History in the making! AZOG leaves Mr Gold Far Behind in Terms of Price

Posted by ,

As a lifelong LEGO fan I have yet to see a single minifigure reach as high a value as I have just seen on eBay.

Could this be a milestone marker for the value of a minifigure? Did any of us think that another minifigure would ever surpass the going rate for a Mr Gold on the secondary market?

The minifigure I speak of is AZOG, one of which was released at San Diego Comic Con as an Exclusive.

At this time AZOG is going for $1525.00 US dollars.

If you have thoughts, feel free to share... otherwise just sit back and watch history being made.

UPDATE: Final selling price $1650.00 US

118 comments on this article

Gravatar
By in United States,

There's a Comic Con in Chile? ;)

Gravatar
By in United States,

Just wow. This is... kinda ridiculous. How could a figure of such a pointless and uninteresting character like Azog fetch such a pricetag?! I must say, this is quite a feat.

Gravatar
By in United States,

Holy crap. People don't need to sell these for that much. ._.

Gravatar
By in United States,

I was going to attempt to get one off ebay for around $50 but now since that one went for that much other Azog's are going to sky rocket in price. I guess I'll forget about getting an Azog.

Gravatar
By in Canada,

Wow starting bid was $999.

Gravatar
By in United States,

Well crap on a cracker...I get that Lego isn't the one that is directly setting this price but these exclusives are just ridiculous...they don't need to keep encouraging this kind of behavior by continuing to make smaller and smaller quantities of these exclusives...

Am I biased? You bet, I want one of these SOOOOOO badly. Its a great fig...

Gravatar
By in Canada,

I am a completist, but there are some things I just don't need that badly.

Gravatar
By in United States,

I think u have a typo, the figure was released at San Diego comic con not Santiago.

Gravatar
By in United States,

The guy has 5 feed backs who in their right mind would play the high stake collectible game with a person with 5feedbacks? I think the fig will settle in with the other comicon figs price wise.

Gravatar
By in Singapore,

That's honestly very disappointing. If Azog was exclusive to comic con, does that mean we'll never see him included in any future Hobbit sets?

Gravatar
By in United States,

Anyone who thinks they were going to pickup an exclusive numbered to #100 for $50 is just fooling themselves.

Gravatar
By in United States,

I can't believe it. This is great for the seller, but also could be bad for lego. Anyway I predict it will sell for 1650 in US dollars

Gravatar
By in United States,

You guys made my day. Funniest posts ever! "There's a Comic Con in Chile? ;)"-jpetrasich
"I think u have a typo, the figure was released at San Diego comic con not Santiago." -homelesshomie
Nice...
Cool fig BTW.
Funnier if Lego made them in mass this Christmas just to spoil the fun...

Gravatar
By in Norway,

these go for that much cause people have assumed we wont see an azog in a lego set.

Wich we obviosuly will later this year.

Gravatar
By in United States,

I really hope this Azog isn't truly exclusive. Now I'm starting to understand why people dislike these SDCC exclusives so much :/

Gravatar
By in United States,

It will be really, really obnoxious if LEGO never releases that figure in a set. He's a major-ish character in the movie (not that he figures in the book, so it could be worse) and really ought to be in a set. Broken record here, but these limited figures are so lousy of LEGO to do and such a slap to their real fans.

Gravatar
By in Finland,

Isn't it probably just fake dealing to get more feedback (and maybe to raise the prise of actual Azogs on sale)? $1500 would be really lunatic prise for a figure that will _by no bloody doubt_ be included in one or more sets come December, either exactly like the Comic-Con one or slightly different. It all would be more understandable for Super Heroes exclusives where there is real possibility that some of the characters may never again be seen in Lego form, even with different design.

Of course, there are many millionaires in the world...

Gravatar
By in United States,

Hey, whatever floats your boat! I wouldn't even pay 10 cents for it.

Gravatar
By in Hungary,

Some sources says that Azog will be in future sets, only with different coloring - white I guess.

Gravatar
By in Canada,

It's a lot nicer than the other exclusive minifigures I've seen, but on that note, it also features very unique pieces. With the price of plastic moulding these days, we have to ask ourself if Lego would go through the trouble of making a Azog head and hand just for one very limited minifigure? Did Azog actually die in the first Hobbit movie, because if not, there's a very high chance he'll appear in a future Lego set. In fact, I'm not sure how Lego has managed thus far in the Hobbit line without producing a minifigure of the main antagonist.

Bottom line $1,500 is a stupid price for any minifigure, but this world is filled with lonely single men who have nothing to spend their paychecks on besides little plastic figures... and don't tell me I'm wrong, mind you I'm not calling anyone out here, but there are certainly a few "winners" at ComicCon for sure.

Gravatar
By in Taiwan, Province of China,

1 of 100 made, really?

Gravatar
By in United Kingdom,

^ Ypres just said what I've been thinking, the new moulds for both Azog's head and arm should really give us a BIG indication that this minifig will make it into a set in the very near future. Why would lego make two new moulds to only give away 100 of them at ComicCon???
Azog will make an appreance in the next two films and it would be a major oversight on Lego's behalf to not include him in a set when they've already made a minifig.
Think about it folks........what Ypres says makes sense, hold on to your £,$,¥,€ we'll be getting him in a set soon!

Gravatar
By in United States,

I agree with everyone else saying that Azog will be included in future sets. We know he will at least be in film 2 and most likely in film 3. He was the most prominent antagonist in film one and it'd be ridiculous not to have him in sets.

Whoever's selling him has got to be extremely giddy right now.

Gravatar
By in United Kingdom,

What? how can anyone pay that much money for a piece of plastic. it's ridiculous.

Gravatar
By in Australia,

The seller only has a very small amount of feedback. There is no way I'd risk paying more than a grand for something from a seller with little eBay experience. No way.

Gravatar
By in Germany,

I think it's ok to give out free exclusives, it raises interest in the brand and license. And I think it's cool that there're some very rare figures or sets. Lego is not a solely a toy when it's about LotR or SW. Also it's ok to sell those on ebay. And the collectors who want it, feel free to sell your house to get this minifig. Seriously, no one is forcing them to collect, they want that figure, they want to pay for it. It's all fair and square in my book. I am just not interested in getting figures or sets that I don't like or are too expensive, but that's just me and not a general opinion I need to force on others or Lego. I'm happy with my collection and whoever gets the winning bid here is happy with his.

Gravatar
By in United Kingdom,

I really like to have all the sets in my favourite themes, but I would much rather spend the $1500 on buying a lot more Lego that I could actually use. Fair play to the buyer if they can afford it, but's not something I'd do unless my disposable income increases by a hundredfold.

Gravatar
By in United Kingdom,

I just find the whole thing funny! As much as it might be a woeful sign of capitalism gone wrong isn't it just hilarious?
Lego is a wonderful way to retain a little of our childhood, and it works wonderfully as a recreational collecting habit. Oh, turns out it can also be an obsession that costs thousands of pounds. Well, if your adult circumstances mean that reliving your childhood costs a thousand pounds for a minifigure, isn't that funny? ...for everyone looking on. ;)

Gravatar
By in United Kingdom,

Someone needs to sit down and rethink their life. Badly.

Gravatar
By in United Kingdom,

Get ready to see it up for $3000 entombed in a perspex case.

Gravatar
By in United Kingdom,

I would love an Azog, but will happily go without at that kind of price, particularly as he is supposedly going to be released in white in a future set.

It is of course possible that this is an anomaly as has happened before. Two people get locked in a bidding war and the winner pays far more than they ever intended to. Furthermore, the manner in which the description is worded "1 of 100 made" could suggest to some people that this is the first off the production line as though they are numbered individually like Mr Gold which would again drive up the price.

Gravatar
By in United Kingdom,

Even though I'm a minifig collector, I hesitate to spend $15 on one, let alone $1,500. Then again, I'm not rich. If I were loaded, I might drop that amount on one of these. It's only nuts if the buyer has to make sacrifices elsewhere in his life to afford it. If he doesn't, then why not?

Gravatar
By in United Kingdom,

Personally I'm in agreement that this figure will be realised in a set. They weren't advertised as the superhero figures and the fact that they were just randomly given away raises some eyebrowse. They have previously given away a Superman and a Frodo ( or Bilbo can't remember off the top of my head) at conventions and then released them in sets. Who says this is 1/100? But fair play if they can get it for it. It's a sellers market and as a minifigure collector I would have been gutted if I paid alot for these two "exclusives" below.
http://item.mobileweb.ebay.com/viewitem?sbk=1&nav=SEARCH&itemId=400356922657

http://www.brickset.com/detail/?Set=comcon017-1

Gravatar
By in United Kingdom,

8 bids! I know this one was a much needed improvement from the last azog minifigure but he is a main character in the hobbit trilogy so I'm holding out to get him in a future set.

Gravatar
By in United Kingdom,

really, $1500 for a minifigure that we will probably get in a set.

Gravatar
By in Canada,

Azog is not even a character from LotR/Hobbit, he's just refereneced; I relize he is a major character in the movie but still! Looking at the figure on ebay it has a custom mold for the upper torso/head I have a feeling Lego will be reusing this mold else why would they produce it if they are only ever going to make 100. My gut tells me that Azog minifig will be relased in a regular set in the future though he may have different torso/legs. I won't be buying this.

As a collector of coins, I can see how prices for minifgs such as Mr. Gold and Azog can command these prices. The Lego hobby has evolved to include not just people who create MOCs but those who collect sets as well; how many of us on Brickset are completist of a theme?

Gravatar
By in Austria,

It is just ridicules and something as for Mr. Gold for example I hope some chinese guy jumps on an starts to replicate those figures 1:1 to flood the market. I'm mean come on Lego what's the issue with all this collector and super rare stuff. It is just annoying.

Gravatar
By in United Kingdom,

I'm a minifig collector but that is nuts!

My most expensive minifig purchase has been NYC Yoda...for 200 dollars I got Yoda and the X-Wing set shipped to the UK. I figured Yoda wouldn't be available in this form ever again and the 1 of 1000 makes sense....standard Yoda head, standard legs, plain white torso with NY I Love printing in a clear bag with bit of cardboard....stinks of a rush job and limited quantities. But, Azog, clone trooper lieutenant and any of the comic con exclusive superheroes can't be that exclusive and must surely be available in the future....I can't imagine the Lego group would set up a production line to mould and print only 50 or 100 minifigs and then give them away? They'll be thousands available soon in future sets to justify the factory production costs!

Gravatar
By in United States,

Wow. I've seen some pretty wild Lego-related deals on Ebay, but this...

This is far and above the previously most expensive minifigure deal I've seen - the old Jango Fett going for 500 USD. That might have actually been worth it, but not this.

@Shaase - That's quite possible, I have to agree. They'll probably feature him in a future set - I was surprised that TLC didn't include Azog in any of the Hobbit sets this year, considering how prominent he was in the movie (to the frustration of readers of the books!)

Gravatar
By in Germany,

Way to go Lego, way to go!

Gravatar
By in Indonesia,

Well, I'm pretty convinced now Azog would be released later this year in a paler hue. That color is just too off to be a movie accurate "pale orc". And the fact that there are new molded pieces? I'll bet $1525 he'll reappear...

Gravatar
By in United Kingdom,

Shame on TLG for doing this.

Gravatar
By in United Kingdom,

I think that this is all just one big setup on the sellers behalf, he is probably asked friends or family to bid stupid amounts on this Minifig so other users think thats how much it is worth and bid high price for it. I can't possibly see how one figure goes for over a grand regardless whether it's a SDCC exclusive.

Gravatar
By in Germany,

What, $1500+, with $999 as the starting price, and no free shipping?

Really goes to show what kind of people we're dealing with here. Greedy, greedy bastard.

Gravatar
By in United States,

Holy Hobbit, who the brick would pay that much for such a boring minifig!? Yesh, wish I could go to SDCC, could fund my LEGO budget each year with the exclusives…

Gravatar
By in United States,

Just another ripoff from Lego... :(

Gravatar
By in Canada,

Most assuredly this Minifig will appear in another set. As Lego has stated in the past that moulds are very costly to build so I cannot see them using it only for this figure. As for 1/100 well guess a person will be paying for the exclusive 'Comic con' figure. I do not blame Lego at all for this one as its just another person who obviously thinks he can get top dollar for something he should be lucky to have. Sadly there will always be that one idiot who just has to have it and will pay the price for it...hell for that price I could buy all the latest City and Star Wars sets for summer release of 2013...

Gravatar
By in Australia,

Only $1500! I'll take 2 please.

Gravatar
By in United States,

Like everyone else said, LEGO should just make a Hobbit set with him in it.

Gravatar
By in United Kingdom,

Fake auction. Seller has zero feedback AS a seller, only 3 accounts bidding, one of which is new.

Gravatar
By in Canada,

one word -- WOW!

Gravatar
By in United States,

So much I'd like to say.... I think TLG has a hand in this, 100 made? I mean, they create their own fantastical frenzy in a way. 1500 bucks? we are moving away from LEGO being for kids into this sphere of adults only. The price? Who the heck can afford that for a mini figure? You have to be NUTS, RICH or RETIRED. Maybe all of the above!

I love the Hobbit. Love the theme. Would I ever purchase this? I'd have to be 1 of the 3 criteria I mentioned above which I am none of, ( at least I believe ).

This shows Mr. Gold was a lot of hype and hysteria created by many of us in these forums, online communities and other sites. Makes 5000 seem like a big number now doesnt it? I believe we will continue to see that price fall and those who jumped on it quickly will regret it later on.

Gravatar
By in United Kingdom,

"Ridiculous" isn't even the word for this, Azog will definitely appear in either this or next year's Hobbit wave. I appreciate Lego release these exclusives at SDCC to garner interest, but wow. Greed is all that comes to mind when I see that listing.

Gravatar
By in United Kingdom,

The auction seems questionable to me, but I wouldn't necessarily say it's fake. It could easily be someone who went to Comic Con and just happened to pick up the figure using eBay for almost the first time just to sell it when they wouldn't normally. The photos seem pretty genuine at least, and if you pay by PayPal aren't you protected anyway?
Not that any of that matters - none of us on here are crazy enough to bid that much anyway! Aren't we...?

Gravatar
By in Canada,

I would like to point out that he is not the most expensive. There was a set of NYTF Ironman and Captain America that went for over $5000.00. Thus making them the most expensive mini-fig(s), that's $2500.00.

Granted Azog is very limited, I do see his price falling. It's a typical SDCC weekend, people get all kinds of crazy and hit the panic button and try and get their hands on what they deem as hard to come by. Did the buyer over pay, HELL YES! Will they see a return on their investment, HELL NO!

I truly feel sorry for the sap that jumped in the pool with both feet covered in concrete. You should be embarrased as you have paid way too much for Azog. He will settle in around the $600.00 when all is said and done. Cool he is, but he is not Superhero cool.

Gravatar
By in United States,

OMG that Is ridiculous why would someone pay $1500 for a piece of plastic?!?!?

Gravatar
By in United States,

Never in my mind would I ever pay over 50$ for a minifigure, even with its rarity this is ridiculous. Also the Lego Iron Patriot is slowly starting to appear on eBay, one of the polybags is already going for 89$.

Gravatar
By in United States,

I have loved Lego all my life, but there is no way I would waste that much money on a minifig. Even if I had that type of money to burn.

Gravatar
By in United States,

Could someone tell me how you get stuff like this? I've never been to a Comic-Con and probably won't every be able to because they never have them anywhere near me. Do they just give these out to random people? How does this work? I'm just curious...
Thanks

Gravatar
By in United Kingdom,

I hadn't realised LEGO had moved into the action figure market.

It still amazes me the power of the word exclusive and how it makes grown men behave.

Gravatar
By in United States,

I can't wait for all the Hobbit sets to be unveiled in another month or two, one set will have a slightly different Azog, and all these people who paid out the nose for the Comic con version will regret it.

Gravatar
By in United States,

This is nothing but people with plants running up auctions shill bidding and creating ridiculous markets that shouldn't exist and some buyers are getting burned... I've watched this s**t happen for years with other toys...

And I blame Lego for doing this.. They knew damn well what was going to happen, because it has been happening for years...

They don't want people reselling their sets, but they have no problem whipping the minifig market into madness by releasing only a limited amount of figures...

Gravatar
By in United States,

I want it so bad!

Gravatar
By in Germany,

I think there are collectors to whom it won't matter that there will be another Azog minifigure, since the design will be altered. This is a colletors item and therefore desirable to some. Be that as it may, the price paid in this case is just ridiculous. I don't think paying more than $200 for any minifigure is reasonable and even less so: to ask for that amount of money. It just proves that these exclusives don't end up where they are meant to: fans, collectors, kids or simply people who'd appreciate them. Instead, they are snatched by greedy fools. This behaviour just ruins it for everyone and is the best reason to stop it with all these exclusives and rarities already!

PS: Someone recently told me that I just don't get the relationship between Comic Con and exclusives, but frankly I couldn't care less!

Gravatar
By in United States,

Although last year's SDCC Hobbit minifig , Bilbo, did not see the resale price anywhere near where Azog is going, the exact Bilbo figure did come out in a set and I am sure there was buyer's remorse. I hope the same goes for Azog. However sadly, that won't teach the secondary market sellers a lesson just one to those who bought them at outlandish prices.

SDCC Lego exclusive giveaways were a joke this year. I was there. Completely insane! Last year the production run was much higher and there were more then just one way to get the figures unlike this year. Last year you got a figure for "testing" Batman 2 video game, figures were given out to kids on Sunday (kids day). Plus for the raffle you just needed to get your badge scanned to enter and it also made it so you could only enter the raffle once. It also allowed people to come at various times to be scanned which seemed to work better.

This year, however, they decided to do tickets. Big mistake, as "tickets" indicates limited number available, which meant for a 11:30 ticket handout, people were hanging around the Lego booth starting at 9:30. So by 11:00, the booth was a zoo and the Fire Marshal stepped in and shut it down for safety concerns. Excellent plan Lego. Well, not to forget that handing out tickets allowed the "scalpers" a chance to get multiple tickets. Saw one guy with up to 8 tickets at the booth redeeming for figures. Seems fair right Lego?

It was finally starightened out by creating another line at the convention, and for those who attended, they know how many lines there are to do things.

All in all I was very disappointed with Lego and this year's SDCC exclusives.

Wonder what they will do to screw it up next year?

Gravatar
By in United States,

Whoever buys this will have a very deep understanding of the term "buyer's remorse."
It's like the first set of the Iron Man 3 set of Malibu Mansion Attack, which sold for $2300.00. Within 24 hours of that auction closing, other listings were going for $250, and were back down to regular retail MSRP within days--meaning, some guy paid thousands just to have it a day before anyone else, and by the time it actually arrived at his house he could have paid a tenth of that price.
On the other hand, I would love to have been the seller who struck that gold mine.

Gravatar
By in United Kingdom,

To be honest, if you have the money to spend on items such as this one, I doubt you give any thought to the fact that one could wait and perhaps get a better deal. Having the item is all that matters and if money is no object then I see no reason why people should be hounded for buying them at these kinds of prices.

If you have the money, good on you, if not, never mind...

Gravatar
By in Norway,

Yes! I guess this means he won't be showing his ugly CGI-head in any official sets any time soon!

Gravatar
By in United States,

^^ Yes, I don't think people are paying $1,525 because they just really love Azog. The point is not to get *an* Azog, it's go get *this* Azog because it's exceedingly rare. Whether it's a baseball card, stamp, coin, comic book or minifig, people will pay vast sums for something scarce.

It's just too bad that LEGO has wholeheartedly jumped into the repugnant practice of exclusives and chase figures.

Gravatar
By in United Kingdom,

Having been generous (naive?) earlier about whether this auctioneer is genuine, I'm going to even that out by asking if the whole thing is a scam, auctioneer, bidder, auction etc.
As CrowKiller brought up shill bidding, and @rodiziorobs mentioned a set that first went for $2,300, with subsequent sales being far lower but still stupid money, could this whole auction be a farce? With the Malibu Mansion Attack one person paid stupid money, but quite a few others paid over the odds too the day after. If the seller put up a fake auction and had friends/fake IDs to then place a set of bids, no money at all would ever have to change hands and the next set of auctions would seem reasonable at a few hundred. I suppose it would cost the eBay percentage of sale charge but maybe there's a way round that too.

Gravatar
By in United States,

Azog expensive blah blah blah. When did fuelbreak become one of the front page posters?

Gravatar
By in United Kingdom,

^ http://www.brickset.com/news/article/?ID=1677. I suppose not a great deal of news comes out of Canada usually, so you may not have noticed too many articles from Daniel :o)

When it comes to exclusives as a whole, you are damned if you do, damned if you don't. If LEGO were not to produce exclusive items then there is every chance that people would complain that there was no reward for getting to events like SDCC and that completing a collection is too easy. However, the production of exclusives also means that not everybody can get their hands on a truly 'complete' collection which is equally problematic.

Of course, LEGO could seemingly solve this issue by producing exclusive variants. Even then though completists will require even variant Minifigures, and anybody who has the exclusive will hate to find that their item is becoming devalued as a very similar item is now widely available.

Gravatar
By in United States,

i hope the buyer backs out and it gets re listed

Gravatar
By in United States,

I don't have a problem with exclusives per se. What I don't like is having exclusives that they only way to get that figure is to spend $300+. It's fine to do them, but produce another version of the figure so people have a chance to get Green Arrow, Spider Woman, Green Lantern, Phoenix, Bizarro and Shazam.

Gravatar
By in United States,

That much for a single minifigure? That's just so lame.

Gravatar
By in United States,

That's crazy my dog was 1,400 dollars. I guess a lego is worth more than a dog but that is a very rare minifig

Gravatar
By in United Kingdom,

Mr Gold and this seem to be taking the fun out of lego. Money Money Money is the way our hobb is set to go ?

Gravatar
By in United States,

Everyone that wants an Azog REALLY badly (like me), I have good news! Azog is going to appear in a Hobbit set in December, although he will be white instead of light tan.

Proof:

http://lego.wikia.com/wiki/Azog

Gravatar
By in United States,

I just find it funny, people look at how insane it is to have a $1000+ minifig, yet no one talks about the BIONICLE mask cast in platinum worth $8000 or so last time I checked?

Gravatar
By in United States,

@davyjones39 how is that proof?

Gravatar
By in Puerto Rico,

Lego really needs to reconsider their Comic Con minifigures.

Gravatar
By in United States,

@Konstantin
Welcome to the internet. XD
@Lordmoral
What do you mean!? I think Azog was a pretty good choice. It wasn't Lego's decision how much people would re-sell it for. Would you rather they give out a regular Uruk-Hai instead to the people who spend hundreds of dollars to go to Comic Con? :P

Gravatar
By in Canada,

Thanks CapnRex101, and yes Zackula I do exist. CapnRex is quite right in saying not much information comes out of Canada and when I do post it is probably only viewed by Canadian users.

It is very hard to find information before Huw, and if I beat him to it on the post usually there is a reason for it.

The completest in me is crying as I was hoping for ALL of the Lord of the Rings/Hobbit theme.

I do think from a marketing perspective having Comic Con figures is a bad choice. In my opinion this could cause a decrease in sales as the completest Lego fans no longer see hope in owning all of the theme and therefore stop buying complete collections. There are many a "bad" lego set that i have purchased just because I wanted to have the complete set, this does make me reconsider.

Gravatar
By in United States,

I'm glad they made a LEGO Azog fig but it's a bit of a ridiculous price. I'll just buy the set he comes in (he will, undoubtedly come in a set hopefully in light bley but anyway they may put him in white). Not paying 1500 bucks for this when I have my own custom that looks just as good.

Gravatar
By in United States,

@LegoSpy
"What do you mean!? I think Azog was a pretty good choice. It wasn't Lego's decision how much people would re-sell it for. Would you rather they give out a regular Uruk-Hai instead to the people who spend hundreds of dollars to go to Comic Con? :P"

No, I would rather they have an exclusive that more than 100 or so out of 100,000+ people who spent hundreds of dollars to get there can actually get.

Gravatar
By in United Kingdom,

I love the con exclusives. They have normally been a bigger run of these but it was great getting my hands on something as unusual as Bizarro over the last year. I thought this years was a bit unimaginative with another superman and spiderman. Love green arrow and the cheeky smile though. I might be abit use to these sort exclusives and variants as a comic and minifigure collector.
I would love to put out that this ebay user: axv0477 recently sold one and if you notice his description it sounds like they weren't just giving them out to sdcc visitors but to random children in San Diego. I like Azog though and I'm sure he will be in a set but didn't they already release a Azog in that hobbit set with the wargs early this year? Think it was the set with Thorin in although the Azog figure was pretty crap. That might put a spanner in the works. Well my monies still on him coming down in value. What I really would like to know is how Lego have got away with the previous Superman and Bilbo 'exclusives' I mentioned in a earlier post. What makes a exclusive exactly the packaging ? because if it isn't I thought you could get sued for that sort of thing? I've also noticed on the past certain limited edition sets coming around again with a different packaging design and limited edition sticker popped on the front. Whilst I'm throwing my toys out of the pram I would also like to raise the question of brick set constantly advertise The Amazon web site. I understand they commission you must be getting but amazon seem to be screwing over alot of European countries with tax dodging and the closure of many book shops on France and the UK? I'm not sure if they are effecting anywhere else and this probably is the forum to do this in but I would like to add that I love Brickset but just wish I didn't see all those Amazon adverts. Ill email the governor.

Gravatar
By in United Kingdom,

Sorry about the above Grammer mistakes. I'm having chemotherapy at the mo and the steroids mess by brain up abit.

Gravatar
By in United Kingdom,

Sorry about the above Grammer mistakes. I'm having chemotherapy at the mo and the steroids mess by brain up abit.

Gravatar
By in United Kingdom,

Sorry about the above Grammer mistakes. I'm having chemotherapy at the mo and the steroids mess by brain up abit.

Gravatar
By in United States,

@LordMoral I agree with you on that statement

Gravatar
By in United States,

@Paul-
I don't think it actually sold for $29.95. They listed a second one as well. It looks to me that they listed the first at $29.95 and saw a mistake in their price and relisted it for $299.95. I could be wrong.

Still, very "underpriced". LOL

Gravatar
By in United States,

WWWWAAAAAAHHHHHHHHH!

I'm really sick of the crying from the LEGO community over a toy, it's a toy, it's only a toy. If it's a stupid character then you don't need it and shouldn't care.

However this should be more than Mr Gold as it looks a lot better!

Gravatar
By in Australia,

100 minifigures given away and look how many are being immediately sold on eBay. It's appalling to see how many greedy, unappreciative scalpers take the exclusive figures like this and Mr Gold just so they can make a quick buck. Perhaps TLG should only make such items available to members of the loyalty program.

Gravatar
By in United States,

pickourbricks com have them for $200 each

Gravatar
By in United Kingdom,

Guys a Lego representative at the con even confirmed that a dos set would contain azog!!! He said maybe in a slightly different colour. It is beyond foolish to even consider buying a figure that is going to be in a set in the future through eBay and I highly doubt Lego's intention was for one to sell for such a ridiculous price on the second hand market. They were timed exclusives to promote the dos Lego range coming soon at the con. Bilbo was the same last year and there is nothing more to it.

Gravatar
By in United Kingdom,

I just spent £170 on the tower of Orthanc, and I thought that was a lot...

Gravatar
By in United Kingdom,

Lego confirmed that Azog would appear in a set, just in another colour, did they not?

If someone buys this and they're probably in it for the exclusive packaging or something, and personally I'd feel a bit cheated paying over $1500 for a bit of printed card with a plastic covering...

Gravatar
By in Netherlands,

Azog in this packaging might be exclusive, but I am sure he will be available in other sets in the very near future - likely this fall. I believe this because the last "exclusive" promotional LoTR Hobbit minifigure was Bilbo Baggins in 2012. He was also obtainable at a comic con only - correct me if I'm wrong. The same minifigure became available with the release of all the regular LoTR Hobbit sets later in 2012.

Gravatar
By in United States,

I really hope that white Azog comes in a set so sellers be like oh it's an exclusive color yadda yadda yadda and then LEGO releases that one in a There and Back Again set. Tehehehehehehehe.

Gravatar
By in United Kingdom,

The colour of the fig has nothing to do with it... even if it sells, honestly, at over $1500 (which I still kinda doubt) that minifig will never leave its pack. The premium is that it is "mint in sealed pack". That's what the nut-jobs are paying for, the packaging.

It doesn't matter if it's a tan-coloured Azog... it doesn't matter if it's Bobba Fett in a tutu... it really doesn't matter of it's George Lucas's toenail clippings! If it's inside a sealed package that was only available at a certain place and time, that's what makes it unique.

If this was an antique, it'd be called "provenance". That's where the money is. Knowing precisely where it came from and who owned it makes the perceived value of an item increase exponentially.

Gravatar
By in United Kingdom,

This is insane. For that price you could make your own minifigure. I'm hoping Azog will appear in an actual set though. I was expecting him to appear in the attack of the wargs set to be honest.

Gravatar
By in United States,

@Legozrool Please actually READ the link before commenting.

Gravatar
By in United States,

I did but it didn't say anything
*correction* oops didn't read it all
Anyways, can't wait azog is a must-have in my opinion ;)

Gravatar
By in United States,

The minifig looks great, arguably the best of the Hobbit line. But not at that price.
Thank goodness we're going to be getting an Azog in a future set. He's an important character, and to not have him in a Hobbit Lego collection would be just plain disappointing.

Gravatar
By in United States,

So I did a little research. Apparently Yazneg was originally the leader of the Warg riders. Jackson added Aznog into the movie late in the production- after Lego had already produced 79002.

Gravatar
By in United States,

Up another $100 to $1600 now! :O

Gravatar
By in Peru,

the price is so high because this is the number 1 out of the 100

Gravatar
By in United States,

Woah, nice fig. The price is EXTREEEEEEEEEEEEEEEEEEMELY steep though.

Gravatar
By in United States,

Lego better release this same exact version in a set or they will upset and potentially alienate a lot of completists. I trust that the lego group will do the right thing!

Gravatar
By in United States,

OMG! You could buy 4 #10188 Death Stars and a $50 Lego Set or 165 #75000 Clone Troopers vs. Droidekas if it was $10 a battle pack for that price ($1650)! I cannot believe that a person would pay that much for only six pieces! That is $275 a piece! That is absolutely crazy! People must have a lot of dough :)

Gravatar
By in Taiwan,

WTH!?! Are we in the Netherlands in the 1630s talking about tulip bulbs?

Gravatar
By in United Kingdom,

So the item sold for $1650, but will the buyer actually PAY for it?

That's the trouble with auctions, you can't demand immediate payment, and not everyone pays for items that they win.

Gravatar
By in United Kingdom,

Does anybody know how many of these were given out???

Gravatar
By in Israel,

Thats so completely stupid, how someone would waste so much money on a minifigure. Plastic! Goodness gracious, use your riches on something actually important in life, perhaps helping poor people who can't even afford to buy FOOD to LIVE. Ugh. Sheesh.

Sorry :)

@bendydollarstudios1 - I believe it was one hundred.

Commenting has ended on this article.

Return to home page »