By all accounts, the antics of LEGO at SDCC were a shambles that have done nothing but bring the company into disrepute and cause disruption at the event itself.
The distribution of highly desirable minifigures in such small quantities causes frustration for those that that couldn't get to the event and also those who queued for hours to get a ticket only to find they didn't win one.
Now, to make matters worse, it's alleged that LEGO rigged the distribution of tickets, giving pre-determined winning tickets to kids. FBTB has run a story on this where you can read how it was allegedly done.
If this is true, it is shocking and unacceptable, and I hope LEGO considers how it handles such promotions in the future in light of these revelations. It may have been their attempt to prevent the scalpers from getting them but how would you feel if you weren't a scalper and you'd queued for hours to get a ticket only to find out later that you had no chance of winning?
I personally think now would be a good time to stop these promotions altogether, or make them less desirable. I'm not saying that as a collector, since I stopped collecting Super Heroes figures ages ago (because of promotions like this) but because they are damaging the brand and the company's reputation.
What's your view?
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