LEGO Simpsons coming in 2014

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We ran a story about LEGO Simpsons rumours back in March. Now it seems they've been confirmed, according to an article in Danish newspaper dr.dk today. This is a translation of the article, courtesy of Google:

"One of the most-loved, arch American families are now emerging as LEGO figures. These are the yellow cartoon family, The Simpsons.

There has long flourished rumours of an impending romance between 20th Century Fox Television, the production company behind the successful series, and LEGO, but only now being co confirmed.

We'll see Homer, Bart, Marge and the others next year, says Mads Nipper, marketing director with responsibility for product development, marketing and sales of LEGO.

The launch of the characters is a "small product news" in the beginning, but if the reception is strong enough, can quickly turn up the production. It will be a small launch, but it will hopefully be fun and exciting for those who like the Simpsons universe, says Mads Nipper.

The target audience for The Simpsons are teenagers and adults, but there are also many children who know them, says product manager at Top Toy, Carsten Nielsen. He has seen the figures as they appear in the 2014 catalog, and he says that "they are really well made."

Thanks to EyeExist / Legodt.no for the news.

156 comments on this article

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By in United Kingdom,

Wahoo, thanks for the news, I shall hopefully be picking some of these up and I can't wait for set/figure images. :-D

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By in United Kingdom,

Well, this is going to be controversial...

I am delighted personally. I have watched every episode of the Simpsons and am a huge fan so it will be great to see a few of the more notable locations and characters in LEGO! I presume we will be getting the Simpson home, the Kwik-E-Mart and possibly the Nuclear Power Plant. I think LEGO have a problem on their hands though in that alcohol is a key factor for one of the main characters, and Moe's Tavern is only the second most commonly used location in the show after the Simpson home. Without the tavern it would seem incomplete to me I think.

I am afraid I cannot comprehend why people find the show offensive, by the standards of today it is tame in my opinion. Nevertheless, if you are not a Simpsons fan (as many were not judging by the article in March) then there will doubtless be plenty of useful new parts introduced with the theme, so this seems like a win/win to me!

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By in Singapore,

WOOOOOO-HOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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By in United Kingdom,

^^ Agree, I think there might have been a time when it went a little stronger than it is now (and in the early years), but at no point has it been an 'adult' cartoon in the style of South Park, American Dad, Family Guy etc. For anyone to think that Star Wars, Indiana Jones, LotR is OK but somehow The Simpsons isn't seems to be living in a crazy place from where I sit. But, then if they have particularly strong views about The Simpsons they can of course just leave them on the shelf.

I'm really looking forward to seeing this, and I know at least one of my kids will love them as he's currently totally fascinated with the Simpsons Tapped Out game. The range of mini figures that could rattle off the production line is just mind boggling.

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By in Germany,

Woo Hoo!
I'm already lovin' it! Hope for the family house inkl. the whole Simpsons family! :)
(and now lets look for the scans from the catalog!)

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By in United Kingdom,

Awesome that this is now public knowledge, I for one can not wait :-)

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By in United Kingdom,

I couldn't care less if it's controversial. I am so delighted to have all my favourites in Lego form. 742 Evergreen Terrace,Krusty Burger,scenes from series like Kamp Krusty. Oh yes the list the endless...Ralph Wiggum,Millhouse in Lego form! I am just soo delighted Woohoooo

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By in United Kingdom,

Take my money now! Wait that's futurama, now that's a show I would love to see in Lego.

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By in United Kingdom,

Meh. The Simpsons is good but I can't think of any building/location/vehicle from the programme I'd be keen to see in LEGO.

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By in Portugal,

I think LEGO should stop selling for a year, just to let us you know - catch our breath! This is too much! :D

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By in United Kingdom,

As a long time Simpsons fan I'm excited for this and can't wait to see what the sets look like. I hope they don't rely too heavily on the minifigures and leave the builds lacking.

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By in Netherlands,

I want my duff!

Great news! Can't wait to see the sets/photos!

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By in United Kingdom,

Aren't licensed Lego sets supposed to use the 'fleshy' colours? But the Simpsons are yellow so... oh, my brain hurts! ;-P

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By in United Kingdom,

I know most of you have already said this but WOO HOO! :-)

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By in United States,

I love LEGO. I love the Simpsons.
This is exciting.

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By in United States,

What!! Ahhh! No! *Angry_emote_that_does_not_exist* This is so...

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By in United Kingdom,

I'm feeling a bit jaundiced towards The Simpsons. In fact there's only one or two episodes made in the last 13 years that I actually like. In the early 1990s, at its zenith, it was the greatest sitcom ever. Nowadays it's just a crude cartoon.

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By in United Kingdom,

Excited, a licenced set in yellow! Woo Hoo!

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By in United States,

this is the stupidest lego idea I have ever seen.

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By in United Kingdom,

I'm looking forward to the PS3/PS4 game with the exclusive Minifig! Bartman gets my vote for that.

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By in United Kingdom,

He he! Another something for all us grumpy AFOLs to rant about! Just what we need!

To be honest, I think we all said everything there is to say and more back when this was a rumour. I can't be bothered to say all that much about it now! (And I hope everyone else who doesn't like it feels the same!)

And even with all the little things that make me think this isn't a very good fit it's not all that bad either, and the sets and minifigs should be really fun!
I wonder if the Darth Maul/Savage Opress headpiece will be used for Bart's hair... :P

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By in United Kingdom,

Personally, I think the show has been going very far downhill since about 2008...

Even if the TV show isn't what it used to be, I am really excited for the sets. I'm interested to see how they'll do the figs; I really hope they don't use moulded heads, and if they use printed heads I hope they don't try include noses! Either way, I'm sure this theme will provide us with lots of useful city torsos, accessories and buildings.

Looking forward to it (if it is for definite).

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By in Germany,

Woo Hoo!
Another theme I don't want ;)
More Castle and LOTR for me :)

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By in United States,

Awesome...

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By in Australia,

WOOOO WOOP WOOP WOOP WOOP WOOP!!

http://www.youtube.com/watch?v=w5MfDn_27X0

I can't wait, this'll be rad!!

Also, given the reaction to the initial rumour, I can sense some fun-hating peoples' jimmies are going to be really rustled... Too bad for them!

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By in United States,

This is great! A very welcome way to start not only Monday but the work week! Mmmmhhhmmmmm Simpsons....I think it was somewhat easy for TLG to make the figures outside of new molds since the figures are already yellow! it would be cool to get their house, I bet a nice model could be made; can't wait!

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By in United States,

I do not watch the Simpsons however I do believe that if you don't like it than don't buy it simple as that. so can we please stop saying how bad the idea is and let the people who DO like it have there moment?

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By in United States,

Yay! I don't watch the show, but the sets should be interesting!

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By in United States,

Worst decision ever. "Comic Book Guy" :P

IM pretty sure LEGO will do well, I doubt I would buy any sets.

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By in United Kingdom,

Yes I wonder if we'll see printed or moulded heads? I'm guessing printed if it's a small scale release. The s10 grandpa 'cap' is begging for a reprint and use on Homer.

Guessing it will be a similar size wave to the Spongebob stuff?

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By in United Kingdom,

I expect it'll be a small range like TMNT or The Lone Ranger and probably last a few years like Spongebob or cars. It won't be the next Star Wars, but I'll buy every set they produce. After all I've been watching the show since I was 3!!! :P

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By in United States,

Another line I won't be picking up. I can't imagine all of the little kids that will want to watch the show because they saw the sets in the LEGO Store. This might cause some problems.

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By in United States,

Simpsons was relevant 20 years ago when they had fresh ideas to bounce around on.. now it has become like every other sitcom that tries to overstay its welcome: Bloated, unfunny, and a blatant money grab by the voice actors.
I have watched recent episodes and am hard pressed to laugh at much, and it is downright infuriating at times.

Will it be a neat LEGO line? Sure, for the die hard fans of Simpsons (and of course resellers) but I do not see many casual fans of Simpsons or general LEGO fans buying these, maybe if they did this 10-15 years ago.
Also like someone else said, if they do not endorse beer then how do they do Moe's Tavern?
Also, if LEGO does only 1 line on this then what is the point?

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By in United States,

I predict Duff-Man and/or Bart-Man to be the SDCC 2014 limited minifigure release.
Any other guesses?

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By in United States,

^ I hope, so I won't be tempted to buy them on eBay like the Super Heroes ones. Now those are cool!

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By in United States,

Bummer. I really thought LEGO was better than this.

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By in Canada,

I think the Simpsons have really toned the show down over the recent years (objectional content wise, not just humour), and I don't really see a problem with Lego teaming up with Simpsons. We already know Lego won't focus on alcohol, or make any refrences to sex, child abuse, etc.

I'm happy the hear the figures look well made, however like any other set, whether I buy it or not is based solely on the model itself. If Lego made a decent model of the Simpsons house I'd have a smile from ear to ear!

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By in Bolivia,

Wait, so the reason Megabloks got the Warcraft / Starcraft licenses is that they are adult things, but Simpsons are getting a theme?

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By in United States,

I can think of one word: Hypocritical. It should do well and bring in some new customers. I will not be purchasing any sets.

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By in Venezuela,

Hell Yeah!!!!!

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By in Canada,

@madforLEGO: At this point I'd be more inclined to say that the continued production of Simpsons episodes is a blatant money grab by corporate 20th century, not the voice actors. They have no say in how their show is handled, or at least if they do I'd think by now they're getting just a bit tired of always being asociated with Simpsons. You've got to imagine there isn't much to test their acting chops on anymore/these days, they've kind of been typecast by this point.

I'm going to wait until I see pictures before deciding on this Theme one way or the other, I didn't really see much point in Spongebob either, but the LEGO sets kind of grew on me and even though I haven't picked up any to this date I think LEGO has been doing a bang up job with that Theme.

The Simpsons is one of those rare things that has become so ingrained with pop culture that it might never die, similar to how Archie comics continue to this day with stories pretty much the same, where Archie get's in trouble because he's dating Betty and Veronica at the same time, without any money, still riding around in that jalopy of a car of his and Jughead keeps eating dozens upon dozens of hamburgers. The voice actors might not be around forever, but while they're here we'll be seeing Hoy-Hoy, Woo-Hoo, d'Oh and many other familiar catch phrases on television for years to come. Unless Fox finally cans the thing, I thought there was going to be an end to the series recently???

You know come to think of it I wonder why LEGO has never gone after the Archie license? I mean it's just as big in pop culture as the Simpsons and would be slightly more family friendly, they could make them the Boy equivalent of the Friends line with the Mini-Dolls being perfect for Betty, Veronica, Midge and all the rest. Hmmm, actually that might not be such a bad idea, come on LEGO go for Archie.

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By in United States,

To quote John Lennon, this will be "Bigger than Jesus"!

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By in United Kingdom,

^^Simpsons has worldwide appeal. I think Archie is pretty much limited to North America.

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By in United States,

Meh. Pass.

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By in Belgium,

I am sure I will pick up a few sets if it is well made. I am also quite surprised because of all the hate.

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By in United States,

NOOOOOOOOOOOOOOOOOOOOO!!!!!!!!!!!!!!!!!!!!!!!!!!WHY LEGO WHY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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By in United Kingdom,

I can't believe it! I have been waiting for this for ages.

I don't know why people don't like the idea.

I wonder if homer will have a hair piece for his few bit of hair.

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By in United States,

Holy sweet mother of megabocks, LEGO just dumped their reputation down the drain.

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By in United States,

Well, there are many who disagree with this type of show. The writers often offend many different groups, and occasionally get in trouble for doing such. This just pulls Lego into the fight if something like this were to happen. Look it the issue earlier with Jabba's Palace and the Muslims.

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By in United States,

Lego's reputation has always been tongue in cheek anyways...

Like adding the marijuana plant in the T1 Camper Van...

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By in United States,

Um did u guys read this? No structures just building characters its actually brilliant now they don't have worry about building a bar!

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By in United States,

A theme perfect for Simpsons and LEGO fans. "Woohoo!"
Another Licensed theme. "D'OH!"

While I would love to get what would be the smallest set just for sh-- I mean bricks and giggles, this is really not the most friendly theme. The cussing, which is rather moderate, and the subject matter are still just not what kids should be exposed to, but then again, I also watched the show when I was younger so I can't say kids would be so wrong to watch it. Anyway, it's another licensed theme so that means it is not going to last (with the exception of Star Wars) and it is not worth going through. However, if the show has managed to survive for this long and get well over 20 seasons, perhaps it could do the same in LEGO Bricks, but I highly doubt it. The average lifespan of a licensed theme has been 3 years if the theme is lucky. Harry Potter had a good run because of all the movies that were being made but they're all over now and they each had just about everything exciting from the movies. Prince of Persia, Pirates of the Carbibean, and now The Lone Ranger, all made by Disney have flopped, and Lone Ranger will flop. Ben 10, an animated show, flopped but that was due to poor medium choice and never making sets or villains to go with them. If any of you remember, Lego even made Avatar: The Last Airbender sets, and only two were made! That show had so many sets that could have been made, but even out of the two that were made, they didn't sell very well.

Ninjago has done very well and while Chima is not as good, I see it doing well, too, which means the LEGO Group should focus on their own themes. I know Star Wars is Licensed but it has done so well, it is not going anywhere for a long time, especially with the number of movies that are being made by Disney. If something is being made into bricks, I think it needs to be by LEGO exclusively or it needs to be a very popular theme that has exsisted and has the fanbase large enough to keep production going for more than the average 3 years if it could even make it 6 months.

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By in Canada,

Heres and interesting thought:

Lego Simpsons Collectable Minifigures Series 1

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By in United States,

Duffman! I want that beer can belt accessory for all my minifigs.

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By in Canada,

Everyone get your pitchforks and jump on the "Let's Ban Lego Because I Find This Show Offensive" Bandwagon!

I am personally delighted with this news as I'm a huge Simpsons fan. These sets will sell and we'll see what all the Negative Nancy's say when the product line does great - just like Friends did.

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By in N/A,

What does Simpsons and Lego have in common? There both hard pressed for new ideas!Simpsons golden age to many fans was back in the 90's great, funny, well written shows. But now a days it seems the shows have gone stale as well as re hassing old ideas at times. Plus I thought that the show only had 1 or 2 seasons left due to voice actors wanting more! Anyways back to Lego, it seems like Lego in a few more years is just going to make licensed themes only since every year there are more and more of them? Is the Lego team not trying anymore to come up with new ideas and sets? Back in the 80s-90s Lego did very well with there own ideas and themes but now seems like they have to do a lisence to make a theme worthy? I guess for me is that even though Simpsons sounds kinda cool I just don't plan on spending the cash on a theme that will pry only have a handful of sets before they move onto another theme.

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By in United States,

If this is true, then Lego has just opened up a whole new can of worms for themselves. :-P

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By in United States,

Well, what's next, Family Guy?

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By in United States,

...hah.. The Simpsons being controversial and offensive? People are kidding right?
Maybe in the 90's
I presume these people have never seen a South Park or Family Guy episode or anything else on TV recently.
I think people make more of this show that they should.
I mean the line is coming out, great.. but lets not make more of this that that folks.

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By in United States,

Id rather see Futurama made before Family Guy

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By in United Kingdom,

Sound kind of rubbish to me. i don't see me buying any of this stuff.

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By in Belgium,

One more thing. While I agree that the best times of The Simpsons are long gone, since its comic, none of the charactersor the locations have changed over the years. So any sets LEGO will produce will directly relate to the golden days of The Simpsons.

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By in Germany,

"Small release"? Sounds like Spongebob or Avatar, not even like Lone Ranger or Turtles to me. I guess 3 sets to check out the demand, probably 10 minifigs in total, if not even less. I am actually not too hyped, as I think the best days of the Simpsons have been long ago, but as most here I'll take a look. Collecting? Far from it, there are too many other things that take my money, attention and time these days.

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By in United States,

I'm not even a huge Simpsons fan anymore, but I am excited that this theme will probably be the only modern-day theme that is NOT comprised almost exclusively of vehicles.

LOTR and The Hobbit are pretty much the only themes that have more buildings than vehicles, that and the watered-down new Castle theme.

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By in United States,

I was excited when they initially said they were coming out with these. I can't wait to see the figures. I do wonder if they will be moulded like TMNT or just normal minifigure. They did just printed with the early Spongebob and those look terrible, so I'd assume moulded. The downside, high costs for new moulds. Upside, a lot of useful yellow people pieces.

And who knows about the sets they would actually produce. I'm excited for a Radioactive Man and Fallout Boy....

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By in United Kingdom,

^ I dunno about the head moulds. As far as I can tell Squidward was the only one early Spongebob character that had a normal head that was changed, and there's been another normal head used since then. I'd assume that as the Simpsons characters are all people they will mostly have normal head pieces. Spongebob also has quite a small number of recurring characters so moulds can be reused, whereas the Simpsons would need new multiple moulds for every set.
(Saying that, they will almost all need new hairpieces, so would it be any less to just make a new headpiece? Have I just defeated my own argument? Doh!)

I think @morbiczer's point is brilliant; as much as the show may have become stale the settings haven't changed and the sets will still evoke memories of when it was great.

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By in Canada,

@branflakes603, agreed. Wake up everybody these sets are going to look as gross as 4982 Ms. Puff's boating school. Bright primary colours in cartoony models, with big ugly Chinese manufactured moulds full of yellow, that won't even match the correct shade of the set. Not for me. Lego is just taking this opportunity to make money. This theme is more fit for a company like Mega Bloks. TMNT and now this!

@maxandjoey, that is offensive, and I hope it gets removed!

@Patch22, thank you for realizing Lego's potential to produce much better!

-The Simpsons takes their fame from crude humour, and the main character is an alcoholic.

Come on Lego get it together.

I do not know what everyone is freaking out about. The summer Star Wars sets are all that will be getting my money from now until christmas.

This has been one of the worst Lego years to date, and by the sounds of it next year will be too.

Chima, Simpsons, and Hero Factory, Whoo hoo :(

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By in United States,

I really hope they go the route of creating the iconic scenes in the Simpson's universe like their house, the power plant, Kwik-e-mart, Moe's (probably not, but we can hope)...they have 24 years of material to draw from. So I hope we don't see sets based on obscure recent episodes, or even the Simpson's movie.

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By in Canada,

The article translation only mentions 'figures' and 'characters' with no mention of sets. As malloon pointed out, this may very well be limited to minifigs.

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By in United States,

@SI Builder- I agree with you 110%. Simpsons, from what I know of it, is not a good thing for kids.

By creating Simpsons LEGO sets, TLG is endorsing the Simpsons TV show. By endorsing the Simpsons TV show, TLG is encouraging kids to watch it. And you want me to watch it? Do you want me to start rattling off the words that they'll use there? Wouldn't I get banned for life from Brickset for repeating them? How about the LMB's? It's just wrong.

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By in United States,

Yeah...I gotta say that I'm wholly ambivalent to this. It feels like a very unlikely "brand fit" but maybe that's just me. One less licensed theme to spend money on, I guess?

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By in Netherlands,

@Odeinoichus nobody outside of North America knows what Archie is. So no.

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By in United States,

Personally I'm not excited about the Simpsons any more, as the show quit being entertaining to me a long time ago, but the new parts could really make these sets relevant to anyone. Think about it, it's a licensed series, but the minifies aren't flesh colored; they will be yellow. This means that we will get a "big belly" that is yellow, not flesh colored. It means that we will get some different body types for minifies that will go with the classic yellow minifigs. Couple that with the art style of the show being translated into brick format, and you have some interesting parts for structures.

And I totally think there will be a "Moe's Tavern" set. I see this set being marketed as an exclusive only through online vendors and targeted towards AFOLs. It will also be toned down somewhat, but Lego hasn't kept completely away from alcohol references. I have old Castle sets that included kegs, and the kegs didn't have water in them. There was a LOTR poly that included Frodo, a cooking stove, and a keg. The Medieval Market Village also had a medieval pub with a keg in it. I doubt they will say "Beer" on the side, but having a "tap" or a keg or something won't be out of line with what they have done in the past.

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By in United Kingdom,

With so many licenses out now I hope they will still put a lot of effort into 'traditional' lines. Perhaps TLC's worst time was when the Simpsons was IMO a very sharp program with great stories and episodes. Maybe this line should have come along many years ago. I rarely watch new episodes thesedays, I much prefer the older classics like 'flaming Moes' and such.

I don't envisage great detail in any buildings/vehicles but a small selection of my favorite characters like Mr burns, skinner and Moe will sit nicely on top of my monitor providing they are done well.

For me I am more excited to think the retailers catalogue pics will be coming along sooner than later going on these quotes.

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By in United States,

This is exciting news! The word that keeps coming to my mind about the Simpsons is iconic. For over 20 years, people know about the Simpsons and all the show's antics. It will bring a unique style to the LEGO universe. I imagine this will be the first and so far only exemption for LEGO making realistic skin tones for licensed LEGO products, since the typical skin tone of the Simpsons is yellow. Also, the minifigure printing for these Simpson figures will ease LEGO on it's over-done line of minifigure such as Chima (IMO I think it costs LEGO more money for unique and intricate details on individual figures). The Simpsons characters have very simple face and torso details, which I would like to see.

As far as sets, I imagine they'll start with basic and recognizable areas of Springfield including the Simpsons home, their car, maybe parts of the school?, maybe Krusty Burger...I'd like to include in this list Moe's Tavern, but seeing that the target for basic LEGO products (kids) interferes with the target audience for this theme (teens to adults), I'm not sure if they would make that, or even decrease it's bar-like qualities for children's play. for example, the LEGO Group wouldn't write "Duff Beer" on LEGO pieces.

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By in United States,

Well then... I'm not too sure about this news...

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By in France,

I am SHOCKED at the reactions about this news! People are unhappy because they feel that The Simpsons is not appropriate for children? What is this, 1950s America? I feel a minifigure of that Reverend Lovejoy's wife would be the perfect fit for those against this series. Let's hope they make one.

I personally have been watching the Simpsons since I was 4. I'm really excited about this. I hope it's done well, but really, when has Lego ever really disappointed? I'll definitely be picking up these sets and I hope they make some good ones.

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By in United Kingdom,

I've just skimmed the old debate and it reminded me of the Sun/page 3 debate. Those were the days! :P

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By in United Kingdom,

I reckon some people just want to argue,come on now Lego aren't doing a Playboy mansion...get over it! If you don't like it find something else to complain about apart from Lego! Go on a Liverpool forum and rant on about Suarez instead lol. I'm quite looking forward to head pieces,think they will produce moulds like they did for Hobbit sets and LOTR like Legolas. It's going to be expensive to produce,but I'm so looking forward to it...I'm currently going through season 9,awesome stuff :D

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By in Canada,

@GregoryBrick - Hopefully only figures. A line of keychains couldn't hurt TLG's reputation that much, and would please all Simpsons fans out there who are somehow excited :)

@JustPassing - Hopefully you live for your username because you should really get your facts straight. The Simpsons is an adult TV show whether you watched it at four or not. In the 1950's TV shows for children included, violence, alcohol and tobacco references, racism, sexism, and more.

I am SHOCKED at how ignorant you are.

Quote on quote, if a character from the series is the perfect remedy for the series itself I think educational TV would have shaped you better :)

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By in United States,

Really!?!? i certainatly wont be getting these sets, oh and anyone else heard about the james bond sets?

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By in United States,

Bah, more wasted shelf space.

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By in Germany,

I wonder over how many sets they will spread the five main characters.

Futurama Lego, now that would be great. :D

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By in Canada,

Not as excited as I would've bee a dozen years ago, but I'm hoping for some good new elements. Maybe in some new colours?

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By in Canada,

@lego613master I don't know what words you are talking about. Obviously you have never seen an episode to be that blatantly ignorant.

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By in United States,

I'm looking forward to Lego donuts- don't say we're not getting any!

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By in France,

The article specifically says that the target audience for this theme is teens and adults. What people have to understand is that kids watch this show, whether or not people personally feel kids should or not. There are also tons of Simpsons themed toys, books, videogames, goodies, clothes, etc. aimed at kids, yet I've never heard anyone complain and I doubt any of that has ever scarred any kid. So why not make a Lego themed set of it?

If tv shows in the 50's for kids included all those things mentioned, why have they become unacceptable since then? I am perfectly aware that children's shows in the past were more adult than they are today, and that's precisely why I don't get the fuss and negative reactions today. Kids back in those days saw those things and came out ok, why must we suddenly overprotect childen to the point of suffocating them today? A little off-topic, but maybe that's why today's young generation needs so much help to do what previous generations did, why they're so assisted and such.

Anyway... Can't wait to check out this new theme. That's my final word on that.

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By in United States,

Great. Should kids REALLY be building Lego Sumpsons sets like Lego wants? Star Wars and LOTR are understandable because they don't make violent elements look desirable - they're just tools to restore peace to the universe/middle earth. On top of that, there are virtually zero sexual elements and there are only 2 expletives in all of Star Wars and LOTR combined. The Simpsons only cares about making drinking, sexual references, and crude behavior look normal while getting audiences to laugh at it. That's why it shouldn't be in a Lego set - should kids really be recreating that kind of stuff with plastic bricks???

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By in United States,

My wish list for first year Simpsons release:

1. Simpson house with Homer, Marge, Bart, Lisa, and Maggie, plus SLH and SB2
2. SNPP with Muu Muu Homer and Mr Burns
3. School bus with Otto and Ralphy
4. Canyonero
5. Moe's Tavern with Moe, Lenny, and Carl
6. Bart's Treehouse with Milhouse
7. Barney's Bowlorama with Barney
8. Police car with Chief Wiggum
9. Ned Flanders with Rod and Todd (as an accessory or polybag)
10. Last but not least... Quik-E-Mart with Apu

I will buy them all!

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By in Canada,

Eeeeeexellent...
But seriously, "The Simpsons Tapped Out" is consistently in the top 5 grossing games on iTunes. It takes in serious amounts of $$ every single day... something people who may think the license is past its "relevance" might not be aware of.

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By in United States,

The Simpsons is still a thing?

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By in United States,

Isn't a little late for an april fool's joke?

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By in United States,

Has anyone noticed how the ratio of Lego Simpsons lovers vs. haters has changed positively since the rumors started?

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By in United States,

I always thought of Lego as intelligent company and company with a class that makes intelligent toy for us adults and kids (well may be except for Sponge Bob theme :))) but Lego Simpsons really put me in knockout ...Sorry Simpson's fans. I will be approaching Lego store with Simpson's theme with caution. My other thought is that I have 9 year old kids and next year they will be 10 , and how it usually goes with kids and toys, they will want to see Simpson's movie if introduced to Lego Simpsons. That's what worries me and thats another story.

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By in United States,

Pass. Hypocritical of LEGO, and a move in the wrong direction for the company.

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By in Peru,

not a good theme for kids the simpsons are offensive

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By in United States,

I really don't understand the hate for the Simpsons. I can assume most people haven't seen the show..to honestly think it is crude, you must be severely sheltered to the world. It is one of the tamest shows out there. It is aimed at families. That's the whole point of the show. It isn't South Park or Family Guy. Jeesh people..

But I guess these are probably the same people that think Married With Children was inappropriate also. I think the true to life shows are better than the fake shows that present everything in a make believe light.

I almost want to over-buy this theme just to make sure they keep making sets just out of spite of the naysayers.

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By in Australia,

I don't get the hate... sure, its past its prime but still...

Are people getting the Simpsons mixed up with South Park? Now that was a show full of expletives and offense... I admit I havent seen the later episodes of the Simpsons but short of drinking Duff and the few adult episodes here n there, they were all about family adventure and doing silly things...

And to those that think Star Wars (which I love), LOTR/Hobbit (which I hate), castle theme (not a fan of) is better for your kids where its all about one faction trying to kill the other faction with guns and swords, I think you need to have a rethink about your values in life...

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By in United States,

This will definitely be controversial. One of the most important things taken into consideration when introducing a LEGO product is if the product fits the brand. That's why the CUUSOO Shaun of the Dead was denied, and Simpsons has drug, alcohol, and sexual references, not to mention violence, thus it does not fit the LEGO brand IMO.

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By in United States,

I'm not interested in the theme, as I don't claim to be much of a Simpsons fan. I don't think it would make the most interesting sets, but I hope I'm proved wrong.

I'm also a little saddened by just what people think they should be protecting their kids from - it feels more than a little over-the-top to me.

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By in United States,

Did someone just argue that Married With Children was "true to life"? Wow.
I totally sympathize with people who don't think the Simpsons is kid-appropriate, but I think expectations that LEGO, a global mega-company based in ultraliberal Scandinavia, is going to hold the line on some conservative definition of "family friendly" is about as rational as expecting Disney to do so today just because they did 40 years ago.
I never assume anything from any company meets my standards for my kids until I evaluate it personally.
If you are teaching your kids that anything with a LEGO logo on it means it also has mom and dad's seal of approval, now would be a good time to reevaluate.

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By in United States,

Ninjagoyo: Disney actually had some pretty racist stuff back in their early years. That said, I'm pretty sure most of it was gone by the 60s.

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By in Canada,

Dare I say it?

Ex-cellent.

As someone who not only watches The Simpsons but maintains the belief that it's still funny, I am quite excited to see what TLG does with this line.

Compared to some of the other licensed themes around, the Simpsons is relatively inoffensive and I can't see why it wouldn't work.

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By in United States,

I know you all are very excited but do realise that Simpsons does not follow the Lego values and this will be VERY controversial of a theme. I was a family where when I was little I was not allowed to watch the simpsons, back in the day.
Yes I agree its very tame compared to some of the other shows on television like family guy and south park, and most of the stuff on adult swim, but I am ashamed of Lego here because there will be controversy and clearly Lego was chasing the money on this one, which is actually pretty sad for the brand and for Jorgen's reputation as bringing out the best of lego.
I don't think anyone here really can argue against me when I say that what simpsons has as values are not what Lego displays as values.
Maybe I see this as Lego chasing another (blatant) adult theme like they did with LOTR, because we know that was more focused on capturing adults rather than children. Lego trying to grow that part of the company.
So yes my feelings are mixed.

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By in United States,

LOTR: Old man gets impaled and countless people are sliced apart by swords.
POTC: Pirates kill tons of Englishmen.
Star Wars: Mass killings.

50/50 overprotective parents : "Oh that's fine."

Simpsons : Drinking and occasional sex.

50/50 overprotective parents : "GET IT AWAAAAAAY"

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By in Germany,

Finally - a donut part!

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By in Australia,

I've only watched a few episodes of The Simpsons since the 1990s and all of them have been cringe-worthy.

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By in Netherlands,

@Blade12 You are totally right. Why should Simpsons be such a big deal? I've watched the Simpsons all my life and I'm not a agressive alcoholic. I think it's a great idea.

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By in Germany,

I can only underline Blade12's comment. It's really not as bad as some people make it seem. And if you think it is not appropriate for your child then just don't buy it. Don't try to force your OPINION on a company (that does tons of market research) and everybody else who would really enjoy this.

And to all those people complaining about Homer Simpson's drinking problem: where was all your whining about Iron Man?

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By in United Kingdom,

@SI Builder
i like chima and hero factory though just about everyone else hates them.
but yeah this seems like it's going to be a fail and i think i'd rather have lego mixels then lego simpsons

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By in United States,

In response to Mickitat, I'm sure they would just recolor a LOTR ring for a donut. Which is still acceptable. Plus they could use the cmf series 9 police officer hat for Wiggum.

I love LOTR and other castle or pirates themes. I think LEGO justifies that violence as "historic" and didn't pertain to modern day. Same with the pubs and kegs in the sets. It isn't modern, so it is acceptable. At least that is my understanding. Especially since they don't give police officers guns, yet the Lone Ranger gets his guns. I don't quite follow how violence isn't violence, but LEGO must have an idea. With that said, there is alcohol in the Simpson's, so that might be problematic. However, I'm sure most children are aware that alcohol exists. Just because an adult has an adult beverage on a tv show doesn't automatically mean all of the children are going to want one too. That will be more linked to their home life and exposure to alcohol in real time, not pop culture.

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By in United Kingdom,

LEGO has never licensed a theme mainly for TFOLS and AFOLS.

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By in Guatemala,

Can't wait for Santa's Little Helper's minifigure!! :D

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By in United States,

My great wish for this is actually a Futurama line.

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By in United States,

The Simpsons have aired at 6pm in the US for literally decades--that's a prime time family viewing slot. Yes, there are adult themes and jokes that only grown ups would get (or care about) but by in large the characters are extremely relatable (it's been on the air since the 80s!). So it's basically family sitcom material (hardly offensive by today's standards).

FWIW, I'm not huge fan (I've seen my share of it, but don't watch regularly). I don't see myself getting sets in this line, but I'm with glenbricker--if it gets us a Futurama series, I'm all for it!

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By in United Kingdom,

Excellent news, big fan of the show!
In response to the naysayers, the show might have some adult jokes/themes/running gags and what have you, but they aren't blatant or obvious at all, neither are they meant to make any sort of lasting impression. The Simpsons is still a great family show.
And also, not good for children? There are plenty of Simpsons related merchandise catering to a (very) young audience already, such as kids t-shirts for Bart/Homer and so on, so I don't get what's the big deal!
Looking forward to seeing how these sets look.

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By in United States,

The best quote from the Simpson's to relate to a lot of people's responses here -- "Don't have a cow, man."

It seems (and this is just my opinion) that a lot of people that like Futurama don't care for the Simpson's as much and vice versa. I never found Futurama funny, yet I always loved the Simpson's. I have some friends who LOVE Futurama but can't stand the Simpson's. Very odd since it's the same creative team. I don't know if the writers are different though.

With that said, some of the Futurama sets might be neat, but I wouldn't be as compelled to collect them all as I would with the Simpson's. Their ship might be worthwhile, or the base they go to, but I don't know much else about that show. I'd mostly only want that green alien guy.

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By in United States,

I'm kinda surprised LEGO did this... but I doubt the theme will get that far as it's targeting TFoLs and AFoLs. Who seem to be split regarding this. Plus if it's having a small start... LEGO's obviously just testing the water here; they're not seriously out for a profit, though they're hoping for one.

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By in Canada,

Ahhhhhhhhhhhhhhhhhh yeeeaaaahhhhhh, going to get a Bart Minifigure and wear to asa necklace! :P

LEGIT AS HECK, GOOD GOING LEGO!!

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By in United States,

@Sethro3 - Some of the writers of the Simpson's went to Futurama when they started the show in 1999. I'm not sure if the same writers write the show today. I thought the Simpsons was great in the early 90's, but lately I find myself really bored with new episodes (anything made in this century). Futurama in my opinion has kept more fresh and is popular with more of the geek mindset...some of the episodes are comedy genius. Although I've found the latest season to begin to be boring...kind of glad they're done this season.

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By in Canada,

Iron Man (Tony Stark) - Drinking Problem

PoTC Jack Sparrow - Drinking Problem

Where was all the outrage with those themes?

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By in United States,

Not to mention Wolverine's taste for alcohol along with dropping the occasional F-Bomb...

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By in United States,

Well, as of right now, I am no longer a LEGO fan. I was already much less of one - liberalism and political correctness, made in China and Mexico, inferior designs, inferior quality, licensed themes...

This is the last straw. Turn or burn, LEGO. If you don't turn, I hope you go bankrupt tomorrow.

I'm nineteen years old. I've been a LEGO fan since I was three. It's been a huge part of my life. Huge.

I'll be praying TLC turns around, and becomes better than ever. Because, man, this is despicable beyond words.

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By in Germany,

^The compay is at an all time high, while what you witnessed during your childhood was runing it almost into bankruptcy. So I don't know how else to put it, but you're simply wrong!

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By in United Kingdom,

^^ Lego can probably live without you. Was it OK for lego to make their product in a foreign country (to them) such as the USA, rather than another one such as Mexico?

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By in United States,

Might I suggest a Ned Flanders key chain (if made) for those "offended" buy this show?
“Ned doesn’t believe in insurance, he considers it a form of gambling.” Such a classic line!

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By in United States,

*Shudder*
No Simpsons! This is not something for kids!
*sigh* At least this means we'll probably get a doughnut mold...

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By in United Kingdom,

Those of you stating that The Simpsons glorifies alcohol and violence must be watching a different show to me. Yes, there is a main character that drinks a lot - that character's alcohol consumption is played up as ridiculous just as are the uses of violence in the show. Actually, at the heart of the Simpsons is quite a moral message if you look passed the cartoonish elements.

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By in United States,

^You are quite right. There are college/university courses on the philosophy found within the Simpsons show.

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By in Canada,

19 years old and you have a problem with the Simpsons. Oh lol that's rich.

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By in United States,

@Crushmaster - Good riddance...if you believe that Lego is inferior in quality to other products, then by all means buy their products. "Liberalism and political correctness"...is that quip because Lego does not condone realistic military violence, or adhere to your - or any for that matter - religious views?

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By in United States,

@Figura: It might be at an all-time high financially, but in every other respect, it's at an all-time low.

@CCC: I don't have a problem with foreign countries, I have a problem with really bad foreign countries. China and Mexico are rife with human rights abuses - their governments are psychotic.

@Natro220: I didn't say anything about LEGO being inferior in quality to other products - it's inferior to the LEGO I grew up with.

"Liberalism and political correctness" is referring to a number of things (female firefighters and police officers, for instance), their views on that area (unarmed policemen, for instance) included.

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By in Canada,

Not even this can make me give a crap about The Simpsons any more.

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By in United States,

Praise Jebus!

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By in Australia,

One word that describes what i think about lego simpsons: LAME

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By in United States,

@Crushmaster - Women aren't supposed to be police officers or firefighters??? There's a difference between being politically correct and SEXIST, which is what you are being....

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By in United Kingdom,

This discussion seems to be veering painfully away from whether the Simpsons and Lego go together well (which is clearly a yes, with huge reservations which don't matter to some, can't be negated for others, but in the main aren't such a huge deal) and on to personal principles and systems of belief. And don't we all know, internet forums are just the most ideal place imaginable to discuss morality and world-view! ;)
How long until this story moves off the homepage then?

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By in United States,

I have mixed emotions. First, the Simpsons is going to SLAUGHTER the LEGO groups popularity with AFOL's who care about what their kids watch and play with, and TFOL's like myself that strive to make the right choices no matter what. I mean, sure the Simpsons isn't as bad as A LOT of shows these days, but it's not the best show either.

Second, The theme could have a lot of cool pieces, like donuts, yellow torsos, and other stuff. And they can re-release the pieces in other themes! I can see a donut shop in the city with a police squad and a crook now. Wait, that would make an AWESOME modular building set!

Third, bad LEGO theme=no cash from my wallet. Good LEGO theme, like Hero factory or Chima=$$$$$. This means that I can put more money towards a theme that I will actually WANT to display and play with. Those are my feelings on LEGO Simpsons.

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By in United States,

A "Downton Abbey" theme! That would be huge! People would line up for a Robert Crawley, Earl of Grantham minifig!

Sorry, really don't mean to offend. It really is a great show. My wife loves it. Just a little sarcasm to make a little point.

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By in United Kingdom,

Its funny how people are completely fine with with lego making a theme about killing each other with swords and spears on a large scale but are horrified if they make a theme about something which mentions alcohol and sex in small amounts which lego will leave out anyway.

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By in United Kingdom,

^ It's the fantasy/ historical element that allows the violence, as in it's one step further removed at least from life and reality than simple imitation, so a child recreating it would still know it was pretend.
Plus, there is a child-size version of war - fights in the playground, which children can be picked up on and educated about. What are the child-size versions of alcoholism and sex, and how would you explain them?

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By in United Kingdom,

I find it funny how most of the commenters complain about this. Lego community mature?
2008-Definatly.
2010-Yup.
2012-Mm-Hmm
2013-Errrr... No.

Probably won't buy many sets, but will buy 1 or 2.
As mentioned before themes have violence, and alcohol.
POTC-Jack sparrow and rum (why is the rum gone)
LOTR-People die, lots of weapons
Super Heroes- Joker's use of firearms (even if that was left out of the 2012 sets, he uses a Tommy gun in the 2006 sets), Tony stark's drinking problem.

See? i could do this all day. Don't like it, dont buy it. Then go to that golden (dirt) corner of the internet (cave) when everything (nothing) was good.
By the way, Could somebody ban crushmaster? he's either a troll or just trying to get a reaction out of people.

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By in United Kingdom,

^Or could Crushmaster possibly believe what he says, even if you can't believe anyone could?
Funny how everyone is entitled to their own opinion, until they have the nerve to believe something the majority (now) finds intolerable (but might not in a few years, what with the way these things change).

Incidentally, I don't agree with him. I think his views might be a formed little too narrowly, like how the police without firearms thing seems local to his country. But disagreeing with him and censoring him are two very different reactions, and one of them sure doesn't seem very polite or civilised.

Oh, and well done for repeating a point that's been made 100 times already, but if the objections could be dismissed that easily and it were as simple as don't like it, don't buy it there wouldn't be half as much complaining. Please give those you disagree with a little credit.

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By in United Kingdom,

bricklover789

Hero factory and Chima are heading me for bankruptcy.
Hero factory and Chima sets are really good much better then a lot of other themes like friends or
ninjago (yeah i know a lot of people like ninjago and friends but i don't really see why?)

I'm not going to buy any of the simpsons stuff, I'm saving my money for more Hero factory,Chima maybe some
Galaxy squad and series 11 minifigures.

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By in United Kingdom,

Original Lego people are yellow. Simpsons people are yellow. Perfect fit.

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By in United States,

@Patch22. I agree with you, those themes are awesome. If I win $10,000 I would most likely spend it on Chima, then Hero factory. I'm glad that you won't waste your money on something that would waste your childhood. Your a cool kid.

@legowomen1980p. Wouldn't that make them want to make babies in real life? What goes in, comes out. And for the record, Hero factory and Chima isn't about senseless violence. In Chima the lions are fighting against the crocs for balance, and Hero factory is about protecting innocent lives and cleaning up their world, not unlike what we are doing in Afghanistan. And why would we go fight and die in Afghanistan if we didn't care about our children?

@toon10001. I'd rather not have crushmaster banned. He breaks up the monotony.

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By in United States,

I predict The Simpsons theme will be the biggest success in lego history.

Reason 1: Controversy. All those people whining about whether these sets have something to do with your morality are really just building more buzz and awareness for the product. Keep complaining, people, you are a marketers dream!!

Reason 2: Collectable. There is no question that fans of The Simpsons LOVE to buy any licensed product they can. Combine that passion with Legos and these things are going to sell sell sell.

Honestly though, if you aren't a fan don't buy the sets. Just don't be a baby and ruin it for the rest of us who are genuinely excited.

WOO HOO!

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By in United Kingdom,

@bricklover789. yeah both themes are awesome. my three favorite themes are probably Chima,Hero factory and
Galaxy squad.

@legowomen1980p. does this mean that you don't like Ninjago,Galaxy squad or most other themes.

though i watch the simpsons (sometimes) i don't really bother with it and then the new episodes aren't very
good,plus the theme doesn't sound good. I'm saving my money and will probably spend it next month
(new speedorz) then i'll be broke again but it will be worth it. i guess i can't complain since i bought Surge
yesterday.

still even if i bothered with the simpsons i wouldn't buy any sets.

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By in United States,

-_- I thought this was a dead rumor. What happened!?

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By in United States,

Nice!!!! Lego is finally expanding it's market.

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By in United States,

What I don't like about the Simpsons, or any other "animated comedy", is that the writers tend to mock anyone who disagrees with their political opinion. On just about every episode I have seen, they often mock the conservative view of any controversial topic. When a conservative mocks (or merely disagrees with) a liberal view on a topic(even if it has little or nothing to do with race or homosexuality),he is always billed as "racist" or "homophobic",but it seems the writers of these shows get by with doing pretty much the same thing, except that they tend to insult conservative groups.

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By in United States,

*smh*

Wow

I'm speechless at the comments on here. We are doomed as a species.

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By in United States,

___^____^____^____^____________________________

My heart just stopped...

I am totally against this.

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