Free LEGO with tyres in Hungary

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Did you know that LEGO is the world's largest tyre manufacturer? To 'celebrate' this fact, when you buy Continental tyres in Hungary you'll receive a free LEGO set:

"Continental retail partners give you a LEGO set when you buy winter tyres!

"After 81 years of the founding of the LEGO Group (10 August, 1932) every person on earth owns an average of 80 LEGO bricks. Surprisingly, the LEGO Group is the world's largest tyre manufacturer. The Danish toy company annually produces 381 million tyres (870.000 per day).

"Every customer in Hungary, who buys 4 (1 set) of new Continental tyres for cars between 22/10 and 22/11 will get a LEGO set as a gift."

Click on the image for more information.

17 comments on this article

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By in United Kingdom,

Interesting promotion! I like the way the larger the tires you buy, the better the set you get (assuming Bing translate is correct...)!

The categories are 14 inches, 15 - 16 inches, or 17 inches.

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By in United Kingdom,

I think LEGO should go into production of actual car tyres. They could use the stud pattern from a normal 2x4 brick as the tread. They would be the best tyres ever made.

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By in United Kingdom,

^ That would be true if they replaced all the tarmacked roads of the world with inverted bricks so the studs could get a perfect grip.

Is this coming to the UK (or anywhere else) as I am due some new tyres in a few months?

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By in Hungary,

This promotion was done for 2-3 years already, always before the winter season.

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By in United States,

So....I'm in America...but I have 16" rims that need to be replaced (upgraded to the cooler ones) and im gonna proboubly need new tires...I'm assuming theres nothing like that here in the States is there?

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By in Argentina,

Something is not right... 870.000 in 365 days a year, that's 317.55 million (not 381)... maybe they work extra hours to make 1.04 millions a day?

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By in Czech Republic,

Trivia: Who was the greatest car seller of the world in the sixties? Answer: The Matchbox toys Co. :-)

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By in United Kingdom,

Pretty cool. Until I clicked through, I was assuming it was going to be a polybag!

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By in United Kingdom,

Mabye not worth a full set of tyres though...

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By in Malaysia,

This is definitely a tyred and tested formula .

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By in United Kingdom,

thought it might be something special, but its just a random city or friends set. pretty random promotion if all told, and I can see many people who buy such winter tyres just being a bit bemused by the whole thing

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By in United States,

Neat promo, but could have been better if the sets were more "tire" (vehicle) oriented.

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By in Denmark,

You would almost think that somebody at Continental had been reading xkcd lately. =P

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By in United States,

Why was the possum lying beside the road?

Because he was TIRED!

(My six year loves that one.)

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By in Denmark,

Hungary is speciel concerning LEGO, as we have a big factory down there. It is located in Nyíregyháza, and they do moulding as well as packaging to final products.
Nice to see the space suit in use :-)

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By in Netherlands,

@gonzalo_prestia Both numbers come up a lot (compare the search results of "870000 lego tyres" with "381 million lego tyres"), but somewhere they probably rounded 317.55 million to 318 million and then mistyped it to 381, or the other way around: when deviding 381 million a year the typo was 318/365. Either way, the numbers don't add up.

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By in Hungary,

Thanks for the article, Huw!

"Sizes of tyres and LEGO sets (only one set can be choosen):
- 14 inch/or under 14 inch tyres:
- http://brickset.com/detail/?Set=3366-1
- http://brickset.com/detail/?Set=3065-1

- 15 or 16 inch tyres:
- http://brickset.com/detail/?Set=3367-1
- http://brickset.com/detail/?Set=3184-1

- 17 inch/or over 17 inch tyres:
- http://brickset.com/detail/?Set=3368-1
- http://brickset.com/detail/?Set=3315-1

The offer is valid while stocks last."

Big applause for Nyíregyháza! :)

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