SDCC - LEGO Mixels coming in March 2014

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Instagram user leanalynn has posted a photograph of new LEGO Mixels, which are to be released in March 2014. They appear to consist of named cartoon figures, with each set including a particular character.

The whole theme seems to be based on a Cartoon Network license, however a quick search for 'Mixels Cartoon Network' hasn't thrown much up... I'm sure we'll hear more nearer the time of their release.

What do you think of them? Can anyone shed any light on what they actually are?

Thanks to Shadowedge in the forum for the tip!

UPDATE: An official page is live on the LEGO website: http://www.lego.com/mixels

There is no new information other than an official image (below) and the following legal statement:

LEGO, the LEGO logo, and MIXELS are trademarks of the LEGO Group. © 2013 The LEGO Group. All rights reserved. TM & © 2013 Cartoon Network.

This is interesting due to the fact that it suggests that 'Mixels' may in fact be IP owned by LEGO but developed in partnership with Cartoon Network, rather than simply a new TV series as was originally thought.

95 comments on this article

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By in United Kingdom,

Nothing is known about them at the moment beyond that they are evidently based on a Cartoon Network show coming later this year or next year.

Either way, I think they are hideous, some of the worst sets to be produced by LEGO for a few years if you ask me. However, these sets were not made with me in mind of course and we will have to wait and see how children take to them before a fair judgement can be made.

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By in United States,

I can see this ending up like Ben 10....

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By in United States,

What the heck, Lego! This is awful! I can see this going the way of Galidor or Ben 10

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By in United States,

Looks like they might feature some Life with George type things. The name insinuates that, too.

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By in United States,

Except that Ben 10 sets, although a commercial failure, were awesome, and these Mixels appear to be... I can't think of a word that expresses enough fail... but judging from the box art, the LEGO builds accurately reflect the pathetic design of the cartoons.

Is that a recolor of the bush piece in yellow, though? That would be new I think.

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By in United States,

At first look, i thought it was going to be something like the X-Pods... second look told me that this was going to be something that will haunt me in my sleep.

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By in United States,

Also... intresting new box art!?!?

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By in United Kingdom,

Seriously, I reckon these look pretty cool lil characters and can't wait to see if there are more of these coming out

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By in United States,

"The whole theme seems to be based off a Cartoon Network license, however a quick search for 'Mixels Cartoon Network' hasn't thrown much up... I'm sure we'll here more nearer the time of release."
You wrote 'here' instead of 'hear'.

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By in United Kingdom,

Theres not much on the net about them yet because they are probably new characters, created by Lego, for their own show on CN. Another product line possibly generated from the 2010 TLG reach out to AFOLS for new lines based on original stories, like Chima.

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By in United States,

Cute little guys :)

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By in United Kingdom,

Nothing about "Mixels" to be found... even IMDb doesn't have a listing yet, which is odd.

To be honest, I can't see it being too long before they just rename the channel Lego Licences TV, with Ninjago, Chima, Yoda Chronicles and now Mixels.

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By in United States,

Hilariously adorable and cartoony. AFOLs will jump on the hate train just like they did with BIONICLE and Ninjago, but hopefully they will find a welcoming audience. I'm not too confident in their longevity because I have no idea what demographic they'll target or what kind of marketing campaign they'll have. But they're cute and imaginative designs, and that's something to be admired. If Karf Oohlu or some other MOCist were posting these guys on Flickr then AFOLs would be throwing them nothing but praise for their zany designs and personalities.

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By in United States,

Its odd that the packaging advertises the characters the sets are based on, rather than the sets themselves. I think the fire thing isn't too bad, but overall are somewhat childish, and thus not of interest to TFOLs and AFOLs. The bush piece might be popular as I think it is unique, but I cant think of any uses for it.

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By in United Kingdom,

^^ Funny that they look childish, considering who the target market is...

I think these look initially interesting and will reserve further judgment until more pics and info emerge.

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By in United States,

The pieces that make the legs move and articulate are new, aren't they? The piece looks like it could be used for things, lots of thing....

EDIT: Also the red dudes toes. Those are new.

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By in United States,

I just looked for "Mixels" in catalogs of both trademarks and copyrights in the US (How Chima and Speedorz were discovered) and it came up with no results so I guess there are no real hints coming from there...

However, based on the name and what I can see of the sets in the images, I would guess that they can break apart into different components (legs, head/body, and arms) that can be mixed and matched with each other. And do give me my props if I am correct in my theory.

Major Update!: http://www.lego.com/mixels/

Well, now it appears there will be a new system within the system, a completely new system of ball joints!!

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By in Denmark,

Thanks for the microsite!

The figures look really cute :-)

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By in United States,

^^Not completely new — if you look at the red one's feet, those are just Technic towballs! Presumably, the new socket elements have greater friction than previous parts used with ball joints that size.

I love all the cartoon eyes! They're going to be fantastic! I hope that with the attention these sets will inevitably get from mech builders, all the mindless hatred these are getting will inevitably evaporate (seriously, anyone who thinks they're even remotely similar to Ben 10 or Galidor needs a reality check). Of course, that's probably excessively optimistic. Apparently even a purely imaginative System theme doesn't qualify as "true LEGO" in some circles.

Here's a direct link to the image of the sets. The official site has been up and down, so this might be more reliable: http://cache.lego.com/r/www/r/mixels/-/media/Franchises/Mixels/ts.20130710T141443.Mixels-teaser.jpg

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By in United States,

Even if I don't dig the theme itself, I am digging the new pieces used for articulation. We could be seeing some neat sets for using parts from.

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By in United States,

I didnt mean to say childish as a insult, as the target audience is children.

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By in United States,

Oh this look cool. They kind of remind me of that one Build Your Own Robot LEGO game from the first wave of LEGO Games. No, it's not an overly advanced style nor is it a revolutionary look... but I still think they look cool and I'm very interested in some of the new ball joint plate elements!

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By in Canada,

I thought we had M*** B**** to make claim to all the intoxicated ideas that missed the toilet. And unless there's some competition between M*** and Lego to see who can create the most new pieces, which there sure isn't in my agenda, I don't care about new parts. Just another reason for Lego to go farther from their beloved classic designs and take shortcuts making their cheap crap they'll price through the roof. 2014 will have no shortage of garbage, and Lego is determined to make my "Want" list on brickset as small as possible. There's a limit on what the average consumer will buy/pay based solely on brand recognition, and Lego is testing that to the extreme!

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By in United Kingdom,

Can't say I'm overly impressed with these. I doubt I'll buy these next year. Worst theme since Ben 10 so far.

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By in Norway,

I would get some, i want those new half sized ball joint system.

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By in United States,

@Ypres- Wow, you sure hate these things... :P

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By in United Kingdom,

Not really my kind of thing. But there may be one or two useful new parts in the sets.

I'll reserve further judgement until we see all the sets.

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By in United States,

hate to admit it, I like these!

The dude on the left of the picture, green one, he has the mini ball sockets on him....opening for mini lego HF?

the link wont work....

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By in United States,

Wow these just look... bad, the yellow one looks kind of cute, but by far a bad idea. The balls joints look useful, but other than that these look bad. at least the sets should be cheap.

The TV show however, I can't even imagine how they would make a storyline out of these sets.

But I guess we should be glad that they are at least made out of system pieces.

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By in United States,

Like some other commenters have said, the best thing about these looks to be the new parts. However, I notice something interesting about these: I think they are the first sets to be designed completely sideways-Studs all facing in the same Not On Top direction. Not exactly a redeeming quality, but it is interesting.
(Then again, I might be wrong-I am still trying to catch up on what I missed during my dark ages.)

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By in United States,

Looks like they're all about changing which parts each character has, as the name and identical joint pieces would suggest. I understand the animosity people are feeling towards them, but as long as they are not overpriced I would pick some up, keep in mind I rarely buy a set just for what it builds, I buy for the variety of interesting pieces in each set. Volectro looks like a set I wouldn't mind having and maybe Flain too, not a big fan of Seismo. I like that these are actually made of bricks instead of large bulky pieces with little use outside of the specific line like most people stated earlier with Galidor and the large Knight's Kingdom characters.

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By in United States,

Seriously Lego, this is the lamest thing I have seen since Hero Factory. Where are the superhero sets?

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By in United States,

Bad Lego.website is down.

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By in United States,

I sense a disturbance in the brick ... As if a million AFOLs suddenly cried out, and were silenced.

OH GREAT! ANOTHER B GRADE LEGO THEME????

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By in United States,

HMM..... Nothing mind blowing, but good for kids. But those new pieces. YES! Look at the slopes on the gray and yellow ones arms! And the new ball joints! Forward facing spikes! Theme for children, pieces for ME.

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By in Bolivia,

They look interesting and have some good new pieces.

I love it when AFOLs make a big deal of themes like this one. Yet when LEGO makes whole themes (and doesn't make CUSSOO winers) of terrible movies like Lone Ranger or Prince of persia, no one says a thing...

"Seriously Lego, this is the lamest thing I have seen since Hero Factory. Where are the superhero sets?"

a) Hero Factory is awesome.
b) Super Hero sets? Yay for more peach figures, I guess.

----------------
The CN logo makes me think these are the successors for toonix. http://en.wikipedia.org/wiki/Noods#2000s

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By in United States,

I am only interested in that yellow grass piece.

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By in United States,

At first, I thought these were going to give me nightmares, then, I saw the pictures of them at the LEGO site, and now I think that these guys are pretty cute, but their names are a little confusing.

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By in United States,

Lots of useful parts. :D Kinda cute too.

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By in United States,

As long as they keep making Technic, Trains, Modular Buildings, and Star Wars UCS they can do whatever else they want for all I care!

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By in United States,

I'm... uh, well... not too sure of this...

That fire-thing in the middle reminds me of Koume from The Legend of Zelda. :P

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By in United States,

Those new tiny ball joints should be a boon to mech builders. So many possibilities...

As for the sets themselves, eh, they're cute enough. Looks like they're going with an elemental theme, a la Bionicle. I don't think I'd ever buy one for myself (unless they released one with such an adorable design that I just wanted to keep it on my desk) but I can see them appealing to kids, especially if the attached show is any good. The stylized art design on the boxes makes me wonder if it'll be the traditional LEGO animation style or something more cartoony.

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By in United States,

I sense these may be targeted for much younger audiences, with a European flair. Shows in the vein of Pocoyo and Pengu, little or no dialogue with a narrator. This looks it could be similar with little elemental creatures. There are others in that vein, but the names escape me.

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By in United States,

They're cute. I'll give them that, but I don't see them going anywhere.

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By in United States,

I don't know why, but I just have a gut feeling that these will be very overpriced.

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By in Poland,

I love their designs and they remind me of good old small creator sets- X pods.
And just look at that new pieces galore! Tiny joints, yellow bush, eyes, new spike bricks!

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By in Indonesia,

Design wise, ugh. Parts wise, there are a few interesting ones a robot MOCer like me can pick up...

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By in United States,

Mini ball joints FTW! Who cares if the figures are fugly!
Especially if, as someone suggests, only the SOCKETS are new and they will friction fit on existing towball pieces... that is something I've been dreaming about for YEARS.

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By in United Kingdom,

What is this? really i have no idea what to say about this it's just so weird.
So is it a licensed theme or is it one of lego own themes with a cartoon network tv series?

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By in Malaysia,

Looks cute.. I'll be harvesting these babies for their one-stud balljoints.

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By in United States,

based on this and the image of the sets shown here's my guess: Flain (flame) may or may not be the leader/main character... these two are his buddies... their based on elements... fire/electric/rock for these guys, but there's a spectrum shown and there should also be sets 6 more at minimum based on the number scheme given... BUT i could be wrong and he could just be the smallest one and therefore get the first number in the theme. Flains feet are new, looked to me like it might be 2 different size spikes on each tile? Each character will be color coded. The name probably has something to do with the legs and arms all being on the same kind of joint, ball or hinge, and being able to be swapped between bodies. Hopefully lots of new parts/colors will come from this, i see myself picking up a bunch as parts packs if the price is right. I'm glad to see there's no weapons although i'm sure with electricity and fire there's bound to be something in the show. Some people are thinking there will be interactive/camera element going on because of the eye dotting the i in the logo, but i'm not so sure, i think that's just because they all have eyes. I'm really interested in seeing the rest of the "family"

P.S. i'm pretty sure the bush is going to be bright light orange/flame yellowish orange not yellow... looking at the pics & highlight colors vs regular yellow

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By in United States,

I hope you're right that the bush is BLO rather than yellow, that would be much preferable.

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By in United States,

The guy on the left seems to have pearl gold cheese slopes... is that a first in that color?

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By in Denmark,

@Ypres I agree a little with you. Some new pieces are usefull for SNOTing and shaping, while others are useless (2x2 round plate with 4 hooks), but all these pieces and colors only makes it harder for children to build good creations, especially when they only get those useless leftovers to build with in LEGOLAND. The models in miniland looks amazing, and they are mostly using the 90's elements.
These new ball joints looks like Kreo, and a 1x2 plate with 2 clips already works as a ball cup for towballs (even in LDD), and has been used for the new coast guard helicopter set.

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By in United Kingdom,

OMG I just showed those my kids and they went mad for them !!!

lets remember lego is aimed at 3-12yr olds

AFOL purchases are just a bonus.

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By in Indonesia,

@ninjagoyo; no, they're not. Not too sure what sets do have them, but I'm pretty sure Pharaoh Quest's Cursed Cobra Statue have some.

@LEGOIndianaMogens; I agree. They feel rather like Kreo. No wonder I am feeling a slight unease looking at them...

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By in United States,

Almost as bad as Ben 10. . . Although I would like a few of those yellow bushes.

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By in Netherlands,

These guys look really cute! I like the fact that they are brick built. That is what I disliked about figs from series like ben 10. I presume that this new theme is focussed at a younger audience. The new parts look really useful!

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By in United Kingdom,

Perhaps there will be other sets , with mini versions of the characters above . They also remind me of that duplo theme with those aliens (I can't remember the name)

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By in Germany,

Very evidently with kids in mind, these sets. Make me think of McDonald's Happy Meal toys (especially the box art), to be honest. :P
Interesting new ball joint system. A "one-stud" version. I bet AFOLs will buy these sets just for that. :P

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By in Indonesia,

You know, at first I thought the short-lived Duplo Subtheme Zooters is revived...

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By in United States,

I can't understand the negativity towards these. New and more parts is always better. That's just a fact. And these new joint pieces and eye parts ate just the things to add some much needed poseability to MOCs of all kinds.

Plus I showed them to my four-year-old and she was super stoked about them.

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By in United States,

I'm game for new pieces and old pieces in new colors..the show and sets themselves, who knows, but I'll buy some for parts packs. (if the price is right).

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By in United States,

I dig them.

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By in United States,

I notice the 6 colored rectangle in the background, meaning there should be three more elements, possibly water, plant and Psychic. I don't know what else the purple would represent, there is also another silohuette in the background that isn't any of them.

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By in Italy,

Posted by alanyap in Malaysia, 22 Jul 2013 04:42
Looks cute.. I'll be harvesting these babies for their one-stud balljoints.

i'm salivating for those

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By in United States,

@Aanchir- I agree, but I won't spend a cent on them.

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By in United States,

Honestly, I kinda like them!! I may pick up a few. If the show ends up a success, they will probably sell very well. I like the guy with the yellow bush on his head! Creative piece usage!

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By in Canada,

I could not see a show or these sets being even remotely successful.

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By in United States,

Some of you should be called ANAFOLs: ALWAYS NEGATIVE ADULT FAN OF LEGO! I think they're cool!!

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By in United States,

@lippidp my thoughts exactly!

Just keep making the themes we love! Who cares what new themes are created as long as they don't push out the others I will be happy.

It seems to me that each year the Lego Group makes more and more sets available. Looking at Brickset this is a trend since the early nineties. While more items that are not exactly sets have been added over time, the overall trend of more sets each year generally holds true. Sets released in 1992 - 103. Number of sets released in 2012 - 707!

These days when a theme arrives that I am not too keen on I breathe a sigh of relief. I like so many themes now I will never be able to collect all the sets I want in a given calendar year. Especially at the current velocity.

I for one welcome our new Mixel overlords and their googly eyes.

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By in United States,

It also reminds me of the Robo Champ sets board game.

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By in United States,

As far as any set goes, to me, it is not a bad set as long as there are parts that I can use elsewhere. I disliked the Cars and Toy Story sets, even though they might have contained usable parts, because they were printed. Even if I dislike a built set, if there are parts that I can reuse, then i like it much more

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By in United States,

To me, as a TFOL, they look kind of stupid. The only reason I would buy them would be for the pieces... And those one stud ball joints!

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By in United Kingdom,

You can read the press release on the brick fanatics website.
(i would post it here but it would take to long for me to do that also i can't remember how to create a link)

I don't really see why people hate these so much
and most people will just buy them for the pieces.

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By in Canada,

I, like most after reading through the comments are turned off by these. The target audience will always be children first but as I see it, this is simply a business strategy. Until the 1980s it was illegal for toy manufactures to make toys based on cartoons. Once that floodgate was opened we have seen all kinds of opportunities arise. This one is no different. In the toy market you never know what the next BIG thing will be. AFOLs will hate it but kids may love it. Either way anything that keeps the company going strong so they can keep manufacturing the sets I love and parts I want, makes me happy. The only thing to really worry about is A) will this line tank? B) will it negatively affect the brand? If both are no, more money to the coffers!

Now if they would only just make parts in all colours for Pick a Brick...

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By in United States,

I wonder what the other ones look like. It looks like it will be easy to break those ball joints. I will however be saving judgment for spring 2014 (that's a really long wait).

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By in United States,

"Until the 1980s it was illegal for toy manufactures to make toys based on cartoons." Maybe in Canada, but here in America we had toys based on Mickey Mouse, Donald Duck, the Flintstones, the Jetsons, Looney Tunes and more. Hell, we were getting toys based on cartoons free in our cereal! And another thing, MIXELS ROCK!!

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By in United States,

I admit as a TFOL they are kind of cute... but I probably will be just using parts for MOCs

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By in Australia,

This is a great alternative to the bionicle style figures. At least there are actual Lego bricks in these! No doubt I'll get onboard for at least a few of them.

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By in United Kingdom,

Horrendous but some good techniques used and I like those ball joints...

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By in United States,

Obviously geared for kids and that's fine. It is LEGO's target group.

If I buy any or at least one, it's because I'm interested in those new ball joint pieces.

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By in Canada,

I kind of like these guys. They've got character.

And the pieces are undeniably great.

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By in United Kingdom,

Just thought I would post this info. I recieved this via the Toy World Magazine (for Retailers):

Cartoon Network and The Lego Group will jointly produce a new global entertainment franchise, launching in 2014.

Mixels is the next franchise in integrated family entertainment. The new venture will feature animated content, a digital gaming experience, a collectable building toy concept and more.

Animated content will air on Cartoon Network and on www.cartoonnetwork.com, featuring the colourful Mixels creatures that can mix and combine with one another. A collectable portfolio of low-priced mini building sets will launch in three waves in 2014 and an app-powered gaming experience will engage fans in a mobile game that will cover the world of Mixels.

This is a multi-format, multi-platform experience where children can join in anytime, anywhere. Cartoon Network Studios will drive all narrative, animation and digital content, and Cartoon Network Enterprises will handle Mixels non-toy licensed merchandise. The Lego Group will focus on Mixels toy design, manufacture and distribution as well as licensed Lego Mixels publishing to support the property.

Rob Sorcher, chief content officer, Cartoon Network, said: “This is the next step in the evolution of Cartoon Network Studios and the way we develop original IP. Bringing together world-class animators and game developers with Lego content and product design teams at the earliest stages of creation proved to be an energising collaboration, showcasing the creative strengths of both brands.”

Hope it helps :0)

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By in United States,

Those small ball joint pieces look invaluable. Already I can think of like 20 uses for it.

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By in United States,

I like how a lot of people say that these suck, but will be good for kids. Being a kid just two years ago, I can tell you this is a false assumption. Kids like to think they are mature, even if they aren't. I REALLY don't see these selling. Looks like yo gabba gabba people, and that can't be a good sign.

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By in United Kingdom,

@Garnira
I don't think Chima is selling and i think that's why LEGO are bringing Ninjago next year.
(though i really like Chima and don't like Ninjago i don't see why so many people like ninjago it's nothing special)
i don't see what went wrong with Chima i mean on lego.co.uk they have a 50% sell on some Speedorz
and yeah i don't see these selling too well.(i want to see the other sets before i make up my mind on these)

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By in United States,

I believe this is going to be a very controversial theme, which it probably already is, the theme seems very... bad and childish but I believe since some older kids might like it, Lego should be very careful about how they make the age bars. So I really do believe that Lego should have just focused on another project, because from the looks of it this theme will NOT sell good.

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By in United States,

I think these guys look great and are a perfect platform for MOCs to be made from them. I can't wait to hoard, err collect some of them...

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By in United States,

^haha, yeah, i bet lots of AFOLs will by it just for that new joint piece...

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