Big-ticket sets arrive on Tesco Direct in time for Christmas

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Supermarket behemoth Tesco is gearing up for the great toys arms race that is the Christmas holidays with new stock for brickheads of all ages. Leading the big-ticket items this year are two construction-themed sets which are looking like the definite must-haves to stuff under the tree: the Lego Duplo Stone Quarry for the little ones, and the epic Lego Technic Mobile Crane for those with several hours of painstaking build time to spare.

Here are the official details:

Lego Duplo Stone Quarry, priced £49.99. It’s time for rocking big fun at the stone quarry with the big front-loader, the powerful crane and the big-time delivery truck! This huge set includes the quarry crane with easy-to-use grab claw and front end loader!

  • Includes 3 Lego Duplo construction worker figures
  • Front-loader measures over 6" (15cm) long and over 5" (12cm) high
  • Crane measures over 12" (30cm)
  • Cement mixer measures over 4" (10cm) long and over 4" (10cm) high

Lego Technic Mobile Crane , priced at £74.97. The ultra realistic LEGO® Technic Mobile Crane towers over construction sites! 4 extending outriggers stabilize this mechanical giant as the telescopic arm extends up to 23.5" (60cm). Rebuild into a Harbour Crane.

  • Steer all 8 wheels!
  • 4 extendable outriggers to steady crane
  • Crane and cockpit spin 360 degrees
  • Includes linear actuator for crane extension
  • Download instructions for Harbour Crane rebuild
  • Mobile Crane measures over 13" (33cm)

[This is a sponsored news article brought to you by Tesco Direct]

10 comments on this article

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By in United Kingdom,

Great, wish i could get some city sets from them.

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By in Germany,

The Mobile Crane is listed at 74,99 at the UK S@H.
And in addition, delivery at S@H is 3,95 in UK, but 5,00 for Tesco.
So were is the advantage of this "offer"?

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By in Curaçao,

@allanp (deleted comment): thanks for pointing out the errors in the article: I've now corrected them, but to avoid anything backfiring on Tesco I've deleted our conversation, and I'll point out the problems to them.

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By in United Kingdom,

Nice one 8^)

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By in United Kingdom,

I'll be getting the Technic Crane for sure, though probably from Lego.com itself rather than Tesco... unless I see it instore, as I live about 5 minutes from one (doesn't everyone?).

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By in United Kingdom,

@Ulli - It's £71.24 from Amazon with free shipping. The 'advantage' is Huw probably makes some cash from the sponsored post. Nothing wrong with that.

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By in Germany,

@tiberium_blue
There is nothing wrong with making some extra money with add´s like this for Huw. This is a great site, and he should make as much as he can, to keep it running. One of the reasons, why I use this site normally as the "Entry-Site" for E-Bay and Amazon!
My question was, what is the advantage of such a "offer" for Tesco?
Normally you are making an add with something special (Price, Edition etc.) to get people into your store or on your site. And once they are there, you try to sell as much as possible to them, beside the offer! That´s normally the way how offers are sponsered by other "normal" or even slightly more expensive products in a shop!
But if your offer is not cheaper than normally, how can you expect to get customers attracted to your site, and if not, why do you pay for the add?

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By in Curaçao,

All good questions, Ulli. One advantage for the consumer with buying it from Tesco Direct is that you can have it delivered to your local store for pickup, thus avoiding the postage costs.

For Tesco, the particular offers highlighted may not be as important as raising awareness among LEGO buyers that LEGO is available from them.

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By in United Kingdom,

[This is a sponsored news article brought to you by Tesco Direct]
Does that mean that they've paid you to post that article Huw?

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By in United Kingdom,

I wouldn't bother Huw with such financial stuff, if he's paid he's paid, nothing to do with me. Fair play to him I say. Nothing wrong with making a little in return for the website he runs for us.

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