LEGO World Utrecht report

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Brickset member Proteasome has sent us a report from this year's LEGO World in Holland show which ends today.

"In Holland during the autumn holiday, the ‘biggest LEGO event in the world’ takes place. As I decided to restart my old LEGO hobby about a year ago thanks to LOTR, I had to go there, and being a big Brickset fan, I thought it would be nice to review it, so you can decide for yourself if it would be worth the trip! The event took place from Thursday 17 to Wednesday 23 October (so maybe you can visit the last day). I went on Thursday, and got there in time to see the opening by the mayor of Utrecht (not very special).

"Upon entering I was immediately happy, as they had a small LEGO museum, showing almost all of the castle sets ever produced, a very impressive sight. Being a classic space fan myself, I dropped by at the next row, showcasing all the classic space themed sets and the original Blacktron sets.

"Next up was the sales department, where you could buy old sets new in the box (if you could afford them), specific parts to complete your sets or MOCs, and single minifigs. The event sponsor Intertoys, a Dutch toys brand, also had a shop with 10% discount on all sets, but still way too expensive. (For cheap LEGO in Holland, check A-tembo).

"For me the main attraction was the LEGO-fan area, where various fans and associations showed off their collections and MOCs. There were a lot of town build-ups, lots of which included the modular houses. One set up had very ingeniously converted the corner buildings into regular side buildings. Naturally there was a big ball contraption, very cool, and some people showing off complete collections. The overall best set-up was one from LOWlug, with a medieval set-up. Everything was worked out in detail, with a lot of cool looking trees, and pay special attention to the sagged roofs of some of the barns, a beautiful detail.

"As the LEGO event is mainly an attraction for kids, they had enough to do as well. There was an actual LEGO shower, where kids could stand in a rain of LEGO bricks (actually 1 x 1 tiles in blue and white, a lot of these were misprints or damaged). There was also a big building challenge, where one could win the VW camper, and almost every LEGO theme had a specific area, where kids could build, play and win small polybags. At the Star Wars department, you could build your own light saber, help build huge versions of the famous characters and there was a quick build game. (The republican frigate polybag, and the prize was a new one). Mercedes also had a stand, where they were building a life size version of one of their concept cars, and everyone could help building bricks for the big thing.

"There was also a big pick-a-brick area, where LEGO was sold for 0.06 euro per gram. Unfortunately it was all dumped together in large buckets, which made searching for parts tedious. I managed to replace most of the lost parts of my sets. At the end of the day, everyone got a goody bag, including several folders, and a small polybag. I went home with the Republic Frigate polybag, an Umbaran MHC polybag, racing car 30150 and the LEGO club Max minifig (nice leg side printing! Never seen that before on a minifig). I really enjoyed myself, and will definitely be going there next year!"

I've added more photos to the Brickset flickr stream and Franisca69 has also published some.

21 comments on this article

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By in {Unknown country},

I gave it a miss this year, as it does become a bit repetitive after a few years in a row (not to say expensive with a family of 5).

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By in Netherlands,

I liked it better this year than previous years. Utrecht is more central than Zwolle and the setup was more spacious as well (less tight crowded halls). It seemed there was more space for actual MOCs and less 'noise' (music on stage etc). LowLUG had a much bigger presence than two years ago (last time I went).

But it remains an event aimed at children. Afols can surely enjoy it, but it would be great to have something like Afolcon in the Netherlands.

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By in United Kingdom,

That sounds like a really great event, great summary. The literal Lego shower sounds particularly fun!
And thank you for dropping in that bit about the straightened out corner modulars, that's a really simple but inspiring idea and they look really impressive with the extra width, the cinema particularly so.

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By in Greece,

I've exhibited several times in the past in Zwolle and been made to feel very welcome, but it is a hectic week. Glad to hear that LOWLug are now involved, not just de Bouwsteen, and that there's more room for the show. I'd also like to know from any exhibitors how the accommodation worked out this year.

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By in United Kingdom,

I want a LEGO shower!

I hope to make it to this event one year.

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By in United States,

^I know, it deprives me of a lot of show. Oh well, next year maybe .

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By in United States,

I'm pretty sure I had 6970 as a child. My son would love it - if only I had kept it...

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By in Norway,

Thank you very much for very interesting report. Nice reading. I would very welcome to see more of this kind of reports in a future from different Lego events all over the world. And more pictures if possible please! Thanks again to Proteasome.

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By in Netherlands,

I'm glad to have been there too!

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By in Netherlands,

This was my first visit ever to LegoWorld, and because of it being in Utrecht we took the trip.
My daughter wanted desperately to go and hey being an afol (although not someone who is bussy with it every day) I said yes!
As a member of Lego Club she got herself a polybag of the Lego Friends 1 series, she already had it but that does not bother her.
She joined, a couple of times, in the Friends section to find a silver pearl in a big bucker of lego. She won twice! The price was a nice purple head band with a flower. As she is a kid she went into the climbing tower with slide and the jumping cushion with slide. She took a shower as well and picked up some of the raindrops from the floor ;-)

In the exhibition section we both enjoyed ourself in our own way, she liked the big technik build and followed an orange ball. We both loved the set-up from the fireman and all the actions from the firebrigade layed out. In the shop section in the exhibition part we bought 2 bicycles and 2 lightposts and 1 traffic light.

Later I went in to check the prices of Intertoys and wanted to buy her something but with checkout I just left it there as the Friends polybag she had picked was 4,50 at check-out, this was including the 10% discount! At Kruidvat I bought it today for her for only 2,99!
Also she wanted to buy the Friends bakery from her own money, sure fine but not for the price at Intertoys! So today we went to Bart Smit as it was on sale there for 19,99.

As we were on our way out at 16.30 we noticed that there was cinema set up upstairs so we went there, they showd the Friends movie with the Dolphin cruiser, it had just started to we sat and watched it. We went down again and noticed the set-up from a zoo in Emmen and watched that as the last thing. Then we were told that the show was about to close :-)
On our way out some hosts were only giving the children a goody bag, I just stood in front of one of the hosts so she would give me one too ;-)
We got one Lego Chima Razcal's Double-Crosser and one Lego Star Wars Mandalorian Fighter. The first one my girl is in ave over, the second one she build it but she does not like it..
All in all I found it a good day!

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By in United Kingdom,

Proteasome did send me a load of photos but there wasn't really room to embed them all here so I've uploaded to flickr and put the link in the article.

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By in Netherlands,

Myself I am a member of De Bouwsteen lego club, a sponser of the event. The event started in 2001, and i went to it from 2005 till 2009 if I am correct. In the beginning I was younger and then it is a nice event. But the last years I came there was nothing special about it anymore. The pick a brick buckets were not that special (the kind of bricks in it) anymore and also expensive. Maybe this has changed, but thats why I don't go anymore. As seen in and sad in the national geographic megafactories episode this event is more focust on children, and less on afols (only 1/5 of afol mocs).
An other problem for me were all the children running around and baby buggies hitting your feet, some parents not looking after there children at all.

@ Aanchir, when I was there the only thing from the lego group that was there was a counter for magazines and a small
stand from shop at home with information and a few older polybags ans t-shirts.

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By in Netherlands,

I created some modular mocs and a part for the Castle layout mentioned in the article and I must say that it was a joy to show my mocs to the public. There where more mocs this year and the event took a great leap forward to becoming more mature and attractive event for AFOLs. I liked the fact that they put the kids part with all the bouncy castles, lego showers and singing Friends girls in a second hall, away from the mocs and fans part. The food was great, as where the presents for the AFOLs.

On friday there was a special AFOL shopping evening. On saturday we had a presentation from Megan Rothrock about her new Adventures book and Mark Stafford (a lego designer for Chima) about the creation of the Legends of Chima theme. And to top that off we also had an exclusive look at two of the upcoming hobbit sets. The new figures are awesome!!! On sunday there was an auction of some (exclusive) sets.

@Aanchir: The designer stand had two prototypes of set 70008-1: Gorzan's Gorilla Striker and a prototype of a new Chima figure: A rhino. They also had a new set on display for Ninjago, some purple new dragon which I don't know the name or set number of.

Edit: It appears that the set on display was 70725 Nindroid Mechdragon.

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By in Netherlands,

This year I attended as an AFOL on LEGOworld for the 10th time. Overall a great event, in n 7 days over 85,000 visitors. Hope to see you all next year.

@minifig man, sure it's a kids event, they are the main targetgroup for LEGO.

@ilikebigbricksandicannotlie.blogspot.com, why not ;-)?

@caperberry and Lordmoral, sure come over, or even better, bring your own models, and be a partisipant.

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By in United States,

@Tijger-San: Do you know if anyone got photos of the prototypes/figs/sets you mentioned? Or was there some kind of "no photos" rule being enforced? I'd love to see the Nindroid MechDragon from more angles.

I also would have loved to hear some of the details of Mark Stafford's Chima presentation, even though I don't personally collect that theme.

Sometimes it's quite frustrating how little a lot of AFOLs seem to care about themes like Ninjago, Hero Factory, etc.

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By in Netherlands,

@Aanchir : There was not a no photos rule, so I think someone might have any pictures. I wanted to make some myself, but I did not have much time, I'm sorry.

Luckily the Nindroid MechDragon will be available in a couple of months, so you won't have to wait all that long :)

like Tijger-San mentioned, there where prototypes of the gorilla thing, and I think one more, not sure which one, but if I remember correctly not LOC.
There where many prototype minifigs, for example the rino, raven and the Crocodiles. Did you know originally the designers had planned to make a bigger headpiece for the crocodiles all the way on the bag with a tail?

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By in Taiwan,

Wow, that picture of the Classic Space Beta I Command Base really takes me back. That was one of my first sets as a kid. I still have all the pieces... except for those awesome base plates. :(

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By in Hungary,

How come there aren't any new sets for this autumnt/ winter?

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