Apparently, there are some 785 million websites on the Internet (according to this report), so it's with some surprise that I see Quantcast ranking Brickset in the top 9000 most visited sites in the USA at the moment. Some 220,000 people visit every week, and look at over 2 million pages. The graph shows how traffic has increased over the last 5 years, and that it has already surpassed the maximum attained last holiday season.
How does Brickset rank among LEGO fan sites? Actually it's difficult to tell because there is no single public analytics service that captures accurate data for every website. Quantcast relies on webmasters adding a small script to every page to enable statistics to be gathered, so obviously it's only accurate for those sites that have it.
The other main analytics site is Alexa, which works by measuring what people with an Alexa toolbar have visited. This means it can measure traffic to every site, but of course only those visits by people who have the toolbar installed, which is likely to be a miniscule percentage overall. It ranks Brickset at 34,000 globally. The only other LEGO fan site I can find that ranks higher is BrickLink (27,000). Other popular sites rank as follows: MOC Pages (133,000), Peeron (368,000), Brothers-Brick (132,000), Brickshelf (123,000), Eurobricks (85,000). LEGO.com ranks at 1693.
So on that basis, it looks as if Brickset is the third most visited LEGO site on the 'net.
If you have an insight into web metrics and how we might get more accurate figures, do get in touch please or leave a comment.
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