LEGO Store introduced to Toymaster, Exeter

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We've received an email from richpepperell? detailing a new development regarding LEGO Stores in the UK:

Just thought I'd let you know I popped into my local Toymaster today - Thomas Moore in Exeter - to discover that half the shop had now become a "Lego Store". It's all been completely redesigned and looks like an actual Lego Store with the little tables for kids to sit and play at, and they were stocking some sets that I usually consider exclusive to Lego Stores (R2-D2 10522 for example).

They are having a grand opening event this Saturday 27th with 10% of all sets, loads of other events and the unveiling by the Mayor of Exeter of a life-size Star Wars model - it is currently under a a sheet but I could tell it was... Spoilers... Captain Rex.

The local Express and Echo is also running Lego competitions for best Lego house and car models built, with the winners receiving a £50 Lego goody bag - I have the flyer if you want a picture. Prizes also include passes for Legoland, and there also seems to be some sort of deal for free minifigures, but I seem to have missed the date for this.

It certainly sounds interesting doesn't it, and I hope that we will see this rolled out across the UK. I am curious as to whether this store (and others which may follow) will offer VIP points, and run LEGO promotions. I'm not really sure that there is much hope for it if they will be selling at RRP like LEGO Brand Retail, as there are so many other places which offer discounts now...

Have you encountered one of these stores anywhere else?

13 comments on this article

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By in United Kingdom,

My local Toymaster is the same as usual at the moment, I will have to wait and see what happens. Interesting news.

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By in United Kingdom,

Nothing on the Toymaster website's news feed, and nothing on Lego to say it's a proper store either... curious...

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By in United Kingdom,

It would be good to hear from somebody in Macclesfield.

That was the latest Toymaster shop to open in June, and it might have the same Lego format ???

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By in United States,

Well, if it is our esteemed Capn, great! Congratulations on an excellent reward for your years of general awesomness.

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By in United Kingdom,

Have lived in Exeter for a good long time and Thomas Moore have always been my go-to for Lego, but always seemed to suffer from distribution issues, as do a lot of places in the South-West of England. Nothing more gratifying than to see the Lego branded sign and dedicated shelves and shelves of Lego. Spoke to the manager (who was in his element!) who'd already sold an R2-D2 and the huge Star Destroyer set (10221) by the time I got there. I picked up the Lone Ranger Duel set and a few mini-figs (ok, ten) for the princely sum of £43! Good Times.
They had the beautiful lego modular sets (pet shop, fire station) amongst all the super heroes, Hobbit, City, Spongebob and Friends sets you could shake a stick at. Kids were rampant (i've never seen the shop as busy), parents putting their kids on timers to force them to choose something and everyone generally leaving with big grins on their faces and arms full of wonderful lego.
Hopefully Lego won't pull the rug out on these guys but they'd timed a shop-wide sale on all the other toys as well so i'd imagine they've just had one of their best trading weekends in recent memory. Christmas in their is going to be brilliant.

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By in United Kingdom,

Toymaster in Weymouth has a very similar set-up, except it's split over 2 separate stores that are next-door-but-one to each other. One store is a general toy shop, and the other is a Lego only store with an enormous selection of franchise sub-brands and city in particular amongst all other Lego products. The guys in there are really friendly and helpful too, going out of there way to 'feel' for specific minifgures for me when I've been in... and they're always right!

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By in United Kingdom,

Sounds like an excellent development for both Toymaster and Lego....unfortunately, our local large Toymaster is closing down. The store owner is 85 and the building landlord wants another 10 year lease signing! :-(

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By in United Kingdom,

This place is dated with terrible customer service, Lego haven't done their homework, a stand alone would have been a great success in Exeter, this is a botched compromise

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By in United Kingdom,

I emailed you this news last week Huw! Great shop anyway, they have other exclusives such as Sopwith Camel and majority of architecture sets, modular buildings such as fire brigade, grand emporium and pet shop, however only new sets they have are the Lone Ranger and city sets, though they get a new order in every month.

You can't use your VIP card there at the moment, though they are trying to negotiate this with Lego. Got lots of freebies yesterday with my two lads including 4 Chima key rings, dvd and they were giving out Series 8 mini figures, one for every £10 spent.

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By in United Kingdom,

This is interesting as I live in Exeter, but a full brand store would have been great. Despite all the Lego I have bought over the last 15 years and living only a 10 minute walk away I have very rarely bought anything in there as quite often the prices have been above RRP.

I didn't go at the weekend, but will do soon. Nice to hear that they have the exclusive sets, so I might be buying some of those in the future. It wonder if they have a P@B wall?

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By in United Kingdom,

No P@B wall unfortunately Gizmocom

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By in United Kingdom,

My wife has just visited to check it out "Pretty much what they had before and they added a small lego bench", so I'm not too worried I missed out on a trip.

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