San Diego Comic Con Roundup

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San Diego Comic Con is in full flow, so here's a roundup of what has been going on:

The official event schedules for Wednesday, Thursday and Friday are below, click for larger versions.

Below are the minifigures which are being given away to the lucky few:

In terms of other exclusives, there are two available (or not as the case may be!) for sale, a Mini Jek-14 Stealth Starfighter and a Microscale Bag End!

UPDATE: Ace has posted on FBTB that a new distribution method is going to be implemented Friday:

"LEGO and the show management have come up with a new plan on how to distribute the tickets for the minifigure giveaway for tomorrow’s Amazing Spider-Man. If this method is successful, it will be the method used for Saturday’s Black Suit Superman and Sunday’s Green Arrow minifigs as well.

The tickets will be distributed on the West Terrace starting at 11:30am. It will be in the same area as the Warner Bros. promotion, so once they are done with that, you’ll be able to start lining up. The West Terrace is on the upper level of the convention center. Check out the first map and zoom in to know exactly where to go. There will be a big sign that says LEGO once its time to start getting in line or distributing the tickets. It is still unknown on what LEGO will do with the remaining Spider-Woman tickets, but for sure tomorrow is Spider-Man. Once you receive your ticket, check online at LEGOraffle.com starting at 3:30pm to see if you’ve won or at the LEGO booth starting at 4:00. If you have a winning ticket, redemption will take place at the LEGO booth."

The minifigure giveaways have been nothing short of chaos, according to FBTB:

"Today’s minifigure giveaway went, to put it very mildly, badly. So badly in fact that we may have shot another video during the experience. It was scheduled for 11:30 but the booth was so overpacked with people that they were forced to start early at 11:00 to try and alleviate the crowd. They skipped badge scanning and just handed out tickets, like the one above.

However, after about 20 minutes security came down on the booth hard. They shut down the booth and kicked everyone out that wasn’t an employee of LEGO and effectively cancelled any more ticket giveaway.

So,what about the leftover undistributed tickets? Here’s what’s going to happen: tomorrow they will be distributing two tickets now instead of one for both the Spider-Woman and Amazing Spider-Man minifigs. Winners will still be posted on the LEGOraffle.com site. That ticket giveaway is still scheduled for 11:30 but unless they drastically change something they will have the same exact issue of overcrowding. There may not have been a line but people were hanging out until the distribution started since I’m guessing 10:00 or 10:30."

Sorry that this update is rather brief, I hope it has at least kept you in the loop of what's going on. As usual, there is a thriving discussion in the forum.

62 comments on this article

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By in United States,

This is so stupid, I thought I was going to have a Chance today since I only have badges for Thursday and Sunday! This is so unfair. Comic Con can wrought in Hades!!!!!

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By in Australia,

So Spider-Woman and Green Arrow added to the list of awesome minifigs the general public will need to take out a loan to ever afford? Sad face.

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By in United States,

lol. They should just sell them online like other vendors do for their promos. Problem solved. No complaining, everyone wins.

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By in Denmark,

Greed is making fools of us!

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By in United States,

^

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By in United Kingdom,

I'm absolutely delighted that this degenerated into utter chaos - serves them right for persisting with these stupid, divisive giveaways which benefit scalpers above all else.

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By in Canada,

I like the Microscale Bag End, and am hoping someone on here will share scans of the instructions so I can build my own via loose parts (BrickLink) as opposed to forking out hundreds online. as Dr Dave says more and more of these exclusive giveaways are essemtially benefiting bonafide scalping...I refuse to support this mentality

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By in United States,

^DrDaveWatford

That is totally mean to be delighted at others discomfort....but I can't help but agree. You reap what you sow as they say...

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By in United States,

I've always found the ticket and badge scanning stupid. They really should just sell them, and make it one per customer. But then again...

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By in United States,

I wanted a friend who is there now to score a Green Arrow minifig for me. He told me it was chaos today. Already on Wednesday it was unavailable to get & raffle tickets ran out this morning. I hate it when TLG does this to everyone. These will be more rare than the Mr. Gold minifig, surely.

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By in United States,

This is why LEGO should not do these types of limited minifigs. If they want to make a character, actually put them in a set instead of another Batman or Spider-Man. Too many people want these characters and get left without because they are so limited, which is also the only reason some want them. Minifigs shouldn't be about exclusivity, they should be made to play with, but many won't even open those packages because that would detract from their value.

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By in United States,

Why in the world does LEGO do this crud (restraining myself from using worse language)? I can't imagine there's any marketing value -- everyone has already heard of LEGO and anyone who likes comics has heard of superhero LEGO. It's a huge gift to the lucky few who get them and can resell them for instant windfall profits. It's a terribly overused cliche but it really does feel like a slap in the face to the vast bulk of AFOLs and kids who would love to have these figures and sets but won't get them.

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By in United States,

I just posted the following message to LEGO Customer Service via email:

****
I'm writing in regard to the promotional superhero minifigures being distributed to a lucky few at San Diego Comic-Con this weekend. Perhaps there is some benefit to LEGO to make these items exclusive to such a small number of people (most of whom will turn around and put them on eBay), but it is of no use to the many, many others who would like an opportunity to own these but can't afford to make the trip or pay the exorbitant secondary market prices.

This is the third year that LEGO has elected to offer these exclusive, limited edition minifigures to the SDCC attendees. Please make it the last. Why not reward your VIP members with such offerings instead? These are the people who are your true customer base and deserve some consideration for their faithfulness to the brand, not the ones who resell the limited-edition minifigures at scalpers' prices, enriching only themselves. I hope you will give this serious consideration, especially since the SDCC giveaways keep descending into chaos, which cannot be providing favorable coverage for the company's image. Thanks for your attention.
****

I'm not naive enough to think it will actually end these obnoxious SDCC exclusives, but I feel better for having sent the message.

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By in Canada,

I'm not normally one for petitions and such but I think that Mars Needs Lego put it quite eloquently. If someone who was better versed in creating either a petion or writing campaign would do so I'm sure the majority of us would jump on board. TLC is generally quite fair in the manner that they make exclusives available to their fans, be it AFOLs or children. They have always been about the fun. What they are doing with these minifigs at SDCC , IMO, goes against what they stand for. Perhaps if all other companies present (Mattycollector, Hasbro etc.) were following the same strategy I might be more inclined to just let it go, but as both an action figure enthusiast and an AFOL this upsets me. I can order, post SDCC, exclusives from almost any of the other companies. Why wont TLC make these available to us also. Seems like an unfair strategy.

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By in United States,

Want all. D:

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By in Australia,

Online petitions are worth the paper they're printed on (think about it). But I do agree, MarsNeedSLego. That was well-said. It might not change any pf TLC's attitudes, but I think it's good that you tried.

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By in United Kingdom,

True face of scalping. I agree with Mars Needs Lego -Exclusives need to be less exclusive and actually available to true collectors.

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By in Indonesia,

Agree with DrDaveWatford and Mars Need Lego

The chaos will make lego think about how ridiculous these exclusive minifigs.

Instead of giving it away to strangers, who just put the exclusive minifig on ebay (thanks to Mr Gold) , why don't lego just giving it to VIP members? It sounds more fair.

Or how about release them in the future lego set? if I'm not wrong this already happen before, right?

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By in United States,

I think this site is filled with more complaining than anything else. It drives me crazy reading the forums. It seems more like a LEGO bashing site than a fan site. The thing is people are drawn to these exclusive figures and sets. They are intended to create hype and draw attention. People go a little crazy over these figs, I am not denying that, but the exclusivity of certain things makes collecting much more alluring. By the way this is a business. You can't say it is unfair if you didn't get a product they offered. I would love to have the Hobbit set, and I will probably save a little and buy it just like I did with last year's promo. LEGO didn't tell me how much I had to pay, nor did the seller force me to pay any amount. I chose what I would be willing to pay and when I found it for that price I bought it. Fairness has nothing to do with it. LEGO is the number 1 toy company in the world. Why do you think that is? I think they know what they're doing. I know this isn't the popular opinion, but I just think more and more people are misunderstanding the role businesses in society.

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By in United Kingdom,

"Online petitions are worth the paper they're printed on"

That may have been the case a while back but these days a campaign going viral, on Facebook or particularly twitter, can move mountains in the case of global companies keen to protect their reputations.

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By in United States,

I am not a collector, I am a parent and Lego is ultimately for me a creative tool to share and experience with my children. One of my sons would love a Green Lantern minifig, but a comicon exclusive, same with the Green Arrow. If we had those in our house, they would be ripped out of the packages in a heartbeat. Unfortunately, do to the exclusivity and exorbitant resale prices, that is unlikely to happen. That leaves a lot of heartbreak out there for a lot of kids, not just mine. Granted as a decadent society we have enough stuff in our closets, but I'd still like the opportunity to decide if it will fit.

Lego responded to their base customers when it saw the demand for Ninjago was still viral after the series end; hopefully they will listen again now. Families as well as collectors make up the bread and butter of Lego sales. They can still make exclusives to appeal to collectors but people who play with Lego, they need a minifig too, even if it is a variant.

Oh and Lego, if you are listening, my oldest son would really, really, really, like a Martian Manhunter minifig. Surprisingly, he's one of his favorites; perhaps we'll see it part of a Justice League Watchtower set?

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By in United Kingdom,

I wrote to Lego yesterday to complain about all the exclusive figures which are impossible to get hold of for serious collectors too.
I hope they are getting loads of complaint letters at the moment and then they will see how many people are upset at these stupid ideas which just end up annoying people. Keep it up people!!
Still love those figures though!!

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By in United Kingdom,

i'm going to send an email to TLG as well. If this annoys you, please do the same

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By in United Kingdom,

dear lord some people need to chill out and get off their high horses.

Lego will do what they see fit and lets look at a few things that i'd like to point out.

1) the figures are for the people that attend comic con. if you want the figures go !

2) lego don't support the resellers it's people that pay stupid prices that do ! don't as they say feed the animals.

3) instead of throwing a tantrum on here use the energy to do a survey to access the desire/supply needs then approach a mini-figure customiser company and say i have X amount of people that are willing to pay £££ for this figure and cut out the resellers.

4) if you must have the figures from a reseller do the maths i bet a SDCC trip is in the region of £1000 + so £100-£150 isn't that bad a deal.

5) Lastly only people that visit fan sites see whats coming Joe Public doesn't know what the giveaways are so who's fault is it really Lego does not need to manage your expectations YOU do.

Now i would love a Green Arrow and Spider Woman mini figure but am not willing to pay the price from a reseller i'll pay up to £20 for a custom so if anybody's doing the survey theres my answers.

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By in United Kingdom,

^I think you're looking at closer to £500 for one of these comic con exclusives seeing as they were running to about 100-200 of each. If I was there and had the opportunity to stand in line for an hour, get an exclusive and sell it, covering a lot of my travel/comic con expenses I'd be tempted.

I don't understand why TLG don't just sell these as Comic Con exclusives. They could make a few thousand, sell them for $20 and everyone who attended who wanted one could buy one. It would still be an exclusive, fans could still get their hands on them, it would still create a buzz at to what that years exclusive might be, and would cut out scalpers, or at least cause reselling values to massively drop due to the initial cost and wider availability.

If good marketing is all about creating a positive buzz, then this 'aint it.

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By in United Kingdom,


Surely the whole point of being a collector of something is to have half a chance of being able to complete a collection??
Maybe have one or two really exclusive figures but to bring out 4/5/6 each year is just ridiculous.

@carlitofox

1) Even if you go you're not guaranteed to get even one let alone all four.

2) Even if just a few rich.stupid pay those prices it still affects everyone else.

3) Surely these fan sites are one of the main place to, as you say ' Throw a tantrum '. Not exactly going to do it on the Sky Sports forum! Also the whole point of being a Lego collector is to collect official figures and not custom ones.

4) Maybe paying £100-£150 for a figure isn't totally out of the question compared to whatever you said for going there but looking at the prices on.eBay already they won't ever be that.

5) That doesn't even make sense!! I expect Lego to give everyone a fair chance at getting their products and I'm supposed to manage that how?

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By in United Kingdom,

I now agree with @DrDaveWatford, @Mars Needs LEGO, @xcrossx, and everyone else who agreed with them! ;)

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By in United States,

Which of these exclusives will also be available at new york comic con?

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By in United Kingdom,

Sounds absolutely awful, I am very keen to get my hands on all six exclusives, although if the Minifigure distribution has been a complete shambles, I may have to go without I imagine which is frustrating, needless to say.

I hope LEGO learns from these kinds of events. I am happy for LEGO to make certain Minifigures a little more challenging to collect than others, but personally I think that short polybag promotions like TC-14 etc. are about as far as they ought to go.

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By in United Kingdom,

As a big LOTR lego fan, im pleased the bag end model doesn't come with an exclusive mini fig that I would have needed.

FYI, Tesco in Bursledon Southampton has Council of Elrond in stock for £30, picked it up yesterday!

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By in Canada,

Just looking at this almost wants me want to STOP buying Lego cause I know I'll never be able to get these....

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By in United Kingdom,

Has any of those in speaking terms with Lego executives voiced why they cannot find any other means of supplying the SDCC and like exclusives? So far the only thing I can think of is IP holders wanting money for characters used, if they put these on sale. How bout this. If they are going to give away these figures for free, why do they not just create a charity where you donate money to receive the special minifigure/set. Not only will it be a less headache for them at conventions, but they can make money for a good cause. Plus I am sure IP holders will be hesitant to ask for fees if all the donations go to charity. If they wanted they could do is release a new figure each quarter.

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By in United States,

As I was literally standing next to Ace from FBTB when the craziness of the ticket distribution happened, I can attest that no minifig is worth that. It was sheer madness of too many bodies in a "line" that was at least 10 people wide and we moved about a foot in the 25 minutes we were standing there before they shut the line down. Even after it was shut down I couldn't move for another 15 minutes or so for the simple fact that we were packed together like sardines. And then security actually kicked everyone -- including little kids that just wanted to build at the play tables -- out of the booth for at least half an hour (I don't know how long it lasted, as I left) -- and I've never seen that happen in all the years I've been going to Comic Con.

They are going to try a different strategy and move it completely outside and away from the main convention hall. Hopefully this will calm the chaos.

But for those that are complaining about LEGO only making a ultra limited quantity of figs for SDCC, you have to realize that ALL the major companies have ultra limited figures, dolls, posters, etc. for SDCC. This is not limited to LEGO. You can write all the complaint emails you like, and even create a petition, but I can predict that nothing will change, it is expected of the large companies like LEGO, Hasbro, Matel, etc. to have exclusives for SDCC. The fact that they are ultra rare is the point.

So yes, even though I would like to have some of them too, I won't risk life and limb for them. And even though my love of the brick is strong, its just plastic in the end.

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By in United States,

I hate it that these Legos never make it to official sets.

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By in Peru,

Mini Jek-14 Stealth awesome instead of paying 70 dollars for the real one

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By in United States,

What a bunch of entitled whining.

As someone pointed out already, 'con exclusives are not new nor are they limited to LEGO. If they mean that much to you get 'em on the secondary market (it'll still probably cost you less than going to SDCC to get it).

Show exclusives are a normal part of doing business. They do it for toy fairs and other large events as well. Do you complain like this when they put out an exclusive polybag for a new store opening? Or when they offer a NY Toy Fair exclusive?

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By in United States,

@carlitofox
1. Going to comic con costs a lot, and no one is going to spend $1000 for a CHANCE to get a minifigure

2. You are saying that by buying the figs from resellers, you are "feeding the animals". Well, by giving out these minifigures, Lego is "feeding the animals". If Lego never gave out these figures, they would not be sold for $500+ on eBay

3. As xcrossx said, the whole point of collecting minifigures is to get official ones, not customs

4. Again, the figures are a little more than £150. Like £350 more. Also, I don't think that a minifigure, even for $150 is a good deal. Why? Because it's a piece of plastic. I understand that hardcore superheroes or minifigure collectors have to complete their collection, and I respect that, but I would never pay that much.

5. What xcrossx said.
These are just my opinions, you can take 'em or leave 'em.

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By in United Kingdom,

@modelgal

Don't most other producers also make a limited number of their exclusives available outside the Convention as well though. My understanding (and happy to be corrected if I'm wrong) is that Lego is one of a very small number that doesn't do this.

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By in United Kingdom,

Really, why can't they do this at Comic Con London?

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By in United Kingdom,

Who's going to get wound up by the exclusive LotR Azgog minifig that's just popped up on the FBTB site?

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By in United Kingdom,

^That might just signal the end of my Lego collecting!!

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By in United Kingdom,

What appears to be a cheaper way of getting JEK-14 and would make me very happy, but may in fact end up a lot more expensive in the sense I wasn't at comic con :/

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By in United States,

Wow Azgog. That really hurts. This just became a very serious issue!

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By in United States,

Wow awesome loot! I can see why some people get so jealous and freak out lol. If these were available to everyone the same people cryin the loudest right now would be ripping on how bad they are or most likely saying nothing at all - just a couple more figs on the ever growing pile. It's a basic human emotion to want what we can't have. I feel it strongly as well. Welcome to the dark side mwahahaahaha!

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By in United Kingdom,

@recon

That's nonsense. Some of the people that have suggested that Lego's approach to exclusives may not be the best are the very same people that post messages full of admiration for Lego's products.

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By in United States,

Sorry to take away from the bickering... but any word on the DC Super Hero set that was supposed to premiere at 11?

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By in United States,

Wondering if the new super heroes set that was going to revealed at 11am was the riddler batman chase
I didn't think lego has official announced it yet.
From what I read the set will have the riddler with a green dragster, a batman or batgirl in a car and our first flash figure.

Can some one please confirm what heroes sets lego reveled today

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By in United States,

@ legowomen1980p

I'm pretty sure it's TLG. The last couple of times I attended SDCC Legoland was not on the marquee it was definitely TLG. Generally speaking Legoland has little or nothing to do with new product announcements in this type of forum and while they do offer "exclusives" from time to time I can't see Legoland taking the time to attend an event like this (it would be very odd if they did). They're not really part of this industry. Seaworld and Disneyland don't ever attend SDCC and honestly, I don't think I've ever seen a themepark of any sort with a presence at SDCC.

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By in United Kingdom,

I hear a lot of people complain about how they'll never be able to own these MF's. First of all, without some sets being rarer than others, where's the fun in collecting? I mean, collecting is (at least partly) about the chase, right? And about owning things that not everybody has. Some get lucky, others have the choice (!) to buy rare items, evidently at prices higher than average. It's the basic principle of supply and demand. Luckily we're just talking about little plastic toy figures here; not owning them is not life threatening!

Second of all, it's not like these MF's are of a whole different kind than the ones that ARE widely available. So Spidey wears different underwear now, so what?! And this is Batman version what, 17?!

I don't mean to offend anybody but the "not fair"-comments strike me as rather childish...

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By in United Kingdom,

I dont collect Lego sets due to rarity, and shout out nah nah to those who couldn't get it. THAT is childish. I collect because I enjoy the look of a set or figure. The only one from this years freebies I really want is Spiderwoman. Mainly as she is an obscure character that probably will not make it to any sets, unless she has a strong presence in Spiderman unlimited cartoon.

The no fair comments are aimed at individuals eager to stand in line to take away a figure to put on ebay for X amount. That is the only problem I have.

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By in United States,

Thunderburt, the reason I "complain" about LEGO releasing these minifigures in this fashion is that they've expressly said they will never appear in this form in a future set. So there won't be a mass-produced Spider-Woman or Phoenix (green costume) or Bizarro #1 for 99.999% of the people that would have loved to have bought them in a set.

There may yet be other versions of these minifigs at some point, but there's no guarantee of that, either. Two years later, we're still waiting for any version of Green Lantern to appear.

Also, there's the fact that collecting LEGO even in its retail form is expensive. While I might save up for a large set every once in a while, there's no chance whatsoever that I'll pay $300-500 for a single minifigure that the seller received for free. (Although from the effort required to get one, I can see where they might feel the need for financial compensation.)

Sorry you can't see why anyone would be annoyed by this, but I guess it takes all kinds.

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By in United States,

Can't wait to get the instructions for that microscale Bad End. Looks easy enough to assemble from spare parts.

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By in United States,

@ legowomen1980p -- the sets are official LEGO sets, not LEGOLAND sets. In fact, because LEGOLAND is owned by Merlin, they no longer can create custom sets even for in their parks like they have in the past. The fact that LEGOLAND is in California and the San Diego Comic Con is in California has nothing to do with it. Its LEGO's booth.

LEGOLAND does handle selling the sets for LEGO, but they are not the ones that produce them -- LEGO does.

I used to work at LEGOLAND, and I have good relations with many LEGO employees, which is why I know what is done by LEGO and what is done by LEGOLAND. And I have known the people involved in running the LEGO booth ever since it started at Comic Con many years ago.

The San Diego Comic Con is not the only place they do exclusives. LEGO also does them at Star Wars Celebration, New York Comic Con, and Toy Fair every year that I know of in the US.

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By in Europe,

I also believe that there was an azog mini figure from the hobbit (unless false) but he looks veryy real. He looks amazing! Go and check him out on YouTube

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By in United Kingdom,

lego should hand out exclusives at fan events across the globe and not just times square and comic con , they have a uk based marketing team , what are they doing for us brits ?

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By in United States,

@polarbomber

They're making you buy tabloid newspapers for the free polybags. :)

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By in United States,

Some of you need to get your facts right. Model Gal. Yes, other companies do this. But they do variants. Emphasis on VARIANTS. Funko does metallic versions of some figures. Playmates did a Shredder figure with chrome armor. Those aren't figures they haven't made yet, those are shiny versions of FIGURES THEY RELEASED. And Thunderburt, really? Look at the figures again, Batman isn't in there. (Gasp) that's right, there's a difference between Superman and Batman.

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By in United Kingdom,

Tolkieninbricks - Absolutely. These are not rare variants or obscure figures. These are main characters, Green Lantern, Green Arrow, Jean Grey etc that will not be released in sets now :(

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By in United Kingdom,

Tolkieninbricks - Absolutely. These are not rare variants or obscure figures. These are main characters, Green Lantern, Green Arrow, Jean Grey etc that will not be released in sets now :(

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By in United States,

LEGO Azog. Some have sold for close to $1,000.00 on eBay. A bit funny that someone didn't know how much they would end up selling for and sold theirs for $30.00! :-) Yup, much more rare, and pricey, than Mr Gold. The big question is - will Azog show up later? I hope so.

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By in United States,

I just bought the micro scale bag end on ebay for a total of $86.00 including shipping. I don't think I'm gonna be buying another SDCC exclusive after this :P It will be nice to have a rare set in my collection though.

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By in United States,

This years exclusives don't bug me at all. Spider-Man has a variant based on his television appearances, he could have comic book appearances and may even have an Amazing Spiderman 2 variant, so this one isn't a bother. Spider-Woman isn't that popular and could always appear on the Ultimate Spiderman show (so she has that going for her). And Black Suit Superman only appeared in A scene in the Man Of Steel movie. And lastly this figure bothered me as well until I took more thought into it. The hit TV show "Arrow" is probably what this figure is based off, so we can always get comic book variants of Green Arrow, but if this is comic-based, then it's something of concern so let's just hope he's based off the show Arrow (we all know Lego would never make sets off of a show that is only viewed by AFOL'S and older kids.

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