10235 Winter Village Market Unveiled

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Set (10235) Winter Village Market was officially unveiled tonight at BrickFête in Toronto.

Ages 12+. 1,261 pieces.

Collect and create a fun festive scene with the Winter Village Market!

US $99.99 - CA $129.99 - DE 89.99 € - UK 79.99 £ - DK 799.00 DKK

Bring home the holiday spirit with the Winter Village Market, continuing the popular LEGO® Winter Village Series. Turn the handle and take a ride on the rocking horse as the carousel spins! Visit the carnival booth. Fill up on holiday and fair favorites including a pie, pretzel and croissant at the baker’s stand, chicken and sausage at the grill stand or sweet treats at the candy shop. Celebrate a holiday season full of traditions and building with the Winter Village Market! Includes 9 minifigures with accessories: 3 females, 2 males and 4 children.

  • Includes 9 minifigures with accessories: 3 females, 2 males and 4 children
  • Features functioning carousel and operator’s booth with moving bucket challenge, baker’s stand, grill stand, candy stand, 2 streetlamps, 3 trees, a bench and 3 tables
  • Accessories include cups, teddy bear, a cat, scarf, purse and lots of food elements
  • Carousel horses feature new ornamental headwear design
  • Turn the handle to make the carousel rotate
  • Take a ride on the carousel
  • Watch the carousel horses really rock!
  • Fill up on holiday treats at the bakery, grill and candy stands!
  • Carousel and operator’s booth measure 7" (19cm) high, 10" (25cm) wide and 6" (16cm) deep
  • Booths measure over 3" (9cm) high, 3" (8cm) wide and 1" (4cm) deep
  • Combine with 10229 Winter Village Cottage for an even bigger winter scene!

Additional photos can be seen on our Flickr stream here.

Available for sale directly through LEGO® beginning October 2013 via shop.LEGO.com, LEGO® Stores or via phone.

70 comments on this article

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By in United States,

Looks awesome!

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By in Canada,

I wonder if the decision to make a set out of smaller components was to balance the large centerpiece of last year's Winter Village Cottage. The price is good, as always, and it will contribute to our ever-expanding Winter Village vignettes (which I don't doubt are becoming a fixture of many of our homes come Christmastime), but I'm more drawn to sets with a single, but larger focus. (Ie. Sydney Opera House vs. Ewok Village)

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By in Canada,

i believe less is more. not a bad set but i feel it is too busy. would prefer more of the pieces go into the Carousel, or at the very least if only had two separate component instead of 5

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By in United States,

I love, love, love the carousel.
There really is a ton of playability in this set, between the minifigs and carousel, and the stands.
I am actually finewiththisratio, because I really have nowhere to put another super large set.

While I took longer to consider the cottage last year, this will be a no-brainer for me. Between last years's small train, and a Santa line, this carousel will fit right into the kid's section I have.

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By in Canada,

WOOOO!!! Finally the Dark Blue Arch is back!!

Glad I never got around to paying bricklink prices to complete my Market Street!!

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By in United States,

It's a little unusual for a winter scene, but I really do like it. It's fun, cheerful and creative. Nice job, TLG!

I'm just curious why they called it a "market" and not the more accurate "fair" or "carnival."

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By in United States,

Pretty ice! The carousel horse is epic though.

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By in United States,

Not what I was expecting from a set called a Market, but it is a nice addition to the Winter Village line.

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By in United Kingdom,

This is one of my favourite themes. Didn't see this coming, but I love it. No mention of the Post Office or Bakery in the details above. I wonder if there finally EOL?

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By in Belgium,

1261 pieces? Sure, but plenty of them very small. So €90 feels a bit inflated. Perhaps I can earn back some money by selling the arches. ;-)

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By in Australia,

I love it. I'm not sure how I can put it all on a single 32 x 32 plate, but I'll find a way.

Also, the name. It's more of a Christmas carnival. I thought "market" would indicate more of a village square with a ring of shops around a central eating/concert area.

But I still think it's gorgeous.

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By in United States,

This set looks amazing, I can not wait to get it!

Winter Village has become my favorite theme. I have the whole village set up under my Christmas Tree with a "Holiday" Emerald Knight going around it.

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By in United Kingdom,

A definite buy for me - even before seeing it! I love the Winter Village theme - it is part of my Christmas decoration traditions, though like others on here I suspect I won't have anywhere to put it very soon!

Love the moving carousel / kiddies game - looks easy enough to motorise as well.

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By in United States,

I have to echo the others that said "fair" or "carnival" seems like a more appropriate name for this. When the name was first leaked, I was worried what would be included because I knew that there had to be a large focus in the set and was worried we'd get a stall larger than those already in the winter village series, so I pretty happy to see three little stalls and a medium carousel. Very nice. The series needed some smaller bases to fill in gaps between the larger buildings. The tree was too small to be a focal point but to large to balance out in my display, and I think the carousel will help with that.

Like tamamahm said, it took me a while to commit to the set last year, but this one is a easy choice to get. I am left wondering how much life is left in the line though. I know there are many ideas that fans can suggest, but this set seems to be a turning point in the series.

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By in United States,

I forgot to mention my I'm-being-picky-but-now-it's-a-part-of-the-fun-and-charm-of-the-series moment: yet another lamp post design! What village would have five different lamp post designs?

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By in {Unknown country},

That's some very nice detail, I love how the carousel can spin.

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By in United Kingdom,

Absolutely love the Winter Village serious, can't wait to add this to the rest :) be here before we know it, just like Christmas ;)

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By in United States,

Love it, must have. I have all the others, can't stop now

The printing on the horse is just amazing!

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By in Germany,

About the name issue: I guess the market might be a european thing. We call scences like this set christmas market. You can find them in many cities and villages and it's all about the stands with their tiny trinkets, snacks, hot wine and other things. http://en.wikipedia.org/wiki/Christmas_market

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By in United States,

She's so cute :3

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By in Canada,

I love this set! Been wanting to buy the Winter lines but the price tag was just a bit too high and with me collecting City, Modulars, Creator and Star Wars...this set may change that. So nice to see a blue arch and that they listened to fans! I just bought a blue arch for my Cafe Corner off of Brick Link...

They really need to adjust their prices though, $30 full extra dollars for the Canadian market?? (We are right next door to the US and no transportation costs and scale don't matter with a well developed infrastructure network.)

Astrid is very hot. :D By far my favourite designer.

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By in United Kingdom,

Love it! Want it now! Love the lollipops! It's a fabulous addition to my winter village, going to need a bigger coffee table.. The horses are amazing love the detail!

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By in United Kingdom,

I absolutely must save my money for two of these.

I like the way the Bakery now has a stall in the Market. :)
The Toy shop also has a game stall to help sell his teddy bears. :)

Those four horses will make a great carousel and the four sleighs can be on a separate ride for the toddlers. :)

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By in United Kingdom,

Love this set,haven't bought any of the others though so it looks like if i get this i'm gonna have to open my wallet to ebay for the others!

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By in Singapore,

What an amazing set! I love the moving carousel and all that stalls! So tempted to get it when its out in Asia.

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By in Netherlands,

Merry Christmas everyone!

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By in United Kingdom,

Seems really expensive compared to the other seasonal sets, not sure I like the number of little stalls, as for the merry go round, it feels really cramped, and not very detailed, just a tiny shadow of the one that was released a few years ago. The whole set just feels cramped, and its as if its made up of a number of small £5-£10 sets, that don't look too great with each other.

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By in United States,

My Winter Village is becoming a Winter City. I'm running out of room on the mantle! :)

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By in United Kingdom,

Looks like a nice set i really like the carousel.

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By in United States,

Hmm....no light brick this year for the winter village

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By in France,

Probably have two 16x16 white plates.
Good!

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By in United States,

Well... it's certainly a break from the norm for Winter Village sets. Quite frankly, while the individual stands are all very nice, I personally would have preferred that LEGO combine them in one larger single structure. Having to arrange all those little stands is going to be a nightmare. :/ Also, the omission of a light brick is somewhat dissappointing, but understandable. It is true that there isn't a particularly good spot to place one, but it would have been nice for one to have been built in somewhere.

On the other hand, having the multiple different stalls really is similar to what an actual market would be like. Additionally, upon further inspection, they are all so nicely built (and, indeed, quite well-sized) that any issues with displaying them properly are basically nullified. :P Besides, the Carousel is very nice, and it is cool to see some actual moving parts and play functions in these sets (they're not just for display anymore! :D).

All in all, it looks quite good, and is now on my wishlist. :P

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By in Canada,

Interesting choice of name. Not exactly a market.

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By in New Zealand,

Just because its not a market in your country, doesn't mean it isn't one elsewhere - we have farmers markets like this where I come from - lots of little food stalls and rides.

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By in United Kingdom,

My initial view was this was truly awesome, but closer inspection has raised a few doubts. In particular, the stands are rather a hodge-podge of different bricks and colours and don't really look at all like the traditional wooden stands that are ubiquitous in European Christmas markets. The bakery stand is probably the best, but the others look quite strange. The inclusion of the dark blue arches appears to be the tail-wagging-the-dog with these an odd mix of navy and grey. The candy stand is particularly weird-looking, being almost two-storeys high - the canopy, albeit very clever - looks wrong ... isn't this what sloping bricks are for ?

Additionally, there are several instances throughout the set where the limitations of the colour palette across the system are revealed: the carousel mixes dark red and standard red; the carousel stand mixes dark and light tan for no obvious purpose.

It must be hoped that next year's set is a Winter Village Fashion Store as the minifigures in the village are all starting to wear the same clothes !

These doubts won't stop me getting it however - it's as much a fixture in our house now as the turkey is and the kids are already looking forward to adding this to all the others. Overall, it looks pretty good, in particular the carousel which I think is really well done and will make an excellent centrepiece for the village - at 19cm it will be the tallest structure, just beating the bakery which was 18cm.

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By in United States,

Awesome, cant wait to add it to my winter village!!

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By in United States,

Well done! My daughter is going to be all over this one...

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By in United States,

Hurray for the dark blue arch! Also, I really like what looks to be a sand green utensil bag (part 61976). The print on the horse seems to extend down the horses mane. Love the spinning candy cane piece! A bag of these would be nice for a Hansel and Gretel candy cottage.

And, in a rare occurrence, is the male/female breakdown actually place 5 females and 4 males... aka, more females than male minifigs, in this set?!?! yes, children, but still!!!

But now a need to purchase at least three of these sets. Why? Need five dark blue arches (2 per set) for a certain other build... plus, I kinda want six of this horse print for my giant carousel (or a show-horse scene). Plus, that piece on the top of this carousel would work nicely on some other mocs in the back of my mind. Now to convince the G.F. that both her and I need a copy of this set :p (though I think she has the same idea...).

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By in United States,

Looks nice, but as everybody else already said, not really a market...still cool though. Doesn't look like it comes with any Power Functions (all the other WV sets came with a light brick at least) which makes me sad, a bit pricey at $100 too. At least it has a good amount of rare parts (like the specially printed horses) to make up for the price.

Minifigs are good too, but Lego needs to stop using the same grey suit + red scarf female torso in EVERY Town set with a female townie...

@jasake: Too busy? It's a fair-type thing; probably what TLG was going for.

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By in United States,

Can someone explain to me why everyone wants dark blue arches so badly?

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By in United Kingdom,

^I don't know, its an attractive colour but not very festive?^

This set seems flawed:
- A stud thick striped canopy over an MF access point when the roof is plate thin?
-Non festive colours although de-wintering/ de-christmasing these sets is often an interesting choice.
-I find it quite skeletal and bare for the price. Imagine a winter version of the Medieval Market.
-Repeated Town/City MFs.
-Poor value IMHO for the model sizes if not brick count.
-No wood cabins?
-Many associate funfair rides with spring and summer.

Plus getting two sets won't necessarily expand in the right way to cram more rides in. Not understanding how they budget a set, I wonder what restrictions Astrid had? Apart from the prints and unique pieces, this seems restrained compared to other winter sets yet I'll still try to get it (bah humbug).

... and where in the market is Santa's grotto?!

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By in United Kingdom,

The blue arch is very rare and expensive and if you are to bricklink cafe corner you need two of these.

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By in Austria,

As I enlarged the picture, the FIRST thing I noticed were the dkBlue arches. I just bought two copies of 8893 for these to sell. How will that affect the used/new bricklink price of this part???

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By in United Kingdom,

Looks a beautiful set, I'm loving the caroulsel and hope to buy the set just for that really.

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By in Taiwan,

I'm not really sure. Like someone said it's more like a "fair/carnival" instead of a market, since the major part isn't a market building at all. I'm very willing to see a Winter Carnival but not in a different name.

Even though the merry-go-round is different form from the previous 10196 Grand Carousel in both size and design, it seems not like something new and corresponding to the winter theme.

The stalls are still nice, but rather than mini stalls I want to see a true traditional market bulidings that contains mulitiple sellers together, or somthing like the Medieval Market.

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By in United States,

Playmobil has a winter scene product line that includes a set with two market stalls (one selling produces and cakes; one selling toys and gifts) and a carousel set. Somewhere in Europe it must be popular to have a holiday carousel.

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By in Ireland,

I love the mini caroussel! The whole set looks very cute but it just doesn't look like €90 to me...
Yes, the parts count is 1261 which is pretty good for the price but how many of those parts are 1x1? From a quick count I'm guessing around 250...
Great to see the dark blue arch. What's the next part on the Bricklink over-priced item list?

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By in United States,

Although I was hoping she would reprise her role for a sequel of "Bring It On" as her next project, I'm happy to see Kirsten Dunst is keeping busy. Her agent must have quite a Rolodex if he can take her from Hollywood starlet to Billund Lego Designer.

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By in Canada,

Another pricey add-on!
$129 Canadian.... How come its $30 more then the us!
Both our dollars are flirting with parity!
I wish Lego would open a Lego store in the state of Vermont!
Just an hour drive would be very lego cost saving!
Oh well, untill then TLC will rip me once more for xmas! :)

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By in United States,

It looks neat, but I agree, not very "market-ish." However, from my understanding it IS a European market and it is a European company, so I guess that makes the most sense.

I like the colors used. I don't think it is too un-festive, although I don't love the use of three different roof plates. I like all three of those colors, but I like some uniformity. But I guess this plays into the whole market/separate vendors idea.

I agree, price to piece ratio is great, but at the same time it will include many small pieces. It doesn't feel like a $100 set at all. With that said, I've been looking at bricklink and piecing out a set into my store will usually yield 2-3x retail cost just for the pieces alone on most sets, so even if this includes many small pieces, we are still getting a deal compared to bricklinking the same copy from other sellers.

The carousel is neat. I love those new horses and gold saddles. I don't mind the use of dark red and regular red on the carousel. It seems fitting. The play function is neat, although I'm sure I won't use it since I don't play with my sets. My daughter will probably love it though.

Those dark blue arches will help out immensely. Thanks for listening to that aspect. I hope they come out with the sand green 1x2 brick with groove to complete the Green Grocer now.

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By in United Kingdom,

This is actually the first in the 'Winter Village' series that is tempting. I like that it is a cluster of small builds rather than a main building.

If they'd called it a carnival/fair people would have complained "what only one measley ride? You call this a fair?!". As it is, we have fairs like this all over Europe at Christmas, err I mean 'Winter'.

Good job. Nice selection of pieces. But £80 is probably a bit more than I'd be willingly to part with for a seasonal display. IMO they could have lost some of the stores and maybe the bench to knock the price down.

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By in United Kingdom,

a lovely christmas set but once again the price is way off. as with many sets these days, while the price per piece may make it justifiable to buy this set, when you consider it's size, it just doesn't seem worth the money. Clearly, loads of tiny pieces have been used to build the set to give a false sense of value. I still can't get over the jump in price point of these winter sets. What used to be affordable £40-50 sets suddenly became £80-90 sets which are way out of my spending range. Such a shame that I won't be able to buy every model in this otherwise brilliant line of sets

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By in United States,

@brix Wait until near Christmas...this set will be clearanced off no doubt at your local Lego store. I've bought all the previous sets that way, some at 50% off.

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By in United States,

I really like the carousel. I didn't buy the big one because it was just too big. I'm glad they made a smaller one.

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By in New Zealand,

I would love to see a lego nativity scene but of course in the world we live in today that would be viewed as politically incorrect but then again it's the true meaning of christmas.

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By in United States,

I really think TLG really needs to introduce some new food elements... I am getting sick of seeing croissants...

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By in United States,

@natro220 - I wouldn't call that good advice, since it depends on the store. The Chicago Lego store sells out of the Winter Village sets by November at the absolute latest. I've never seen them on clearance right after Christmas. (Now, last year's Star Wars advent calendar is another story... they had a slew of those on 50% clearance for a couple months afterwards.)

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By in United Kingdom,

@natro220 thanks for the advice but i've never seen them reduced in UK stores, they just keep them till the following winter set is released...

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By in United States,

I have to say I am disappointed by this set. I love the Winter Village series almost as much as the modulars but this year both series' sets have let me down... This set just does not seem to belong with the rest of the series. As others have said, the price seems a bit steep when you really start looking at what you get: so many tiny pieces that are factored into the "price per piece" calculation. Also, I'm confused about the snowfall in this town: the Post Office's roof had a smattering of snow then next year the Cottage looked like it got dumped on and with this set it looks like we're back to Post Office levels or less. Isn't this supposed to be the same village? I don't get it. There are many details in this set that are appealing/ fascinating but as a whole the set simply does not work me. I can only hope next year will recover from what I'll consider a bump in the road for some of my favorite series. At least I still have the Ewok Village to look forward to!

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By in United States,

Add me to the list of disappointed fans. I'd rather have a single large build than all these little stands. For displaying all these sets, all the little stands just make it look cluttered. Plus how much cooler would the carousel have been if it utilized the piece count from all the little stands?

I build and take these apart every year with my two little ones, but I'm gonna have to start leaving all these mini stands in the boxes. They really ruin the aesthetic of the series.

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By in Hungary,

Last year I stopped buying Winter Village sets. I didn't like the cottage, nor do this one.
LEGO, please bring back the charm of the toy shop, the bakery or the post office.

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By in United States,

I now other people have already said this, but I think it looks more like a fair/carnival. When I first saw market I thought a 'wintery' version of Green Grocer. Though it still looks good.

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By in New Zealand,

This is the best set since the Bakery imo. Its great to break out of just doing houses and shops, and give it some variety

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By in Canada,

I think this is where the Lego Group starts to reel in the hook in our mouth. I bought the last four sets, and I'm practically obligated to purchase the next Winter Village set even if I'm not sensing the same "magic" as with the others. I agree with the comments I've read; the whole display is quite busy and Lego tried to do too much on a budget. I would've prefered they stuck to designing one building, then focused on adding special mini-models around it. The whole thing feels like an "over-priced Advent Calendar".

It might be healthy for my addiction to just pass on this. I'm not in love with it.

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By in United States,

Going through the pictures, I can count 230 1x1 studs/plates, so there's bound to be close to 250 as someone else above said. although it's quite a fun game to play. Maybe Lego should have a competition where you win a prize if you guess exactly the right amount of studs.

After loving the last few xmas sets, this one leaves me cold. The carousel is cool, but I'd prefer to leave off most of the other little pieces, or give us a bigger carousel. I thought last year's awesome cottage was a great step in the right direction. Even the little truck was absolutely amazing.

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By in Canada,

@Modok, Yeah I completely agree. However I seem to think that the "Market" is simply a translation issue. I have yet to see a farris-wheel at a market.

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By in Canada,

@Canestri10, yeah would be nice, my family kept hoping for a church until I reminded them about "religious references" and all that. I mean they can't even call these "Christmas sets" when they contain christmas trees and presents for crying out loud. They embrace in a religious holiday but can't even add religious aspects. The logic displayed by people today makes my head spin.

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By in United Kingdom,

^ And therein lies the problem: if they'd referred to this as a "Christmas Market" it would have made perfect sense, to the Europeans at least. As several people have mentioned, most European towns have a set-up each Christmas which this set is a very good representation of, including the fairground rides, both carousels (more common) and Ferris Wheels. The Winter Village wouldn't have been complete without a selection of stalls, although after the Christmas tree seller in 10216 I wondered whether we'd get a market by stealth rather than a single set.

Judging by others' comments, it evidently seems as though North Americans don't have this reference point and therefore the word "market" has completely different connotations. As a Brit, the set is almost exactly as I imagined it would be, notwithstanding the slight executional issues I mention in an earlier comment.

Given the fact that the Designer Video for 10235 was filmed in early December 2012, Lego are probably planning and designing the 2014 set right now. Given past patterns, I would predict an £89-99 price point with around 1,600 pieces. The big "gap" in the winter village IMHO is now a ski lodge with working ski-lift, snow scooters etc.

If so, 2014 will be the year our Winter Village moves onto the dining room table and the Christmas dinner is eaten off our laps !

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By in Canada,

@The Toymaker, that sounds pretty cool, we get santa at the mall. :(

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