Daily Mail promotion: how was it for you?

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Winzar's Pack Patrol

Today is the last day of the first week-long LEGO promotion with the Daily Mail newspaper in the UK. Winzar's Pack Patrol has rounded off the interesting selection of polybags that have been included nicely.

So, how was it for you? I now have a small WHS within walking distance of my house so I've been able to get down early and grab a couple before the rush, if indeed there was one.

My branch wasn't there when The Sun was running the promotions, so I can't compare this week's experience with the fiascoes of the past. What's it been like in your stores? Has the slightly more 'up-market' maturity of the Mail had an effect on the type of people partaking in the promotion? Or has it been much the same as before?

32 comments on this article

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By in United Kingdom,

For my local WHS (Solihull) they've still had one (Star Wars, ironically) at 4PM in the afternoon!

Previous promos have normally gone by lunchtime. I also think the price of the paper (60 compared to 35) helps. It also might be the range of the freebees - only one city, one Star Wars, the rest being Lego's own brands.

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By in United Kingdom,

Right, yes, good point about the price.

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By in United Kingdom,

Northwich has been a lot quieter than the last Sun promotion, but todays packs have pretty much run out now.

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By in United Kingdom,

I reckon this one in my branch (Stratford-Upon-Avon) has gone faster than The Suns one but this one had Less-Interesting Polybags. I still got them though. Hopefully next year we have some good Polybags :-)

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By in United Kingdom,

My local store never runs out I live in a small town but for some reason they have 8 box for each day , so by the time they close they still have 6 unopened boxs.

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By in Belgium,

My local WHS definitely seemed less frantic than the last Sun promotion, and there were polybag supplies available all day. The branch were being strict in limiting you to 5 papers maximum (even at 5 minutes before closing with 6 boxes behind the counter!) I thought the range of sets were good this time with some good bricks available (3x3 LBG plates and some of the Friends bricks) Not sure if I will bother with the Mail on Sunday /TRU promo (Not looking forward to the potential hassle from TRU!)

All in all a good promotion. Heres to the next one!

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By in United Kingdom,

Having visited several different WHS stores over the week, I can confirm that all of them were very hot on not letting people buy more than 5 papers at once (or, if they did, not allowing them more than 5 polys) - Ruislip, a small high street store, further restricted it to 3 per person, reduced to 2 per person by yesterday. This seems to have avoided "Fat Bloke Syndrome" (buying 200 at a time and leaving the papers behind!). Obviously, from some of the eBay offers we've been seeing this week, some people have found ways around this, but overall I'd say abuses would have been much harder to effect than in the Sun days. Having designated staff in some stores to help with scanning and crossing the vouchers (dressed in lurid yellow t-shirts) has been a help, too.

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By in United Kingdom,

It s gone pretty well for me, I've not been too excessive, just getting one copy with the paper, then going in with the voucher when I bought the next days. Only issue was trying to get the Star Wars one on Tuesday; they had to root around in the back to find any.

On the plus side, I picked up the paper today together with the voucher for yesterdays and jokingly asked if they had any others going spare. I got another helicopter! :)

Also; first post on Brickset!

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By in United Kingdom,

It has definitely been quieter than the Sun one at my local WHS. I went in today to get the Chima one and they still had some left from Tuesday! I forgot to ask them what they did with those left at the end; they probably havn't had that problem before with the (cheaper) Sun promotions.

For reference no WHS that I've been in this week has put any restriction on number of purchases, or even bothered to cross out the vouchers (which really speeds up the queues)

I'm not sure how much the fact that it is the summer holidays has been a factor, I guess more people go away than in the half-terms.

Roll on the next promotion!

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By in United Kingdom,

Did not bother this time round.

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By in United Kingdom,

I only was able to get the Lone Ranger Poly last saturday as I dont work in the city centre and there are no smiths anywhere else.
However I was able to use my 5 pound off voucher I got given to get some CMF from series 11 and as I went through the self serve I still had the voucher so I used it again so got a tenners worth of free minifigs. have not seen series 11 anywhere else yet. I wonder if smiths paid anything for this exclusive..

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By in United Kingdom,

I'm moving to Sunderland to go to University there and there is a WHSmith just round the corner from my accommodation. I'm staying there now and I managed to get all of the polys and won't be bothering with the Sunday extra as there's no chance of getting to ToysRUs. Also worth noting, the Daily Mail rewards club online is offering the Gandalf Poly in exchange for 600 points. Good idea for anyone who missed it, and it's also very easy to use. You look at the back page of the paper, sign up for an account online, enter the code each day and voila!

Monday - Friday papers are worth 10 points each
Saturday papers are worth 100 points
Sunday papers are worth 150 points.

I'm now almost there thanks to this promotion.

As for people buying the paper, didn't really notice a change, however they gave out the bags to everyone who bought the paper, without asking first, which is fairer in my opinion. Still didn't take the tokens out of the paper though wich was a little odd and made it easier for scalpers to take advantage.

Apart from that, an all round good promotion. Hoping the next one has the Mirkwood elf poly as part of the range. :)

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By in United Kingdom,

I know a guy in the local Smith's and he told me its not been half as busy, as the Mail is more expensive than the Sun. I thought the Helicopter was great, and it was nice to get a Lone Ranger figure without buying a set. I am never impressed with these micro Star Wars ships though. Perhaps that's just me!

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By in United Kingdom,

My local WHSmith has typically had 10 boxes per day. Its not the busiest store, but one of the cashiers stated they've had only a few left at the end of the day. They had a very strict restriction of 5 per customer, but children were allowed to buy separately to parents.

This was a good offer as, for me in Leicestershire, was in the last week of the school holidays and have had a good range for boys and girls.

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By in United Kingdom,

Down my way I couldn't believe it. I was worried that having two early shifts this week, I would miss out as I had sometimes with the Sun promotion. However, I asked one of the WHSmith staff if they were going quickly and explained I wouldn't get in before at least 4pm and they told me there would be no problem! Sure enough, those two days I was in the store at about 4.15pm and they had loads left.

With the Sun promotions, there would be at least 30-40 people outside the store before opening, but the one day I went down just before opening, there was me and a old gentleman waiting who wasn't even getting the Mail!

My kids were very pleased, although my son gave his Friends sets away and my daughter changed the girls for regular LEGO figures!

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By in United Kingdom,

I'm not sure if it was the fact that it was the Daily Mail, maybe the lesser advertising, or even the price but like a lot of places my nearest WHS seemed to have them well into the afternoon, I'd previously rolled up at 10:00 and been disappointed. In actual fact my nearest WHS closed in June, so it was a bit more of a trek but hey. Also as others have noted the staff seemed much more efficient, not crossing tokens, and no limit. I think that people generally only had one or two helped. Its a nightmare having 2 kids and being an AFOL if you go on your own and they say one per person....which one of us deserves it the most..........

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By in United Kingdom,

I have the headhunter & the lone ranger pump car.

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By in United Kingdom,

the promotion wasn't very good this time i think if there wasn't any friends it would have been better,
i have the lone ranger set.

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By in United Kingdom,

I found the choice of polybags disappointing and don't need any more one stud slants and diagonal plates ;)

Mirkwood Elf please? - a TRU promo would do.

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By in United Kingdom,

I got between 4 and 9 each day (I'm collecting for other members as well as myself). The staff know me and understand that they are not all for me but the days I needed to get more than 5 I asked my wife to come with me as although I believe they would sell 10 to me I don't want to break any rules for me.

I didn't get down today till 5.30pm and the shop had just closed. One of the staff members saw me through the window and came and let me in! He gave me 5 polys and refused the money as they had no papers left. I thanked him and put the £3 in a charity tin on the counter. I've always had great service in this shop.

Bob.

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By in United Kingdom,

I think the promos have been very good for my kids, my wife had the LR set whilst my kids had the rest with my daughter ecstatic with the friends sets.

But i was working from 7 till 8 today and the same for tomorrow (just in case they still had them) so i missed getting today's and my wife wasn't well to go so they missed out and my boy loves chima. never mind.

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By in United Kingdom,

Been great, a poly for 60p. Worked out at 1p a brick, can't see why anyone would complain at all.

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By in United Kingdom,

I found it quite good as I got mine today at about 630pm. I only missed out on mondays and I think it was a nice mix of sets given away.

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By in Ireland,

I preferred the Sun. They ran the promotion in Ireland as well. Nothing here this week...

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By in United Kingdom,

I preferred going to TRU to collect with the Sun promotions... Why have TRU only got the Speedorz promotion on Sunday?!

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By in United Kingdom,

Buy the Daily Fail?! Not on your nelly and I don't care if there's free Lego.

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By in United Kingdom,

i miss the daily mirror , at least you could collect the tokens and send off for the polys, here in ulster there are no smiths and most of the eason stores are shut down , the tru in belfast only recieved 5 stars wars poly bags for one of the sun promos , lego fans in n.ireland are hard done by

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By in United Kingdom,

It has been pretty good for me. Anecdotally the higher cost per paper reduced the bulk buying and my local store always had some left even when I went in after 4pm. Not sure if they were enforcing limits on the number of papers though.

Both the stores I bought from crossed out the vouchers. In fact there was a small doodle of that days poly across the vouchers in one store so they had obviously being having fun marking them up before opening! They only ever had that days poly available though and when I asked about the previous days I was told that any left over stock had to be returned and they could give me an address if I had a voucher and wanted to claim.

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By in United Kingdom,

No LotR/Hobbit. No Castle. No superheroes. So not of interest to me.

Several of the posts above indicate that this promo has not been as popular as previous ones. It could be due to the higher cost of the Mail as some have suggested but it could also be due to less popular polybags this time around. Or a combination of the two.

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By in United Kingdom,

My experience in Nottingham has been good. All the WHsmith shops seem to have had 5 or 6 boxes of each polybag compared to the previous promos where only 3 or less seem to have been in each store.
Possibly due to supplies being limited to those stores and not spread out to the Toys R Us.

There were fewer people waiting outside the stores for WHsmith to open this time, but there seems to have been a steady stream of people through the days.
Where stores were running out of polys well before midday in the previous promos they seem to have had many more left until 2pm or even closing time during this promo.

Demand may have been limited due to the range of polybags but I was happy with all of them.
The Helicopter is a bit lame but the parts will be useful for something. :)

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By in Netherlands,

why cant they have promo's like this in holland? the last time i rememberd we got free lego with something was having to spend 50 euro at a harware store :S

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By in United Kingdom,

Thanks to a generous sister-in-law (teacher on hols) I got several of each day's bags and we also collected the tokens to pick up the speedorz from TRU on Sunday too. Not the best polys ever in a promotion but a nice mixture and very pleased to see Friends bags too, especially as a lot of small and medium friends sets only contain one mini-doll.

She never had any issues with availability despite arriving at different times of the day and when we went to our local TRU for the speedorz on Sunday they had a queue outside which quickly disappeared when no-one had to wait at customer service as previous. Instead we were directed to collect the pack from the shelves (there were loads) and take it to the tills with the token, which seemed to work well.

Seems to have been a well-managed promo, but that was all down to WHS and TRU staff. The paper? It's a horrible pile of fecal matter in my personal opinion and i'll only ever buy it if they have another promotion.

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