doubt acquire more before the LOTR theme is done. And at 80p it's certainly not free but maybe just about worth it as a parts pack: with the DBG parts adding up to about 80p at Bricklink prices and that sword alone clockin in at 40p ish.

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By in Australia,

@Zander:
Thanks for the very kind offer Zander! But no, it's alright, it's not like I *need* a Gandalf (who does? He's hard to avoid :D), I am just lamenting the general fact that Australia doesn't get them...
(And you wouldn't have to worry about your condition if I did decide to get it, I want LEGO for myself, not to sell, haha :D).

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By in United Kingdom,

The Mail!!! No thanks you can keep them!!! Would be better If they attached them to a kids mag / comic!!

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By in Netherlands,

@Zander, thanks for the generous offer. I will not sell it for sure, it would get me in trouble with my kids ;)

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By in United States,

Why are these kind of promotions only in the UK and not the US?

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By in United States,

we get it coson , that is what matters although good point

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By in United States,

Wait a tick tock...you get free legos for what getting the paper???

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By in United Kingdom,

@abeverage
Yes. That's how I was able to afford an army of 40+ Uruks! :~P

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By in United States,

Just to be certain, this is the same exact as "Gandalf at Dol Guldur" which is also set 30213, right? Are they just promoting it under a different name?

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By in United Kingdom,

@wesman21 - yes.

Just got my Gandalf. My WHS seemed very prepared, they had the Daily Mails right as you enter the shop with those other polybags that you can buy right next to them. They also gave me a voucher - £5 off if you spend 15 on toys (inc all lego) .

I have to admit, the polybags are so nice !! Do any of you remember these once coming in those nice small square boxes for only £1.50 , back in the 90s????

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By in Ireland,

hi this promotion not available in ireland!would anybody be able to pick up one gandalf and one car and send them over please,have been looking to get the gandalf set for ages.
please reply soon

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