Brickset ranks in top 9000 websites

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Apparently, there are some 785 million websites on the Internet (according to this report), so it's with some surprise that I see Quantcast ranking Brickset in the top 9000 most visited sites in the USA at the moment. Some 220,000 people visit every week, and look at over 2 million pages. The graph shows how traffic has increased over the last 5 years, and that it has already surpassed the maximum attained last holiday season.

How does Brickset rank among LEGO fan sites? Actually it's difficult to tell because there is no single public analytics service that captures accurate data for every website. Quantcast relies on webmasters adding a small script to every page to enable statistics to be gathered, so obviously it's only accurate for those sites that have it.

The other main analytics site is Alexa, which works by measuring what people with an Alexa toolbar have visited. This means it can measure traffic to every site, but of course only those visits by people who have the toolbar installed, which is likely to be a miniscule percentage overall. It ranks Brickset at 34,000 globally. The only other LEGO fan site I can find that ranks higher is BrickLink (27,000). Other popular sites rank as follows: MOC Pages (133,000), Peeron (368,000), Brothers-Brick (132,000), Brickshelf (123,000), Eurobricks (85,000). LEGO.com ranks at 1693.

So on that basis, it looks as if Brickset is the third most visited LEGO site on the 'net.

If you have an insight into web metrics and how we might get more accurate figures, do get in touch please or leave a comment.

14 comments on this article

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By in United Kingdom,

Wow, the top 9000 is great- and watching that figure grow is even better! What's the world wide stat or does Quantcast not tell you this?
An interesting note is that Brickset is the first LEGO fan site to appear in a Google search using the term 'lego' (appearing after other LEGO sites: the official LEGO website, Cussoo, LEGO YouTube channel, retailers etc), just above Bricklink, which is two results below.

Offtopic: As today is the first of December, I'd like to remind you to post what's behind the LEGO advent doors this evening, following the annual tradition here at Brickset (assuming of course you have the time and the calendars themselves).
I'm without a LEGO calendar this year and so am relying on their contents being shown here :)

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By in United Kingdom,

That's very interesting, I hadn't realised it was that high for the term 'lego'. It's been #1 for 'lego database', 'lego guide' for some time. On Google.co.uk, it's actually number three, after lego.com and lego.cuusoo.com, but it's much lower down on Google.com.

As for the advent countdown, I'm in two minds whether to do it or not this year. Every site and his dog jumped on the bandwagon the last couple of years and, frankly, many of the models are so uninspiring that it's difficult to get enthused to write anything about them. Maybe I'll just pick the best of the three model each day and feature that.

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By in United Kingdom,

^That's the reason why I haven't picked one up. One option is to, as you said, just feature one a day. Another alternative is a non-article image- such as a widget on the side (right) bar on the homepage with the title 'Today's Advent LEGO' accompanied with an image of the 3 mini-sets for that day (perhaps to replace the 'Random Set' segment during December), or an image slider such as the ones for 'New Database sets' and 'New S@H sets'.
I don't know how difficult this would be to implement- just brainstorming some ideas while they are in my head.

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By in France,

^^^ Actually, Google search results vary from user to user, depending on your previous searches and the websites you visit the most frequently. I tried doing a search for "lego" on Google.com and I got Bricklink way before Brickset - actually, for me Bricklink, Brickself and Brothers-Brick were ranked way ahead of Brickset (and yet, I visit Brickset a lot more than the others - but I use a bookmark to access it, while I type the first letters of the other websites' name in the address bar, which counts as a search for Google).

Congratulations on being in the top 9,000 :-)

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By in United Kingdom,

Ah yes, good point. If I use FireFox, which I don't usually, it's on the second page.

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By in United States,

@Huw: I think a 'best of advent calendar' would be the way to go. And if there is a day when all three calendars have uninspired entries, then just skip it.

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By in United States,

I am not surprised by these results at all Huw! I love your site and visit it probably half a dozen times every day. Lately I've been frequently using it for the instructions on old sets and also for the latest pre-Christmas deal. I've even got my wife looking at it to help put sets together! An early Christmas miracle....

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By in United States,

I used to use a metrics service for a couple of years called Compete.com (they used to have a free version, now it's all paid). They only measure USA traffic, and the last report I was able to pull free was in March of this year. According to them, within the LEGO hobby, LEGO's own website was ranking first, then BrickSet, then MOCPages, then BrickLink....(c;

Unfortunately it is not really possible to pull accurate stats for sites that are not opted in for a particular service (and use their tracking code), plus all metrics services use different criteria to measure traffic, so for example Google Analytics, Quantcast, Awstats and Alexa are going to give different results even if the site owner opted in to all of them. The only way to really compare numbers would be if all of the LEGO fan sites would be signed up for the same metrics service and they would be willing to share their data.

But I think it is fairly safe to say that BrickSet is in the top five of LEGO fansites, and is either the second or third most visited LEGO website based on rankings by Compete and Alexa.

As sgyreju pointed out search results are no longer based on site-ranking but on the users' (and their friends!) previous visits to sites, so it is very important that Brickset continues the community building aspect of the site rather than just depending on search-engine traffic. Keep the direct traffic vs. search-engine traffic about 50/50 and Brickset will continue to grow and expand...(c:

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By in Netherlands,

Congratulations Huw and the other members. The only reason I can think of why bricklink has a better result than Brickset, is, because you can buy and sell Lego from/to eachother.
I know you can do it here on the forum, but maybe by adding a better sale/buy page, you will be nr. 1 in the list.

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By in United States,

Good job Huw, even though I've been here since 2009, and joined in 2012, I still find this site refreshing and a great source for any Lego news.

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By in Australia,

I have been grabbing the Alexa stats of each lego site for almost 2 years now. Taking each point at a consistent time helps get the relative rankings of each site, and shows that Brickset was ranked higher than Bricklink around the Dec-Feb mark last year. I have sent the data to Huw :)

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By in Canada,

Congrats on the high ranking Huw, Brickset's certainly the LEGO site I visit the most and where I send anyone looking for LEGO info.

IIRC the LEGO surveys ask what sites people frequent - any chance of getting a ranked or tallied list of people's responses from them?

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By in United States,

Great news! Brickset is definitely my first or second favorite LEGO site, other is Eurobricks. I hope that the community here continues to grow!

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By in United States,

Interesting news. There are a lot of websites out there, so it would be nice to be toward the top, or at least the top percentage.

I know everytime I actually get online, I will look at Brickset, Eurobricks and sometimes Bricklink. So those are the only LEGO websites that my IP addresses will go to. But I don't get online everyday anymore.

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