False alarm: no LEGO in Happy meals

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Instead, they will contain these collectable cups, according to The Brick Fan who noticed that the McDonald's Happy Meal page had been updated.

While it's very disappointing, it's not entirely surprising given the LEGO policy of not co-promoting with food brands. It also means we won't have to endure eating lots of Happy Meals...

29 comments on this article

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By in United States,

Not surprised. Aside from their policy (or maybe this was a factor in deciding it), I can't see them running the risk of choking hazard lawsuits.

I wonder how small those cups are, though. Guessing child-size, but just how small?

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By in United Kingdom,

Huw,

Even if it had been real LEGO with the Happy Meals, you wouldn't have been forced to buy the food (let alone eat it) to get the toy. McDonald's and other fast food places will sell you promotional items separately, not just bundled with food and drink. The promo items aren't listed in the customer information or in the marketing material but they are priced individually at the till (they're in the point-of-sales system). You just have to ask at the counter. Promotional items are usually around £1 to £2 in the UK.

In the past, I've bought drinking glasses from McDonald's and Lord of the Rings figures from Burger King without getting any food or drink.

Zander

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By in United States,

And for some reason, that Vitruvius cup has his alternate form and not his normal one.

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By in United Kingdom,

But... printing minifigures on cups is still co-promoting with food brands?

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By in United Kingdom,

If these are available in the UK then I will have to ow that Unikitty cup :D

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By in United States,

Well at least they're better than those batman ones they did...

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By in United States,

Was just going to post what @Zander did. You do NOT have to buy the food.
But with McDonald's history of toxic cups I don't think I would even buy the cup in this case...

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By in United States,

Good, something to save us cash and it is about time too.

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By in United Kingdom,

@dcmal, it's probably a McDonalds/Warner co-promotion rather than McDonalds/LEGO one.

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By in United Kingdom,

I'd be lying if I said I wasn't disappointed.

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By in Hungary,

But what's that with the "not promoting food brands"? They don't sell weapons! People have to eat.

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By in United States,

Yeah thankfully you can just buy the toys (I bought the full Lego Batman and Bionicle sets once!)

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By in United States,

You can buy the toy without having the meal, as I know from personal experience. That's what I'm going to do.

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By in United States,

Are these glass, plastic, or paper?

These are of no interest to me at all.

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By in United States,

Not surprising, actually. I think anyone who was expecting actual Lego sets in the Happy Meals were kidding themselves. Even a typical polybag set costs twice as much, after all.

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By in United Kingdom,

What on earth is 'McPlay Power' ?

...do they 'transform' from a cup to a crumpled mess if you stand on it?! ;-)

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By in United States,

One word... phew!

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By in Canada,

Just like Zander, my brother and I used to go to McDonkey's to get the Muppet Baby toys without buying the Happy Meal. We'd just pay a buck or so for the toy, and then go home and make sandwiches.

Why doesn't TLG have toys in with food companies? I mean, I don't really mind, but I'm curious. Is this like the Kinder Egg thing?

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By in United States,

This doesn't have to do with this, but the simpsons 71006 house pictures are out live on eurobricks! Front page, may want to add to "new in the database" :)

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By in Spain,

Sorry, I cannot help myself, remembering that Chuck Norris once made a Happy Meal cry.

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By in United States,

Well That didn't give away Unikitty works for Mr. Business.(if you look on the link)

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By in United States,

The Brick Fan confirms that the cups have those fuzzy "3D" looks where the scene changes on the cup. That makes them even cooler!

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By in Australia,

I don't like to be so blunt, but I have to say: if you keep editorializing about non-Lego-news-related things, I'm going to stop reading this website. I suspect I won't be the only one, either.

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By in United States,

What's worse, eating a small burger and fries or drinking sugar water? The food at least has SOME nutrition.

Anyway, thanks for posting this, and it seems to be popular. Who knows what jscohen is on about...

Joe

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By in United States,

When did the no food thing start? Back in 2006(?), you could send in to LIFE cereal for a polybag.

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By in Australia,

^ Yeah, and I'm almost sure that I can remember a Bionicle promotion that came with Happy meal toys, at some point in the distant past.

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By in Taiwan,

They're still nice as movie products, since we've predicted that Lego bricks can hardly be Happy Meal toys. I wish that they can be used to do other things. For example, they're round or square columns that can be used to be a building or a large signboard in Lego System (another Octan banner, for example). Or there might be useful pieces included in the cups.

My opinion (not toward these cups) is I'm alittle disasapointed not going to see more important characters from this movie.

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By in United States,

Actually pretty glad, won't have fake minifigs that my kids will clamour for... ugh, now I'm stuck writing u's after reading about pyjamas in the Emit polybag article.. Though I must admit it is it a bit more classy than our American spelling.

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